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Hampton, Virginia

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Hampton, Virginia Short-Term Rental Market Overview

Population: 137,596
Annual Visitors: 1,800,000
Total STRs: 460
ADR: $229.25

Visitor Profile

Hampton, Virginia, attracts approximately 1.5 million visitors annually, contributing over 300 million dollars to the local economy. Primary visitor demographics include families, military personnel and their families given proximity to military installations, and history enthusiasts, with notable representation in the 35 to 54 age range. Main reasons for visiting include exploring maritime history at Fort Monroe, experiencing aerospace exhibits at the Virginia Air & Space Science Center, enjoying Chesapeake Bay beaches, and visiting family stationed at nearby military bases. The city’s location in the Hampton Roads region provides access to broader Coastal Virginia attractions. Tourism supports thousands of jobs in hospitality, dining, and entertainment sectors, making it vital to Hampton’s economic health.

Visitor statistics show average stays of 2 to 3 nights, with peak seasons during summer months and around major holidays when families travel and military personnel receive visitors. Winter months from December to April also see significant visitation as travelers from northern states seek milder coastal weather. According to tourism resources, approximately 60% of visitors come from out of state, particularly from North Carolina, Maryland, and Pennsylvania. Families represent the largest visitor segment at around 60%, while solo travelers and couples account for 25%. Military-related visits comprise a significant portion, as Hampton hosts Langley Air Force Base and is near other major installations. For STR operators, understanding Hampton’s new density restrictions is critical, as only 1% of properties per zone can operate as STRs. Properties that secured permits before restrictions took effect may have competitive advantages. Marketing to military families seeking longer-term accommodations and families visiting aerospace attractions aligns with core demographics. The implementation of strict density caps in September 2024 fundamentally changed Hampton’s STR market, limiting supply and potentially increasing rates for permitted properties.

Hampton, Virginia, attracts approximately 1.5 million visitors annually, contributing over 300 million dollars to the local economy. Primary visitor demographics include families, military personnel and their families given proximity to military installations, and history enthusiasts, with notable representation in the 35 to 54 age range. Main reasons for visiting include exploring maritime history at Fort Monroe, experiencing aerospace exhibits at the Virginia Air & Space Science Center, enjoying Chesapeake Bay beaches, and visiting family stationed at nearby military bases. The city’s location in the Hampton Roads region provides access to broader Coastal Virginia attractions. Tourism supports thousands of jobs in hospitality, dining, and entertainment sectors, making it vital to Hampton’s economic health.

Visitor statistics show average stays of 2 to 3 nights, with peak seasons during summer months and around major holidays when families travel and military personnel receive visitors. Winter months from December to April also see significant visitation as travelers from northern states seek milder coastal weather. According to tourism resources, approximately 60% of visitors come from out of state, particularly from North Carolina, Maryland, and Pennsylvania. Families represent the largest visitor segment at around 60%, while solo travelers and couples account for 25%. Military-related visits comprise a significant portion, as Hampton hosts Langley Air Force Base and is near other major installations. For STR operators, understanding Hampton’s new density restrictions is critical, as only 1% of properties per zone can operate as STRs. Properties that secured permits before restrictions took effect may have competitive advantages. Marketing to military families seeking longer-term accommodations and families visiting aerospace attractions aligns with core demographics. The implementation of strict density caps in September 2024 fundamentally changed Hampton’s STR market, limiting supply and potentially increasing rates for permitted properties.

Top Attractions

Hampton, Virginia, offers visitors a rich blend of maritime history, aerospace heritage, and coastal beauty in the Hampton Roads region. The city’s waterfront location along the Chesapeake Bay provides stunning views and water-based recreation opportunities. Major attractions include the Virginia Air & Space Science Center, which features interactive exhibits on aviation and space exploration, and Fort Monroe National Monument, a historic fortification with scenic trails and significant Civil War history. The Hampton History Museum showcases the city’s 400-year history as one of America’s oldest continuous English-speaking settlements. With its combination of museums, beaches, parks, and cultural venues, Hampton attracts families, history enthusiasts, and beachgoers seeking diverse experiences.

The Virginia Air & Space Science Center serves as a premier attraction featuring hands-on exhibits, IMAX films, and artifacts related to NASA and aviation history, making it ideal for families and science enthusiasts. Fort Monroe National Monument offers visitors the opportunity to explore the historic fort, walk scenic waterfront trails, and learn about the site’s role as Freedom’s Fortress during the Civil War. The Hampton History Museum provides engaging exhibits about the city’s rich past from Native American settlements through modern times. Buckroe Beach and Park features a sandy beach, playground, and picnic areas perfect for family outings and swimming. The Hampton Carousel, a beautifully restored 1920s carousel, delights children and adults alike. For comprehensive visitor information, see the official Visit Hampton page. The Virginia Living Museum, located nearby, combines a zoo, botanical garden, and aquarium showcasing Virginia’s native wildlife and ecosystems. Annual events include the Hampton Jazz Festival and Hampton Bay Days. Hampton’s attractions combine education, history, and recreation, ensuring engaging experiences for all visitor types throughout the year.

Hampton, Virginia, offers visitors a rich blend of maritime history, aerospace heritage, and coastal beauty in the Hampton Roads region. The city’s waterfront location along the Chesapeake Bay provides stunning views and water-based recreation opportunities. Major attractions include the Virginia Air & Space Science Center, which features interactive exhibits on aviation and space exploration, and Fort Monroe National Monument, a historic fortification with scenic trails and significant Civil War history. The Hampton History Museum showcases the city’s 400-year history as one of America’s oldest continuous English-speaking settlements. With its combination of museums, beaches, parks, and cultural venues, Hampton attracts families, history enthusiasts, and beachgoers seeking diverse experiences.

The Virginia Air & Space Science Center serves as a premier attraction featuring hands-on exhibits, IMAX films, and artifacts related to NASA and aviation history, making it ideal for families and science enthusiasts. Fort Monroe National Monument offers visitors the opportunity to explore the historic fort, walk scenic waterfront trails, and learn about the site’s role as Freedom’s Fortress during the Civil War. The Hampton History Museum provides engaging exhibits about the city’s rich past from Native American settlements through modern times. Buckroe Beach and Park features a sandy beach, playground, and picnic areas perfect for family outings and swimming. The Hampton Carousel, a beautifully restored 1920s carousel, delights children and adults alike. For comprehensive visitor information, see the official Visit Hampton page. The Virginia Living Museum, located nearby, combines a zoo, botanical garden, and aquarium showcasing Virginia’s native wildlife and ecosystems. Annual events include the Hampton Jazz Festival and Hampton Bay Days. Hampton’s attractions combine education, history, and recreation, ensuring engaging experiences for all visitor types throughout the year.

Regulations

Hampton, Virginia, implemented new short-term rental regulations effective September 1, 2024, that significantly impact STR operations. The city now limits density to 1% of properties per zoning district, dividing Hampton into 51 separate zones. Property owners must obtain a short-term rental permit from the city, and all STRs require compliance with the new density restrictions. The city imposes a 1% short-term rental tax on gross proceeds from properties where at least 80% of annual rental receipts come from stays of 92 consecutive days or less. This tax must be remitted quarterly by the 20th of April, July, October, and January. Additionally, operators must collect and remit state transient occupancy tax. Zoning restrictions now strictly limit where and how many STRs can operate in each district.

To operate a short-term rental in Hampton, first verify whether your property can qualify under the new 1% density cap in your specific zoning district, as only a limited number of permits are available per zone. Apply for a short-term rental permit through the city, providing proof of property ownership, insurance, and compliance with safety standards. Register with the Virginia Department of Taxation to collect state transient occupancy tax. Collect the city’s 1% short-term rental tax from guests and remit it quarterly to Hampton. File returns by April 20 for Q1 ending March 31, July 20 for Q2 ending June 30, October 20 for Q3 ending September 30, and January 20 for Q4 ending December 31. Ensure properties meet safety requirements including smoke detectors, carbon monoxide detectors, and fire extinguishers. Violations can result in fines, permit revocation, or legal action. For detailed information on the new regulations, visit the Hampton STR page (https://www.hampton.gov/strs) and the short-term rental tax page (https://www.hampton.gov/1085/Short-Term-Rental-Tax). Understanding Hampton’s strict new density limitations is crucial before investing in STR properties.

Hampton, Virginia, implemented new short-term rental regulations effective September 1, 2024, that significantly impact STR operations. The city now limits density to 1% of properties per zoning district, dividing Hampton into 51 separate zones. Property owners must obtain a short-term rental permit from the city, and all STRs require compliance with the new density restrictions. The city imposes a 1% short-term rental tax on gross proceeds from properties where at least 80% of annual rental receipts come from stays of 92 consecutive days or less. This tax must be remitted quarterly by the 20th of April, July, October, and January. Additionally, operators must collect and remit state transient occupancy tax. Zoning restrictions now strictly limit where and how many STRs can operate in each district.

To operate a short-term rental in Hampton, first verify whether your property can qualify under the new 1% density cap in your specific zoning district, as only a limited number of permits are available per zone. Apply for a short-term rental permit through the city, providing proof of property ownership, insurance, and compliance with safety standards. Register with the Virginia Department of Taxation to collect state transient occupancy tax. Collect the city’s 1% short-term rental tax from guests and remit it quarterly to Hampton. File returns by April 20 for Q1 ending March 31, July 20 for Q2 ending June 30, October 20 for Q3 ending September 30, and January 20 for Q4 ending December 31. Ensure properties meet safety requirements including smoke detectors, carbon monoxide detectors, and fire extinguishers. Violations can result in fines, permit revocation, or legal action. For detailed information on the new regulations, visit the Hampton STR page (https://www.hampton.gov/strs) and the short-term rental tax page (https://www.hampton.gov/1085/Short-Term-Rental-Tax). Understanding Hampton’s strict new density limitations is crucial before investing in STR properties.

Frequently Asked Questions

What are the short-term rental regulations in Hampton, Virginia?
Hampton, Virginia, implemented new short-term rental regulations effective September 1, 2024, that significantly impact STR operations. The city now limits density to 1% of properties per zoning district, dividing Hampton into 51 separate zones. Property owners must obtain a short-term rental permit from the city, and all STRs require compliance with the new density restrictions. The city imposes a 1% short-term rental tax on gross proceeds from properties where at least 80% of annual rental receipts come from stays of 92 consecutive days or less. This tax must be remitted quarterly by the 20th of April, July, October, and January. Additionally, operators must collect and remit state transient occupancy tax. Zoning restrictions now strictly limit where and how many STRs can operate in each district.To operate a short-term rental in Hampton, first verify whether your property can qualify under the new 1% density cap in your specific zoning district, as only a limited number of permits are available per zone. Apply for a short-term rental permit through the city, providing proof of property ownership, insurance, and compliance with safety standards. Register with the Virginia Department of Taxation to collect state transient occupancy tax. Collect the city's 1% short-term rental tax from guests and remit it quarterly to Hampton. File returns by April 20 for Q1 ending March 31, July 20 for Q2 ending June 30, October 20 for Q3 ending September 30, and January 20 for Q4 ending December 31. Ensure properties meet safety requirements including smoke detectors, carbon monoxide detectors, and fire extinguishers. Violations can result in fines, permit revocation, or legal action. For detailed information on the new regulations, visit the Hampton STR page (https://www.hampton.gov/strs) and the short-term rental tax page (https://www.hampton.gov/1085/Short-Term-Rental-Tax). Understanding Hampton's strict new density limitations is crucial before investing in STR properties.
Do I need a permit to operate a short-term rental in Hampton, Virginia?
Short-term rental regulations vary by location. In Hampton, Virginia, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Hampton, Virginia?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Hampton, Virginia, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Hampton

Hampton attracts visitors with its outdoor recreation and natural beauty and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Hampton, Virginia Market Performance Trends

LTM Avg. Daily Rate$219.00
LTM Occupancy Rate58.1%
LTM Avg. Revenue$2,756
Monthly Short-Term Rental Market Performance Data for Hampton
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$232.0083.3%$4,597
Aug 24$227.6866.7%$3,888
Sep 24$225.5048.3%$2,474
Oct 24$224.4141.9%$2,002
Nov 24$203.4943.3%$1,922
Dec 24$192.8041.9%$1,785
Jan 25$174.6939%$1,705
Feb 25$184.5039.3%$1,657
Mar 25$212.3850%$2,188
Apr 25$216.5057.1%$2,682
May 25$231.7161%$3,061
Jun 25$229.2580%$4,117

Short-Term Rental Market Performance Analysis for Hampton

The short-term rental market in Hampton demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: mature market with optimized pricing patterns

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Hampton, Virginia Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Hampton
QuarterTypical Home Value (USD)
Q2 17$160,643
Q3 17$162,060
Q3 17$161,605
Q4 17$163,429
Q4 17$162,765
Q1 18$164,127
Q1 18$163,460
Q2 18$165,643
Q2 18$164,970
Q3 18$168,121
Q3 18$167,437
Q4 18$170,203
Q4 18$169,511
Q1 19$171,594
Q1 19$170,896
Q2 19$172,719
Q2 19$172,017
Q3 19$173,877
Q3 19$173,170
Q4 19$175,515
Q4 19$174,802
Q1 20$180,632
Q1 20$179,898
Q2 20$183,161
Q2 20$182,417
Q3 20$188,226
Q3 20$187,461
Q4 20$195,907
Q4 20$195,111
Q1 21$203,841
Q1 21$203,012
Q2 21$212,729
Q2 21$211,864
Q3 21$216,172
Q3 21$215,293
Q4 21$219,929
Q4 21$219,035
Q1 22$230,120
Q1 22$229,184
Q2 22$239,388
Q2 22$238,414
Q3 22$242,177
Q3 22$241,192
Q4 22$244,681
Q4 22$243,686
Q1 23$246,854
Q1 23$245,850
Q2 23$252,670
Q2 23$251,642
Q3 23$258,242
Q3 23$257,192
Q4 23$261,805
Q4 23$260,740
Q1 24$266,951
Q1 24$265,866
Q2 24$271,033
Q2 24$269,931
Q3 24$272,722
Q3 24$271,613
Q4 24$274,535
Q4 24$273,419
Q1 25$275,156
Q1 25$274,037
Q2 25$271,865
Q2 25$270,759
Q3 25$270,635
Q3 25$269,535
Q4 25$273,128
Q4 25$272,018

Market Overview

  • Typical Home Value:$272,160
  • Median Sale Price:$253,833
  • Median List Price:$287,400

Current Inventory

  • Homes For Sale:501
  • New Listings:132

Detailed Market Analysis

The average home value in Hampton, VA is $272,161, down 0.6% over the past year. Learn more about the Hampton housing market and real estate trends.

Real Estate Market Analysis for Hampton, Virginia

The residential real estate market in Hampton, Virginia presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.

Real estate investments in Hampton, Virginia benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Hampton, Virginia Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Hampton
QuarterNumber of Listings
Q3 1683
Q4 1681
Q1 1790
Q2 17126
Q3 17129
Q4 17126
Q1 18120
Q2 18140
Q3 18169
Q4 18183
Q1 19179
Q2 19203
Q3 19221
Q4 19212
Q1 20222
Q2 20219
Q3 20220
Q4 20208
Q1 21212
Q2 21237
Q3 21276
Q4 21305
Q1 22330
Q2 22407
Q3 22467
Q4 22495
Q1 23494
Q2 23558
Q3 23596
Q4 23640
Q1 24556
Q2 24556
Q3 24553
Q4 24565
Q1 25476
Q2 25460

Booking Activity

  • 1-3 Months:64.3% Booked
  • 4-6 Months:47.2% Booked
  • 7-9 Months:38.9% Booked
  • 10-12 Months:13.9% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Hampton

Hampton vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals balanced approach between flexibility and stability. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Hampton, Virginia Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Hampton
Bedroom ConfigurationNumber of Properties
Studio4
1 Bed42
2 Beds83
3 Beds104
4 Beds66
5+ Beds31

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Hampton

    The vacation rental market in Hampton features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include concentration in 2-3 bedroom properties ideal for small groups. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Virginia

    • Abingdon
    • Afton
    • Aldie
    • Alexandria
    • Amissville
    • Arlington
    • Austinville
    • Basye
    • Bedford
    • Bentonville
    • Big Stone Gap
    • Blacksburg
    • Bluemont
    • Boydton
    • Bracey
    • Bristol
    • Buena Vista
    • Bumpass

    Related Short-Term Rental Markets

    Explore 125 vacation rental markets within Virginia. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Hampton

    Active STRs
    460
    Avg Daily Rate
    $229
    Occupancy Rate
    80%
    Population
    137,596
    Annual Visitors
    1,800,000

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    • Abingdon
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    • Basye
    • Bedford
    • Bentonville
    • Big Stone Gap
    • Blacksburg
    • Bluemont
    • Boydton
    • Bracey
    • Bristol
    • Buena Vista
    • Bumpass
    • Cape Charles
    • Chantilly
    • Charles City
    • Charlottesville
    • Chesapeake
    • Chesterfield
    • Chincoteague Island
    • Christiansburg
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    • Concord
    • Cross Junction
    • Crozet
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    • Damascus
    • Deltaville
    • Disputanta
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    • Elkton
    • Faber
    • Fairfax
    • Fancy Gap
    • Floyd
    • Forest
    • Fort Valley
    • Fredericksburg
    • Free Union
    • Fries
    • Front Royal
    • Gainesville
    • Gasburg
    • Glade Spring

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