North Myrtle Beach, South Carolina Short-Term Rental Market
North Myrtle Beach STRs averaged $358/night at 73.9% occupancy in June 2026, though ADR fell 6.3% year over year.
Quick Answer: North Myrtle Beach, South Carolina is an active short-term rental market. average occupancy is 74%. average monthly revenue is $7,053. average daily rate is $358. the top operator is Elliott Realty with 1,474 listings. market score is 52/100 (grade D).
Market data reflects the Myrtle Beach regional market, which includes North Myrtle Beach. Regulations, taxes, and permit details below are specific to North Myrtle Beach.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
North Myrtle Beach, part of South Carolina’s Grand Strand tourism region, posted a $358.33 average daily rate at 73.9% occupancy for June 2026, the latest tracked month, with average revenue per listing of $7,053. Occupancy fell 3.9% year over year and ADR fell 6.3%, while revenue declined a more modest 1.6%. The market’s investability score is a very strong 94.07 out of 100, though the total score is held down to 52.04 by a comparatively weak 42.35 seasonality score and 54.73 regulation score.
Entire-place listings dominate at 99.4% of the roughly 25,720 tracked units, with private rooms just 0.6% and shared rooms effectively nil, reflecting the market’s condo- and vacation-house-heavy inventory. Bedroom mix centers on two-bedroom units, the largest segment at 32.7% of the 25,685 bedroom-tagged listings, followed by one-bedrooms at 30.1%, three-bedrooms at 22.3%, four-bedrooms at 8.1%, and five-plus-bedrooms at 6.9%. On booking channel, 64.3% of listings are dual-listed on both Airbnb and VRBO, 18.3% are Airbnb-only, and 17.4% are VRBO-only, a notably higher VRBO presence than most markets in this data set.
North Myrtle Beach has a permanent population of approximately 20,798, though the listing count above, over 25,000, exceeds that population, consistent with a market where vacation condos and beach houses vastly outnumber owner-occupied housing. The broader Myrtle Beach/Grand Strand region draws roughly 20 million visitors annually and over $12 billion in visitor spending, with North Myrtle Beach positioning itself as a quieter, more family- and residential-oriented alternative to the Myrtle Beach strip.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $146 | $1,467 |
| Feb | 54% | $151 | $1,762 |
| Mar | 62% | $179 | $2,556 |
| Apr | 59% | $216 | $3,228 |
| May | 56% | $242 | $3,464 |
| Jun | 75% | $294 | $5,668 |
| Jul | 79% | $279 | $5,799 |
| Aug | 65% | $249 | $4,450 |
| Sep | 50% | $201 | $2,754 |
| Oct | 45% | $167 | $2,106 |
| Nov | 36% | $163 | $1,575 |
| Dec | 33% | $162 | $1,532 |
Top Short-Term Rental Operators in North Myrtle Beach
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Elliott Realty | 1,474 | 12,659 | ★ 4.45 |
| 2 | Vacasa | 1,424 | 50,450 | ★ 4.30 |
| 3 | Big Fish Rentals | 700 | 34,674 | ★ 4.40 |
| 4 | The Litchfield Company | 666 | 952 | ★ 4.46 |
| 5 | Evolve | 583 | 21,304 | ★ 4.56 |
What Kind of STR Should I Buy in North Myrtle Beach?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 7,718 |
| 2 bed | 8,396 |
| 3 bed | 5,730 |
| 4 bed | 2,074 |
| 5 bed | 1,767 |
ADR by Property Tier
| Entire Home | $359 |
| Luxury | $502 |
| Professionally Managed | $368 |
Revenue by Dwelling Type
| Apartment | $6,111 |
| Entire Place | $7,075 |
| House | $10,431 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 18.3% |
| vrbo | 17.4% |
| both | 64.3% |
Investment Analysis
North Myrtle Beach’s typical home value is $389,999, with a median sale price of $388,333 and a 100.4% sale-to-list ratio, indicating homes are selling right at or slightly above asking, with 1,007 homes for sale and a 60-day median time to pending as of the April 2026 housing snapshot. Using the 2025 full-year average revenue of $3,709 per month, annualized to $44,508, estimated gross rental yield is approximately 11.4% of the typical home value, before taxes, licensing, and operating costs.
Across ADR tiers, the all-listings average of $358.33 compares to $358.98 for entire-home listings, essentially matched, $368.38 for professionally managed listings (up 2.8%), and $502.01 for the luxury tier (up 40.1% over the market-wide average). Revenue by property type varies sharply: houses averaged $10,431 in June, 47.4% above entire-place listings at $7,075 and 70.7% above apartments at $6,111, reflecting the premium larger beach houses command over condo-style units in this market.
The market’s investability score of 94.07 is among the strongest in this data set, and revenue growth sits at a moderate 67.12, but the 42.35 seasonality score signals a market with pronounced summer concentration, and the 54.73 regulation score reflects an evolving policy environment: a stricter STR ordinance with permit, inspection, and Responsible Local Agent requirements has been repeatedly workshopped since 2024 but remained unadopted as of mid-2026.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
North Myrtle Beach’s average booking window runs 72.4 days of lead time, and average length of stay is 4.46 nights, both consistent with planned week-long or extended-weekend beach vacations rather than spontaneous trips. The roughly 10-week lead time gives owners a meaningful runway to adjust summer pricing based on early booking pace.
For owners, the combination of a 72-day lead time and 4.46-night average stay supports advance-purchase discount strategies and week-long minimum-stay requirements during the June-July peak, when occupancy runs 75% to 79% and turnover costs matter most. With occupancy falling below 45% from October through January, and dropping as low as 33.36% in December, owners should plan for a genuinely quiet off-season, four consecutive months of well-below-average demand, when shorter minimum stays and reduced rates may be needed to fill calendar gaps. Compared to the 2025 full-year average of $3,709 in monthly revenue, the June 2026 figure of $7,053 is nearly double, underscoring how concentrated this market’s earnings are in the summer booking window rather than spread evenly across the year.
Short-Term Rental Regulations
Short-term rentals are legal and common in North Myrtle Beach, a mature vacation-rental market. The only current STR-specific city requirement is a standard annual business license, renewed yearly; the city’s official page states there is no special zoning or permit process required beyond standard licensing. STRs must collect and remit accommodations taxes to the city, county, and state, a combined lodging tax of roughly 13%, comprising about 7% state sales/accommodations tax and about 6% local accommodations taxes, and must comply with existing trash, parking, noise, and occupancy ordinances. There is no owner-occupancy or primary-residence requirement and no stated annual night cap.
Since 2024, the city has repeatedly workshopped a stricter STR ordinance, originally targeted for around August 2025, that would add an annual permit with physical inspection, a Responsible Local Agent required to respond within one hour (owners within a 30-mile radius could serve as their own agent; others would need a licensed property manager or brokerage), a public registry, a Good Neighbor brochure, and a tiered fine schedule starting at $500. As of mid-2026 this ordinance has not been adopted; it stalled amid owner pushback over the off-area property manager requirement, and the city continues gathering input.
Enforcement is rated moderate. The city separately passed a nuisance-party ordinance, but the broader permit, inspection, and Responsible Local Agent provisions remain proposals rather than binding law, so current operators face only standard business licensing and tax collection requirements.
Market Comparison
North Myrtle Beach’s 73.9% June occupancy runs well above the roughly 55% national median for short-term rentals, and its $358.33 ADR is well above the roughly $220 national median ADR, reflecting the market’s strong beach-destination positioning within the Grand Strand region’s 20 million annual visitors. Even so, both occupancy (down 3.9%) and ADR (down 6.3%) fell year over year, a demand and pricing pullback investors should weigh against the market’s very strong 94.07 investability score.
Top property managers in the market include Elliott Realty (1,474 listings, 12,659 reviews, 4.45 average rating), Vacasa (1,424 listings, 50,450 reviews, 4.30 rating), and Big Fish Rentals (700 listings, 34,674 reviews, 4.40 rating). Combined, these top three managers operate 3,598 listings, about 14% of the roughly 25,720 tracked units, a fragmented market by national standards despite the presence of several large regional operators. Evolve (583 listings, 21,304 reviews) posts the highest average rating among the top five operators at 4.56.
Frequently Asked Questions About North Myrtle Beach, South Carolina
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