Greenville, South Carolina Short-Term Rental Market
Greenville limits STRs to non-residential zones, with September 2026 ADR $149, occupancy 62.9% and revenue $2,616 monthly.
Quick Answer: Greenville, South Carolina is an active short-term rental market. average occupancy in the Greenville market area is 63%. average monthly revenue in the Greenville market area is $2,616. average daily rate in the Greenville market area is $149. the top operator in the Greenville market area is Westbrook Hospitality LLC with 80 listings. market score is 89/100 (grade A).
Market data reflects the wider Greenville market, which covers 7 areas. Regulations, taxes, and permit details below are specific to Greenville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Greenville, South Carolina is a restricted short-term rental market, and the zoning rules matter as much as the performance numbers. As of September 2026, the Greenville area STR market shows an average daily rate of $149, occupancy of 62.9%, and average monthly revenue of $2,616 per listing. Year over year, occupancy is up 10.3%, ADR is up 5.2%, and revenue is up 12.2%, so growth is coming from both demand and price. The market tracks 2,721 listings. Entire places make up 2,407 of them, private rooms 313, and shared rooms 1, which means guests here are overwhelmingly booking whole properties. By bedroom count, 929 listings are one-bedroom, 741 are two-bedroom, 724 are three-bedroom, 217 are four-bedroom, and 110 are five-bedroom. Smaller units dominate, but three-bedroom inventory is nearly as deep as two-bedroom. On distribution, 1,523 listings are on Airbnb only, 147 are on Vrbo only, and 1,051 are on both platforms. Demand rests on a broad visitor base. The city draws roughly 7 million visitors a year, who spent about $1.5 billion locally between July 2022 and June 2023. Tourism produced an estimated $2.5 billion economic impact on Greenville County in 2024. Visitors include leisure travelers drawn to downtown, Falls Park and the Swamp Rabbit Trail, along with business and sports-event travelers. The city has a population of 72,935. The StaySTRA market score for the area totals 88.8, with rental demand at 95.3, seasonality at 96.3, investability at 76.5, regulation at 70.8, and revenue growth at 44.0. Revenue growth is the weakest component of that score.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 62% |
| Mar | 64% |
| Apr | 63% |
| May | 64% |
| Jun | 67% |
| Jul | 67% |
| Aug | 62% |
| Sep | 61% |
| Oct | 65% |
| Nov | 61% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Greenville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Greenville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Greenville market as a whole, which includes Greenville, so these counts are not Greenville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Westbrook Hospitality LLC | 80 | 6,535 | ★ 4.91 |
| 2 | Landing, Inc. | 54 | 201 | ★ 4.05 |
| 3 | Evolve | 53 | 1,886 | ★ 4.73 |
| 4 | Plenteous Management | 43 | 3,173 | ★ 4.80 |
| 5 | Bones Vacances | 33 | 68 | ★ 3.81 |
What Kind of STR Should I Buy in Greenville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Greenville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56% |
| vrbo | 5.4% |
| both | 38.6% |
Home Value Trends (Greenville)
Typical home values, median sale prices, and the 10-year price trend for Greenville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Greenville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Greenville restricts where short-term rentals can operate, and that restriction is the main constraint for investors. Stays under 30 days are classed as General Lodging and are allowed only in non-residential and mixed-use zones, such as MX-2, MX-3, MX-5, MX-D, MXS-2, MXS-3, MXS-5, MXS-D, BG, BH, IX, and CM. They are prohibited in residential districts beginning RH-, RN-, and RC-. Short-term rentals are permitted, but a permit is required: an Occupancy Permit plus a city business license, renewed annually. On July 15, 2023, the City overhauled its ordinance. Residential-zone properties could not start new STRs after that date unless they held a special-exception permit before it. Homes in residential zones may instead be leased for 30 or more days under the Household Living category. Stays of 30 to 89 days still owe accommodations tax. The total occupancy tax is 10%, made up of a 7% state accommodations tax, which Airbnb and Vrbo collect and remit automatically, and a 3% local accommodations tax that hosts typically remit directly. There is no owner-occupancy requirement, no primary-residence requirement, and no published annual night cap. Enforcement is rated strict, with zoning fines and citations, court action, cease-and-desist orders, tax liens for unpaid taxes, and possible permanent disqualification from permits. A 2024 Post and Courier report flagged nearly $1 million in uncollected local STR accommodations taxes in Greenville County. Verify any parcel’s zoning with the City before buying.
Market Comparison
Greenville’s September 2026 occupancy is 62.9% at a $149 ADR. The result is a market that fills rooms at moderate rates rather than one that depends on premium pricing. Monthly revenue of $2,616 and annualized revenue of $25,990 reflect that balance. The luxury tier at $256 is the highest-priced group in this dataset. Competition is led by professional operators. Westbrook Hospitality LLC manages 80 listings with 6,535 reviews and a 4.9 rating. Landing, Inc. manages 54 listings, Evolve manages 53, Plenteous Management manages 43, and Bones Vacances manages 33. Westbrook’s review count shows a deep operating history, so new entrants should expect guests to compare against well-reviewed hosts. Because zoning bars new STRs in residential districts, supply growth is limited, which supports occupancy for operators that hold legal permits. Greenville rewards volume and consistency more than high nightly rates.
Frequently Asked Questions About Greenville, South Carolina
Are short-term rentals legal in Greenville, SC?
What is the average Airbnb occupancy in Greenville?
How much do Greenville short-term rentals earn?
What is the gross yield for a Greenville STR?
What taxes apply to Greenville short-term rentals?
What is the best time of year to host in Greenville?
Analyze Greenville Rentals
Use our free calculator to estimate Airbnb revenue for any property in Greenville.
Free Greenville STR Calculator →
