Mount Pleasant, South Carolina Short-Term Rental Market
Mount Pleasant caps STR permits at 400; Charleston-area ADR is $415, occupancy 60.8%, revenue $6,780 in September 2026.
Quick Answer: Mount Pleasant, South Carolina is an active short-term rental market. average occupancy in the Charleston market area is 61%. average monthly revenue in the Charleston market area is $6,780. average daily rate in the Charleston market area is $415. the top operator in the Charleston market area is Vacasa with 440 listings. market score is 75/100 (grade B).
Market data reflects the Charleston regional market, which includes Mount Pleasant. Regulations, taxes, and permit details below are specific to Mount Pleasant.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Short-term rental supply in Mount Pleasant is limited by a town permit cap of 400, and the program is closed to most new operators. The performance figures below describe the wider Charleston area STR market, a shared regional series. In September 2026 that market posted an average daily rate of $415, occupancy of 60.8%, and average monthly revenue of $6,780 per listing. Compared with September 2025, occupancy is up 6.7%, ADR is up 4.8%, and revenue is up 7.9%. Entire homes averaged $429 per night, and the luxury tier reached $699. Year to date, 2026 shows occupancy of 66.2%, ADR of $434 and average monthly revenue of $7,903 across the nine months reported, ahead of full year 2025 at 62.5%, $401 and $7,037. September is a shoulder month, so the data month sits below the year to date pace. Mount Pleasant itself has a population of 95,604 and sits within the Charleston metro tourism market, which drew an estimated 7.89 million visitors in 2024. The town does not publish its own visitor count. Local draws include Boone Hall Plantation, the Patriots Point Naval & Maritime Museum, and the Shem Creek waterfront, with beach access to Isle of Palms and Sullivan’s Island nearby. Regional hotel occupancy averaged 70.6% in 2024. Average lead time is 71 days and the average stay is 4.3 nights. Listing counts by type, bedroom count and booking channel, along with top operators, are tracked at a shared regional level rather than uniquely for Mount Pleasant, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 57% |
| Mar | 68% |
| Apr | 66% |
| May | 66% |
| Jun | 75% |
| Jul | 74% |
| Aug | 63% |
| Sep | 56% |
| Oct | 59% |
| Nov | 49% |
| Dec | 44% |
Month-by-month nightly rates and revenue figures for Mount Pleasant are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Charleston market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Charleston market as a whole, which includes Mount Pleasant, so these counts are not Mount Pleasant-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 440 | 27,869 | ★ 4.57 |
| 2 | Stay Duvet | 368 | 42,749 | ★ 4.84 |
| 3 | Casago | 291 | 9,129 | ★ 4.56 |
| 4 | Sweetgrass Vacation Rentals | 274 | 9,186 | ★ 4.74 |
| 5 | Akers Ellis Real Estate & Rentals | 268 | 8,693 | ★ 4.73 |
What Kind of STR Should I Buy in Mount Pleasant?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mount Pleasant are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 26.6% |
| vrbo | 10% |
| both | 63.4% |
Home Value Trends (Mount Pleasant)
Typical home values, median sale prices, and the 10-year price trend for Mount Pleasant are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mount Pleasant — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Mount Pleasant allows short-term rentals but runs a strict, capped program. The Town caps total STR permits at 400, and the cap is full. For the 2026 cycle the Town stopped accepting renewal applications beyond those already submitted. Current 2025 permit holders could rent through December 31, 2025, only previously submitted or approved renewals receive 2026 permits, and remaining slots go to a waiting list, which closes the program to most new operators. Every operator needs a Town short-term rental permit, a Town business license and a certificate of occupancy for the home and any accessory dwelling unit. The permit has two tiers, part-time and full-time, and the full-time permit costs $500 and renews annually. Owner occupancy and primary residence are not required. STRs are allowed in residential dwellings, legally established ADUs, and owner-occupied bedrooms in a B&B style, up to six bedrooms. The occupancy tax is 12%, and the Town also levies an STR-specific tax of about 4% for part-time and 6% for full-time operators on rental revenue. Permit and business license numbers must be displayed in all advertising and inside the unit. Enforcement is strict and data driven, with a public address-level permit portal, a complaint system and reported compliance near 95%. Confirm current rules with the Town before buying.
Market Comparison
The Charleston area STR market posted 60.8% occupancy and a $415 ADR in September 2026. Occupancy ranges from 39.1% in January to 74.5% in June across the year. Year over year growth of 6.7% in occupancy, 4.8% in ADR and 7.9% in revenue shows demand strengthening. The main difference from many other markets is supply. Mount Pleasant limits STR permits to 400 with strict enforcement, which restricts new entrants compared with markets that have no cap. Top operators and listing mix are tracked at a shared regional level rather than uniquely for Mount Pleasant, so this profile omits them. Investors should treat the performance numbers as a regional guide and the permit cap as a local constraint.
Frequently Asked Questions About Mount Pleasant, South Carolina
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