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  4. Mc Gaheysville

Mc Gaheysville, Virginia

Short-Term Rental Market Data & Investment Analysis

Mc Gaheysville, Virginia Short-Term Rental Market

Mc Gaheysville VA STRs averaged $244/night at 49.5% occupancy in April 2026, anchored by Massanutten Resort.

Quick Answer: Mc Gaheysville, Virginia is an active short-term rental market. average occupancy in the Shenandoah Valley market area is 53%. average monthly revenue in the Shenandoah Valley market area is $3,923. average daily rate in the Shenandoah Valley market area is $262. the top operator in the Shenandoah Valley market area is Evolve with 130 listings. market score is 98/100 (grade A).

Avg Monthly Revenue
$3,923
↑ 4.8% YoY
53%
Occupancy
↑ 2.4% YoY
$262
Avg Daily Rate
↑ 3.1% YoY
54.9 days avg lead time3.5 avg length of stay

Market data reflects the Shenandoah Valley regional market, which includes Mc Gaheysville. Regulations, taxes, and permit details below are specific to Mc Gaheysville.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation76
Seasonality93
Investability90
Rental Demand77
Revenue Growth77

Market Overview

Mc Gaheysville is an unincorporated census-designated place in Rockingham County, Virginia, with a resident population of approximately 1,327. The community sits immediately adjacent to Massanutten Resort, a 6,000-acre four-season mountain resort that is the primary driver of STR demand. The resort’s indoor water park, ski and snow tubing area, two 18-hole golf courses, zip lines, and mountain biking draw visitors from the Washington D.C., Richmond, and broader Mid-Atlantic drive markets year-round.

In April 2026, listings averaged $244/night with occupancy of 49.5%, generating average monthly revenue of $3,353. RevPAR stood at $121. Year-over-year, occupancy declined 3.2 percentage points while ADR grew 3.4% and revenue increased 2.8%, indicating that rate growth more than offset lower occupancy.

The market’s overall score is 97.9 out of 100, with an investability score of 89.8, revenue growth score of 77.4, and rental demand score of 77.2. Entire-place properties account for the large majority of supply. The bedroom distribution spans 1-bedroom through 5-bedroom units, with 1-bedroom (1,204 in the regional dataset) and 3-bedroom (1,123) configurations most common. Airbnb is the dominant channel; VRBO represents a secondary share.

Seasonal Patterns

Monthly seasonal data for Mc Gaheysville, Virginia
MonthOccupancy
Jan39%
Feb43%
Mar45%
Apr52%
May51%
Jun54%
Jul60%
Aug58%
Sep49%
Oct57%
Nov50%
Dec45%

Month-by-month nightly rates and revenue figures for Mc Gaheysville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Shenandoah Valley market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Shenandoah Valley market as a whole, which includes Mc Gaheysville, so these counts are not Mc Gaheysville-only figures.

#OperatorListingsReviewsRating
1Evolve1308,129★ 4.69
2TripForth1233,960★ 4.62
3Bryce Mountain Escapes1021,303★ 4.71
4Be Still Getaways514,986★ 4.92
5Vacay Away Vacation Rentals402,965★ 4.53

What Kind of STR Should I Buy in Mc Gaheysville?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mc Gaheysville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb43.2%
vrbo6.3%
both50.4%

Investment Analysis

The full investment analysis for Mc Gaheysville — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Mc Gaheysville)

Typical home values, median sale prices, and the 10-year price trend for Mc Gaheysville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Mc Gaheysville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are permitted in Mc Gaheysville under Rockingham County jurisdiction. On December 10, 2025, the County Board of Supervisors adopted an administrative STR permit program. All operators must obtain a permit from the Department of Community Development by December 31, 2026, with annual renewals at $200 per year.

Permit requirements include: working smoke alarms and fire safety documentation, emergency access and evacuation planning, septic verification from the Virginia Department of Health, proof of liability insurance for STR use, and a property management plan covering occupancy limits, parking, fire-safety information, evacuation diagrams, and a responsible local-agent contact.

The ordinance does NOT cap annual rental nights, require owner-occupancy or primary-residence status, or restrict STRs to specific zoning districts. The permit program applies countywide including properties within the Massanutten Property Owners Association. The only excluded STRs are those inside Rockingham County’s seven incorporated towns.

A 5% transient occupancy tax applies to all rentals under 30 consecutive days, remitted quarterly to the Commissioner of the Revenue. Operators within the Massanutten POA should verify any additional POA short-term rental rules separately from the county permit. Enforcement severity is rated moderate.

Market Comparison

The US STR median occupancy is approximately 55% and median ADR approximately $220. Mc Gaheysville’s April 2026 occupancy of 49.5% runs about 5.5 points below the national median, while its ADR of $244 exceeds the national median. The combination produces a RevPAR of $121, above what the national occupancy gap would suggest.

The market’s total score of 97.9 out of 100 is exceptional. Key sub-scores: investability 89.8, revenue growth 77.4, rental demand 77.2, seasonality 93.2, and regulation 75.5. The high seasonality score reflects the resort’s ability to generate demand across all four seasons, not excessive volatility.

Evolve leads by listing count with 130 properties and 8,129 reviews (rating 4.694). TripForth follows with 123 listings and 3,960 reviews (rating 4.624). Bryce Mountain Escapes holds 102 listings and 1,303 reviews (rating 4.708). Be Still Getaways, with 51 listings, earns the highest average rating at 4.919 across 4,986 reviews. Vacay Away Vacation Rentals holds 40 listings (rating 4.529, 2,965 reviews). The presence of multiple regional operators alongside national platforms reflects the depth of the Massanutten vacation rental market.

Frequently Asked Questions About Mc Gaheysville, Virginia

What is the average daily rate for short-term rentals in Mc Gaheysville, VA?
Mc Gaheysville short-term rentals average $262 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for Mc Gaheysville short-term rentals?
Occupancy averaged 49.5% in April 2026. Year-over-year, occupancy declined 3.2 percentage points while ADR rose 3.4% and revenue increased 2.8%, so rate growth offset the occupancy dip.
When is peak season for short-term rentals in Mc Gaheysville?
Occupancy in Mc Gaheysville peaks in Jul (60%) and is softest in Jan (39%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
Do I need a permit to rent short-term in Mc Gaheysville, VA?
Yes. Rockingham County adopted an administrative STR permit program in December 2025. Operators must register with the Department of Community Development by December 31, 2026 and pay $200 per year. A 5% transient occupancy tax also applies to rentals under 30 days.
What is the estimated gross yield for an STR in Mc Gaheysville?
At $3,353 average monthly revenue and a typical home value of approximately $428,000, annualized gross revenue is approximately $40,200, a gross yield of roughly 9.4%. This is pre-expense; management fees, POA dues, taxes, and maintenance reduce net returns.
How do Massanutten POA rules affect short-term rental operators?
The Rockingham County STR permit applies to properties inside the Massanutten Property Owners Association. Operators must comply with both the county permit requirements and any separate POA rules. The county ordinance has no night cap or owner-occupancy requirement.
Who are the top property managers in Mc Gaheysville?
Evolve leads with 130 listings and a 4.694 rating. TripForth follows with 123 listings (4.624). Bryce Mountain Escapes holds 102 listings (4.708). Be Still Getaways earns the highest rating at 4.919 across 51 listings.
Mc Gaheysville, VirginiaRev $3,923ADR $262Occ 53%Score A (98)

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Table of Contents

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Quick Facts: Shenandoah Valley market area

Avg Daily Rate
$262
Occupancy Rate
53%
Avg Revenue/Mo
$3,923
Mc Gaheysville Population
1,327

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