Anderson, South Carolina

This profile covers the Lake Hartwell area STR market in Upstate South Carolina, the region that includes Anderson, Clemson, Townville, Westminster and Salem. Performance figures below describe that regional market, not Anderson alone. Data runs through September 2026. In that month, short-term rentals in the region averaged an ADR of $295 and 43.0% occupancy, producing average monthly revenue of $3,312 per listing. Entire-home rentals earned a higher ADR of $303. Compared with a year earlier, occupancy is up 21.1%, ADR is up 2.6% and revenue is up 16.3%, so the recent gain came mostly from more booked nights rather than higher rates. Summed across the twelve seasonal months, annualized revenue comes to $35,079 per listing. Demand is tied to outdoor recreation. Lake Hartwell is a 56,000-acre Army Corps reservoir with 962 miles of shoreline, and Lake Hartwell State Park and Sadlers Creek State Park sit along it. The 300-acre Anderson Sports & Entertainment Center adds youth and amateur sports weekends, and downtown Anderson offers breweries, galleries and events at Carolina Wren Park. Most guests are regional drive-market travelers such as boaters, anglers and campers. The city of Anderson has a population of 30,051. Year-to-date 2026 across nine months shows 45.8% occupancy, a $253 ADR and $3,199 in monthly revenue. That compares with a 2020 peak of 55.9% occupancy and a 2021 high of $3,485 in monthly revenue, so the market remains below its pandemic-era highs even as it recovers. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Anderson, so this profile omits them.