Montrose, Colorado Short-Term Rental Market
Montrose, CO short-term rentals averaged $244 a night at 65.2% occupancy in June 2026, near flat year over year.
Quick Answer: Montrose, Colorado is an active short-term rental market. average occupancy in the Colorado Area market area is 65%. average monthly revenue in the Colorado Area market area is $4,125. average daily rate in the Colorado Area market area is $244. the top operator in the Colorado Area market area is Evolve with 552 listings. market score is 67/100 (grade C).
Market data reflects the Colorado Area regional market, which includes Montrose. Regulations, taxes, and permit details below are specific to Montrose.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Montrose, CO is a city of 21,646 residents in western Colorado and the primary gateway to Black Canyon of the Gunnison National Park, which drew about 335,000 recreation visits in 2024. Listing-level inventory counts, bedroom mix, channel mix, and market-score benchmarks in this data set are currently tracked at a shared regional level rather than measured uniquely for Montrose, so this profile omits those figures rather than present regional numbers as if they were Montrose-specific.
In the most recent month of data (June 2026), the average daily rate across all listings was $244.28 and average occupancy was 65.16%. Average monthly revenue per listing was $4,125, with standalone houses averaging $4,513 a month and entire-place listings averaging $4,276, both ahead of the $3,363 average for apartment-style listings.
Year over year, occupancy was essentially flat (up 0.1 percentage points) and revenue per listing edged up 0.9%, even as average daily rate slipped 2.1%. Montrose’s well-documented, permissive STR licensing framework is covered below.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 42% |
| Feb | 50% |
| Mar | 54% |
| Apr | 41% |
| May | 57% |
| Jun | 67% |
| Jul | 72% |
| Aug | 63% |
| Sep | 59% |
| Oct | 51% |
| Nov | 45% |
| Dec | 51% |
Month-by-month nightly rates and revenue figures for Montrose are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Colorado Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Colorado Area market as a whole, which includes Montrose, so these counts are not Montrose-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 552 | 35,001 | ★ 4.77 |
| 2 | Vacasa | 218 | 11,513 | ★ 4.60 |
| 3 | Vacation Rental Collective | 164 | 8,344 | ★ 4.82 |
| 4 | Pinon Vacation | 111 | 8,032 | ★ 4.82 |
| 5 | VIP Vacation Services | 94 | 3,083 | ★ 4.83 |
What Kind of STR Should I Buy in Montrose?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Montrose are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 41.5% |
| vrbo | 8.2% |
| both | 50.2% |
Home Value Trends (Montrose)
Typical home values, median sale prices, and the 10-year price trend for Montrose are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Montrose — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Montrose is one of Colorado’s more permissive short-term rental markets. The city allows STRs, defined as stays under 30 consecutive days, in every zoning district as long as the unit is a legal dwelling, a use formally added under the city’s 2023 unified development code. There is no owner-occupancy requirement, no primary-residence requirement, and no city-wide cap on rental nights per year.
To operate legally, an owner must obtain a City sales tax license for each STR through the montrose.munirevs.com portal, a $35 fee, renewed annually, then collect and remit lodging taxes. As of January 1, 2025, the total tax on lodging and STR stays is 14.53%, made up of a 6% city hotel and lodging excise tax, raised from 0.9% by a November 2024 voter-approved ballot measure, on top of the standard 8.53% sales tax split between the state, Montrose County, the city, and the Montrose Recreation District.
The city’s stated goal in formalizing STR rules in 2019 was simply to capture lodging tax revenue and track rentals; officials reported few neighborhood complaints and fewer STRs than neighboring communities, and enforcement is rated minimal, focused on tax compliance rather than restricting supply. Investors should still confirm current zoning and any HOA or covenant restrictions with City of Montrose Planning Services before purchasing.
Market Comparison
Montrose’s 65.16% average occupancy in the latest month runs well above the roughly 55% median occupancy typically seen across the broader US short-term rental market, while its $244.28 average daily rate sits above the roughly $220 national median, reflecting a market with both above-average demand and above-average pricing power tied to Black Canyon National Park and the broader San Juan Mountains region.
Property manager rankings and total listing counts for this market are tracked at a shared regional level rather than distinctly for Montrose, so this profile omits a market-specific operator breakdown rather than present shared data as Montrose-specific.
Frequently Asked Questions About Montrose, Colorado
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What is the average daily rate for a short-term rental in Montrose, CO?
How much revenue can an Airbnb in Montrose, CO generate per month?
Are short-term rentals legal in Montrose, CO?
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Is there housing price data available for the Montrose, CO market?
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