Townville, South Carolina Short-Term Rental Market
Townville, SC (Upstate SC, Lake Hartwell) STR data: $311/night at 55.5% occupancy in June 2026.
Quick Answer: Townville, South Carolina is an active short-term rental market. average occupancy in the Lake Hartwell market area is 56%. average monthly revenue in the Lake Hartwell market area is $4,048. average daily rate in the Lake Hartwell market area is $311. the top operator in the Lake Hartwell market area is Evolve with 146 listings. market score is 47/100 (grade D).
Market data reflects the Lake Hartwell regional market, which includes Townville. Regulations, taxes, and permit details below are specific to Townville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Townville is a small unincorporated lakeside community of 4,336 residents in Anderson County, South Carolina’s Upcountry near the Georgia border. Tourism runs on Lake Hartwell, a 56,000-acre U.S. Army Corps of Engineers reservoir prized for boating and fishing, plus seasonal demand from Clemson University (about 9 miles away), where football weekends drive lodging demand. Lodging here skews toward lakefront cabins, docks-included homes, RV resorts, and campgrounds rather than hotels.
Townville is unincorporated Anderson County, so there is no town government and no municipal STR ordinance. No dedicated Anderson County STR permit or license program specific to unincorporated areas was found, and there are no documented caps on nights, owner-occupancy requirements, or primary-residence requirements. The most likely practical limitation is a deed restriction or HOA covenant on a specific lake subdivision, which should be checked per property.
A pending statewide bill, S.442 (2025-2026 session), would define STRs as stays under 29 days, require $1 million in liability insurance and business licensing statewide, and explicitly authorize counties and cities to regulate or even prohibit STRs. It remains in the Senate Judiciary Committee and is not law as of mid-2026, but would materially change Townville’s currently light-touch environment if enacted.
StaySTRA’s Airbnb/Vrbo performance data for this area is tracked at a shared regional level with Anderson, Clemson, Salem, and Westminster rather than uniquely for Townville; treat the following as the Upstate South Carolina area STR market. In June 2026, that market averaged 55.5% occupancy and a $311 ADR, producing $4,048 in average monthly revenue per listing, though revenue is down 11.7% year over year.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 29% |
| Feb | 43% |
| Mar | 47% |
| Apr | 48% |
| May | 50% |
| Jun | 60% |
| Jul | 66% |
| Aug | 54% |
| Sep | 45% |
| Oct | 44% |
| Nov | 44% |
| Dec | 35% |
Month-by-month nightly rates and revenue figures for Townville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lake Hartwell market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lake Hartwell market as a whole, which includes Townville, so these counts are not Townville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 146 | 6,530 | ★ 4.75 |
| 2 | Linton Realty | 86 | 5,662 | ★ 4.96 |
| 3 | Cope Property Management | 47 | 913 | ★ 4.76 |
| 4 | Clemson Vacation Rentals | 36 | 667 | ★ 4.88 |
| 5 | Oconee Hospitality | 31 | 1,572 | ★ 4.91 |
What Kind of STR Should I Buy in Townville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Townville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.3% |
| vrbo | 11.4% |
| both | 46.3% |
Home Value Trends (Townville)
Typical home values, median sale prices, and the 10-year price trend for Townville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Townville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Townville is an unincorporated community in Anderson County, South Carolina, so there is no town government and no municipal short-term-rental ordinance. STRs are governed by Anderson County and state law. No dedicated county STR permit or license program specific to unincorporated areas was found, and there are no documented caps on nights, owner-occupancy requirements, or primary-residence requirements.
Statewide, South Carolina treats rentals under 90 days as taxable accommodations: the state levies a 2% state accommodations tax on top of the 5% state sales/use tax (7% state total), and Anderson County adds a local accommodations tax (typically up to 3% in SC counties), pushing the effective combined lodging tax toward roughly 10%. Airbnb and Vrbo generally collect and remit state and many local taxes automatically.
A pending 2025 bill (S.442) would, if enacted, formally define STRs as under 29 days, require a $1 million commercial general liability policy and business licensing statewide, and explicitly authorize counties and cities to regulate or even prohibit STRs. It remains in the Senate Judiciary Committee and is not law as of mid-2026.
Owners should confirm any Anderson County business-license or accommodations-fee registration and check subdivision and HOA covenants, which are the most likely real constraint on lakefront properties near Lake Hartwell. Enforcement is characterized as minimal, consistent with the absence of a formal county STR program.
Market Comparison
National benchmarks put the median U.S. short-term rental market at roughly 55% occupancy and a $220 ADR. The Upstate South Carolina area STR market that includes Townville runs close to the occupancy benchmark and well above the ADR benchmark, at 55.5% occupancy and a $311 ADR in June 2026, consistent with a premium lake-house market.
Townville’s light regulatory footprint (no county-level STR permit program for unincorporated areas) is notably more permissive than neighboring Oconee County towns like Salem and Westminster, which both require county-level registration; that gap could close if South Carolina’s pending S.442 bill becomes law.
Top property managers in the shared regional market include Evolve (146 listings), Linton Realty (86 listings), and Cope Property Management (47 listings), though StaySTRA does not have this data broken out uniquely for Townville; treat these as regional context rather than Townville-specific figures.
Frequently Asked Questions About Townville, South Carolina
Are short-term rentals legal in Townville, SC?
What taxes apply to short-term rentals in Townville?
Could South Carolina change short-term rental rules statewide?
What is the average occupancy for the Townville area STR market?
When is peak season for short-term rentals near Townville?
What draws visitors to Townville?
What is the biggest practical constraint on a Townville short-term rental?
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