Hanahan, South Carolina Short-Term Rental Market
Hanahan, SC STRs averaged $454/night at 70.0% occupancy in April 2026, driven by overflow demand from the Charleston metro.
Quick Answer: Hanahan, South Carolina is an active short-term rental market. average occupancy is 79%. average monthly revenue is $11,567. average daily rate is $549. the top operator is Vacasa with 440 listings. market score is 75/100 (grade B).
Market data reflects the Charleston regional market, which includes Hanahan. Regulations, taxes, and permit details below are specific to Hanahan.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Hanahan is a residential suburb in Berkeley County, approximately 10 to 15 minutes from downtown Charleston, South Carolina. Its STR market is driven primarily by spillover demand from the greater Charleston tourism and events ecosystem rather than locally generated attractions. In April 2026, listings averaged $454 per night at 70.0% occupancy, generating average monthly revenue of $8,422. RevPAR stood at $318. Year over year, occupancy slipped 3.9 percentage points, ADR fell a modest 0.7%, and revenue was essentially flat at down 0.5%.
This market leans heavily toward entire-place inventory: 11,253 of the 11,850 total listings are entire-place units, with 596 private rooms and 1 shared room. Bedroom distribution is broad, with 3-bedroom units leading at 3,253, followed by 2-bedroom (2,761), 1-bedroom (2,652), 4-bedroom (1,898), and 5-bedroom (1,283) configurations. The dual-platform presence is exceptionally strong: 7,510 listings appear on both Airbnb and VRBO simultaneously, with 3,153 Airbnb-exclusive and 1,187 VRBO-exclusive listings. This high dual-listing rate suggests a mature, professionally oriented operator base.
Market scores are notable: total market score of 75.3, investability of 85.4, and rental demand of 91.2 out of 100, all well above national STR averages. Revenue growth scored 66.6 and seasonality 50.4.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 39% | $239 | $2,725 |
| Feb | 57% | $261 | $3,435 |
| Mar | 68% | $321 | $5,488 |
| Apr | 66% | $365 | $6,278 |
| May | 66% | $394 | $6,939 |
| Jun | 75% | $438 | $8,489 |
| Jul | 73% | $403 | $7,747 |
| Aug | 62% | $382 | $6,444 |
| Sep | 56% | $329 | $4,927 |
| Oct | 59% | $315 | $5,064 |
| Nov | 49% | $291 | $3,798 |
| Dec | 44% | $281 | $3,431 |
Top Short-Term Rental Operators in Hanahan
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 440 | 27,869 | ★ 4.57 |
| 2 | Stay Duvet | 368 | 42,749 | ★ 4.84 |
| 3 | Casago | 291 | 9,129 | ★ 4.56 |
| 4 | Sweetgrass Vacation Rentals | 274 | 9,186 | ★ 4.74 |
| 5 | Akers Ellis Real Estate & Rentals | 268 | 8,693 | ★ 4.73 |
What Kind of STR Should I Buy in Hanahan?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,652 |
| 2 bed | 2,761 |
| 3 bed | 3,253 |
| 4 bed | 1,898 |
| 5 bed | 1,283 |
ADR by Property Tier
| Entire Home | $565 |
| Luxury | $917 |
| Professionally Managed | $703 |
Revenue by Dwelling Type
| Apartment | $8,829 |
| Entire Place | $11,937 |
| House | $13,008 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 26.6% |
| vrbo | 10% |
| both | 63.4% |
Investment Analysis
Hanahan’s investment profile is anchored by proximity to one of the Southeast’s strongest leisure and convention markets. Charleston proper drives consistent year-round demand, which spills into Hanahan’s more affordable residential neighborhoods. A rental demand score of 91.2 and investability score of 85.4 out of 100 rank this market among the stronger suburban STR investment cases in the Southeast.
In April 2026, entire-place listings averaged $8,697 per month while houses reached $9,144. Apartments averaged $7,141. The all-listings April average of $8,422 reflects a high-occupancy spring month; the 2025 annual average revenue was $7,039 per month, which is a more conservative baseline for annual underwriting.
Housing price data was not available for Hanahan in the current snapshot. Typical entry costs in the Berkeley County submarket are substantially lower than in the city of Charleston proper, which is part of the investment appeal. Professionally managed listings in Hanahan averaged $586 per night in daily rate versus $454 across all listings. Luxury-tier units averaged $758 per night. The gap between the professionally managed tier ($586) and all-listings average ($454) is 29%, suggesting that quality of management and property presentation are meaningful revenue levers in this market.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Hanahan STR guests book an average of 71 days in advance, and stays average 4.0 nights. The 71-day advance booking window is unusually long and reflects the Charleston area’s popularity as a planned leisure destination. Guests in this market are committing to trips more than two months out on average.
For operators, a 71-day lead time means pricing decisions lock in well before arrival. Dynamic pricing tools that front-load rates early and maintain them through the booking window will outperform strategies that rely on late-stage discounting. At 4.0 nights average length of stay, Hanahan listings are turning over roughly 5 to 6 times per month during high-occupancy periods. That turnover frequency supports strong revenue per listing but also requires reliable cleaning and maintenance logistics to avoid poor reviews.
Short-Term Rental Regulations
Hanahan does not have a dedicated short-term rental ordinance. STRs are permitted and operating, but the regulatory framework is light and based on general business licensing and zoning compliance. The City of Hanahan requires a business license for rental property, filed annually with the Building and Codes or Business License office. No STR-specific permit, night cap, or owner-occupancy mandate has been identified in primary sources.
South Carolina imposes a state accommodations tax on stays under 90 days, consisting of a 5% state sales tax plus a 2% state accommodations tax for a combined 7% state stack. Berkeley County also levies a local accommodations tax that operators should confirm with the county, as rates are reported at up to 3%, placing the effective tax burden at roughly 10% or higher when combined with any local sales tax. The profile notes that operators should verify the exact rates and remittance requirements with Berkeley County Tourism and the City of Hanahan directly.
In 2025, South Carolina Senate Bill 442 reaffirmed that local governments retain authority to regulate or restrict STRs and introduced a statewide commercial general liability insurance requirement of at least $1 million per occurrence. No Hanahan-specific STR rule changes were identified. Because zoning district eligibility is the primary compliance variable and no STR overlay or explicit by-right permission was confirmed in ordinance text, prospective operators should verify their specific district’s permitted uses with the Hanahan Planning and Zoning office before acquiring property.
Market Comparison
Against national STR benchmarks of approximately 55% median occupancy and $220 median ADR, Hanahan’s April 2026 metrics of 70.0% occupancy and $454 ADR significantly exceed both benchmarks, placing it in the top tier of suburban market performers nationally. The rental demand score of 91.2 out of 100 reflects this outperformance.
The professional management sector in Hanahan is large and well-established. Vacasa leads with 440 listings, 27,869 reviews, and a 4.573 average rating. Stay Duvet ranks second with 368 listings, 42,749 reviews, and a 4.841 rating, the highest of any top manager in this group. Casago holds 291 listings with 9,129 reviews at 4.562. Sweetgrass Vacation Rentals manages 274 listings at 4.744 and Akers Ellis Real Estate and Rentals holds 268 listings at 4.729. Together the top five operators account for 1,641 listings, approximately 14% of the 11,850 total supply, indicating a market where professional managers have a significant presence but independent operators still hold the majority of inventory.
Frequently Asked Questions About Hanahan, South Carolina
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