Greenville, South Carolina Short-Term Rental Market
Greenville, SC STRs averaged $154/night at 63.0% occupancy in April 2026, with 7 million annual visitors and strict commercial-zone-only STR rules.
Quick Answer: Greenville, South Carolina is an active short-term rental market. average occupancy is 69%. average monthly revenue is $3,048. average daily rate is $165. the top operator is Westbrook Hospitality LLC with 80 listings. market score is 89/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Greenville, South Carolina is one of the fastest-growing tourism destinations in the Southeast, drawing roughly 7 million visitors per year who generated approximately $2.5 billion in economic impact on Greenville County in 2024. The city’s walkable downtown anchored by Falls Park on the Reedy, the Swamp Rabbit Trail, a nationally recognized Main Street restaurant and brewery scene, and Blue Ridge foothills access have built steady year-round leisure and business travel demand.
The short-term rental market here is compact relative to the visitor volume: 2,407 entire-place listings, 313 private-room listings, and 1 shared-room listing. Airbnb hosts 1,523 channel-attributed listings and VRBO only 147, with 1,051 active on both platforms. The small inventory relative to 7 million annual visitors reflects the city’s strict zoning rule that limits STRs to non-residential and mixed-use zones.
As of April 2026, the average daily rate is $153.67 and average occupancy is 63.0%, yielding a RevPAR of $96.79. Year-over-year from April 2025, occupancy declined 3.2 percentage points while ADR rose 2.4% and revenue grew 2.1%. The bedroom mix skews smaller: 1-bedroom listings lead at 929, followed by 2-bedroom (741), 3-bedroom (724), 4-bedroom (217), and 5-bedroom-plus (110). The market’s total score is 88.8 out of 100, with rental demand at 95.3 and seasonality at 96.3, both reflecting the exceptionally consistent year-round demand characteristic of strong urban STR markets.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $110 | $1,685 |
| Feb | 62% | $116 | $1,812 |
| Mar | 64% | $124 | $2,261 |
| Apr | 63% | $126 | $2,182 |
| May | 64% | $132 | $2,342 |
| Jun | 67% | $134 | $2,379 |
| Jul | 67% | $127 | $2,320 |
| Aug | 62% | $124 | $2,077 |
| Sep | 61% | $125 | $2,046 |
| Oct | 65% | $134 | $2,382 |
| Nov | 61% | $131 | $2,215 |
| Dec | 57% | $125 | $2,070 |
Top Short-Term Rental Operators in Greenville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Westbrook Hospitality LLC | 80 | 6,535 | ★ 4.91 |
| 2 | Landing, Inc. | 54 | 201 | ★ 4.05 |
| 3 | Evolve | 53 | 1,886 | ★ 4.73 |
| 4 | Plenteous Management | 43 | 3,173 | ★ 4.80 |
| 5 | Bones Vacances | 33 | 68 | ★ 3.81 |
What Kind of STR Should I Buy in Greenville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 929 |
| 2 bed | 741 |
| 3 bed | 724 |
| 4 bed | 217 |
| 5 bed | 110 |
ADR by Property Tier
| Entire Home | $177 |
| Luxury | $282 |
| Professionally Managed | $183 |
Revenue by Dwelling Type
| Apartment | $2,692 |
| Entire Place | $3,276 |
| House | $3,232 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56% |
| vrbo | 5.4% |
| both | 38.6% |
Investment Analysis
Greenville, SC presents a high-occupancy, moderate-ADR urban STR profile with a critical zoning constraint that investors must evaluate before acquisition. Zillow’s typical home value is $329,286 as of April 2026, with a median sale price of $358,967 and median list price of $389,267. The sale-to-list ratio is 0.922, indicating properties typically close about 8% below asking. Median days to pending is 21, a reasonably liquid market with 971 active listings for sale.
At an average monthly revenue of $2,680 across all listings, the implied gross annualized revenue is approximately $32,159, representing a gross yield of roughly 9.8% against typical home values. The yield is supported by the 63% average occupancy rather than high nightly rates. Year-over-year revenue has been consistently positive: 2024 averaged $2,603/month and 2025 averaged $2,591/month, with April 2026 at $2,680 indicating continued growth.
However, the dominant investment risk here is zoning. Greenville’s July 2023 ordinance reclassified sub-30-day rentals as a commercial ‘General Lodging’ use, prohibited in residential zones (RH-, RN-, RC-) unless the property held a special-exception permit prior to July 15, 2023. A buyer must verify that any specific parcel’s zoning district permits General Lodging before purchasing for STR use. Most single-family residential inventory in the city does not qualify. Properties in mixed-use and commercial zones (MX, BG, BH, IX, CM) can obtain an Occupancy Permit and city business license to operate legally.
Tier differentiation is modest. Professionally managed listings average $167/night versus $154 for the overall market, a 9% premium. Luxury-tier properties reach $257/night. The modest PM premium suggests the market rewards consistent occupancy more than rate optimization.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time in Greenville, SC is 35.5 days, just over five weeks in advance. This is the shortest lead time among the five Greenville-group markets, consistent with urban STRs where guests plan trips with shorter notice than vacation destinations and business travelers book within weeks.
The average length of stay is 4.64 nights, the longest in the group. This is somewhat surprising for an urban market and likely reflects a mix of extended leisure visits (guests using Greenville as a hub for Blue Ridge day trips and the Swamp Rabbit Trail) and corporate or relocation travelers who stay for extended periods of up to a week.
For pricing strategy, the short lead time means operators should monitor close-in demand signals, particularly around events at the Bon Secours Wellness Arena, the Unity Park event schedule, and sports events at area venues. Dynamic pricing that captures last-minute premium rates during high-demand weekends is especially effective here. The 4.64-night average stay makes a four-night minimum-stay policy viable during peak months without heavily impacting conversion.
Short-Term Rental Regulations
Greenville, SC has a strict and consequential STR regulatory framework that is the single most important investment consideration in this market. As of July 15, 2023, the city reclassified sub-30-day rentals as a ‘General Lodging’ commercial use under its zoning code. General Lodging is permitted ONLY in non-residential and mixed-use zoning districts, including MX-2, MX-3, MX-5, MX-D, MXS variants, BG, BH, IX, and CM zones. STRs are prohibited in all residential zoning districts, including those coded RH-, RN-, and RC-.
No new STRs can be established in residential zones absent a special-exception permit obtained before July 15, 2023. Existing residential-zone operators without that pre-2023 approval are effectively prohibited from operating. Properties in residential zones may lease for 30 days or more, which is categorized as ‘Household Living’ under the city code.
To operate legally in an eligible zone, an owner must obtain a city Occupancy Permit and a city business license. The specific permit cost was not published in available data. Permits renew annually.
For taxes, South Carolina charges a 7% state accommodations and sales tax (automatically collected and remitted by Airbnb and VRBO for their platforms) plus a 3% local accommodations tax that the host must typically remit directly, totaling approximately 10% in combined accommodations tax. Stays of 30 to 89 days still owe accommodations tax.
Enforcement is strict: violations can result in fines, cease-and-desist orders, tax liens for unpaid taxes, and potential permanent disqualification from obtaining permits. A 2024 report flagged nearly $1 million in uncollected local STR accommodations taxes in Greenville County, indicating active enforcement attention. Investors must verify the specific zoning district of any parcel with the City of Greenville before acquisition.
Market Comparison
Nationally, the median STR occupancy rate is approximately 55% and the median ADR approximately $220. Greenville, SC at 63.0% occupancy significantly exceeds the national occupancy median, placing it in the top tier of urban markets by demand consistency. Its ADR of $154 is below the national median, reflecting a mid-price urban market rather than a luxury beach or mountain destination.
The rental demand score of 95.3 and seasonality score of 96.3 are among the highest available, confirming that Greenville, SC generates unusually consistent, year-round demand. The revenue growth score of 44.0 is the lowest of the five metrics, reflecting that the market has largely reached a stable occupancy equilibrium after rapid post-2020 growth.
Among operators, Westbrook Hospitality LLC leads with 80 listings, 6,535 reviews, and a 4.91 average rating, by far the highest-rated of the top five operators. Evolve ranks third with 53 listings and a 4.73 rating. Plenteous Management holds fourth at 43 listings and a 4.80 rating. Landing, Inc. manages 54 listings but carries a 4.05 average rating. The top 5 operators collectively manage 263 listings, approximately 10.9% of the 2,407 entire-place market. Westbrook Hospitality’s market-leading position and exceptional rating reflect the quality premium that urban operators can achieve in this demand-rich market.
Frequently Asked Questions About Greenville, South Carolina
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