Hilton Head Island, South Carolina Short-Term Rental Market
The Lowcountry STR market averaged $352 ADR, 48.7% occupancy and $4,339 monthly revenue in September 2026.
Quick Answer: Hilton Head Island, South Carolina is an active short-term rental market. average occupancy in the Hilton Head market area is 49%. average monthly revenue in the Hilton Head market area is $4,339. average daily rate in the Hilton Head market area is $352. the top operator in the Hilton Head market area is Vacasa with 710 listings. market score is 51/100 (grade D).
Market data reflects the Hilton Head regional market, which includes Hilton Head Island. Regulations, taxes, and permit details below are specific to Hilton Head Island.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Hilton Head Island, South Carolina, using performance figures for the Lowcountry STR market, a coastal region. Every performance number below describes that regional market. In September 2026, the Lowcountry STR market posted an average daily rate of $352 and occupancy of 48.7%, producing average monthly revenue of $4,339 per listing. Compared with September 2025, occupancy rose 7.8% and ADR rose 5.0%, while revenue fell 3.7%. Entire homes averaged $353 per night, and houses earned $5,291 per month against $3,357 for apartments. The seasonal sum of monthly revenue comes to $54,176 a year. Calendar year results show the market moving toward higher rates: ADR was $312 in 2022, $371 in 2025, and $391 across the first nine months of 2026, while occupancy ran 61.0% in 2026 to date versus 56.6% in 2025. Revenue per listing averaged $6,262 per month in 2026 to date versus $5,613 in 2025. Hilton Head Island itself has a population of 38,158 and drew roughly 2.8 million visitors in 2024, with more than 70% of them repeat visitors. The RBC Heritage PGA Tour event each spring is estimated to generate about $135 million in economic impact. Bedroom, channel and listing type counts are tracked at a shared regional level rather than uniquely for Hilton Head Island, so this profile omits them. Investors should read the figures as a regional benchmark and check local comparables for a specific address.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 38% |
| Feb | 61% |
| Mar | 70% |
| Apr | 64% |
| May | 63% |
| Jun | 79% |
| Jul | 80% |
| Aug | 59% |
| Sep | 51% |
| Oct | 52% |
| Nov | 37% |
| Dec | 33% |
Month-by-month nightly rates and revenue figures for Hilton Head Island are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Hilton Head market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Hilton Head market as a whole, which includes Hilton Head Island, so these counts are not Hilton Head Island-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 710 | 29,602 | ★ 4.50 |
| 2 | LSI Vacation Rental SC | 582 | 14,605 | ★ 4.63 |
| 3 | VacayHome Connect | 480 | 96 | ★ 4.60 |
| 4 | Beach Properties of Hilton Head | 430 | 3,630 | ★ 4.65 |
| 5 | The Vacation Company | 385 | 9,052 | ★ 4.82 |
What Kind of STR Should I Buy in Hilton Head Island?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hilton Head Island are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 11.1% |
| vrbo | 20.9% |
| both | 68% |
Home Value Trends (Hilton Head Island)
Typical home values, median sale prices, and the 10-year price trend for Hilton Head Island are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Hilton Head Island — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short term rentals are permitted on Hilton Head Island. The Town requires an annual STR permit plus an active Town business license. Since 2025 the permit fee is $150 per bedroom, replacing the old flat $250 fee, so a 2 bedroom home pays $300. The permit period now runs to a deadline of April 30 or May 15, and the portal opened April 6, 2026. Rules effective around May 1, 2026 require applications in an individual’s name rather than a corporate entity, the permit number in all advertising, and HOA approval letters. There is no owner occupancy requirement, no primary residence requirement, and no annual night cap. Properties inside HOAs or private communities such as Sea Pines must provide a letter confirming rentals are allowed, so private covenants can restrict operation. Operators collect lodging taxes of about 11%, made up of 7% state sales and accommodations tax, 3% Town local accommodations tax and 1% Beaufort County, plus the Town Beach Preservation Fee, and file returns quarterly. Operating rules include a contact reachable 24 hours a day who responds to complaints within 60 minutes, a maximum of six parking spaces, and required smoke and carbon monoxide detectors. Enforcement is rated moderate. Fines are $250, $500 and $1,000 for first, second and subsequent offenses, and a permit can be revoked after three citations within 12 months. These rules apply to the Town of Hilton Head Island and not to neighboring towns. Confirm current requirements with the Town before buying.
Market Comparison
The Lowcountry STR market looks like a rate driven market with a pronounced seasonal swing. The September 2026 ADR was $352 on 48.7% occupancy. Over the first nine months of 2026, occupancy averaged 61.0%, with an ADR of $391. The 2025 full year recorded 56.6% occupancy and a $371 ADR. That mix means owners here earn strong rates per booked night but face a sharper off season, with December occupancy at 33.4% and July at 80.1%. Investors comparing this region with other coastal markets should look at annual revenue of $54,176 rather than a single month, and should remember the higher entry cost, with a typical Hilton Head Island home valued at $781,869. Top operator names are tracked at a shared regional level rather than uniquely for Hilton Head Island, so this profile omits them.
Frequently Asked Questions About Hilton Head Island, South Carolina
What is the average Airbnb ADR on Hilton Head Island?
What is the occupancy rate for short term rentals on Hilton Head Island?
Do you need a permit to rent a home on Hilton Head Island?
What taxes apply to Hilton Head Island short term rentals?
What is the best month to rent out a property on Hilton Head Island?
How much does a home cost on Hilton Head Island?
How far ahead do guests book, and how long do they stay?
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