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  4. Fort Mill

Fort Mill, South Carolina

Short-Term Rental Market Data & Investment Analysis

Fort Mill, South Carolina Short-Term Rental Market

BMarket Score 83/100
Data updated April 2026

Fort Mill, SC STRs averaged $168/night at 61.1% occupancy in April 2026, with a market total score of 83 out of 100.

Quick Answer: Fort Mill, South Carolina is an active short-term rental market. average occupancy is 66%. average monthly revenue is $3,228. average daily rate is $176. the top operator is Coveted Hospitality with 148 listings. market score is 83/100 (grade B).

Avg Monthly Revenue
$3,228
↓ 0.4% YoY
66%
Occupancy
↑ 1.2% YoY
$176
Avg Daily Rate
↓ 0.5% YoY
37 days avg lead time4.8 avg length of stay

Market data reflects the Charlotte regional market, which includes Fort Mill. Regulations, taxes, and permit details below are specific to Fort Mill.

Market Score Breakdown

Five dimensions Apivex evaluates per market.

Regulation62
Seasonality95
Investability72
Rental Demand88
Revenue Growth55

Market Overview

Fort Mill is a rapidly growing suburb in York County, South Carolina, approximately 20 miles south of Charlotte, NC. Its short-term rental market captures demand from Carowinds visitors, Charlotte-overflow travelers, youth-sports teams, and corporate relocation visitors drawn by the area’s major employers including LPL Financial, Movement Mortgage, and Red Ventures.

In April 2026, the market recorded an average daily rate of $168 and occupancy of 61.1%, generating RevPAR of $103. Year-over-year, occupancy edged down 0.3%, ADR declined 1.6%, but overall revenue still rose 2.6%, suggesting mix improvements or stronger bookings in other periods.

The listing inventory totals approximately 8,634 active units. Entire-place rentals account for 7,178, with 1,437 private rooms and 19 shared-room listings. By bedroom count, 1-bedroom listings lead at 3,196, followed by 3-bedroom (2,159), 2-bedroom (2,029), 4-bedroom (873), and 5-bedroom-plus (364). Channel distribution shows 4,892 listings on Airbnb only, 3,199 dual-listed on both Airbnb and VRBO, and 543 on VRBO only. The market’s overall score of 83 out of 100 is one of the strongest in this report, driven by exceptional rental demand (88) and seasonality (95) scores.

Seasonal Patterns

Monthly seasonal data for Fort Mill, South Carolina
MonthOccupancyADRRevenue
Jan50%$119$1,753
Feb58%$127$1,827
Mar60%$135$2,284
Apr59%$138$2,181
May62%$147$2,417
Jun67%$148$2,600
Jul67%$143$2,569
Aug62%$144$2,473
Sep57%$140$2,097
Oct61%$144$2,441
Nov59%$141$2,253
Dec56%$134$2,129

Top Short-Term Rental Operators in Fort Mill

Ranked by total active listings. Useful for understanding the competitive landscape.

#OperatorListingsReviewsRating
1Coveted Hospitality1481,826★ 4.14
2Landing12350★ 3.29
3Evolve1142,873★ 4.63
4Kasa Properties811,909★ 4.62
5Coboda Rentals733,054★ 4.37

What Kind of STR Should I Buy in Fort Mill?

Revenue and pricing by property type, tier, and bedroom count.

Revenue by Bedroom Count

1 bed3,196
2 bed2,029
3 bed2,159
4 bed873
5 bed364

ADR by Property Tier

Entire Home$197
Luxury$322
Professionally Managed$200

Revenue by Dwelling Type

Apartment$2,838
Entire Place$3,627
House$3,433

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb56.7%
vrbo6.3%
both37.1%

Investment Analysis

Fort Mill’s investment case is built on a high market score (83 out of 100) and proximity to the Charlotte metro, which sustains steady year-round demand. The seasonality score of 95 is particularly high, suggesting the market does not suffer the dramatic low-season collapses seen in more weather-dependent destinations.

The Zillow typical home value is approximately $529,000, with a median sale price of $496,333 and a median list price of $504,667. With 714 active for-sale listings and a sale-to-list ratio of 0.983 (sales closing at 98.3% of list price) and only 16 median days to pending, this is a fast-moving seller’s market with limited buyer negotiating room.

At $2,802 average monthly revenue in April 2026, the annualized gross is approximately $33,620, implying a gross yield of about 6.4% against the typical home value of $529,000. That is a moderate yield for a suburban Charlotte market.

Rate tier data shows clear upside through professional management: entire-home ADR is $187 versus the market-wide $168, and professionally managed listings averaged $190/night, a 13% premium. Luxury-tier properties reached $288/night. Entire-place listings generated $3,128/month versus $2,948 for house-type and $2,524 for apartments, a narrower gap than coastal markets due to the suburban apartment supply mix.

Revenue Trend (5 yr)

ADR & Occupancy Trends (5 yr)

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Home Value Trends (Fort Mill)

Typical Home Value
$530,830
Median Sale Price
$509,167
Days to Pending
21

Booking Insights

Fort Mill guests book approximately 34 days in advance, a relatively short lead time consistent with a suburban market that captures both leisure travelers and corporate or relocation visitors who plan on shorter horizons. Operators should maintain real-time pricing adjustments and respond promptly to inquiries within the 30-day booking window.

Average length of stay is 4.2 nights, slightly above the weekend-only average, suggesting a mix of extended weekend stays and short business trips. With 61.1% occupancy at 4.2 nights per booking, a typical listing sees roughly 4 to 5 bookings per month. Minimum-stay policies of 2 to 3 nights work well given the booking pattern, reducing turnover without pushing potential guests to competitors in the Charlotte metro.

Short-Term Rental Regulations

Fort Mill, SC does not have a dedicated short-term rental ordinance as of mid-2026. STRs are not prohibited; they fall under the town’s general business-licensing framework.

Operators conducting business within town limits must obtain a Town of Fort Mill business license, renewed annually, with fees scaled to gross receipts. The town’s zoning code addresses lodging primarily through a ‘bed and breakfast inn’ definition (owner-occupied, 10 or fewer rooms), a narrower category that does not govern whole-home STRs. There is no published town-level night cap, no owner-occupancy mandate for STRs, and no dedicated registry or inspection regime. Enforcement is complaint-driven.

On taxes, rentals are subject to South Carolina’s 7% accommodations and sales tax (5% state sales plus 2% state accommodations tax) and York County’s 3% local accommodations tax, totaling approximately 10% in lodging taxes. Platforms such as Airbnb typically collect the state-level amounts, but hosts should confirm local remittance directly. The most significant practical constraints for investors are often HOA covenants in Fort Mill’s newer subdivisions rather than municipal law. Because the town lacks a codified STR framework, rules can evolve quickly as population growth accelerates; investors should verify current requirements with Fort Mill Planning and Zoning before purchasing.

Market Comparison

Fort Mill’s 61.1% occupancy in April 2026 is above the U.S. STR median of approximately 55%, and its $168 ADR is below the national median of approximately $220, indicating a high-utilization but value-priced suburban market. The overall market score of 83 puts it among the more attractive suburban STR markets in the Southeast.

The operator landscape is modest in scale. Coveted Hospitality leads with 148 listings but a 4.14 average rating, below typical professionally managed operator benchmarks. Landing manages 123 listings with a 3.29 rating, indicating significant guest satisfaction challenges. Evolve holds 114 listings at a 4.63 rating, the strongest among the major operators. Kasa Properties (81 listings, 4.62 rating) and Coboda Rentals (73 listings, 4.37 rating) round out the top five. The relatively modest scale of all operators means independent or boutique property managers can compete effectively by maintaining strong reviews, with the leading Evolve-tier ratings (4.63) setting the benchmark for investor expectations.

Frequently Asked Questions About Fort Mill, South Carolina

What is the average daily rate for STRs in Fort Mill, SC?
The average daily rate in April 2026 was $168. Entire-home listings averaged $187, professionally managed properties averaged $190, and luxury-tier units reached $288/night.
What is the STR occupancy rate in Fort Mill?
April 2026 occupancy was 61.1%, above the U.S. STR median of roughly 55%. The market’s seasonality score of 95 out of 100 reflects exceptionally low seasonal variation. The January trough averages 50.3% and the June peak averages 66.9%.
Are short-term rentals legal in Fort Mill, SC?
Yes. Fort Mill has no STR-specific ordinance; operators need a Town of Fort Mill business license (annual, fees based on gross receipts). South Carolina’s 7% accommodations and sales tax plus York County’s 3% local accommodations tax apply, totaling approximately 10%. No night cap or owner-occupancy requirement exists at the town level.
What is the estimated gross yield for an STR in Fort Mill?
At approximately $2,802 average monthly revenue (April 2026) and a Zillow typical home value of about $529,000, the implied gross yield is roughly 6.4% annualized. The market’s high seasonality score of 95 out of 100 means revenue is relatively consistent year-round, reducing cash-flow volatility.
What is the housing market like for STR investors in Fort Mill?
As of April 2026, the median sale price was $496,333 and the median list price was $504,667, with properties averaging only 16 days to pending and a sale-to-list ratio of 0.983. It is a fast-moving seller’s market with limited negotiating room for buyers.
What property type earns the most in Fort Mill STRs?
Entire-place listings averaged $3,128 in monthly revenue in April 2026, outperforming house-type ($2,947) and apartment ($2,524) units. This suburban market’s apartment/condo supply mix narrows the gap compared to rural markets.
Who are the leading STR property managers in Fort Mill?
Coveted Hospitality leads with 148 listings (4.14 rating). Evolve manages 114 listings (4.63 rating). Kasa Properties holds 81 listings (4.62 rating). Landing operates 123 listings but has a 3.29 average rating.
Fort Mill, South CarolinaRev $3,228ADR $176Occ 66%Score B (83)

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Table of Contents

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Quick Facts: Fort Mill

Active STRs
165
Avg Daily Rate
$177
Occupancy Rate
73%
Population
25,255
Annual Visitors
150,000

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