Hampton, Virginia Short-Term Rental Market
Hampton, VA STRs averaged $222/night at 56.0% occupancy in April 2026 across a market dominated by entire-home listings.
Quick Answer: Hampton, Virginia is an active short-term rental market. average occupancy is 73%. average monthly revenue is $7,033. average daily rate is $388. the top operator is Village Realty with 351 listings. market score is 55/100 (grade D).
Market data reflects the Norfolk/VA Beach regional market, which includes Hampton. Regulations, taxes, and permit details below are specific to Hampton.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Hampton, Virginia operates one of the larger short-term rental markets in the Hampton Roads region. In April 2026, the market posted an average daily rate of $222 and occupancy of 56.0%, generating average monthly revenue of $3,265 per active listing. RevPAR stood at $124. Year over year, occupancy declined 6.5 percentage points while ADR rose 5.9% and revenue grew 4.1%, indicating that rate gains are absorbing the occupancy softness.
Entire-home listings dominate the supply: 8,632 of the 9,543 active listings are entire-place units, with 910 private rooms and just 1 shared room. By bedroom count, the market is broadly distributed: 1-bedroom and 2-bedroom units each account for roughly 2,363 and 2,371 listings respectively, with 3-bedroom (1,645), 5-bedroom (1,802), and 4-bedroom (1,347) units rounding out the mix. The prevalence of larger 4- and 5-bedroom inventory reflects the market’s appeal to group and extended leisure stays.
Channel distribution shows a strong Airbnb presence: 3,763 listings appear exclusively on Airbnb, 1,579 exclusively on VRBO, and 4,201 appear on both platforms. Market scores from the latest snapshot show a revenue growth score of 98.3 out of 100, signaling strong upward momentum, while investability scored 69.3 and total market score reached 54.8.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 39% | $145 | $1,720 |
| Feb | 52% | $145 | $1,759 |
| Mar | 58% | $164 | $2,277 |
| Apr | 57% | $194 | $2,705 |
| May | 59% | $246 | $3,391 |
| Jun | 71% | $335 | $5,724 |
| Jul | 72% | $324 | $5,883 |
| Aug | 71% | $315 | $5,657 |
| Sep | 51% | $232 | $3,154 |
| Oct | 46% | $184 | $2,311 |
| Nov | 46% | $172 | $2,024 |
| Dec | 44% | $166 | $2,024 |
Top Short-Term Rental Operators in Hampton
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Village Realty | 351 | 1,976 | ★ 4.38 |
| 2 | Vacasa | 277 | 8,440 | ★ 4.29 |
| 3 | Sojourn | 262 | 3,757 | ★ 4.53 |
| 4 | Brindley Beach Vacation & Sales | 234 | 619 | ★ 4.11 |
| 5 | Christian Taylor Vacations | 200 | 1,552 | ★ 4.57 |
What Kind of STR Should I Buy in Hampton?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,363 |
| 2 bed | 2,371 |
| 3 bed | 1,645 |
| 4 bed | 1,347 |
| 5 bed | 1,802 |
ADR by Property Tier
| Entire Home | $417 |
| Luxury | $696 |
| Professionally Managed | $504 |
Revenue by Dwelling Type
| Apartment | $4,697 |
| Entire Place | $7,516 |
| House | $8,503 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 39.4% |
| vrbo | 16.5% |
| both | 44% |
Investment Analysis
Hampton’s STR investment profile combines a large addressable market with accessible price points in the broader Hampton Roads area, though Zillow housing data was not available for this specific area in the current snapshot.
At $222 average daily rate and 56.0% occupancy in April 2026, a typical listing in this market generates approximately $3,265 per month. Annualized, that equates to roughly $39,200 in gross revenue per year before expenses, though actual performance varies by property type. Entire-home listings averaged $3,493 monthly versus $2,641 for apartments, a gap of $852 per month that illustrates the income premium for whole-property control.
Houses outperform the all-listings average by a meaningful margin, averaging $3,737 per month versus $3,265 across all listing types. Professionally managed properties averaged $278 in daily rate versus $222 across all listings, and luxury-tier units reached $471 per night. The 2025 full-year annual average ADR of $243 indicates the April 2026 rate of $222 reflects seasonal spring softness rather than a structural decline. Revenue growth scored 98.3 out of 100 on the market score index, the highest subcategory, pointing to strong directional momentum despite the year-over-year occupancy dip.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Hampton STR guests book an average of 38 days in advance, and stays average 4.9 nights. The 38-day lead time is moderate and gives operators a roughly five- to six-week window to adjust pricing before a reservation locks in. This lead time is consistent with a market where a significant share of bookings are leisure trips planned a month or two out rather than last-minute decisions.
The 4.9-night average length of stay is above the short national STR median and reflects the beach-and-tourism orientation of Hampton demand. Longer stays tend to reduce per-stay turnover costs and improve net margin per occupied night. Operators can use the 38-day booking window to hold firm on rates in the first few weeks following a listing’s availability opening and then apply dynamic discounts only in the final two weeks before arrival if inventory remains open.
Short-Term Rental Regulations
Hampton overhauled its short-term rental rules effective September 1, 2024, replacing a prior City Council Use Permit process with a streamlined administrative Short-Term Rental Use Permit. The new permit carries a $200 application fee plus a $50 inspection fee.
The city is divided into 51 STR overlay zones, and STRs are capped at 1% of residential dwellings within each zone. Some zones, including Buckroe 2 and Phoebus 3, are already at capacity and closed to new permits. A 300-foot minimum separation is required between STR properties, with an exception allowing two units to be directly adjacent. There is no owner-occupancy or primary-residence requirement.
Operators must pass a unit inspection and designate a local responsible party who can respond to nuisance complaints. Hampton’s transient lodging tax is 8%, plus a 1% regional transportation transient occupancy tax, for approximately 9% combined. A separate 1% daily-rental gross-receipts tax may also apply. Zoning enforcement began October 2024. Pre-2023 operators had until December 31, 2024 to reapply under the new framework. The enforcement classification is strict, and the per-zone density caps mean that available permit slots in high-demand neighborhoods may be limited or exhausted.
Market Comparison
Against national STR benchmarks (approximately 55% median occupancy and $220 median ADR in recent periods), Hampton’s April 2026 metrics of 56.0% occupancy and $222 ADR are essentially at par, positioning it as a market that tracks the national baseline rather than commanding a significant premium or discount.
The professional management sector is well-established. Village Realty leads with 351 listings and a 4.384 average rating across 1,976 reviews. Vacasa ranks second with 277 listings and 8,440 reviews at a 4.287 rating. Sojourn holds 262 listings with a notably higher 4.527 rating across 3,757 reviews. Brindley Beach Vacation and Sales (234 listings, 4.112 rating) and Christian Taylor Vacations (200 listings, 4.574 rating) round out the top five. Together the top five operators account for a combined 1,324 listings, representing roughly 14% of the total market supply of 9,543 listings, indicating a fragmented market where independent operators still hold the majority of inventory.
Frequently Asked Questions About Hampton, Virginia
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