Georgetown, South Carolina Short-Term Rental Market
Georgetown, SC STRs averaged $360/night at 53.5% occupancy in April 2026, with peak summer months exceeding $370/night at 74-76% occupancy.
Quick Answer: Georgetown, South Carolina is an active short-term rental market. average occupancy is 71%. average monthly revenue is $8,237. average daily rate is $467. the top operator is The Litchfield Company with 402 listings. market score is 52/100 (grade D).
Market data reflects the Pawleys Island/Georgetown regional market, which includes Georgetown. Regulations, taxes, and permit details below are specific to Georgetown.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Georgetown, South Carolina short-term rental market anchors the state’s Hammock Coast, encompassing Georgetown County’s coastal heritage destination, Pawleys Island, DeBordieu Colony, Litchfield Beach, and adjacent Atlantic-facing communities. Georgetown is South Carolina’s third-oldest city, and its tourism economy draws heritage visitors, coastal vacationers, and golf travelers overlapping with the broader Myrtle Beach corridor. As of April 2026, the market recorded an average daily rate of $360 and occupancy of 53.5%, producing average monthly revenue of $4,928. Year-over-year in April, occupancy declined 7.1%, ADR gained 1.1%, and revenue grew 2.8%.
This market is distinctly VRBO-weighted compared to national norms: 747 listings are VRBO-only, 1,617 appear on both platforms, and 442 are Airbnb-only, reflecting the vacation-home, multi-night coastal rental profile of the area. Supply skews toward larger properties: 5-bedroom listings number 561 (the second-largest bedroom bucket after 3-bedroom at 724), with 2-bedroom at 680 and 4-bedroom at 389. Entire-place units dominate at 2,753 of approximately 2,806 listings. The market’s investability score is high at 88.20 and rental demand scores 75.23, but the low seasonality score (47.52) reflects a pronounced summer concentration.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 29% | $254 | $2,094 |
| Feb | 51% | $227 | $2,419 |
| Mar | 58% | $255 | $3,250 |
| Apr | 57% | $291 | $3,947 |
| May | 58% | $329 | $4,598 |
| Jun | 73% | $383 | $6,668 |
| Jul | 76% | $347 | $6,528 |
| Aug | 61% | $316 | $4,819 |
| Sep | 50% | $287 | $3,719 |
| Oct | 46% | $269 | $3,231 |
| Nov | 37% | $270 | $2,538 |
| Dec | 34% | $253 | $2,306 |
Top Short-Term Rental Operators in Georgetown
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | The Litchfield Company | 402 | 1,938 | ★ 4.34 |
| 2 | Tidelife Vacation Rentals | 196 | 3,973 | ★ 4.70 |
| 3 | DeBordieu Rentals | 144 | 1,825 | ★ 4.51 |
| 4 | Dune Beach Home Rentals | 142 | 326 | ★ 4.58 |
| 5 | The Dieter Company Vacation Rentals | 112 | 326 | ★ 4.76 |
What Kind of STR Should I Buy in Georgetown?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 446 |
| 2 bed | 680 |
| 3 bed | 724 |
| 4 bed | 389 |
| 5 bed | 561 |
ADR by Property Tier
| Entire Home | $471 |
| Luxury | $721 |
| Professionally Managed | $571 |
Revenue by Dwelling Type
| Apartment | $6,183 |
| Entire Place | $8,329 |
| House | $10,596 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 15.8% |
| vrbo | 26.6% |
| both | 57.6% |
Investment Analysis
Georgetown, SC presents a high-revenue coastal opportunity. In April 2026, the market’s $360 ADR is among the highest in this batch, and summer peak months push ADR above $370 at occupancy exceeding 73%. No housing snapshot data is available for Georgetown, SC in our dataset, so a yield calculation against home value cannot be provided.
Revenue data tells a strong story: average monthly revenue was $4,928 in April 2026. Houses averaged $6,060/month and entire-place listings averaged $4,980/month in April, while apartments averaged $4,034/month. The 2025 annual average was $4,579/month. Rate segmentation shows significant upside at the top: luxury-tier listings averaged $610/night (69% premium over market average), and professionally managed listings averaged $436/night (21% premium). The professionally managed premium in this market is notable: the 21% lift from professional management reflects the complexity of managing coastal properties with high-season demand and the reputational leverage of established local operators.
The investability score of 88.20 signals strong fundamentals for investors who can operate legally and price through the seasonal concentration.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Georgetown, SC bookings arrive an average of 74 days in advance (lead time: 73.7 days) and average stays run 3.8 nights. The nearly 11-week advance booking window is the longest in this batch and is characteristic of coastal vacation destinations where the best properties for summer weeks book out months ahead.
A 3.8-night average stay reflects a mix of weekend getaways, 3-4 night weeklong partial stays, and full-week summer vacations. Coastal properties in this market frequently command weekly minimums during peak summer months, and the long advance booking window supports that strategy. Operators who set peak summer (June-July) rates and minimum stays by January-February can capture the highest-value bookings before supply tightens. The 74-day window also means that dynamic pricing software benefits operators by optimizing rates as the booking window closes and last-minute demand materializes for remaining availability.
Short-Term Rental Regulations
Short-term rentals under 30 days are legal in the City of Georgetown but require both a Short-Term Vacation Rental (STVR) Permit and a City Business License. Operators (and rental agents, if applicable) must obtain Zoning Administrator approval before a business license is issued, and properties must pass City Building and Fire Department inspections. Permits operate on the city’s business-license cycle (May 1 to April 30) and must be renewed annually.
Fees are approximately $500 for the initial permit on non-owner-occupied properties (or approximately $250 for owner-occupied properties with a homestead exemption or affidavit). Renewal is approximately $250. There is no owner-occupancy or primary-residence requirement, and no annual night cap is currently enforced. Occupancy is capped by bedroom count: 1-2 bedrooms allow 4 guests; 3 or more bedrooms allow 2 guests per bedroom; the maximum is 6 bedrooms per parcel. STRs within city limits owe a 7% local accommodations tax on top of the 6% South Carolina state accommodations tax (approximately 13% combined). County-level accommodations (3%) and hospitality (2%) taxes may also apply. Quiet hours run 11pm to 7am, and rental agents must respond to complaints within approximately two hours. As of latest reporting, the City Council had discussed but not finalized a 250-permit cap; the city estimated only 60-100 STRs were operating at the time of that discussion.
Market Comparison
Compared to national STR benchmarks (US median occupancy approximately 55%, median ADR approximately $220), Georgetown, SC is competitive on ADR ($360 in April, $338 annual 2025 average, both significantly above the national median) and near average on occupancy (53.5% in April, 51.6% annual average). The high ADR reflects coastal destination pricing.
The operator landscape is led by established local vacation rental companies. The Litchfield Company leads with 402 listings and 1,938 reviews (rating 4.34), the largest operator by listing count in this market. Tidelife Vacation Rentals manages 196 listings with a 4.70 rating across 3,973 reviews, the highest-rated among the top two operators. DeBordieu Rentals holds 144 listings (rating 4.51), Dune Beach Home Rentals manages 142 listings (rating 4.58), and The Dieter Company Vacation Rentals rounds out the top five with 112 listings (rating 4.76). The dominance of locally-rooted coastal managers (versus national platforms) is consistent with the VRBO-weighted channel distribution and the long-standing vacation-home rental tradition in this market.
Frequently Asked Questions About Georgetown, South Carolina
What is the average daily rate for short-term rentals in Georgetown, SC?
What is the typical monthly revenue for an STR in Georgetown, SC?
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What permits are required to operate a short-term rental in Georgetown, SC?
What is the occupancy tax rate for STRs in Georgetown, SC?
Is the Georgetown, SC STR market more VRBO-oriented or Airbnb-oriented?
Who are the leading property managers in Georgetown, SC?
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