Hampton, Virginia Short-Term Rental Market
Hampton, VA STRs averaged $222/night at 56.0% occupancy in April 2026 across a market dominated by entire-home listings.
Quick Answer: Hampton, Virginia is an active short-term rental market. average occupancy in the Norfolk/VA Beach market area is 73%. average monthly revenue in the Norfolk/VA Beach market area is $7,033. average daily rate in the Norfolk/VA Beach market area is $388. the top operator in the Norfolk/VA Beach market area is Village Realty with 351 listings. market score is 55/100 (grade D).
Market data reflects the Norfolk/VA Beach regional market, which includes Hampton. Regulations, taxes, and permit details below are specific to Hampton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Hampton, Virginia operates one of the larger short-term rental markets in the Hampton Roads region. In April 2026, the market posted an average daily rate of $222 and occupancy of 56.0%, generating average monthly revenue of $3,265 per active listing. RevPAR stood at $124. Year over year, occupancy declined 6.5 percentage points while ADR rose 5.9% and revenue grew 4.1%, indicating that rate gains are absorbing the occupancy softness.
Entire-home listings dominate the supply: 8,632 of the 9,543 active listings are entire-place units, with 910 private rooms and just 1 shared room. By bedroom count, the market is broadly distributed: 1-bedroom and 2-bedroom units each account for roughly 2,363 and 2,371 listings respectively, with 3-bedroom (1,645), 5-bedroom (1,802), and 4-bedroom (1,347) units rounding out the mix. The prevalence of larger 4- and 5-bedroom inventory reflects the market’s appeal to group and extended leisure stays.
Channel distribution shows a strong Airbnb presence: 3,763 listings appear exclusively on Airbnb, 1,579 exclusively on VRBO, and 4,201 appear on both platforms. Market scores from the latest snapshot show a revenue growth score of 98.3 out of 100, signaling strong upward momentum, while investability scored 69.3 and total market score reached 54.8.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 52% |
| Mar | 58% |
| Apr | 57% |
| May | 59% |
| Jun | 71% |
| Jul | 72% |
| Aug | 71% |
| Sep | 51% |
| Oct | 46% |
| Nov | 46% |
| Dec | 44% |
Month-by-month nightly rates and revenue figures for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Norfolk/VA Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Norfolk/VA Beach market as a whole, which includes Hampton, so these counts are not Hampton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Village Realty | 351 | 1,976 | ★ 4.38 |
| 2 | Vacasa | 277 | 8,440 | ★ 4.29 |
| 3 | Sojourn | 262 | 3,757 | ★ 4.53 |
| 4 | Brindley Beach Vacation & Sales | 234 | 619 | ★ 4.11 |
| 5 | Christian Taylor Vacations | 200 | 1,552 | ★ 4.57 |
What Kind of STR Should I Buy in Hampton?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 39.4% |
| vrbo | 16.5% |
| both | 44% |
Home Value Trends (Hampton)
Typical home values, median sale prices, and the 10-year price trend for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Hampton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Hampton overhauled its short-term rental rules effective September 1, 2024, replacing a prior City Council Use Permit process with a streamlined administrative Short-Term Rental Use Permit. The new permit carries a $200 application fee plus a $50 inspection fee.
The city is divided into 51 STR overlay zones, and STRs are capped at 1% of residential dwellings within each zone. Some zones, including Buckroe 2 and Phoebus 3, are already at capacity and closed to new permits. A 300-foot minimum separation is required between STR properties, with an exception allowing two units to be directly adjacent. There is no owner-occupancy or primary-residence requirement.
Operators must pass a unit inspection and designate a local responsible party who can respond to nuisance complaints. Hampton’s transient lodging tax is 8%, plus a 1% regional transportation transient occupancy tax, for approximately 9% combined. A separate 1% daily-rental gross-receipts tax may also apply. Zoning enforcement began October 2024. Pre-2023 operators had until December 31, 2024 to reapply under the new framework. The enforcement classification is strict, and the per-zone density caps mean that available permit slots in high-demand neighborhoods may be limited or exhausted.
Market Comparison
Against national STR benchmarks (approximately 55% median occupancy and $220 median ADR in recent periods), Hampton’s April 2026 metrics of 56.0% occupancy and $222 ADR are essentially at par, positioning it as a market that tracks the national baseline rather than commanding a significant premium or discount.
The professional management sector is well-established. Village Realty leads with 351 listings and a 4.384 average rating across 1,976 reviews. Vacasa ranks second with 277 listings and 8,440 reviews at a 4.287 rating. Sojourn holds 262 listings with a notably higher 4.527 rating across 3,757 reviews. Brindley Beach Vacation and Sales (234 listings, 4.112 rating) and Christian Taylor Vacations (200 listings, 4.574 rating) round out the top five. Together the top five operators account for a combined 1,324 listings, representing roughly 14% of the total market supply of 9,543 listings, indicating a fragmented market where independent operators still hold the majority of inventory.
Frequently Asked Questions About Hampton, Virginia
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