Mc Gaheysville, Virginia Short-Term Rental Market
Shenandoah Valley STR market averaged $262 ADR, 48.5% occupancy and $3,541 monthly revenue in September 2026.
Quick Answer: Mc Gaheysville, Virginia is an active short-term rental market. average occupancy in the Shenandoah Valley market area is 48%. average monthly revenue in the Shenandoah Valley market area is $3,541. average daily rate in the Shenandoah Valley market area is $262. the top operator in the Shenandoah Valley market area is Evolve with 130 listings. market score is 98/100 (grade A).
Market data reflects the Shenandoah Valley regional market, which includes Mc Gaheysville. Regulations, taxes, and permit details below are specific to Mc Gaheysville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
McGaheysville is an unincorporated community in Rockingham County, Virginia, with a population of 1,327. Performance figures on this page describe the Shenandoah Valley STR market, a regional measurement rather than a town-only reading. In September 2026, the Shenandoah Valley STR market posted an average daily rate of $262, occupancy of 48.5%, and average monthly revenue of $3,541 per listing. Year over year, occupancy rose 10.0%, ADR rose 4.4%, and revenue rose 19.8%, so the gain came from both more booked nights and higher rates.
Demand is anchored by Massanutten Resort, a 6,000-acre four-season property in McGaheysville with skiing, golf, a spa, zip lines, mountain biking, and an indoor and outdoor water park. Visitors are mostly leisure travelers from the Washington D.C., Richmond, and wider Mid-Atlantic drive markets, with added draw from Shenandoah Valley vineyards, farm breweries, and outdoor recreation near Shenandoah National Park.
Annual history shows how the market has normalized. Occupancy peaked at 62.1% in 2021 and has held between 48.6% and 48.8% from 2024 through 2026, while ADR climbed from $223 in 2023 to $258 in 2026 year to date. Average monthly revenue for 2026 through September is $3,552, above the $3,480 recorded for full-year 2025 and the $3,337 for 2024.
Bedroom, channel, and listing-type counts and top operators are tracked at a shared regional level rather than uniquely for McGaheysville, so this profile omits them. Typical home value is $432,758, and the median list price is $509,450 with 25 homes for sale as of the June 30, 2026 snapshot.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 43% |
| Mar | 45% |
| Apr | 52% |
| May | 51% |
| Jun | 54% |
| Jul | 59% |
| Aug | 58% |
| Sep | 49% |
| Oct | 57% |
| Nov | 50% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Mc Gaheysville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Shenandoah Valley market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Shenandoah Valley market as a whole, which includes Mc Gaheysville, so these counts are not Mc Gaheysville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 130 | 8,129 | ★ 4.69 |
| 2 | TripForth | 123 | 3,960 | ★ 4.62 |
| 3 | Bryce Mountain Escapes | 102 | 1,303 | ★ 4.71 |
| 4 | Be Still Getaways | 51 | 4,986 | ★ 4.92 |
| 5 | Vacay Away Vacation Rentals | 40 | 2,965 | ★ 4.53 |
What Kind of STR Should I Buy in Mc Gaheysville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mc Gaheysville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 43.2% |
| vrbo | 6.3% |
| both | 50.4% |
Home Value Trends (Mc Gaheysville)
Typical home values, median sale prices, and the 10-year price trend for Mc Gaheysville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mc Gaheysville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
McGaheysville is unincorporated, so short-term rentals are governed by Rockingham County. STRs are permitted. On December 10, 2025 the County Board of Supervisors adopted an administrative permit program, and all STR operators must hold a permit from the Department of Community Development by December 31, 2026. The permit costs $200 for the initial application and each annual renewal, and it is valid for one year.
The program focuses on health and safety. Applicants must document working smoke alarms, fire safety, emergency access and evacuation planning, provide septic verification from the Virginia Department of Health, show proof of liability insurance for STR use, and submit a property management plan. That plan covers occupancy limits, parking, fire-safety information, evacuation diagrams, and a responsible local agent contact.
The ordinance does not cap nights per year, does not require owner occupancy, and does not require a primary residence. It does not regulate who may operate an STR or where STRs may be located, although applicants must consult the Zoning Administrator for land-use compliance. The program applies to existing and new STRs countywide, including those within the Massanutten Property Owners Association, which must also follow any separate association rules. Only STRs inside the seven incorporated towns are excluded.
A 5% transient occupancy tax applies to rentals of fewer than 30 consecutive days, effective January 1, 2019, and is remitted quarterly to the Commissioner of the Revenue. Enforcement severity is rated moderate. Confirm current requirements with the county before purchasing.
Market Comparison
In September 2026 the Shenandoah Valley STR market shows occupancy of 48.5% and an ADR of $262, with average monthly revenue of $3,541 per listing.
The trend is moving the right way. Occupancy is up 10.0% year over year and ADR is up 4.4%. July occupancy averages 59.5%, while January averages 38.5%.
Investors comparing markets should weigh the higher rate and resort-driven demand against the lower average occupancy and the winter dip. Entry costs are significant, with a typical home value of $432,758. Regulation is light by comparison with many resort destinations, with no night cap and no owner-occupancy rule, though a $200 annual county permit applies.
Top operators are tracked at a shared regional level rather than uniquely for McGaheysville, so this profile omits them.
Frequently Asked Questions About Mc Gaheysville, Virginia
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