Orange, Virginia Short-Term Rental Market
The Orange, VA area STR market averaged $285/night at 54.0% occupancy in June 2026, roughly flat year over year.
Quick Answer: Orange, Virginia is an active short-term rental market. average occupancy in the Virginia Area market area is 54%. average monthly revenue in the Virginia Area market area is $4,228. average daily rate in the Virginia Area market area is $285. the top operator in the Virginia Area market area is Vacasa with 312 listings. market score is 68/100 (grade C).
Market data reflects the Virginia Area regional market, which includes Orange. Regulations, taxes, and permit details below are specific to Orange.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Orange is a small historic town in Virginia’s Piedmont region, midway between Charlottesville and Fredericksburg, with a population of 4,880. Tourism is driven by American history and Virginia wine country; the signature draw is James Madison’s Montpelier, about 4 miles east of town, plus wineries such as Barboursville Vineyards in the nearby Monticello AVA. The StaySTRA STR series for this area is tracked at a shared submarket level covering Orange and nearby Virginia Piedmont communities rather than uniquely for this town, so the figures below describe the Orange, VA area STR market.
The Orange, VA area STR market posted an average daily rate of $285.39 and 53.96% occupancy in June 2026, with a trailing average revenue per listing of about $4,227.82. Year over year, the market is roughly flat: revenue is up 0.50%, ADR is down 1.19%, and occupancy is down 3.13%. Average booking lead time is 62.97 days and average length of stay is 4.16 nights.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 45% |
| Mar | 49% |
| Apr | 50% |
| May | 51% |
| Jun | 58% |
| Jul | 63% |
| Aug | 59% |
| Sep | 49% |
| Oct | 50% |
| Nov | 45% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for Orange are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Virginia Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Virginia Area market as a whole, which includes Orange, so these counts are not Orange-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 312 | 10,504 | ★ 4.56 |
| 2 | Evolve | 300 | 11,552 | ★ 4.79 |
| 3 | Casago | 93 | 1,125 | ★ 4.58 |
| 4 | Lakefront Luxury | 72 | 3,462 | ★ 4.95 |
| 5 | Blue Ridge Escapes | 57 | 1,928 | ★ 4.78 |
What Kind of STR Should I Buy in Orange?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Orange are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 47.4% |
| vrbo | 10.3% |
| both | 42.3% |
Home Value Trends (Orange)
Typical home values, median sale prices, and the 10-year price trend for Orange are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Orange — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Orange, VA permits short-term rentals but requires operators to register at two levels. A short-term rental is defined as renting all or part of a dwelling for lodging for less than 30 days. Orange County adopted a Short-Term Rental Registry (Sec. 58-256 of the county code) in October 2018; owners register through the Commissioner of the Revenue’s Office at no registration fee. The Town of Orange separately requires STR properties to register with the town under its 2017 zoning ordinance framework.
Lodging within the town is subject to a 5.0% transient occupancy tax (the county’s rate is 2% for locations outside town limits); operators file the Virginia Local Transient Occupancy Tax Return. Enforcement is meaningful but not aggressive: failing to register while offering lodging carries a $500 penalty, each day of unregistered operation can be treated as a separate offense, and two or more violations can bar an operator from offering lodging for up to a year. There is no maximum-nights cap, owner-occupancy requirement, or primary-residence requirement. The county added an Annual Accommodations Provider Attestation form around 2023, an ongoing annual compliance touchpoint. Investors should confirm current town registration procedures, zoning-district eligibility, parking, and noise standards directly with the Town of Orange.
Market Comparison
The Orange, VA area’s $285.39 ADR runs well above the roughly $220 national median ADR, about 30% higher, while its 53.96% occupancy sits close to the commonly cited US short-term rental median of about 55%. That combination points to a market that prices at a solid premium relative to the national average while filling at a fairly typical rate, consistent with a heritage and wine-country destination rather than a high-turnover leisure market.
Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for Orange, so this profile omits it.
Frequently Asked Questions About Orange, Virginia
What is the average daily rate for short-term rentals in Orange, VA?
What is the short-term rental occupancy rate in Orange?
Are short-term rentals legal in Orange, Virginia?
What happens if an STR operator fails to register in Orange?
What is the best month to operate a short-term rental in Orange?
What does a typical home cost in the Orange short-term rental market?
Analyze Orange Rentals
Use our free calculator to estimate Airbnb revenue for any property in Orange.
Free Orange STR Calculator →
