Prosperity, South Carolina Short-Term Rental Market
The Prosperity, SC area STR market averaged $184 a night at 68.5% occupancy in June 2026.
Quick Answer: Prosperity, South Carolina is an active short-term rental market. average occupancy in the Columbia, SC market area is 69%. average monthly revenue in the Columbia, SC market area is $3,473. average daily rate in the Columbia, SC market area is $184. the top operator in the Columbia, SC market area is Heartwood Furnished Homes with 218 listings. market score is 93/100 (grade A).
Market data reflects the Columbia, SC regional market, which includes Prosperity. Regulations, taxes, and permit details below are specific to Prosperity.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Prosperity is a small town of about 1,178 residents in Newberry County, roughly 35 miles northwest of Columbia, SC, just north of Lake Murray. Its short-term rental performance is tracked as part of a wider Columbia, SC metro area StaySTRA data series shared with Columbia and Lexington, both within the same Columbia Metropolitan Statistical Area; this profile omits total listing counts, bedroom and channel mix, and property manager rankings since that dimension and property manager data is tracked at a shared regional level rather than uniquely for Prosperity.
The Columbia, SC area’s own STR performance averaged $183.66 a night (ADR) at 68.5% occupancy in June 2026, generating an average of $3,473 in monthly revenue per listing. Occupancy is up 2.8% year over year, ADR is up 2.1%, and revenue is up 4.4%.
Revenue varies by property type across the area: apartment-style units average $2,402 a month, entire-place units average $3,726, and standalone houses average $3,806, the highest of the three.
Prosperity itself is not a standalone tourism destination; it sits within Lake Murray Country, a regional draw for boaters, anglers, and outdoor recreation. Nearby attractions include Dreher Island State Park on Lake Murray, the Peak to Prosperity Passage of the Palmetto Trail with its historic railroad trestle, and the Newberry Opera House in neighboring Newberry.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 62% |
| Mar | 65% |
| Apr | 63% |
| May | 59% |
| Jun | 66% |
| Jul | 67% |
| Aug | 65% |
| Sep | 58% |
| Oct | 58% |
| Nov | 57% |
| Dec | 50% |
Month-by-month nightly rates and revenue figures for Prosperity are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Columbia, SC market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Columbia, SC market as a whole, which includes Prosperity, so these counts are not Prosperity-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Heartwood Furnished Homes | 218 | 14,846 | ★ 4.74 |
| 2 | Evolve | 51 | 1,938 | ★ 4.70 |
| 3 | Patriot Family Homes | 44 | 2,367 | ★ 4.30 |
| 4 | Casago | 32 | 514 | ★ 4.22 |
| 5 | Be Our Guest | 29 | 1,631 | ★ 4.64 |
What Kind of STR Should I Buy in Prosperity?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Prosperity are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.3% |
| vrbo | 4.8% |
| both | 42.8% |
Home Value Trends (Prosperity)
Typical home values, median sale prices, and the 10-year price trend for Prosperity are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Prosperity — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Prosperity has no short-term-rental-specific ordinance identified. Land use is governed by Chapter 153 (Zoning) of the town code, and STRs default to the underlying residential or commercial district rules for a given parcel; no explicit STR prohibition or dedicated STR district carve-out was found in available sources.
South Carolina uses a local-control model for short-term rentals, but Prosperity itself has not adopted rules governing maximum nights, owner-occupancy, or a dedicated STR permit. In practice, anyone conducting business within town limits must hold a current town business license, based on prior-year gross income and renewed annually each January through December; an STR operator would fall under this general business-license requirement rather than a bespoke STR permit.
On taxes, STR stays under 90 days are subject to South Carolina’s state-level accommodations taxation, commonly cited together as roughly 7% at the state level (the 2% state accommodations tax plus the state sales and use tax), plus any applicable Newberry County local accommodations tax, which was not confirmed in available sources. Airbnb and Vrbo typically collect the South Carolina state accommodations taxes on hosts’ behalf.
There is no evidence of active, dedicated STR enforcement at the town level, and enforcement is rated minimal overall. A pending state bill (SC Bill 442, 2025-2026 session) would remove a tax exemption for facilities with fewer than six sleeping rooms, but it is state-level and pending, not a Prosperity-specific change. Investors should confirm current business-license, zoning, and local tax obligations directly with Town Hall (803-364-2622) and Newberry County Planning and Zoning before operating.
Market Comparison
The Columbia, SC area’s 68.5% occupancy runs well above the national short-term rental median of roughly 55%, about 13.5 percentage points higher, while its $183.66 ADR is roughly 16.5% below a national median ADR of about $220. This combination, high occupancy at a below-average rate, reflects a value-priced regional market with steady demand from Southeast drive-market travelers rather than a high-rate destination market.
Property manager data for this market area is tracked at a shared regional level rather than uniquely for Prosperity, so no property manager breakdown is presented here. Buyers researching management options should verify any specific operator’s actual coverage of the Columbia metro area and Lake Murray Country directly. Prosperity’s own housing and regulatory profile, covered elsewhere in this report, remain reliable at the town level regardless of this limitation.
Frequently Asked Questions About Prosperity, South Carolina
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Does Prosperity, SC have specific short-term rental rules?
How much revenue does a short-term rental near Prosperity generate per month?
When is peak season for vacation rentals near Prosperity, SC?
What is the typical home value in Prosperity, SC?
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