Greer, South Carolina Short-Term Rental Market
Greer's Upstate South Carolina STR market averaged $149 ADR, 62.9% occupancy and $2,616 monthly revenue in September 2026.
Quick Answer: Greer, South Carolina is an active short-term rental market. average occupancy in the Greenville market area is 63%. average monthly revenue in the Greenville market area is $2,616. average daily rate in the Greenville market area is $149. the top operator in the Greenville market area is Westbrook Hospitality LLC with 80 listings. market score is 88/100 (grade A).
Market data reflects the Greenville regional market, which includes Greer. Regulations, taxes, and permit details below are specific to Greer.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Greer, South Carolina, a city of 44,387 residents in the Greenville-Spartanburg metro. The short-term rental performance figures on this page describe the Upstate South Carolina STR market, a shared regional series. Every performance number below is framed that way rather than as a Greer-only figure.
In September 2026, the Upstate South Carolina STR market posted an average daily rate of $149, occupancy of 62.9%, and average monthly revenue of $2,616 per listing. Year over year, occupancy rose 10.3%, ADR rose 5.2%, and revenue rose 12.2%, so the revenue gain came from both more booked nights and higher rates rather than from pricing alone.
The longer record shows a steady market. Annual occupancy ran between 62.6% and 67.8% from 2021 through 2025, while ADR climbed from $129 in 2021 to $145 in 2025. The 2026 year to date figures cover nine months and show 62.9% occupancy, a $152 ADR, and $2,687 in average monthly revenue.
Demand comes from a mix of industry and leisure. The BMW Manufacturing plant, the largest BMW factory in North America, and the adjacent BMW Zentrum Museum and Performance Center draw business travelers and automotive enthusiasts. Greenville-Spartanburg International Airport sits in Greer. Leisure guests visit the walkable Greer Station downtown, Greer City Park, and Lake Robinson, an 800-acre lake used for kayaking and fishing. Many are regional drive-market visitors from the Carolinas and Georgia, along with guests who overflow from pricier Greenville.
Bedroom, channel, and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Greer, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 62% |
| Mar | 64% |
| Apr | 63% |
| May | 64% |
| Jun | 67% |
| Jul | 67% |
| Aug | 62% |
| Sep | 61% |
| Oct | 65% |
| Nov | 61% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Greer are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Greenville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Greenville market as a whole, which includes Greer, so these counts are not Greer-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Westbrook Hospitality LLC | 80 | 6,502 | ★ 4.91 |
| 2 | Landing, Inc. | 54 | 200 | ★ 4.12 |
| 3 | Evolve | 53 | 1,876 | ★ 4.73 |
| 4 | Plenteous Management | 43 | 3,151 | ★ 4.80 |
| 5 | Bones Vacances | 33 | 68 | ★ 3.81 |
What Kind of STR Should I Buy in Greer?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Greer are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56.1% |
| vrbo | 5.5% |
| both | 38.4% |
Home Value Trends (Greer)
Typical home values, median sale prices, and the 10-year price trend for Greer are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Greer — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Greer allows short-term rentals, and compliance is a stack of state, county, and city requirements rather than a single STR ordinance. The City of Greer has no dedicated comprehensive STR ordinance. Short-term rentals are treated as Lodging and governed by underlying zoning plus county land development rules.
Permits: An owner needs a City of Greer business license and a county short-term rental registration. Greer spans Greenville and Spartanburg counties, so the county rules depend on which side of the line the property sits. Greenville County requires annual registration, renewed by December 31, with no county registration fee.
Taxes: South Carolina applies a 7% lodging tax to transient rentals (5% state sales tax plus 2% state accommodations tax). The City of Greer adds a 2% local accommodations tax, bringing the typical all-in rate to roughly 9%.
Limits: There is no cap on nights per year, and no owner-occupancy or primary-residence requirement. Residential-only zones may restrict rentals under 30 days, so investors should verify zoning through county GIS before buying. HOA covenants and deed restrictions can also prohibit STRs in some neighborhoods.
Enforcement: Enforcement is moderate. The county identifies unpermitted properties and can impose fines or court action.
Recent changes: No major Greer-specific STR ordinance changes were identified in the last 24 months.
Confirm current rules with the City of Greer Business Office and the relevant county (Greenville or Spartanburg) before buying.
Market Comparison
Within the Upstate South Carolina STR market, September 2026 occupancy was 62.9% and the all-listings ADR was $149. Occupancy is the stronger side of the market: it rose 10.3% year over year, while ADR rose 5.2%.
That pattern fits a market driven by business travel, regional drive-in visitors, and overflow from nearby Greenville rather than a premium resort destination. Rate growth of 5.2% year over year is steady, and occupancy growth of 10.3% shows demand expanding from a solid base.
The luxury tier at $256 ADR sits well above the $149 all-listings ADR, so well-furnished, higher-end homes in this market can price far above the market average. Entire-home ADR of $160 and professionally managed ADR of $156 both sit modestly above the all-listings figure.
Investors comparing Greer with other markets should weigh entry cost against the nightly rate, using the $354,804 typical home value as a starting point.
Frequently Asked Questions About Greer, South Carolina
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Do I need a permit to run a short-term rental in Greer, SC?
What taxes apply to short-term rentals in Greer?
What are the best and worst months for STR demand in the Greer area?
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