North Myrtle Beach, South Carolina Short-Term Rental Market
North Myrtle Beach STR averaged $260 ADR, 52.1% occupancy and $3,709 monthly revenue in September 2026.
Quick Answer: North Myrtle Beach, South Carolina is an active short-term rental market. average occupancy in the Myrtle Beach market area is 52%. average monthly revenue in the Myrtle Beach market area is $3,709. average daily rate in the Myrtle Beach market area is $260. the top operator in the Myrtle Beach market area is Elliott Realty with 1,474 listings. market score is 52/100 (grade D).
Market data reflects the Myrtle Beach regional market, which includes North Myrtle Beach. Regulations, taxes, and permit details below are specific to North Myrtle Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
North Myrtle Beach, South Carolina posted an average daily rate of $260 and occupancy of 52.1% in September 2026, the latest month in the data. Average monthly revenue per listing came to $3,709. Compared with September 2025, occupancy is up 12.2%, ADR is up 9.2%, and revenue is up 12.7%, so the gain came from both more booked nights and higher pricing.
The North Myrtle Beach area STR market is large. Tracked inventory includes 25,568 entire place listings, 151 private rooms, and 1 shared room, so entire homes and condos make up about 99.4% of listings. By bedroom count, there are 7,718 one bedroom listings, 8,396 two bedroom listings, 5,730 three bedroom listings, 2,074 four bedroom listings, and 1,767 five bedroom listings. Two bedroom units are the largest group, and one and two bedroom units together are about 63% of bedroom-tagged supply.
Channel mix is heavily cross-listed. In the North Myrtle Beach area STR market, 16,530 listings appear on both Airbnb and Vrbo, 4,718 on Airbnb only, and 4,472 on Vrbo only. About 64.3% of listings are on both platforms, so hosts here generally reach both audiences.
The calendar-year view shows steady improvement. The first nine months of 2026 average 56.3% occupancy, a $263 ADR, and $4,142 in monthly revenue, compared with 54.6%, $234, and $3,703 for full-year 2025. The market score for the area is 52.0 overall, with investability at 94.1, rental demand at 67.2, revenue growth at 67.1, regulation at 54.7, and seasonality at 42.4, which reflects the wide gap between summer and winter.
Demand rests on nine miles of Atlantic beaches and the golf courses of the Grand Strand, which has more than 80 courses. The city has a population of 20,798. The Myrtle Beach region draws roughly 20 million visitors a year, though North Myrtle Beach specific visitor counts are not published.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 54% |
| Mar | 62% |
| Apr | 59% |
| May | 56% |
| Jun | 75% |
| Jul | 79% |
| Aug | 64% |
| Sep | 50% |
| Oct | 45% |
| Nov | 36% |
| Dec | 33% |
Month-by-month nightly rates and revenue figures for North Myrtle Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Myrtle Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Myrtle Beach market as a whole, which includes North Myrtle Beach, so these counts are not North Myrtle Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Elliott Realty | 1,474 | 12,659 | ★ 4.45 |
| 2 | Vacasa | 1,424 | 50,450 | ★ 4.30 |
| 3 | Big Fish Rentals | 700 | 34,674 | ★ 4.40 |
| 4 | The Litchfield Company | 666 | 952 | ★ 4.46 |
| 5 | Evolve | 583 | 21,304 | ★ 4.56 |
What Kind of STR Should I Buy in North Myrtle Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for North Myrtle Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 18.3% |
| vrbo | 17.4% |
| both | 64.3% |
Home Value Trends (North Myrtle Beach)
Typical home values, median sale prices, and the 10-year price trend for North Myrtle Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for North Myrtle Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal and common in North Myrtle Beach, and the market is mature. The only STR-specific requirement currently in force is a standard annual City of North Myrtle Beach business license, renewed every year. The city’s official page states that no special zoning or permit process is required beyond standard licensing. There is no owner-occupancy requirement, no primary residence requirement, and no stated cap on rental nights per year.
Hosts must collect and remit accommodations taxes to the city, county, and state. The combined lodging tax is roughly 13%, made up of about 7% state sales and accommodations tax and about 6% in local accommodations taxes. The exact rate can vary by platform and location. Rentals must also follow existing trash, parking, noise, and occupancy ordinances. Enforcement severity is rated moderate, and the city separately passed a nuisance-party ordinance.
The larger question is a stricter ordinance that has been workshopped since 2024 and was originally targeted for around August 2025. It would add an annual STR permit with a physical inspection, a Responsible Local Agent reachable around the clock and able to reach the property within one hour, a public registry, a Good Neighbor brochure, and a tiered fine schedule starting at $500. Owners within a 30-mile radius could act as their own agent, while others would hire a licensed property manager or brokerage. A provision for off-area owners drew significant pushback in late 2025. As of mid-2026 the ordinance has not been adopted, so these provisions are not binding.
The city has also considered a moratorium on units with 8 or more bedrooms and limits on converting STRs to long-term rentals in key resort and lodging zones, but it has not adopted broad zoning bans. Investors buying large-occupancy homes or resort-district property should confirm zoning with the city.
Market Comparison
North Myrtle Beach posted 52.1% occupancy and a $260 ADR in September 2026. The 2026 year to date figures are 56.3% occupancy and a $263 ADR.
The seasonal profile explains the spread. Summer months at 75.3% to 78.7% occupancy run far above the rest of the year, while the winter months near 33% to 36% pull the annual average down.
The operator landscape in the North Myrtle Beach area STR market is concentrated at the top. Elliott Realty manages 1,474 listings with a 4.5 rating, Vacasa manages 1,424 with a 4.3 rating, Big Fish Rentals manages 700 with a 4.4 rating, The Litchfield Company manages 666 with a 4.5 rating, and Evolve manages 583 with a 4.6 rating. Professional management is established here, which gives self-managing owners a clear benchmark to compete against and gives remote owners several outsourcing options.
Frequently Asked Questions About North Myrtle Beach, South Carolina
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