Isle Of Palms, South Carolina Short-Term Rental Market
Isle of Palms sits in a Charleston area STR market at $415 ADR, 60.8% occupancy, $6,780 revenue, September 2026.
Quick Answer: Isle Of Palms, South Carolina is an active short-term rental market. average occupancy in the Charleston market area is 61%. average monthly revenue in the Charleston market area is $6,780. average daily rate in the Charleston market area is $415. the top operator in the Charleston market area is Vacasa with 440 listings. market score is 75/100 (grade B).
Market data reflects the Charleston regional market, which includes Isle Of Palms. Regulations, taxes, and permit details below are specific to Isle Of Palms.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Isle of Palms is a barrier island beach town about 15 miles east of downtown Charleston, home to roughly 4,377 residents and a large share of vacation and second home stays. Short term rental performance for the island is tracked at the level of the Charleston area STR market, so every performance figure on this page describes the Charleston area STR market rather than the island alone. As of September 2026, the average daily rate across all listings was $415, occupancy was 60.8%, and average monthly revenue per listing was $6,780. Compared with a year earlier, occupancy is up 6.7%, ADR is up 4.8%, and revenue is up 7.9%, so growth is coming from both more booked nights and higher prices. Calendar year results show the same direction. Through nine months of 2026, occupancy averages 66.2% at a $434 ADR, producing about $7,903 in average monthly revenue, compared with 62.5%, $401, and $7,037 for all of 2025. Summing the twelve typical seasonal months gives an annualized revenue figure of $65,548 per listing for the Charleston area STR market. Average monthly revenue has risen from $3,312 in 2017 and $5,075 in 2021, a gain of roughly 39% between 2021 and 2025. Bedroom, channel, and listing-type counts and the top operators are tracked at a shared regional level rather than uniquely for Isle of Palms, so this profile omits them. Investors should read these numbers as a regional benchmark and verify individual property performance against comparable beachfront or Wild Dunes listings before underwriting a purchase.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 57% |
| Mar | 68% |
| Apr | 66% |
| May | 66% |
| Jun | 75% |
| Jul | 74% |
| Aug | 63% |
| Sep | 56% |
| Oct | 59% |
| Nov | 49% |
| Dec | 44% |
Month-by-month nightly rates and revenue figures for Isle Of Palms are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Charleston market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Charleston market as a whole, which includes Isle Of Palms, so these counts are not Isle Of Palms-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 440 | 27,869 | ★ 4.57 |
| 2 | Stay Duvet | 368 | 42,749 | ★ 4.84 |
| 3 | Casago | 291 | 9,129 | ★ 4.56 |
| 4 | Sweetgrass Vacation Rentals | 274 | 9,186 | ★ 4.74 |
| 5 | Akers Ellis Real Estate & Rentals | 268 | 8,693 | ★ 4.73 |
What Kind of STR Should I Buy in Isle Of Palms?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Isle Of Palms are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 26.6% |
| vrbo | 10% |
| both | 63.4% |
Home Value Trends (Isle Of Palms)
Typical home values, median sale prices, and the 10-year price trend for Isle Of Palms are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Isle Of Palms — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Isle of Palms permits short term rentals citywide and there is currently no cap on the number of licenses. Owner occupancy and primary residence are not required. Every owner renting a residential unit must hold a Short-Term Rental Business License from the city Building, Planning and Zoning Department. The fee is tied to the prior year’s gross rental income: $450 on the first $2,000 plus $4.60 per additional $1,000. Licenses are annual and must be renewed by April 30 to avoid penalties, and owners file a Rental Revenue Affidavit and year end revenue statements. Guests staying 30 days or less pay roughly 14% in combined lodging taxes, which include state sales tax, state accommodations tax, local accommodations taxes, and a 1% Isle of Palms Beach Preservation Fee. Airbnb and VRBO remit the state taxes automatically, but owners remain responsible for local and county taxes. Detached homes must be rented in their entirety, and owners cannot offer private or shared individual rooms. Overnight occupancy is limited to two people per bedroom plus two, up to 12, and daytime occupancy is capped at twice the overnight figure or 40 people, whichever is less. Owners must provide a 24/7 contact and a local representative who can be on site within one hour of a complaint. Enforcement is rated moderate, and a license can be revoked after five or more complaints of unlawful activity in a calendar year. In November 2023, voters rejected a referendum by about 54% that would have capped licenses at 1,600 for investor and second home properties, so no cap is in place. Confirm current rules with the city before buying.
Market Comparison
The Charleston area STR market posted 60.8% occupancy and a $415 ADR in September 2026. Even the weakest seasonal ADR in the data, $239 in January, comes with January occupancy of just 39.1%. Peak months such as June, at 74.5% occupancy and a $438 ADR, show how strong the market gets in season. Growth is also supportive, with occupancy up 6.7%, ADR up 4.8%, and revenue up 7.9% year over year. The market’s strengths are high rates, a long warm season, and a strong luxury tier at $699 per night. The trade offs are high purchase prices, with a typical home value of $1,729,929 on Isle of Palms, and pronounced winter softness. Top operators are tracked at a shared regional level rather than uniquely for Isle of Palms, so this profile omits them.
Frequently Asked Questions About Isle Of Palms, South Carolina
What is the average Airbnb daily rate in the Isle of Palms area?
What is the occupancy rate for short term rentals near Isle of Palms?
How much do short term rentals earn per month?
Does Isle of Palms allow short term rentals?
What taxes do guests pay on Isle of Palms rentals?
What is the best month to rent out a home on Isle of Palms?
How far in advance do guests book?
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