Travelers Rest, South Carolina Short-Term Rental Market
Travelers Rest, SC restricts short-term rentals to the owner's primary residence only.
Quick Answer: Travelers Rest, South Carolina is an active short-term rental market. average occupancy in the Greenville market area is 69%. average monthly revenue in the Greenville market area is $3,048. average daily rate in the Greenville market area is $165. the top operator in the Greenville market area is Westbrook Hospitality LLC with 80 listings. market score is 88/100 (grade A).
Market data reflects the Greenville regional market, which includes Travelers Rest. Regulations, taxes, and permit details below are specific to Travelers Rest.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Travelers Rest permits short-term rentals only within the owner’s primary residence; the city’s ordinance (O.18.20) does not allow non-owner-occupied, whole-home investment STRs at all, so any investment analysis here has to start with that restriction rather than with performance stats alone.
Within that primary-residence-only framework, StaySTRA’s underlying STR performance data for this area is tracked at a shared Greenville County-area level (Travelers Rest and neighboring Greer share a series) rather than uniquely for Travelers Rest, so the figures below describe that shared area STR market rather than Travelers Rest in isolation. In June 2026, the most recent month with data, the area’s STR market averaged 69.1% occupancy (up 2.9% year over year) and a $165.32 average daily rate (up 5.0% year over year). Average monthly revenue per listing was $3,048, up 11.5% year over year.
Pricing varies by property tier: the entire-home segment averaged $177.10 a night, professionally managed listings averaged $182.91, and the luxury tier averaged $282.47.
Travelers Rest is a foothills gateway town anchored by the 22-mile Prisma Health Swamp Rabbit Trail, a paved greenway running through downtown that draws an estimated 500,000 to 750,000 users a year, fueling a revitalized district of trailside restaurants, breweries, and outdoor outfitters. The town’s population is roughly 8,370.
Bedroom mix, channel split, listing-type counts, and property-manager data are tracked at a shared regional level rather than uniquely for Travelers Rest, so this profile omits those breakdowns rather than presenting area-wide totals as Travelers Rest’s own.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 62% |
| Mar | 64% |
| Apr | 63% |
| May | 64% |
| Jun | 67% |
| Jul | 67% |
| Aug | 62% |
| Sep | 61% |
| Oct | 65% |
| Nov | 61% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Travelers Rest are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Greenville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Greenville market as a whole, which includes Travelers Rest, so these counts are not Travelers Rest-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Westbrook Hospitality LLC | 80 | 6,502 | ★ 4.91 |
| 2 | Landing, Inc. | 54 | 200 | ★ 4.12 |
| 3 | Evolve | 53 | 1,876 | ★ 4.73 |
| 4 | Plenteous Management | 43 | 3,151 | ★ 4.80 |
| 5 | Bones Vacances | 33 | 68 | ★ 3.81 |
What Kind of STR Should I Buy in Travelers Rest?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Travelers Rest are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56.1% |
| vrbo | 5.5% |
| both | 38.4% |
Home Value Trends (Travelers Rest)
Typical home values, median sale prices, and the 10-year price trend for Travelers Rest are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Travelers Rest — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Travelers Rest allows short-term rentals, defined as any rental of a dwelling unit or bedroom for less than 29 consecutive days, but restricts them to the owner’s primary residence only. This is a significant constraint for investors: a non-owner-occupied, whole-home investment STR does not comply with the city’s ordinance (O.18.20).
To operate legally, the owner must register the STR with the city Planning and Zoning department for a $250 fee, renewed annually on an April 15 to April 14 cycle, and obtain a city business license, renewed each year (valid May 1 to April 30). All registered STRs must pass an annual inspection by the City Fire Marshal.
On taxes, operators must collect and remit a 3% local accommodations tax, a 2% state accommodations tax, and the 5% state sales tax on rental revenue, a combined 10%. There is no stated cap on nights per year. Registration can be completed in person at City Hall, by mail, or online.
Enforcement is described as moderate: registration, business licensing, and the annual fire inspection are all required, but the framework is administrative rather than aggressively punitive given the town’s small size.
A statewide bill (South Carolina Bill 442, 2025-2026 session) is pending in the Senate Judiciary Committee; rather than preempting local STR rules, it would affirm municipalities’ authority to regulate, or even prohibit, short-term rentals, which would reinforce rather than remove Travelers Rest’s existing primary-residence requirement. The bill has not passed as of mid-2026.
Market Comparison
This Greenville-area STR market’s 69.1% occupancy in the latest month runs well above the roughly 55% occupancy typically cited as a national STR median, while its $165.32 ADR is well below the roughly $220 national median ADR figure often cited for the US market. That combination, high occupancy at a below-national rate, is consistent with an inland Upstate South Carolina market with strong greenway-driven demand but without the premium pricing power of a coastal or mountain destination.
Property manager and top-operator data for this market is tracked at a shared regional level rather than uniquely for Travelers Rest, so this profile omits specific operator names and listing counts rather than presenting area-wide totals as Travelers Rest’s own.
Unlike most of the other markets in this comparison, Travelers Rest’s own primary-residence-only STR ordinance means an investor cannot simply buy into this occupancy and rate performance the way they could in a market without that restriction.
Frequently Asked Questions About Travelers Rest, South Carolina
Can I buy a second home in Travelers Rest and rent it out short-term?
What is the STR occupancy rate for the Travelers Rest area?
What is the average daily rate for STRs near Travelers Rest?
How much does STR registration cost in Travelers Rest?
What taxes apply to STRs in Travelers Rest?
When is the strongest season for STRs near Travelers Rest?
Is South Carolina considering new statewide STR rules?
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