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  1. Home
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  3. South Carolina
  4. Hanahan

Hanahan, South Carolina

Short-Term Rental Market Data & Investment Analysis

Hanahan, South Carolina Short-Term Rental Market

Hanahan, SC STRs averaged $454/night at 70.0% occupancy in April 2026, driven by overflow demand from the Charleston metro.

Quick Answer: Hanahan, South Carolina is an active short-term rental market. average occupancy in the Charleston market area is 79%. average monthly revenue in the Charleston market area is $11,567. average daily rate in the Charleston market area is $549. the top operator in the Charleston market area is Vacasa with 440 listings. market score is 75/100 (grade B).

Avg Monthly Revenue
$11,567
↑ 3.1% YoY
79%
Occupancy
↑ 0.7% YoY
$549
Avg Daily Rate
↑ 3.4% YoY
83.4 days avg lead time4.7 avg length of stay

Market data reflects the Charleston regional market, which includes Hanahan. Regulations, taxes, and permit details below are specific to Hanahan.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation67
Seasonality50
Investability85
Rental Demand91
Revenue Growth67

Market Overview

Hanahan is a residential suburb in Berkeley County, approximately 10 to 15 minutes from downtown Charleston, South Carolina. Its STR market is driven primarily by spillover demand from the greater Charleston tourism and events ecosystem rather than locally generated attractions. In April 2026, listings averaged $454 per night at 70.0% occupancy, generating average monthly revenue of $8,422. RevPAR stood at $318. Year over year, occupancy slipped 3.9 percentage points, ADR fell a modest 0.7%, and revenue was essentially flat at down 0.5%.

This market leans heavily toward entire-place inventory: 11,253 of the 11,850 total listings are entire-place units, with 596 private rooms and 1 shared room. Bedroom distribution is broad, with 3-bedroom units leading at 3,253, followed by 2-bedroom (2,761), 1-bedroom (2,652), 4-bedroom (1,898), and 5-bedroom (1,283) configurations. The dual-platform presence is exceptionally strong: 7,510 listings appear on both Airbnb and VRBO simultaneously, with 3,153 Airbnb-exclusive and 1,187 VRBO-exclusive listings. This high dual-listing rate suggests a mature, professionally oriented operator base.

Market scores are notable: total market score of 75.3, investability of 85.4, and rental demand of 91.2 out of 100, all well above national STR averages. Revenue growth scored 66.6 and seasonality 50.4.

Seasonal Patterns

Monthly seasonal data for Hanahan, South Carolina
MonthOccupancy
Jan39%
Feb57%
Mar68%
Apr66%
May66%
Jun75%
Jul73%
Aug62%
Sep56%
Oct59%
Nov49%
Dec44%

Month-by-month nightly rates and revenue figures for Hanahan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Charleston market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Charleston market as a whole, which includes Hanahan, so these counts are not Hanahan-only figures.

#OperatorListingsReviewsRating
1Vacasa44027,869★ 4.57
2Stay Duvet36842,749★ 4.84
3Casago2919,129★ 4.56
4Sweetgrass Vacation Rentals2749,186★ 4.74
5Akers Ellis Real Estate & Rentals2688,693★ 4.73

What Kind of STR Should I Buy in Hanahan?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hanahan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb26.6%
vrbo10%
both63.4%

Investment Analysis

The full investment analysis for Hanahan — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Hanahan)

Typical home values, median sale prices, and the 10-year price trend for Hanahan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Hanahan — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Hanahan does not have a dedicated short-term rental ordinance. STRs are permitted and operating, but the regulatory framework is light and based on general business licensing and zoning compliance. The City of Hanahan requires a business license for rental property, filed annually with the Building and Codes or Business License office. No STR-specific permit, night cap, or owner-occupancy mandate has been identified in primary sources.

South Carolina imposes a state accommodations tax on stays under 90 days, consisting of a 5% state sales tax plus a 2% state accommodations tax for a combined 7% state stack. Berkeley County also levies a local accommodations tax that operators should confirm with the county, as rates are reported at up to 3%, placing the effective tax burden at roughly 10% or higher when combined with any local sales tax. The profile notes that operators should verify the exact rates and remittance requirements with Berkeley County Tourism and the City of Hanahan directly.

In 2025, South Carolina Senate Bill 442 reaffirmed that local governments retain authority to regulate or restrict STRs and introduced a statewide commercial general liability insurance requirement of at least $1 million per occurrence. No Hanahan-specific STR rule changes were identified. Because zoning district eligibility is the primary compliance variable and no STR overlay or explicit by-right permission was confirmed in ordinance text, prospective operators should verify their specific district’s permitted uses with the Hanahan Planning and Zoning office before acquiring property.

Market Comparison

Against national STR benchmarks of approximately 55% median occupancy and $220 median ADR, Hanahan’s April 2026 metrics of 70.0% occupancy and $454 ADR significantly exceed both benchmarks, placing it in the top tier of suburban market performers nationally. The rental demand score of 91.2 out of 100 reflects this outperformance.

The professional management sector in Hanahan is large and well-established. Vacasa leads with 440 listings, 27,869 reviews, and a 4.573 average rating. Stay Duvet ranks second with 368 listings, 42,749 reviews, and a 4.841 rating, the highest of any top manager in this group. Casago holds 291 listings with 9,129 reviews at 4.562. Sweetgrass Vacation Rentals manages 274 listings at 4.744 and Akers Ellis Real Estate and Rentals holds 268 listings at 4.729. Together the top five operators account for 1,641 listings, approximately 14% of the 11,850 total supply, indicating a market where professional managers have a significant presence but independent operators still hold the majority of inventory.

Frequently Asked Questions About Hanahan, South Carolina

What was the average daily rate for Hanahan, SC short-term rentals in April 2026?
Hanahan short-term rentals average $549 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
How strong is Hanahan, SC as an STR investment market?
Hanahan scores 85.4 out of 100 for investability and 91.2 for rental demand, both well above national averages. April 2026 occupancy of 70.0% significantly exceeds the national STR median of approximately 55%. The market benefits from proximity to Charleston’s strong leisure and convention tourism base.
When is peak season for Hanahan, SC short-term rentals?
Occupancy in Hanahan peaks in Jun (75%) and is softest in Jan (39%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
Do I need a permit to operate a short-term rental in Hanahan, SC?
Hanahan does not have a dedicated STR permit. Operators are required to obtain a City of Hanahan business license (renewed annually) and must confirm their property’s zoning district allows lodging-type uses. South Carolina requires remittance of a 7% state accommodations tax on stays under 90 days, plus Berkeley County local taxes. Verify current rates with Berkeley County Tourism and the City of Hanahan.
What is the typical length of stay in Hanahan, SC?
The average length of stay is 4.0 nights and guests book an average of 71 days in advance, one of the longest advance booking windows in the region. This reflects Charleston’s popularity as a planned leisure destination.
How much do house-type STRs earn in Hanahan, SC?
Across all listing types, Hanahan short-term rentals average $11,567 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Who are the largest short-term rental managers in Hanahan, SC?
Vacasa leads with 440 listings and a 4.573 rating across 27,869 reviews. Stay Duvet manages 368 listings with a 4.841 rating and 42,749 reviews. Casago holds 291 listings at 4.562, Sweetgrass Vacation Rentals has 274 listings at 4.744, and Akers Ellis Real Estate and Rentals manages 268 listings at 4.729.
Hanahan, South CarolinaRev $11,567ADR $549Occ 79%Score B (75)

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Table of Contents

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Quick Facts: Charleston market area

Avg Daily Rate
$549
Occupancy Rate
79%
Avg Revenue/Mo
$11,567
Hanahan Population
21,452

Markets in South Carolina (50)

  • Aiken
  • Anderson
  • Beaufort
  • Bluffton
  • Cayce
  • Chapin
  • Charleston
  • Clemson
  • Columbia
  • Conway
  • Daufuskie Island
  • Edisto Island
  • Fort Mill
  • Georgetown
  • Greenville
  • Greer
  • Hilton Head Island
  • Isle Of Palms
  • Johns Island
  • Lexington
  • Little River
  • Mount Pleasant
  • Murrells Inlet
  • Myrtle Beach
  • Ninety Six
  • North Charleston
  • North Myrtle Beach
  • Okatie
  • Pawleys Island
  • Pendleton
  • Pickens
  • Piedmont
  • Port Royal
  • Prosperity
  • Saint Helena Island
  • Salem
  • Seneca
  • Six Mile
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  • Starr
  • Summerton
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  • Townville
  • Travelers Rest
  • Walhalla
  • Waterloo
  • West Union
  • Westminster

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