Mc Gaheysville, Virginia Short-Term Rental Market
Mc Gaheysville VA STRs averaged $244/night at 49.5% occupancy in April 2026, anchored by Massanutten Resort.
Quick Answer: Mc Gaheysville, Virginia is an active short-term rental market. average occupancy in the Shenandoah Valley market area is 53%. average monthly revenue in the Shenandoah Valley market area is $3,923. average daily rate in the Shenandoah Valley market area is $262. the top operator in the Shenandoah Valley market area is Evolve with 130 listings. market score is 98/100 (grade A).
Market data reflects the Shenandoah Valley regional market, which includes Mc Gaheysville. Regulations, taxes, and permit details below are specific to Mc Gaheysville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Mc Gaheysville is an unincorporated census-designated place in Rockingham County, Virginia, with a resident population of approximately 1,327. The community sits immediately adjacent to Massanutten Resort, a 6,000-acre four-season mountain resort that is the primary driver of STR demand. The resort’s indoor water park, ski and snow tubing area, two 18-hole golf courses, zip lines, and mountain biking draw visitors from the Washington D.C., Richmond, and broader Mid-Atlantic drive markets year-round.
In April 2026, listings averaged $244/night with occupancy of 49.5%, generating average monthly revenue of $3,353. RevPAR stood at $121. Year-over-year, occupancy declined 3.2 percentage points while ADR grew 3.4% and revenue increased 2.8%, indicating that rate growth more than offset lower occupancy.
The market’s overall score is 97.9 out of 100, with an investability score of 89.8, revenue growth score of 77.4, and rental demand score of 77.2. Entire-place properties account for the large majority of supply. The bedroom distribution spans 1-bedroom through 5-bedroom units, with 1-bedroom (1,204 in the regional dataset) and 3-bedroom (1,123) configurations most common. Airbnb is the dominant channel; VRBO represents a secondary share.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 43% |
| Mar | 45% |
| Apr | 52% |
| May | 51% |
| Jun | 54% |
| Jul | 60% |
| Aug | 58% |
| Sep | 49% |
| Oct | 57% |
| Nov | 50% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Mc Gaheysville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Shenandoah Valley market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Shenandoah Valley market as a whole, which includes Mc Gaheysville, so these counts are not Mc Gaheysville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 130 | 8,129 | ★ 4.69 |
| 2 | TripForth | 123 | 3,960 | ★ 4.62 |
| 3 | Bryce Mountain Escapes | 102 | 1,303 | ★ 4.71 |
| 4 | Be Still Getaways | 51 | 4,986 | ★ 4.92 |
| 5 | Vacay Away Vacation Rentals | 40 | 2,965 | ★ 4.53 |
What Kind of STR Should I Buy in Mc Gaheysville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mc Gaheysville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 43.2% |
| vrbo | 6.3% |
| both | 50.4% |
Home Value Trends (Mc Gaheysville)
Typical home values, median sale prices, and the 10-year price trend for Mc Gaheysville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mc Gaheysville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Mc Gaheysville under Rockingham County jurisdiction. On December 10, 2025, the County Board of Supervisors adopted an administrative STR permit program. All operators must obtain a permit from the Department of Community Development by December 31, 2026, with annual renewals at $200 per year.
Permit requirements include: working smoke alarms and fire safety documentation, emergency access and evacuation planning, septic verification from the Virginia Department of Health, proof of liability insurance for STR use, and a property management plan covering occupancy limits, parking, fire-safety information, evacuation diagrams, and a responsible local-agent contact.
The ordinance does NOT cap annual rental nights, require owner-occupancy or primary-residence status, or restrict STRs to specific zoning districts. The permit program applies countywide including properties within the Massanutten Property Owners Association. The only excluded STRs are those inside Rockingham County’s seven incorporated towns.
A 5% transient occupancy tax applies to all rentals under 30 consecutive days, remitted quarterly to the Commissioner of the Revenue. Operators within the Massanutten POA should verify any additional POA short-term rental rules separately from the county permit. Enforcement severity is rated moderate.
Market Comparison
The US STR median occupancy is approximately 55% and median ADR approximately $220. Mc Gaheysville’s April 2026 occupancy of 49.5% runs about 5.5 points below the national median, while its ADR of $244 exceeds the national median. The combination produces a RevPAR of $121, above what the national occupancy gap would suggest.
The market’s total score of 97.9 out of 100 is exceptional. Key sub-scores: investability 89.8, revenue growth 77.4, rental demand 77.2, seasonality 93.2, and regulation 75.5. The high seasonality score reflects the resort’s ability to generate demand across all four seasons, not excessive volatility.
Evolve leads by listing count with 130 properties and 8,129 reviews (rating 4.694). TripForth follows with 123 listings and 3,960 reviews (rating 4.624). Bryce Mountain Escapes holds 102 listings and 1,303 reviews (rating 4.708). Be Still Getaways, with 51 listings, earns the highest average rating at 4.919 across 4,986 reviews. Vacay Away Vacation Rentals holds 40 listings (rating 4.529, 2,965 reviews). The presence of multiple regional operators alongside national platforms reflects the depth of the Massanutten vacation rental market.
Frequently Asked Questions About Mc Gaheysville, Virginia
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Do I need a permit to rent short-term in Mc Gaheysville, VA?
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