Roseland, Virginia Short-Term Rental Market
The Roseland, VA area STR market averaged $265 a night at 46.3% occupancy in June 2026.
Quick Answer: Roseland, Virginia is an active short-term rental market. average occupancy in the Charlottesville market area is 46%. average monthly revenue in the Charlottesville market area is $3,568. average daily rate in the Charlottesville market area is $265. the top operator in the Charlottesville market area is Wintergreen Resort with 219 listings. market score is 92/100 (grade A).
Market data reflects the Charlottesville regional market, which includes Roseland. Regulations, taxes, and permit details below are specific to Roseland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Roseland is an unincorporated community in Nelson County, Virginia, on the Blue Ridge Mountains’ sunrise side and a core stop on the Nelson 151 ‘Brew Ridge Trail’ scenic byway. Its short-term rental performance is tracked as part of a wider central Virginia StaySTRA data series shared with Charlottesville, Afton, Nellysford, and Stanardsville, all within about 30 miles in the Charlottesville and Blue Ridge foothills area; this profile omits total listing counts, bedroom and channel mix, and property manager rankings since that dimension and property manager data is tracked at a shared regional level rather than uniquely for Roseland.
The Charlottesville area’s own STR performance averaged $265.16 a night (ADR) at 46.3% occupancy in June 2026, generating an average of $3,568 in monthly revenue per listing. Revenue is up a strong 8.5% year over year and ADR is up 6.6%, even as occupancy fell 3.3%, a rate-led growth pattern.
Revenue varies sharply by property type across the area: apartment-style units average $2,086 a month, entire-place units average $3,688, and standalone houses average $4,268, the highest of the three.
Roseland itself has only about 2,413 residents and draws regional day-trippers and weekenders from Charlottesville, Richmond, Lynchburg, and the DC metro for craft-beverage tourism; the Devils Backbone Basecamp Brewpub and Distillery is located in Roseland itself, and the adjacent 11,000-acre Wintergreen Resort anchors overnight and seasonal-rental demand, with an estimated 600 units in the resort operating as short-term rentals per a 2022 POA survey.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 43% |
| Feb | 48% |
| Mar | 43% |
| Apr | 51% |
| May | 51% |
| Jun | 51% |
| Jul | 57% |
| Aug | 57% |
| Sep | 51% |
| Oct | 58% |
| Nov | 49% |
| Dec | 44% |
Month-by-month nightly rates and revenue figures for Roseland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Charlottesville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Charlottesville market as a whole, which includes Roseland, so these counts are not Roseland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Wintergreen Resort | 219 | 187 | ★ 4.62 |
| 2 | Evolve | 90 | 5,297 | ★ 4.80 |
| 3 | Be Still Getaways | 76 | 2,924 | ★ 4.88 |
| 4 | Lydia Mountain Lodge and Log Cabin | 63 | 1,406 | ★ 4.76 |
| 5 | Guesthouses | 58 | 2,507 | ★ 4.89 |
What Kind of STR Should I Buy in Roseland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Roseland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 45.3% |
| vrbo | 6.3% |
| both | 48.4% |
Home Value Trends (Roseland)
Typical home values, median sale prices, and the 10-year price trend for Roseland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Roseland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Roseland is an unincorporated community, so short-term rentals are regulated by Nelson County rather than a town government. Any owner renting for fewer than 30 days must hold a Nelson County business license, renewed annually on or before March 1, and, as of a requirement adopted July 8, 2025, obtain an approved Zoning Permit from the Planning and Zoning Department before the business license is issued. Operators must also file required business tax returns.
The county does not impose a countywide owner-occupancy or primary-residence mandate, nor a statutory annual cap on rental nights, though individual zoning districts and any future ordinance overhaul may add conditions; Nelson County is currently revising its zoning and subdivision ordinances, so STR-specific rules could change.
On taxes, the transient occupancy tax is 7%, effective July 1, 2024. Since October 1, 2022, third-party platforms including Airbnb, Vrbo, Evolve, and Expedia must collect and remit that tax on hosts’ behalf, and under 2025 ordinance changes must also report property addresses and monthly gross receipts to the Commissioner of the Revenue.
Enforcement is administrative, centered on business-license and zoning-permit compliance and tax remittance rather than aggressive per-listing policing, and is rated moderate. Investors should confirm a specific parcel’s zoning district and check Wintergreen Property Owners Association rules if the property sits within the resort.
Market Comparison
The Charlottesville area’s 46.3% occupancy runs below the national short-term rental median of roughly 55%, about 8.7 percentage points lower, one of the lower occupancy figures in this project, while its $265.16 ADR is roughly 20.5% above a national median ADR of about $220. This combination, below-average occupancy at a premium rate, reflects a smaller, higher-end mountain and craft-beverage tourism market rather than a high-volume leisure destination.
Property manager data for this market area is tracked at a shared regional level rather than uniquely for Roseland, so no property manager breakdown is presented here. Buyers researching management options should verify any specific operator’s actual coverage of Roseland, Nellysford, and the Wintergreen Resort area directly. Roseland’s own housing and regulatory profile, covered elsewhere in this report, remain reliable at the community level regardless of this limitation.
Frequently Asked Questions About Roseland, Virginia
What is the average Airbnb occupancy rate near Roseland, VA?
What is the average nightly rate for a vacation rental near Roseland, VA?
Does Roseland, VA have its own short-term rental rules?
How much revenue does a short-term rental near Roseland generate per month?
When is peak season for vacation rentals near Roseland, VA?
What is the gross rental yield on a typical Roseland-area home used as a short-term rental?
What lodging tax applies to short-term rentals near Roseland, VA?
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