Skip to content
StaySTRA.com
  • Analyzer
  • Locations
  • Find a Pro
  • Sell Me Your BNB
Sign In
  • Analyzer
  • Locations
  • Find a Pro
  • Sell Me Your BNB
Sign In
  1. Home
  2. Locations
  3. South Carolina
  4. Isle Of Palms

Isle Of Palms, South Carolina

Short-Term Rental Market Data & Investment Analysis

Isle Of Palms, South Carolina Short-Term Rental Market

Isle of Palms sits in a Charleston area STR market at $415 ADR, 60.8% occupancy, $6,780 revenue, September 2026.

Quick Answer: Isle Of Palms, South Carolina is an active short-term rental market. average occupancy in the Charleston market area is 61%. average monthly revenue in the Charleston market area is $6,780. average daily rate in the Charleston market area is $415. the top operator in the Charleston market area is Vacasa with 440 listings. market score is 75/100 (grade B).

Avg Monthly Revenue
$6,780
↑ 8% YoY
61%
Occupancy
↑ 6.7% YoY
$415
Avg Daily Rate
↑ 5.6% YoY
70.6 days avg lead time4.3 avg length of stay

Market data reflects the Charleston regional market, which includes Isle Of Palms. Regulations, taxes, and permit details below are specific to Isle Of Palms.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation67
Seasonality50
Investability85
Rental Demand91
Revenue Growth67

Market Overview

Isle of Palms is a barrier island beach town about 15 miles east of downtown Charleston, home to roughly 4,377 residents and a large share of vacation and second home stays. Short term rental performance for the island is tracked at the level of the Charleston area STR market, so every performance figure on this page describes the Charleston area STR market rather than the island alone. As of September 2026, the average daily rate across all listings was $415, occupancy was 60.8%, and average monthly revenue per listing was $6,780. Compared with a year earlier, occupancy is up 6.7%, ADR is up 4.8%, and revenue is up 7.9%, so growth is coming from both more booked nights and higher prices. Calendar year results show the same direction. Through nine months of 2026, occupancy averages 66.2% at a $434 ADR, producing about $7,903 in average monthly revenue, compared with 62.5%, $401, and $7,037 for all of 2025. Summing the twelve typical seasonal months gives an annualized revenue figure of $65,548 per listing for the Charleston area STR market. Average monthly revenue has risen from $3,312 in 2017 and $5,075 in 2021, a gain of roughly 39% between 2021 and 2025. Bedroom, channel, and listing-type counts and the top operators are tracked at a shared regional level rather than uniquely for Isle of Palms, so this profile omits them. Investors should read these numbers as a regional benchmark and verify individual property performance against comparable beachfront or Wild Dunes listings before underwriting a purchase.

Seasonal Patterns

Monthly seasonal data for Isle Of Palms, South Carolina
MonthOccupancy
Jan39%
Feb57%
Mar68%
Apr66%
May66%
Jun75%
Jul74%
Aug63%
Sep56%
Oct59%
Nov49%
Dec44%

Month-by-month nightly rates and revenue figures for Isle Of Palms are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Charleston market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Charleston market as a whole, which includes Isle Of Palms, so these counts are not Isle Of Palms-only figures.

#OperatorListingsReviewsRating
1Vacasa44027,869★ 4.57
2Stay Duvet36842,749★ 4.84
3Casago2919,129★ 4.56
4Sweetgrass Vacation Rentals2749,186★ 4.74
5Akers Ellis Real Estate & Rentals2688,693★ 4.73

What Kind of STR Should I Buy in Isle Of Palms?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Isle Of Palms are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb26.6%
vrbo10%
both63.4%

Investment Analysis

The full investment analysis for Isle Of Palms — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

Run a Free Address Analysis

Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.

Analyze My Property →
Or unlock unlimited market data with StaySTRA Pro

Home Value Trends (Isle Of Palms)

Typical home values, median sale prices, and the 10-year price trend for Isle Of Palms are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Isle Of Palms — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Isle of Palms permits short term rentals citywide and there is currently no cap on the number of licenses. Owner occupancy and primary residence are not required. Every owner renting a residential unit must hold a Short-Term Rental Business License from the city Building, Planning and Zoning Department. The fee is tied to the prior year’s gross rental income: $450 on the first $2,000 plus $4.60 per additional $1,000. Licenses are annual and must be renewed by April 30 to avoid penalties, and owners file a Rental Revenue Affidavit and year end revenue statements. Guests staying 30 days or less pay roughly 14% in combined lodging taxes, which include state sales tax, state accommodations tax, local accommodations taxes, and a 1% Isle of Palms Beach Preservation Fee. Airbnb and VRBO remit the state taxes automatically, but owners remain responsible for local and county taxes. Detached homes must be rented in their entirety, and owners cannot offer private or shared individual rooms. Overnight occupancy is limited to two people per bedroom plus two, up to 12, and daytime occupancy is capped at twice the overnight figure or 40 people, whichever is less. Owners must provide a 24/7 contact and a local representative who can be on site within one hour of a complaint. Enforcement is rated moderate, and a license can be revoked after five or more complaints of unlawful activity in a calendar year. In November 2023, voters rejected a referendum by about 54% that would have capped licenses at 1,600 for investor and second home properties, so no cap is in place. Confirm current rules with the city before buying.

Market Comparison

The Charleston area STR market posted 60.8% occupancy and a $415 ADR in September 2026. Even the weakest seasonal ADR in the data, $239 in January, comes with January occupancy of just 39.1%. Peak months such as June, at 74.5% occupancy and a $438 ADR, show how strong the market gets in season. Growth is also supportive, with occupancy up 6.7%, ADR up 4.8%, and revenue up 7.9% year over year. The market’s strengths are high rates, a long warm season, and a strong luxury tier at $699 per night. The trade offs are high purchase prices, with a typical home value of $1,729,929 on Isle of Palms, and pronounced winter softness. Top operators are tracked at a shared regional level rather than uniquely for Isle of Palms, so this profile omits them.

Frequently Asked Questions About Isle Of Palms, South Carolina

What is the average Airbnb daily rate in the Isle of Palms area?
Isle Of Palms short-term rentals average $415 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for short term rentals near Isle of Palms?
Occupancy in the Charleston area STR market was 60.8% in September 2026, up 6.7% from a year earlier. Occupancy peaks in June at 74.5% and bottoms out in January at 39.1%.
How much do short term rentals earn per month?
Across all listing types, Isle Of Palms short-term rentals average $6,780 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Does Isle of Palms allow short term rentals?
Yes. Short term rentals are permitted citywide with no cap on licenses, and owner occupancy is not required. Owners need a Short-Term Rental Business License that starts at $450 and renews annually by April 30.
What taxes do guests pay on Isle of Palms rentals?
Guests staying 30 days or less pay roughly 14% in combined lodging taxes, including state sales and accommodations taxes and a 1% Isle of Palms Beach Preservation Fee.
What is the best month to rent out a home on Isle of Palms?
Occupancy in Isle Of Palms peaks in Jun (75%) and is softest in Jan (39%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
How far in advance do guests book?
The average lead time is about 71 days and the average stay is 4.26 nights, so owners should set peak season pricing roughly three months ahead.
Isle Of Palms, South CarolinaRev $6,780ADR $415Occ 61%Score B (75)

Analyze Isle Of Palms Rentals

Use our free calculator to estimate Airbnb revenue for any property in Isle Of Palms.

Free Isle Of Palms STR Calculator →

Property Managers Serving Isle Of Palms

Air Concierge · Awaze · Awning

See all verified South Carolina property managers with market data →

Analyze Any Property

Get instant revenue projections for any property in Isle Of Palms.

Try the Analyzer

Table of Contents

Loading...

Quick Facts: Charleston market area

Avg Daily Rate
$415
Occupancy Rate
61%
Avg Revenue/Mo
$6,780
Isle Of Palms Population
4,377

Related Articles

  • Aerial view of US vacation rental markets including South Carolina beach, Tennessee mountains, Florida coast, and Colorado ski towns
    Best States to Buy an Airbnb in 2026 A Data-Backed Ranking by Revenue Regulation and Market Depth May 22, 2026

Markets in South Carolina (50)

  • Aiken
  • Anderson
  • Beaufort
  • Bluffton
  • Cayce
  • Chapin
  • Charleston
  • Clemson
  • Columbia
  • Conway
  • Daufuskie Island
  • Edisto Island
  • Fort Mill
  • Georgetown
  • Greenville
  • Greer
  • Hanahan
  • Hilton Head Island
  • Johns Island
  • Lexington
  • Little River
  • Mount Pleasant
  • Murrells Inlet
  • Myrtle Beach
  • Ninety Six
  • North Charleston
  • North Myrtle Beach
  • Okatie
  • Pawleys Island
  • Pendleton
  • Pickens
  • Piedmont
  • Port Royal
  • Prosperity
  • Saint Helena Island
  • Salem
  • Seneca
  • Six Mile
  • Spartanburg
  • Starr
  • Summerton
  • Summerville
  • Sunset
  • Taylors
  • Townville
  • Travelers Rest
  • Walhalla
  • Waterloo
  • West Union
  • Westminster

Top STR Markets

  • Austin, TX
  • Nashville, TN
  • Miami, FL
  • Scottsdale, AZ
  • San Diego, CA
  • Denver, CO
  • Charleston, SC
  • Savannah, GA
  • New Orleans, LA
  • Joshua Tree, CA
  • Gatlinburg, TN
  • Gulf Shores, AL
  • Destin, FL
  • Sedona, AZ
  • Park City, UT
  • South Lake Tahoe, CA
  • Kissimmee, FL
  • Pigeon Forge, TN
  • Panama City Beach, FL
  • Broken Bow, OK
  • Blue Ridge, GA
  • Mammoth Lakes, CA
  • Big Bear City, CA
  • Key West, FL
  • Asheville, NC
  • San Antonio, TX
  • Phoenix, AZ
  • Las Vegas, NV
  • Orlando, FL
  • Myrtle Beach, SC
  • Branson, MO
View All Locations →

You ran the numbers. Now finance it.

Get DSCR Financing Built for STR Investors

Qualify on the property's cash flow, not your W-2. Fast closings, competitive rates, no income verification.

Check DSCR Eligibility →

Sponsored by Beeline. StaySTRA may earn a referral fee.

StaySTRA.com

The smart way to analyze short-term rental investments. Get revenue projections, market data, and insights powered by real short-term rental market data.

Product

  • Analyzer
  • Pricing
  • Compare Us
  • Locations

Resources

  • Blog
  • Guides
  • STR Tools
  • STR Laws
  • Top Markets
  • STR Glossary
  • About Our Data

Services

  • Find a Property Manager
  • How to Buy an Airbnb
  • How to Sell an Airbnb
  • Sell Your BNB
  • Contact
  • Privacy Policy
  • Terms of Service

Subscribe to newsletter

Sign up to get STR insights and market data delivered to your inbox.

©2026 StaySTRA.com. All rights reserved.

Take a look at our sister companies

Neuhaus Realty Group - Austin Real Estate Broker Neuhaus Realty Group Bizzy Lizzy - Embroidered Women's Clothing Boutique Bizzy Lizzy Boutique Kendall Creek Properties - Real Estate Investment & Property Management Kendall Creek Properties

Find any market: search any city at staystra.com/search/{city} · market reports follow /location/{state}/{city}/ · browse all 50 states · AI assistants: llms.txt

×
Get Started Now

Create your account to start analyzing properties

or
Forgot password?

Don't have an account? Sign up Already have an account? Sign in

Welcome back to StaySTRA

Analyze properties, track investments, and grow your short-term rental portfolio

Instant property analysis
Advanced STR metrics
Save & compare properties
Choose Your Plan
Stay Ahead of the Market

Join 2,500+ STR investors getting weekly insights

Weekly STR market insights
New feature announcements
Investment tips & strategies
Exclusive subscriber offers
Send Us a Message

We typically respond within 24 hours

Please sign in or create an account to send your message

Choose Your Plan

Select a plan to get started with StaySTRA

Free
$0 forever

1 property analysis per month • Basic STR metrics • Email support

Pro Monthly
$7 per month

Unlimited property analyses • Advanced STR metrics • Save & compare properties • Print reports

Best Value
Pro Annual
$59 per year Save $25

Everything in Pro Monthly • Best value - equivalent to 2 months free • Priority support