Mccall, Idaho Short-Term Rental Market
McCall, ID STRs averaged $167/night at 40.2% occupancy in April 2026, with July reaching 67.7% occupancy and $4,441 average monthly revenue.
Quick Answer: Mccall, Idaho is an active short-term rental market. average occupancy is 40%. average monthly revenue is $1,907. average daily rate is $167. the top operator is Vacasa with 240 listings. market score is 50/100 (grade D).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
McCall, ID is a four-season mountain resort community on Payette Lake in central Idaho, drawing skiers to Brundage Mountain and Tamarack Resort, summer boaters and beachgoers to the lake, and snowmobilers and hikers through the Payette National Forest. The STR market carries 6,529 entire-place listings, 317 private-room listings, and 1 shared-room unit. Bedroom distribution: 2,071 one-bedroom, 1,568 two-bedroom, 1,760 three-bedroom, 846 four-bedroom, and 591 five-bedroom listings.
In April 2026, the market posted a $167.15 average daily rate, 40.2% occupancy, and $1,907 average monthly revenue per listing. RevPAR was $67.26. Year-over-year performance was notably strong: occupancy gained 9.50 percentage points, ADR rose 5.42%, and revenue jumped 7.68%, all from the April 2026 data point. Channel split: 2,948 Airbnb-only listings, 449 VRBO-only, and 3,450 on both platforms. The market’s total investment score is 49.87 out of 100, with an investability score of 68.45, reflecting the high entry cost relative to revenue output in this market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 41% | $211 | $2,383 |
| Feb | 48% | $218 | $2,603 |
| Mar | 41% | $179 | $2,143 |
| Apr | 39% | $151 | $1,655 |
| May | 48% | $162 | $1,815 |
| Jun | 61% | $220 | $3,181 |
| Jul | 68% | $251 | $4,441 |
| Aug | 60% | $239 | $3,897 |
| Sep | 46% | $190 | $2,375 |
| Oct | 42% | $161 | $1,921 |
| Nov | 41% | $161 | $1,706 |
| Dec | 46% | $208 | $2,295 |
Top Short-Term Rental Operators in Mccall
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 240 | 14,816 | ★ 4.59 |
| 2 | Evolve | 199 | 8,726 | ★ 4.76 |
| 3 | Tamarack Resort | 153 | 120 | ★ 4.63 |
| 4 | Done Right Management | 149 | 3,553 | ★ 4.82 |
| 5 | FrostCabins | 117 | 7,347 | ★ 4.78 |
What Kind of STR Should I Buy in Mccall?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,071 |
| 2 bed | 1,568 |
| 3 bed | 1,760 |
| 4 bed | 846 |
| 5 bed | 591 |
ADR by Property Tier
| Entire Home | $171 |
| Luxury | $369 |
| Professionally Managed | $240 |
Revenue by Dwelling Type
| Apartment | $1,533 |
| Entire Place | $1,949 |
| House | $2,087 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 43.1% |
| vrbo | 6.6% |
| both | 50.4% |
Investment Analysis
McCall’s investment profile is shaped by high asset prices and a meaningful regulatory transition underway in 2026. The typical home value is $787,793, with active listings median-priced at $854,000 and 90 properties for sale.
At April 2026’s average revenue of $1,907 per month, projecting 12 months yields approximately $22,879 annually, a gross return of roughly 2.9% on a median-valued asset. July’s average revenue of $4,441 significantly outpaces the April figure, so actual annual revenue for a well-positioned property in peak season can meaningfully exceed the April monthly baseline; however, even assuming the 2025 annual average monthly revenue of $2,908, the gross yield on a $787,793 asset is approximately 4.4%. Professional management commands a 43% ADR premium at $239.50 versus the market average of $167.15. Luxury-tier properties average $369.33 per night, 121% above the market average. Revenue for houses averages $2,087 per month versus $1,949 for entire-place listings broadly and $1,533 for apartments. The lower overall investment score reflects the compression of yields against high Idaho resort property prices.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
McCall guests book approximately 36.4 days in advance and stay an average of 3.51 nights. The 36-day lead window is shorter than most comparable mountain resort markets in this dataset, suggesting guests are more opportunistic or that the market has sufficient availability to accommodate later bookings. The 3.51-night average stay reflects a mix of ski weekend (3-night) and summer lake week (4-5 night) trips. Operators who can flex minimum stays between 2 nights on off-peak weekdays and 3 to 5 nights during peak summer and ski weekends will capture more demand across both seasons without leaving gap nights unfilled.
Short-Term Rental Regulations
McCall’s STR regulatory framework is undergoing a significant transition. Through June 30, 2026, the City requires all STRs to hold an active Short-Term Rental Permit ($225 application fee) and pass an annual Fire, Health and Safety inspection ($270 initial; $100-$270 annual reinspection based on square footage). Occupancy is capped at two persons per bedroom plus two, with a 10-person ceiling absent a Conditional Use Permit. Operators must designate a 24/7 local contact responding within 60 minutes, post house rules, provide floor and parking plans, and notify neighbors within 300 feet.
Effective July 1, 2026, Idaho HB 583 (signed March 16, 2026) preempts most local STR licensing, permitting, owner-occupancy, day-cap, and density rules statewide, directly overriding McCall’s 2022 STR ordinance. Investors should confirm the operative rules with McCall City Hall for any permit applications after July 1, 2026. McCall’s voter-approved local option lodging taxes remain in force: an 8% combined local option tax applies in addition to Idaho’s 6% state sales tax and 2% state travel and convention tax, for a total lodging tax burden of approximately 16% on gross lodging receipts. Properties in the surrounding unincorporated McCall impact area fall under Valley County jurisdiction with separate rules.
Market Comparison
At 40.2% occupancy in April 2026, McCall is below the US STR median annual occupancy of approximately 55%, consistent with a shoulder month in a mountain resort market. The July peak of 67.7% is solidly above the US median. The April 2026 ADR of $167.15 is below the US STR median of approximately $220, reflecting the pricing dynamics of a mid-sized Idaho mountain market where volume is more spread across budget and mid-range accommodations.
The top operator is Vacasa with 240 listings, 14,816 reviews, and a 4.590 rating. Evolve follows with 199 listings and 8,726 reviews at a 4.760 rating. Tamarack Resort holds 153 listings at a 4.634 rating. Done Right Management (149 listings, 4.824 rating) and FrostCabins (117 listings, 4.784 rating) are notable regional specialists with strong guest satisfaction scores. The top three operators account for 592 listings. The presence of Tamarack Resort as a top-three operator by listing count signals significant integrated resort-managed inventory in this market.
Frequently Asked Questions About Mccall, Idaho
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