Saugatuck, Michigan Short-Term Rental Market
BMarket Score 77/100
Quick Answer: Saugatuck, Michigan is an active short-term rental market. average occupancy is 40%. average monthly revenue is $2,614. average daily rate is $282. the top operator is Jaqua Realtors with 251 listings. market score is 77/100 (grade B).
Avg Monthly Revenue
$2,614
↑ 1.9% YoY
40%
Occupancy
↑ 3.7% YoY
$282
Avg Daily Rate
↑ 2% YoY
$112
RevPAR
↑ 5.7% YoY
50.3 days avg lead time3.2 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation73
Seasonality44
Investability95
Rental Demand57
Revenue Growth94
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 30% | $260 | $2,212 |
| Feb | 36% | $252 | $2,182 |
| Mar | 41% | $250 | $2,481 |
| Apr | 40% | $266 | $2,450 |
| May | 49% | $310 | $2,986 |
| Jun | 63% | $380 | $5,339 |
| Jul | 77% | $389 | $7,518 |
| Aug | 69% | $388 | $6,901 |
| Sep | 42% | $340 | $3,858 |
| Oct | 38% | $293 | $3,175 |
| Nov | 30% | $278 | $2,458 |
| Dec | 35% | $279 | $2,443 |
Top Short-Term Rental Operators in Saugatuck
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Jaqua Realtors | 251 | 4,872 | ★ 4.74 |
| 2 | Evolve | 181 | 8,033 | ★ 4.66 |
| 3 | Vacasa | 146 | 6,781 | ★ 4.54 |
| 4 | Unsalted Vacations | 128 | 2,711 | ★ 4.75 |
| 5 | Bluefish Vacation Rentals | 112 | 2,875 | ★ 4.75 |
What Kind of STR Should I Buy in Saugatuck?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,478 |
| 2 bed | 1,913 |
| 3 bed | 2,161 |
| 4 bed | 1,436 |
| 5 bed | 1,190 |
ADR by Property Tier
| Entire Home | $284 |
| Luxury | $568 |
| Professionally Managed | $352 |
Revenue by Dwelling Type
| Apartment | $1,909 |
| Entire Place | $2,642 |
| House | $2,842 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.4% |
| vrbo | 15.1% |
| both | 56.5% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Analyze My Property →Home Value Trends (Saugatuck)
Typical Home Value
$621,565
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