StaySTRa.com

Short Term Rental News and Ideas

Traverse City

About:
Traverse City, located in Michigan, is the seat of Grand Traverse County and a picturesque city at the head of Grand Traverse Bay. Known as the ‘Cherry Capital of the World’, it celebrates its thriving cherry production through the National Cherry Festival, attracting over 500,000 visitors annually. The city is also a hub for wine enthusiasts, with nearby vineyards producing acclaimed wines. Surrounded by beautiful landscapes and bordered by four townships, Traverse City blends suburban charm with natural beauty, making it a popular destination for tourism and recreation in Northern Michigan.
Population:
15678
Annual Visitors:
Total Number of STRs:
1245
Number of 1bd:
338
Number of 2bd:
398
Number of 3bd:
253
Number of 4bd:
140
Number of 5bd+:
70
ADR:
275
Occupancy:
0.5
Avg Revenue:
3207
Rental Demand:
65.37
AVG Accommodates:
6

Traverse City STR Regulations

Talk To A Local Agent Today!

Please enable JavaScript in your browser to complete this form.
Name

Short-Term Rental Market Overview

The short-term rental space is changing fast—and the most successful investors aren’t guessing. They’re using real data to find the right markets, price their properties effectively, and stay ahead of shifting trends.

Whether you’re evaluating a new opportunity or optimizing an existing listing, understanding local STR performance is key. From occupancy rates to projected revenue, these insights can give you a serious edge.

Want a Custom Revenue Projection for Your Property?

Run your numbers through the StaySTRA Analyzer to get instant projections based on your property’s actual specs. No fluff. No spreadsheets. Just data-backed answers in seconds.