Douglasville, Georgia Short-Term Rental Market
Douglasville STRs averaged $172/night at 58.2% occupancy in April 2026, with year-round demand driven by Atlanta metro proximity.
Quick Answer: Douglasville, Georgia is an active short-term rental market. average occupancy is 58%. average monthly revenue is $2,735. average daily rate is $172. the top operator is Evolve with 343 listings. market score is 63/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Douglasville, Georgia short-term rental market covers Douglas County and its surroundings approximately 20 miles west of downtown Atlanta along I-20. This is one of the largest metro-adjacent STR markets in the dataset, with approximately 25,341 active listings.
Entire-place listings account for 20,145 units (79.5% of total), with private rooms a meaningful 5,125 (20.2%) and shared rooms at 71. In April 2026, the average daily rate across all listing types was $172, and average monthly revenue was $2,735 per listing. Occupancy ran at 58.2% for April, above the national STR median for what is typically a shoulder month in most markets, reflecting the market’s metro demand base.
Year-over-year performance in April 2026 was positive: ADR increased 3.0%, occupancy held nearly flat (+0.3 points), and revenue grew 9.5%. The standout market score is seasonality at 98.08 out of 100, indicating that demand is exceptionally consistent throughout the year with minimal seasonal swings, a trait characteristic of urban and suburban metro STR markets rather than leisure destinations.
By bedroom mix, 1-bedroom properties dominate with 11,591 units, followed by 2-bedrooms (5,193), 3-bedrooms (4,853), 4-bedrooms (2,321), and 5-bedroom-plus (1,339). Channel distribution is Airbnb-heavy: 15,586 Airbnb-only listings, 8,615 on both platforms, and just 1,140 VRBO-only, reflecting the urban/suburban operator profile that skews toward Airbnb as the primary distribution channel.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $142 | $2,037 |
| Feb | 54% | $139 | $1,914 |
| Mar | 60% | $141 | $2,336 |
| Apr | 56% | $139 | $2,146 |
| May | 59% | $139 | $2,188 |
| Jun | 62% | $144 | $2,357 |
| Jul | 63% | $141 | $2,445 |
| Aug | 58% | $135 | $2,179 |
| Sep | 54% | $137 | $2,014 |
| Oct | 58% | $137 | $2,207 |
| Nov | 55% | $136 | $2,025 |
| Dec | 54% | $141 | $2,111 |
Top Short-Term Rental Operators in Douglasville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,248 | ★ 4.40 |
| 2 | Minty Living | 199 | 5,272 | ★ 4.70 |
| 3 | Properties By Preston | 124 | 291 | ★ 3.54 |
| 4 | Landing, Inc. | 116 | 115 | ★ 3.89 |
| 5 | FHS PARTNERS | 100 | 4,090 | ★ 4.29 |
What Kind of STR Should I Buy in Douglasville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 11,591 |
| 2 bed | 5,193 |
| 3 bed | 4,853 |
| 4 bed | 2,321 |
| 5 bed | 1,339 |
ADR by Property Tier
| Entire Home | $196 |
| Luxury | $336 |
| Professionally Managed | $203 |
Revenue by Dwelling Type
| Apartment | $2,453 |
| Entire Place | $3,080 |
| House | $2,902 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Investment Analysis
Douglasville’s investment profile is defined by consistency rather than ceiling. The seasonality score of 98.08 (out of 100) is exceptional and means operators can underwrite to stable monthly revenue rather than having to plan around a 3-month peak window. Year-round occupancy averaging 54-63% across all calendar months, with the lowest historical monthly average at 51.1% (January) and the peak at 63.5% (July), supports predictable cash flow.
Revenue growth at 9.5% year-over-year in April 2026 is a strong near-term signal, even as the overall revenue growth score of 64.29 places the market in mid-tier nationally. The 2025 full-year monthly revenue average of $2,526 provides a baseline for underwriting.
Tier comparisons show meaningful differentiation. Entire-home listings averaged $196 ADR versus the $172 all-listings average, and luxury properties commanded $336 (95% premium). Professionally managed properties averaged $203, a modest 18% premium over the market average. By property type, entire-place listings generated $3,080 average monthly revenue in April 2026 versus $2,902 for houses and $2,453 for apartments.
No Zillow housing data was available for this area at time of publication. Investors should note that Douglas County’s proximity to Atlanta and the I-20 corridor has historically maintained strong residential demand, with pricing somewhat below that of closer-in metro submarkets. A property’s proximity to Six Flags, Sweetwater Creek State Park, or major employer corridors along I-20 will influence STR demand and pricing ceiling.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Douglasville guests book an average of 28 days in advance, the shortest lead time in this batch of five markets. This compressed booking window reflects the metro demand profile: Atlanta-area business travelers, visiting guests, and short-notice leisure visitors who book closer to their stay dates rather than planning well ahead.
The average length of stay is 4.4 nights, notably longer than a standard weekend. This extended stay pattern likely reflects a mix of extended business travel and medium-term guests who use Douglasville as a lower-cost Atlanta-area base for work assignments, relocations, or family visits spanning a week or more.
The combination of short lead time and longer stay creates a distinct operational pattern: operators deal with fewer, longer bookings that arrive on short notice. This is somewhat atypical for a suburban market and suggests operators should keep calendars open and competitive on pricing within the 2-4 week window, where most demand conversion occurs. Dynamic pricing tools that respond to last-minute demand spikes around I-20 corridor business events or Six Flags peak periods can add meaningful yield.
Short-Term Rental Regulations
Short-term rentals in the Douglasville area are regulated primarily by Douglas County under the Unified Development Code (UDC) Section 318 (Traveler Accommodations). STRs are a special use in agricultural and residential zoning districts and require a Short-Term Rental License. The annual license fee is $270.
The code distinguishes two relevant classifications with different owner-occupancy rules. Whole-home vacation rentals (Airbnb, VRBO, and accessory dwelling units under Sec. 318(d)) require a county Occupational License and Motel Excise Tax registration but have no owner-occupancy requirement, making them accessible to non-resident investors. Bed-and-Breakfast/Country Inn establishments (Sec. 318(c)) do require the owner to reside on the property in agricultural or residential districts.
For whole-home vacation rentals: only one STR unit and one party of guests per property is allowed. Occupancy is capped at two guests per bedroom or ten total, whichever is less. A temporary STR license variant is capped at 30 rental nights at one time and requires an in-town property manager and emergency contact available at all times. On-site commercial or social events and non-resident employees are prohibited. Structures without a certificate of occupancy for habitation (sheds, garages, tents) cannot be used as STRs, and recreational vehicles cannot be used as STRs outside permitted RV parks.
Georgia imposes an 8% lodging excise tax (combined state and county rate applicable to Douglasville). No maximum nights per year limit applies to the whole-home vacation rental classification. Enforcement is rated moderate.
Market Comparison
Douglasville’s 58.2% April 2026 occupancy is the highest April occupancy reading in this batch of five markets and above the national STR median of approximately 55%. This above-average occupancy in a non-peak month reflects the metro demand base rather than a destination draw.
The seasonality score of 98.08 is one of the highest possible readings and makes Douglasville distinctive among STR markets. Most leisure-destination markets score well below 60 on seasonality due to the concentration of demand in 2-3 peak months. The 9.5% revenue growth year-over-year in April 2026 is the strongest YoY revenue signal in this batch.
On operator concentration, Evolve leads with 343 listings and 7,248 reviews at a 4.40 average rating, followed by Minty Living (199 listings, 5,272 reviews, 4.70 rating). Properties By Preston (124 listings, 3.54 rating) and Landing, Inc. (116 listings, 3.89 rating) have notably lower ratings than the market leaders, suggesting service quality variation among larger operators. FHS Partners rounds out the top 5 with 100 listings and a 4.29 rating. Combined, the top 5 manage approximately 882 listings, representing about 3.5% of the 25,341-unit market, indicating a highly fragmented market dominated by individual operators.
Frequently Asked Questions About Douglasville, Georgia
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