North Myrtle Beach, South Carolina Short-Term Rental Market
North Myrtle Beach STRs averaged $358/night at 73.9% occupancy in June 2026, though ADR fell 6.3% year over year.
Quick Answer: North Myrtle Beach, South Carolina is an active short-term rental market. average occupancy in the Myrtle Beach market area is 74%. average monthly revenue in the Myrtle Beach market area is $7,053. average daily rate in the Myrtle Beach market area is $358. the top operator in the Myrtle Beach market area is Elliott Realty with 1,474 listings. market score is 52/100 (grade D).
Market data reflects the Myrtle Beach regional market, which includes North Myrtle Beach. Regulations, taxes, and permit details below are specific to North Myrtle Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
North Myrtle Beach, part of South Carolina’s Grand Strand tourism region, posted a $358.33 average daily rate at 73.9% occupancy for June 2026, the latest tracked month, with average revenue per listing of $7,053. Occupancy fell 3.9% year over year and ADR fell 6.3%, while revenue declined a more modest 1.6%. The market’s investability score is a very strong 94.07 out of 100, though the total score is held down to 52.04 by a comparatively weak 42.35 seasonality score and 54.73 regulation score.
Entire-place listings dominate at 99.4% of the roughly 25,720 tracked units, with private rooms just 0.6% and shared rooms effectively nil, reflecting the market’s condo- and vacation-house-heavy inventory. Bedroom mix centers on two-bedroom units, the largest segment at 32.7% of the 25,685 bedroom-tagged listings, followed by one-bedrooms at 30.1%, three-bedrooms at 22.3%, four-bedrooms at 8.1%, and five-plus-bedrooms at 6.9%. On booking channel, 64.3% of listings are dual-listed on both Airbnb and VRBO, 18.3% are Airbnb-only, and 17.4% are VRBO-only, a notably higher VRBO presence than most markets in this data set.
North Myrtle Beach has a permanent population of approximately 20,798, though the listing count above, over 25,000, exceeds that population, consistent with a market where vacation condos and beach houses vastly outnumber owner-occupied housing. The broader Myrtle Beach/Grand Strand region draws roughly 20 million visitors annually and over $12 billion in visitor spending, with North Myrtle Beach positioning itself as a quieter, more family- and residential-oriented alternative to the Myrtle Beach strip.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 54% |
| Mar | 62% |
| Apr | 59% |
| May | 56% |
| Jun | 75% |
| Jul | 79% |
| Aug | 65% |
| Sep | 50% |
| Oct | 45% |
| Nov | 36% |
| Dec | 33% |
Month-by-month nightly rates and revenue figures for North Myrtle Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Myrtle Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Myrtle Beach market as a whole, which includes North Myrtle Beach, so these counts are not North Myrtle Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Elliott Realty | 1,474 | 12,659 | ★ 4.45 |
| 2 | Vacasa | 1,424 | 50,450 | ★ 4.30 |
| 3 | Big Fish Rentals | 700 | 34,674 | ★ 4.40 |
| 4 | The Litchfield Company | 666 | 952 | ★ 4.46 |
| 5 | Evolve | 583 | 21,304 | ★ 4.56 |
What Kind of STR Should I Buy in North Myrtle Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for North Myrtle Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 18.3% |
| vrbo | 17.4% |
| both | 64.3% |
Home Value Trends (North Myrtle Beach)
Typical home values, median sale prices, and the 10-year price trend for North Myrtle Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for North Myrtle Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal and common in North Myrtle Beach, a mature vacation-rental market. The only current STR-specific city requirement is a standard annual business license, renewed yearly; the city’s official page states there is no special zoning or permit process required beyond standard licensing. STRs must collect and remit accommodations taxes to the city, county, and state, a combined lodging tax of roughly 13%, comprising about 7% state sales/accommodations tax and about 6% local accommodations taxes, and must comply with existing trash, parking, noise, and occupancy ordinances. There is no owner-occupancy or primary-residence requirement and no stated annual night cap.
Since 2024, the city has repeatedly workshopped a stricter STR ordinance, originally targeted for around August 2025, that would add an annual permit with physical inspection, a Responsible Local Agent required to respond within one hour (owners within a 30-mile radius could serve as their own agent; others would need a licensed property manager or brokerage), a public registry, a Good Neighbor brochure, and a tiered fine schedule starting at $500. As of mid-2026 this ordinance has not been adopted; it stalled amid owner pushback over the off-area property manager requirement, and the city continues gathering input.
Enforcement is rated moderate. The city separately passed a nuisance-party ordinance, but the broader permit, inspection, and Responsible Local Agent provisions remain proposals rather than binding law, so current operators face only standard business licensing and tax collection requirements.
Market Comparison
North Myrtle Beach’s 73.9% June occupancy runs well above the roughly 55% national median for short-term rentals, and its $358.33 ADR is well above the roughly $220 national median ADR, reflecting the market’s strong beach-destination positioning within the Grand Strand region’s 20 million annual visitors. Even so, both occupancy (down 3.9%) and ADR (down 6.3%) fell year over year, a demand and pricing pullback investors should weigh against the market’s very strong 94.07 investability score.
Top property managers in the market include Elliott Realty (1,474 listings, 12,659 reviews, 4.45 average rating), Vacasa (1,424 listings, 50,450 reviews, 4.30 rating), and Big Fish Rentals (700 listings, 34,674 reviews, 4.40 rating). Combined, these top three managers operate 3,598 listings, about 14% of the roughly 25,720 tracked units, a fragmented market by national standards despite the presence of several large regional operators. Evolve (583 listings, 21,304 reviews) posts the highest average rating among the top five operators at 4.56.
Frequently Asked Questions About North Myrtle Beach, South Carolina
What is the average daily rate for a North Myrtle Beach short-term rental?
What occupancy rate can North Myrtle Beach STR owners expect?
Is a permit required to operate a short-term rental in North Myrtle Beach?
What is the occupancy tax on North Myrtle Beach short-term rentals?
What is the estimated gross rental yield for a North Myrtle Beach STR?
When is the best time to book a North Myrtle Beach vacation rental?
How much more do beach houses earn than condos in North Myrtle Beach?
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