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Hermiston, Oregon

Short-Term Rental Market Data & Investment Analysis

Data updated March 2026

Hermiston, Oregon Short-Term Rental Market Overview

Population: 19,354
Annual Visitors: 50,000
Total STRs: 58
ADR: $185.25

Visitor Profile

Hermiston, Oregon, attracts approximately 1.2 million visitors annually, drawn by its unique blend of outdoor activities, cultural events, and agricultural tourism. The primary demographic of these visitors includes families and outdoor enthusiasts, with a significant portion aged between 25 and 45 years. Many travelers come for recreational purposes, including fishing, hiking, and attending local festivals such as the Hermiston Round-Up. The economic impact of tourism in Hermiston is substantial, contributing millions to the local economy and supporting numerous jobs in hospitality and service sectors. For more information, visit the official tourism site (https://www.visitoregon.com/cities/hermiston-oregon/).

The visitor analysis reveals that the majority of tourists are from neighboring states, particularly Washington and Idaho, with a growing interest from California. The average length of stay is around two to three days, with peak seasons occurring during the summer months, particularly July and August, when outdoor activities are at their height. According to the tourism bureau (https://traveloregon.com/places-to-go/cities/hermiston/), visitors are primarily motivated by the area’s natural beauty and recreational opportunities, with many engaging in activities like boating on the Columbia River and exploring local parks. Additionally, the region’s agricultural heritage attracts visitors interested in farm tours and local produce markets. Understanding these visitor demographics and travel patterns is crucial for STR operators seeking to optimize their offerings and cater to the needs of this diverse group. By leveraging this data, local businesses can enhance their marketing strategies and improve visitor experiences, ultimately driving growth in the Hermiston tourism market.

Hermiston, Oregon, attracts approximately 1.2 million visitors annually, drawn by its unique blend of outdoor activities, cultural events, and agricultural tourism. The primary demographic of these visitors includes families and outdoor enthusiasts, with a significant portion aged between 25 and 45 years. Many travelers come for recreational purposes, including fishing, hiking, and attending local festivals such as the Hermiston Round-Up. The economic impact of tourism in Hermiston is substantial, contributing millions to the local economy and supporting numerous jobs in hospitality and service sectors. For more information, visit the official tourism site (https://www.visitoregon.com/cities/hermiston-oregon/).

The visitor analysis reveals that the majority of tourists are from neighboring states, particularly Washington and Idaho, with a growing interest from California. The average length of stay is around two to three days, with peak seasons occurring during the summer months, particularly July and August, when outdoor activities are at their height. According to the tourism bureau (https://traveloregon.com/places-to-go/cities/hermiston/), visitors are primarily motivated by the area’s natural beauty and recreational opportunities, with many engaging in activities like boating on the Columbia River and exploring local parks. Additionally, the region’s agricultural heritage attracts visitors interested in farm tours and local produce markets. Understanding these visitor demographics and travel patterns is crucial for STR operators seeking to optimize their offerings and cater to the needs of this diverse group. By leveraging this data, local businesses can enhance their marketing strategies and improve visitor experiences, ultimately driving growth in the Hermiston tourism market.

Top Attractions

Hermiston, Oregon, is a hidden gem in the Pacific Northwest, offering a delightful mix of outdoor adventures, cultural experiences, and family-friendly activities. Known for its warm climate and friendly community, Hermiston is home to several signature attractions that cater to a variety of interests. Visitors can explore the scenic landscapes of the Umatilla River, enjoy the vibrant local arts scene, or partake in recreational activities at the city’s parks. Whether you’re looking for a relaxing getaway or an action-packed day, Hermiston attractions promise something for everyone, making it a must-visit destination in Oregon.

One of the top attractions in Hermiston is the Umatilla River, which provides ample opportunities for fishing, kayaking, and picnicking along its banks. The river’s serene environment is perfect for nature lovers and families alike. For those interested in local culture, the Hermiston Arts Center showcases a variety of art exhibits and community events throughout the year, fostering creativity and engagement among residents and visitors. Additionally, the Hermiston Family Aquatic Center offers a fun-filled day for families, featuring water slides, a lazy river, and a children’s play area, ensuring that kids have a blast. For more information on these attractions, visit the official visitor guide at Travel Oregon (https://traveloregon.com/places-to-go/cities/hermiston/) and explore the best things to do in Hermiston at Travel Lens (https://www.travellens.co/best-things-to-do-in-hermiston-or/). Whether you’re an outdoor enthusiast or an art aficionado, Hermiston has a wealth of experiences waiting for you. Don’t miss the chance to discover all that this charming city has to offer by checking out the Hermiston Oregon Guide (https://www.visitoregon.com/cities/hermiston-oregon/).

Hermiston, Oregon, is a hidden gem in the Pacific Northwest, offering a delightful mix of outdoor adventures, cultural experiences, and family-friendly activities. Known for its warm climate and friendly community, Hermiston is home to several signature attractions that cater to a variety of interests. Visitors can explore the scenic landscapes of the Umatilla River, enjoy the vibrant local arts scene, or partake in recreational activities at the city’s parks. Whether you’re looking for a relaxing getaway or an action-packed day, Hermiston attractions promise something for everyone, making it a must-visit destination in Oregon.

One of the top attractions in Hermiston is the Umatilla River, which provides ample opportunities for fishing, kayaking, and picnicking along its banks. The river’s serene environment is perfect for nature lovers and families alike. For those interested in local culture, the Hermiston Arts Center showcases a variety of art exhibits and community events throughout the year, fostering creativity and engagement among residents and visitors. Additionally, the Hermiston Family Aquatic Center offers a fun-filled day for families, featuring water slides, a lazy river, and a children’s play area, ensuring that kids have a blast. For more information on these attractions, visit the official visitor guide at Travel Oregon (https://traveloregon.com/places-to-go/cities/hermiston/) and explore the best things to do in Hermiston at Travel Lens (https://www.travellens.co/best-things-to-do-in-hermiston-or/). Whether you’re an outdoor enthusiast or an art aficionado, Hermiston has a wealth of experiences waiting for you. Don’t miss the chance to discover all that this charming city has to offer by checking out the Hermiston Oregon Guide (https://www.visitoregon.com/cities/hermiston-oregon/).

Regulations

Hermiston short-term rental regulations are essential for property owners looking to enter the vacation rental market. In Hermiston, Oregon, property owners must obtain a short-term rental license to legally operate their rentals. This licensing process ensures compliance with local laws and regulations. Additionally, short-term rental operators are required to collect and remit a Transient Lodging Tax, which is currently set at 9% of the rental price. It is crucial for property owners to understand zoning restrictions that may limit where short-term rentals can be located. Safety requirements, including smoke detectors and fire extinguishers, must also be met to ensure guest safety. Violations of these regulations can lead to fines and potential revocation of the rental license, making it vital for owners to stay informed.

Key requirements for operating a short-term rental in Hermiston include obtaining a license from the city, which can be initiated through the Mayor & City Council website (https://www.hermiston.gov/citycouncil). Property owners must also adhere to the zoning regulations outlined in the Code of Hermiston (https://www.codepublishing.com/OR/Hermiston/#!/HermistonOT/HermistonOT.html), which dictate where short-term rentals can operate. Safety measures are mandated, including proper signage and emergency contact information for guests. Additionally, the city requires that all short-term rental properties comply with building codes, which can be verified through the Building Permits page (https://www.hermiston.gov/commdev/page/building-permits). Understanding these regulations is crucial for property owners to avoid penalties and ensure a successful rental experience.

Hermiston short-term rental regulations are essential for property owners looking to enter the vacation rental market. In Hermiston, Oregon, property owners must obtain a short-term rental license to legally operate their rentals. This licensing process ensures compliance with local laws and regulations. Additionally, short-term rental operators are required to collect and remit a Transient Lodging Tax, which is currently set at 9% of the rental price. It is crucial for property owners to understand zoning restrictions that may limit where short-term rentals can be located. Safety requirements, including smoke detectors and fire extinguishers, must also be met to ensure guest safety. Violations of these regulations can lead to fines and potential revocation of the rental license, making it vital for owners to stay informed.

Key requirements for operating a short-term rental in Hermiston include obtaining a license from the city, which can be initiated through the Mayor & City Council website (https://www.hermiston.gov/citycouncil). Property owners must also adhere to the zoning regulations outlined in the Code of Hermiston (https://www.codepublishing.com/OR/Hermiston/#!/HermistonOT/HermistonOT.html), which dictate where short-term rentals can operate. Safety measures are mandated, including proper signage and emergency contact information for guests. Additionally, the city requires that all short-term rental properties comply with building codes, which can be verified through the Building Permits page (https://www.hermiston.gov/commdev/page/building-permits). Understanding these regulations is crucial for property owners to avoid penalties and ensure a successful rental experience.

Frequently Asked Questions

What are the short-term rental regulations in Hermiston, Oregon?
Hermiston short-term rental regulations are essential for property owners looking to enter the vacation rental market. In Hermiston, Oregon, property owners must obtain a short-term rental license to legally operate their rentals. This licensing process ensures compliance with local laws and regulations. Additionally, short-term rental operators are required to collect and remit a Transient Lodging Tax, which is currently set at 9% of the rental price. It is crucial for property owners to understand zoning restrictions that may limit where short-term rentals can be located. Safety requirements, including smoke detectors and fire extinguishers, must also be met to ensure guest safety. Violations of these regulations can lead to fines and potential revocation of the rental license, making it vital for owners to stay informed.Key requirements for operating a short-term rental in Hermiston include obtaining a license from the city, which can be initiated through the Mayor & City Council website (https://www.hermiston.gov/citycouncil). Property owners must also adhere to the zoning regulations outlined in the Code of Hermiston (https://www.codepublishing.com/OR/Hermiston/#!/HermistonOT/HermistonOT.html), which dictate where short-term rentals can operate. Safety measures are mandated, including proper signage and emergency contact information for guests. Additionally, the city requires that all short-term rental properties comply with building codes, which can be verified through the Building Permits page (https://www.hermiston.gov/commdev/page/building-permits). Understanding these regulations is crucial for property owners to avoid penalties and ensure a successful rental experience.
Do I need a permit to operate a short-term rental in Hermiston, Oregon?
Short-term rental regulations vary by location. In Hermiston, Oregon, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Hermiston, Oregon?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Hermiston, Oregon, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Hermiston

Hermiston attracts visitors with its cultural attractions and historic sites and outdoor recreation and natural beauty. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Hermiston, Oregon Market Performance Trends

LTM Avg. Daily Rate$194.00
LTM Occupancy Rate60.0%
LTM Avg. Revenue$1,998
Monthly Short-Term Rental Market Performance Data for Hermiston
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$178.0070%$2,575
Aug 24$198.4050.8%$1,672
Sep 24$180.2956.7%$1,710
Oct 24$189.5061.7%$1,982
Nov 24$197.3358%$2,445
Dec 24$196.1361%$1,189
Jan 25$201.6752.6%$1,340
Feb 25$199.1744.5%$1,351
Mar 25$201.5090.3%$3,481
Apr 25$200.1376.9%$2,018
May 25$208.6956.4%$2,296
Jun 25$185.2544.4%$2,265

Short-Term Rental Market Performance Analysis for Hermiston

The short-term rental market in Hermiston demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Hermiston, Oregon Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Hermiston
QuarterTypical Home Value (USD)
Q1 17$184,230
Q2 17$186,740
Q3 17$185,050
Q3 17$189,390
Q4 17$189,468
Q4 17$188,093
Q1 18$194,595
Q1 18$193,183
Q2 18$199,108
Q2 18$197,662
Q3 18$205,270
Q3 18$203,780
Q4 18$208,378
Q4 18$206,866
Q1 19$211,721
Q1 19$210,185
Q2 19$216,219
Q2 19$214,650
Q3 19$220,308
Q3 19$218,709
Q4 19$225,018
Q4 19$223,385
Q1 20$230,111
Q1 20$228,440
Q2 20$235,599
Q2 20$233,889
Q3 20$242,597
Q3 20$240,836
Q4 20$252,345
Q4 20$250,513
Q1 21$263,112
Q1 21$261,203
Q2 21$276,835
Q2 21$274,825
Q3 21$289,188
Q3 21$287,089
Q4 21$300,550
Q4 21$298,369
Q1 22$315,186
Q1 22$312,898
Q2 22$327,773
Q2 22$325,394
Q3 22$326,086
Q3 22$323,719
Q4 22$321,110
Q4 22$318,779
Q1 23$318,465
Q1 23$316,153
Q2 23$322,079
Q2 23$319,741
Q3 23$323,313
Q3 23$320,966
Q4 23$321,689
Q4 23$319,354
Q1 24$323,324
Q1 24$320,978
Q2 24$326,930
Q2 24$324,558
Q3 24$327,482
Q3 24$325,105
Q4 24$329,713
Q4 24$327,320
Q1 25$334,352
Q1 25$331,926
Q2 25$336,015
Q2 25$333,576
Q3 25$334,351
Q3 25$331,924
Q4 25$332,299

Market Overview

  • Typical Home Value:$332,914
  • Median List Price:$391,116

Current Inventory

  • Homes For Sale:71
  • New Listings:13

Detailed Market Analysis

The average home value in Hermiston, OR is $332,915, up 1.2% over the past year. Learn more about the Hermiston housing market and real estate trends.

Real Estate Market Analysis for Hermiston, Oregon

The residential real estate market in Hermiston, Oregon presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in Hermiston, Oregon benefit from consistent market appreciation and strong resale values. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Hermiston, Oregon Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Hermiston
QuarterNumber of Listings
Q2 162
Q3 161
Q4 161
Q1 171
Q2 171
Q3 171
Q4 172
Q1 181
Q2 182
Q3 181
Q4 181
Q1 194
Q2 193
Q3 1910
Q4 1910
Q1 2010
Q2 209
Q3 209
Q4 206
Q1 217
Q2 216
Q3 218
Q4 219
Q1 2215
Q2 2211
Q3 2216
Q4 2220
Q1 2319
Q2 2325
Q3 2333
Q4 2329
Q1 2425
Q2 2433
Q3 2438
Q4 2438
Q1 2545
Q2 2558

Booking Activity

  • 1-3 Months:57.1% Booked
  • 4-6 Months:48.1% Booked
  • 7-9 Months:18.2% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Hermiston

Hermiston vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Hermiston, Oregon Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Hermiston
Bedroom ConfigurationNumber of Properties
1 Bed8
2 Beds13
3 Beds19
4 Beds3

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Hermiston

    The vacation rental market in Hermiston features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Oregon

    • Albany
    • Arch Cape
    • Ashland
    • Astoria
    • Bandon
    • Beaverton
    • Bend
    • Blue River
    • Brightwood
    • Brookings
    • Canby
    • Cannon Beach
    • Carlton
    • Central Point
    • Clatskanie
    • Cloverdale
    • Coos Bay
    • Cornelius

    Related Short-Term Rental Markets

    Explore 109 vacation rental markets within Oregon. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Hermiston

    Active STRs
    58
    Avg Daily Rate
    $185
    Occupancy Rate
    44%
    Population
    19,354
    Annual Visitors
    50,000

    Markets in Oregon (50)

    • Albany
    • Arch Cape
    • Ashland
    • Astoria
    • Bandon
    • Beaverton
    • Bend
    • Blue River
    • Brightwood
    • Brookings
    • Canby
    • Cannon Beach
    • Carlton
    • Central Point
    • Clatskanie
    • Cloverdale
    • Coos Bay
    • Cornelius
    • Corvallis
    • Cottage Grove
    • Crescent
    • Creswell
    • Culver
    • Depoe Bay
    • Detroit
    • Elkton
    • Enterprise
    • Eugene
    • Fairview
    • Florence
    • Garibaldi
    • Gaston
    • Gleneden Beach
    • Gold Beach
    • Government Camp
    • Grants Pass
    • Gresham
    • Happy Valley
    • Hillsboro
    • Independence
    • Jacksonville
    • John Day
    • Joseph
    • Junction City
    • Klamath Falls
    • La Grande
    • La Pine
    • Lafayette
    • Lake Oswego
    • Lakeside

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