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Columbia, South Carolina

Short-Term Rental Market Data & Investment Analysis

Columbia, South Carolina Short-Term Rental Market

AMarket Score 93/100

Quick Answer: Columbia, South Carolina is an active short-term rental market. average occupancy is 67%. average monthly revenue is $3,348. average daily rate is $182. the top operator is Heartwood Furnished Homes with 218 listings. market score is 93/100 (grade A).

Avg Monthly Revenue
$3,348
↑ 3.5% YoY
67%
Occupancy
↑ 3.2% YoY
$182
Avg Daily Rate
→ 0% YoY
$122
RevPAR
↑ 3.2% YoY
41.5 days avg lead time3.9 avg length of stay

Market Score Breakdown

Five dimensions Apivex evaluates per market.

Regulation60
Seasonality85
Investability91
Rental Demand88
Revenue Growth70

Seasonal Patterns

Monthly seasonal data for Columbia, South Carolina
MonthOccupancyADRRevenue
Jan50%$113$1,653
Feb62%$118$1,856
Mar65%$132$2,289
Apr63%$146$2,509
May58%$154$2,373
Jun65%$151$2,634
Jul67%$147$2,703
Aug65%$155$2,658
Sep58%$154$2,333
Oct58%$148$2,398
Nov57%$154$2,405
Dec50%$127$1,955

Top Short-Term Rental Operators in Columbia

Ranked by total active listings. Useful for understanding the competitive landscape.

#OperatorListingsReviewsRating
1Heartwood Furnished Homes21814,846★ 4.74
2Evolve511,938★ 4.70
3Patriot Family Homes442,367★ 4.30
4Casago32514★ 4.22
5Be Our Guest291,631★ 4.64

What Kind of STR Should I Buy in Columbia?

Revenue and pricing by property type, tier, and bedroom count.

Revenue by Bedroom Count

1 bed771
2 bed679
3 bed729
4 bed304
5 bed135

ADR by Property Tier

Entire Home$195
Luxury$298
Professionally Managed$236

Revenue by Dwelling Type

Entire Place$3,612
House$3,572
Apartment$2,657

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb52.3%
vrbo4.8%
both42.8%

Investment Analysis

Revenue Trend (5 yr)

ADR & Occupancy Trends (5 yr)

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Home Value Trends (Columbia)

Typical Home Value
$229,993
Median Sale Price
$230,650
Days to Pending
20
Columbia, South CarolinaRev $3,348ADR $182Occ 67%Score A (93)

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Table of Contents

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Quick Facts: Columbia

Active STRs
1,377
Avg Daily Rate
$152
Occupancy Rate
65%
Population
144,788
Annual Visitors
1,500,000

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Markets in South Carolina (50)

  • Abbeville
  • Aiken
  • Anderson
  • Beaufort
  • Blacksburg
  • Bluffton
  • Bonneau
  • Cayce
  • Central
  • Chapin
  • Charleston
  • Clemson
  • Cleveland
  • Clinton
  • Clover
  • Conway
  • Cross Hill
  • Daufuskie Island
  • Easley
  • Edisto Island
  • Elgin
  • Eutawville
  • Fair Play
  • Fort Mill
  • Georgetown
  • Greenville
  • Greenwood
  • Greer
  • Hanahan
  • Hardeeville
  • Hilton Head Island
  • Hollywood
  • Honea Path
  • Huger
  • Inman
  • Irmo
  • Isle Of Palms
  • Iva
  • Johns Island
  • Lancaster
  • Landrum
  • Laurens
  • Lexington
  • Liberty
  • Liberty Hill
  • Little River
  • Longs
  • Loris
  • Lugoff
  • Manning

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