Hampton, Virginia Short-Term Rental Market
Hampton caps STRs at 1% per zone; September 2026 Hampton Roads ADR is $299, occupancy 54.9%, revenue $4,328.
Quick Answer: Hampton, Virginia is an active short-term rental market. average occupancy in the Norfolk/VA Beach market area is 55%. average monthly revenue in the Norfolk/VA Beach market area is $4,328. average daily rate in the Norfolk/VA Beach market area is $299. the top operator in the Norfolk/VA Beach market area is Village Realty with 351 listings. market score is 55/100 (grade D).
Market data reflects the Norfolk/VA Beach regional market, which includes Hampton. Regulations, taxes, and permit details below are specific to Hampton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Hampton is a waterfront city of 137,596 residents in Virginia’s Hampton Roads region, with Buckroe Beach, the Virginia Air & Space Center, Fort Monroe National Monument and the Hampton Coliseum anchoring visitor demand. Short-term rental metrics for this area are published for the Hampton Roads STR market, a series that includes Hampton, so every performance number below describes that regional market rather than Hampton alone. As of September 2026, the Hampton Roads STR market posted an average daily rate of $299, occupancy of 54.9% and average monthly revenue of $4,328 per listing. Year over year, occupancy is up 11.2%, ADR is up 8.7% and revenue is up 12.9%, a gain driven by both more booked nights and higher rates. Annual revenue built from the seasonal monthly profile totals $39,114 per listing. Year to date figures for 2026 (nine months) show occupancy of 61.2%, ADR of $275 and monthly revenue of $4,497, compared with 56.6%, $245 and $3,840 for full year 2025. Occupancy peaked at 61.7% in 2021, and 2026 year to date is close to that high. ADR has climbed from $198 in 2017 to $275 in 2026 year to date. Revenue by property type shows how much the unit matters. Houses average $5,076 per month and entire places average $4,635, while apartments average $3,188. Hampton’s rules matter as much as its metrics. The city caps short-term rentals at 1% of residential dwellings in each of 51 overlay zones, and some zones are closed to new permits, so supply growth is structurally limited. Bedroom, channel, listing-type and top-operator data are tracked at a shared regional level rather than uniquely for Hampton, so this profile omits it.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 52% |
| Mar | 58% |
| Apr | 57% |
| May | 59% |
| Jun | 71% |
| Jul | 73% |
| Aug | 70% |
| Sep | 52% |
| Oct | 46% |
| Nov | 46% |
| Dec | 44% |
Month-by-month nightly rates and revenue figures for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Norfolk/VA Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Norfolk/VA Beach market as a whole, which includes Hampton, so these counts are not Hampton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Village Realty | 351 | 1,976 | ★ 4.38 |
| 2 | Vacasa | 277 | 8,440 | ★ 4.29 |
| 3 | Sojourn | 262 | 3,757 | ★ 4.53 |
| 4 | Brindley Beach Vacation & Sales | 234 | 619 | ★ 4.11 |
| 5 | Christian Taylor Vacations | 200 | 1,552 | ★ 4.57 |
What Kind of STR Should I Buy in Hampton?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 39.4% |
| vrbo | 16.5% |
| both | 44% |
Home Value Trends (Hampton)
Typical home values, median sale prices, and the 10-year price trend for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Hampton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Hampton regulates short-term rentals strictly, and the rules limit new supply. Short-term rentals are permitted, but they need a Short-Term Rental Use Permit, an administrative permit with a $200 application fee plus a $50 inspection fee. A short-term rental is a dwelling rented for 30 days or fewer. The city is divided into 51 STR overlay zones, and each zone caps short-term rentals at 1% of its residential dwellings. Some zones, including Buckroe 2 and Phoebus 3, are already at capacity and closed to new permits. A 300-foot minimum separation is required between short-term rentals, except that two may be directly adjacent. Operators must pass a unit inspection and name a local responsible party to handle nuisance complaints. There is no owner-occupancy requirement and no primary-residence requirement, and no annual night cap is published. Lodging is taxed at Hampton’s 8% transient occupancy rate, plus a 1% regional transportation tax, roughly 9% combined, and a separate 1% daily-rental gross-receipts tax may also apply. The current ordinance took effect September 1, 2024, replacing a City Council Use Permit process that cost about $650. Permits approved before the change are grandfathered, and zoning enforcement began in October 2024. Enforcement severity is rated strict. Confirm your address’s zone status and its separation from existing permits with the city before buying, and check current requirements with Hampton directly.
Market Comparison
Within the Hampton Roads STR market, rates carry the story. The September 2026 all-listings ADR of $299 is the baseline, and professionally managed listings at $408 and luxury listings at $573 sit about 36% and 91% above it. Occupancy of 54.9% in September 2026 is up 11.2% year over year, ADR is up 8.7%, and 2026 year to date occupancy of 61.2% is close to the 2021 high of 61.7%. Average monthly revenue of $4,328 per listing reflects that combination of rising occupancy and rising rates. Seasonality is the main weakness. Summer occupancy of 70.4% to 72.6% is far above the months from October through February, at 38.9% to 51.8%. Regulation is the other differentiator. Hampton enforces a 1% per-zone cap, a 300-foot separation rule and a unit inspection, which limits new competition for permitted operators but also restricts entry for new investors.
Frequently Asked Questions About Hampton, Virginia
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What is the occupancy rate for short-term rentals in Hampton?
How much do short-term rentals earn per month in Hampton?
Is Airbnb legal in Hampton, Virginia?
Does Hampton require owner occupancy for short-term rentals?
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What does a typical home cost in Hampton for an STR investor?
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