Georgetown, South Carolina Short-Term Rental Market
Georgetown short-term rentals averaged a $390 ADR, 52.2% occupancy and $5,219 monthly revenue in September 2026.
Quick Answer: Georgetown, South Carolina is an active short-term rental market. average occupancy in the Pawleys Island/Georgetown market area is 52%. average monthly revenue in the Pawleys Island/Georgetown market area is $5,219. average daily rate in the Pawleys Island/Georgetown market area is $390. the top operator in the Pawleys Island/Georgetown market area is The Litchfield Company with 402 listings. market score is 52/100 (grade D).
Market data reflects the Pawleys Island/Georgetown regional market, which includes Georgetown. Regulations, taxes, and permit details below are specific to Georgetown.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Georgetown, South Carolina is the anchor of the state’s Hammock Coast, and its short-term rental market recorded an average daily rate of $390, occupancy of 52.2% and average monthly revenue of $5,219 in September 2026. Compared with a year earlier, occupancy is up 8.6%, ADR is up 11.6% and revenue is up 13.2%, so growth is coming from both price and fill rate. The Georgetown area STR market tracks 2,806 listings. Entire places make up 2,753 of them (98.1%), with 52 private rooms and 1 shared room, so this is overwhelmingly a whole-home market. By bedroom count, the area shows 446 one-bedroom, 680 two-bedroom, 724 three-bedroom, 389 four-bedroom and 561 five-bedroom listings. Three-bedroom homes are the largest group, and large five-bedroom homes are a sizable segment. On distribution, 1,617 listings appear on both Airbnb and Vrbo, 747 on Vrbo only and 442 on Airbnb only, so dual listing is the norm. Entire-home ADR is $394, and houses earn $6,769 a month on average against $3,879 for apartments. Georgetown has a population of 9,041 and draws heritage, coastal and outdoor travelers. Visitors are largely drive-market leisure travelers from the Southeast, plus golf and beach vacationers overlapping with the nearby Myrtle Beach corridor. Main draws include the Harborwalk and historic downtown, Brookgreen Gardens, Huntington Beach State Park and Pawleys Island. The yearly figures show the longer arc. Annual occupancy peaked at 60.3% in 2022, slid to 51.4% in 2024, and has recovered to 54.8% across the first nine months of 2026, while ADR climbed from $275 in 2022 to $378 in 2026 to date.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 29% |
| Feb | 51% |
| Mar | 58% |
| Apr | 57% |
| May | 58% |
| Jun | 73% |
| Jul | 76% |
| Aug | 60% |
| Sep | 50% |
| Oct | 46% |
| Nov | 37% |
| Dec | 34% |
Month-by-month nightly rates and revenue figures for Georgetown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Pawleys Island/Georgetown market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Pawleys Island/Georgetown market as a whole, which includes Georgetown, so these counts are not Georgetown-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | The Litchfield Company | 402 | 1,938 | ★ 4.34 |
| 2 | Tidelife Vacation Rentals | 196 | 3,973 | ★ 4.70 |
| 3 | DeBordieu Rentals | 144 | 1,825 | ★ 4.51 |
| 4 | Dune Beach Home Rentals | 142 | 326 | ★ 4.58 |
| 5 | The Dieter Company Vacation Rentals | 112 | 326 | ★ 4.76 |
What Kind of STR Should I Buy in Georgetown?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Georgetown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 15.8% |
| vrbo | 26.6% |
| both | 57.6% |
Home Value Trends (Georgetown)
Typical home values, median sale prices, and the 10-year price trend for Georgetown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Georgetown — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals of under 30 days are legal in the City of Georgetown but regulated, and enforcement is rated moderate. Operators need a Short-Term Vacation Rental (STVR) Permit plus a City Business License, held by both the owner and any rental agent. The Zoning Administrator must approve the property before a business license is issued, and it must pass City Building and Fire Department inspections. Permits follow the business-license cycle from May 1 to April 30 and renew annually. Reported fees are roughly $500 initially for non-owner-occupied properties, or $250 if owner-occupied with a homestead exemption or affidavit, and about $250 to renew. There is no owner-occupancy requirement, no primary-residence requirement and no annual night cap currently enforced. Occupancy is limited by size: 1 to 2 bedrooms allow 4 guests, 3 or more bedrooms allow 2 guests per bedroom, and a parcel is limited to 6 bedrooms. Quiet hours run from 11pm to 7am, and rental agents must respond to complaints within about two hours. Repeated failures to respond or violations can trigger penalties. Within city limits a 7% local accommodations tax applies on top of the 6% South Carolina state accommodations tax, roughly 13% in total, and county accommodations (3%) and hospitality (2%) taxes also apply where relevant. In December 2023 the City Council postponed a second vote on a proposed cap of 250 STVR permits and sent it to a workshop. As of the latest reporting the cap had not been finalized. Verify current rules with the city before buying.
Market Comparison
Georgetown shows a clear split between rate and volume. Occupancy was 52.2% in September 2026 with a $390 ADR. The market therefore leans on rate rather than volume, which fits a destination with a large share of whole-home and larger-bedroom listings. Calendar 2026 to date occupancy is 54.8%. Among operators in the Georgetown area STR market, The Litchfield Company leads with 402 listings and a 4.34 rating, followed by Tidelife Vacation Rentals with 196 listings and a 4.70 rating. DeBordieu Rentals has 144 listings (4.51), Dune Beach Home Rentals has 142 (4.58) and The Dieter Company Vacation Rentals has 112 (4.76). Together the top five manage 996 listings, about 35.5% of the 2,806 tracked, so professional management is a major part of the market but not all of it. Self-managed owners can compete by matching the service levels that lift professionally managed ADR to $467.
Frequently Asked Questions About Georgetown, South Carolina
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