Greer, South Carolina Short-Term Rental Market
Greer, SC STRs averaged $154/night at 62.9% occupancy in April 2026 across 2,722 active listings.
Quick Answer: Greer, South Carolina is an active short-term rental market. average occupancy is 69%. average monthly revenue is $3,048. average daily rate is $165. the top operator is Westbrook Hospitality LLC with 80 listings. market score is 88/100 (grade A).
Market data reflects the Greenville regional market, which includes Greer. Regulations, taxes, and permit details below are specific to Greer.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Greer, South Carolina short-term rental market recorded 2,722 active listings as of April 2026, making it a sizeable STR market within the Greenville-Spartanburg metro. The average daily rate stood at $153.88 in April 2026, with an overall occupancy rate of 62.9%, generating an average monthly revenue of $2,678 per listing. RevPAR reached $96.84 for the month.
Year-over-year, occupancy slipped 3.37 percentage points while ADR gained 2.47% and revenue grew 1.91%, indicating modest rate-driven growth offsetting a slight pull-back in occupancy.
Entire-place listings dominate the market, accounting for 2,408 of 2,722 total listings (88.4%), with private rooms adding 313 more options. By bedroom count, one-bedroom units are the most common at 929 listings, followed by two-bedroom (741) and three-bedroom (726) units. Four-bedroom and five-bedroom properties number 216 and 110 respectively, offering options for larger groups.
Channel distribution shows Airbnb as the dominant platform with 1,526 Airbnb-only listings, 151 VRBO-only, and 1,045 listed on both platforms. The market composite score of 88.27 out of 100 reflects strong rental demand (95.25) and excellent seasonality (96.30), tempered by moderate regulation scores (69.72) and slower revenue growth momentum (43.73).
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $110 | $1,685 |
| Feb | 62% | $116 | $1,812 |
| Mar | 64% | $124 | $2,262 |
| Apr | 63% | $126 | $2,182 |
| May | 64% | $132 | $2,342 |
| Jun | 67% | $134 | $2,379 |
| Jul | 67% | $127 | $2,320 |
| Aug | 62% | $124 | $2,077 |
| Sep | 61% | $125 | $2,046 |
| Oct | 65% | $134 | $2,382 |
| Nov | 61% | $131 | $2,215 |
| Dec | 57% | $125 | $2,070 |
Top Short-Term Rental Operators in Greer
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Westbrook Hospitality LLC | 80 | 6,502 | ★ 4.91 |
| 2 | Landing, Inc. | 54 | 200 | ★ 4.12 |
| 3 | Evolve | 53 | 1,876 | ★ 4.73 |
| 4 | Plenteous Management | 43 | 3,151 | ★ 4.80 |
| 5 | Bones Vacances | 33 | 68 | ★ 3.81 |
What Kind of STR Should I Buy in Greer?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 929 |
| 2 bed | 741 |
| 3 bed | 726 |
| 4 bed | 216 |
| 5 bed | 110 |
ADR by Property Tier
| Entire Home | $177 |
| Luxury | $282 |
| Professionally Managed | $183 |
Revenue by Dwelling Type
| Apartment | $2,692 |
| Entire Place | $3,276 |
| House | $3,232 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56.1% |
| vrbo | 5.5% |
| both | 38.4% |
Investment Analysis
Greer presents a measurable STR investment case anchored in the Greenville-Spartanburg metro’s steady industrial and tourism demand. At an average monthly revenue of $2,678 in April 2026, a property generating near-average performance would produce approximately $32,136 in annualized gross revenue. Against a typical home value of $350,548 (April 2026 Zillow data), that implies a gross yield of roughly 9.2%.
Rate tiers illustrate the opportunity gap: the average ADR for entire-home listings is $163.17, versus $167.99 for professionally managed properties and $257.31 for luxury-tier listings. Investors who target higher-end or larger-format properties, or who use professional management, consistently capture rates 9% to 67% above the market average.
On the housing side, the median sale price of $364,833 and median list price of $404,500 point to a moderately competitive market. Properties are selling at approximately 90.2% of list price, and median days to pending is 18, suggesting normal market velocity rather than a bidding-war environment. With 391 homes for sale, entry-point selection matters more than urgency.
Revenue grew 1.91% year-over-year in April 2026, with annual averages of $2,592 in 2025 versus $2,603 in 2024, indicating a flat-to-slightly-down recent trend after strong gains in 2021 to 2022. Investors should underwrite conservatively relative to peak-year revenue rather than extrapolating recent softening.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests booking Greer STRs plan ahead with an average lead time of 35.4 days between booking and check-in. This is a moderate planning window, consistent with a market that blends leisure travelers (who often book a few weeks out for weekend getaways) with business travelers (who may book closer to arrival). Operators can hold rates firm for roughly four to five weeks before the arrival date without significantly hurting fill rates.
The average length of stay is 4.63 nights, which is longer than a standard weekend trip and reflects a guest mix that includes extended weekend stays, week-long leisure visits, and multi-night business trips. For operators, this means moderate housekeeping frequency and turnover costs relative to pure urban markets with one- to two-night stays. Minimum-stay policies of three to four nights will align with actual guest behavior without over-restricting availability.
Short-Term Rental Regulations
Greer allows short-term rentals and requires operators to obtain a City of Greer business license plus register the rental with the applicable county. Because Greer straddles both Greenville and Spartanburg counties, the operative county registration depends on which side of the municipal boundary the property sits. Greenville County requires an annual STR registration, renewed by December 31, with no county registration fee published in available data.
On the tax side, South Carolina levies state accommodations and sales taxes on transient rentals. The City of Greer adds a local 2% accommodations tax, bringing the typical total transient lodging tax burden to approximately 9% on top of the nightly rate. There is no owner-occupancy or primary-residence requirement, no published cap on nights per year, and no published permit fee.
Zoning is a practical constraint: properties in residential-only zones may be restricted from sub-30-day rentals, and HOA covenants or deed restrictions in many Greer subdivisions independently prohibit STRs. Enforcement is rated moderate; unpermitted properties can face fines or legal action. Investors should confirm zoning status via the relevant county GIS tool and verify HOA rules before purchasing, and contact the City of Greer Business Office for current business license requirements.
Market Comparison
Greer’s 62.9% occupancy in April 2026 sits above the US STR median of approximately 55%, reflecting strong local demand anchored by the BMW manufacturing hub and regional drive-market leisure travel. The $153.88 ADR is meaningfully below the US median of roughly $220, positioning Greer as a value market for travelers but limiting per-night revenue potential relative to coastal or resort destinations.
The market’s composite score of 88.27 places it well within the top tier for rental demand and seasonality. Revenue growth score of 43.73 is a below-average signal, consistent with the flat-to-slightly-declining revenue trend observed in 2024 and 2025 annual data.
Among professional operators, Westbrook Hospitality LLC leads the market with 80 listings and 6,502 reviews at a 4.91 average rating, demonstrating deep local operating experience. Evolve manages 53 listings (4.73 rating, 1,876 reviews) and Plenteous Management holds 43 listings with 3,151 reviews at 4.80. Together the top three operators account for 176 listings, representing approximately 6.5% of the total market, indicating a market that remains largely self-managed with room for professional operators to grow.
Frequently Asked Questions About Greer, South Carolina
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