Lincoln City, Oregon Short-Term Rental Market
Lincoln City, OR STRs averaged $248/night at 54.3% occupancy in April 2026 across 2,891 active listings.
Quick Answer: Lincoln City, Oregon is an active short-term rental market. average occupancy is 71%. average monthly revenue is $6,585. average daily rate is $341. the top operator is Meredith Lodging with 429 listings. market score is 61/100 (grade C).
Market data reflects the Lincoln City/Newport regional market, which includes Lincoln City. Regulations, taxes, and permit details below are specific to Lincoln City.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Lincoln City is a major Oregon Coast destination approximately 90 minutes from Portland, drawing an estimated 455,000 visitors annually. The STR market had 2,891 active listings as of April 2026. The market posted an average daily rate of $248 and occupancy of 54.3%, generating average monthly revenue of $3,849 per listing. RevPAR was $135.
Listing composition is almost entirely entire-place rentals: 2,832 of 2,891 listings (97.9%) are entire-place units and 59 are private-room. Bedroom distribution: 813 one-bedroom, 760 two-bedroom, 792 three-bedroom, 346 four-bedroom, and 174 five-plus-bedroom units. Platform distribution shows heavy cross-listing: 1,973 listings appear on both Airbnb and VRBO, 527 are Airbnb-only, and 391 are VRBO-only.
Year-over-year from April 2025, occupancy rose 7.4% and ADR grew 2.2%, but revenue declined 0.8%, suggesting composition or mix shifts offset the rate and occupancy gains. Annual average monthly revenue peaked at $4,867 in 2021, moderated to $4,282 in 2023, and has recovered to $4,802 in 2025.
Market scores: rental demand 96.6, investability 82.5, total score 61.1, regulation 67.2, seasonality 50.2, revenue growth 44.0 (all out of 100). The rental demand score of 96.6 is one of the highest in this batch, reflecting the city’s established status as a primary Pacific Coast destination.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 38% | $212 | $2,349 |
| Feb | 47% | $220 | $2,619 |
| Mar | 58% | $234 | $3,789 |
| Apr | 56% | $234 | $3,769 |
| May | 60% | $253 | $4,048 |
| Jun | 71% | $287 | $5,357 |
| Jul | 79% | $292 | $6,230 |
| Aug | 81% | $291 | $6,399 |
| Sep | 65% | $245 | $4,368 |
| Oct | 56% | $221 | $3,551 |
| Nov | 48% | $226 | $2,919 |
| Dec | 40% | $229 | $2,646 |
Top Short-Term Rental Operators in Lincoln City
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Meredith Lodging | 429 | 32,316 | ★ 4.52 |
| 2 | Vacasa | 418 | 50,145 | ★ 4.37 |
| 3 | Casago | 195 | 6,473 | ★ 4.27 |
| 4 | Sweet Homes | 116 | 10,064 | ★ 4.73 |
| 5 | Oregon Beach Vacations | 112 | 9,614 | ★ 4.38 |
What Kind of STR Should I Buy in Lincoln City?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 813 |
| 2 bed | 760 |
| 3 bed | 792 |
| 4 bed | 346 |
| 5 bed | 174 |
ADR by Property Tier
| Entire Home | $343 |
| Luxury | $527 |
| Professionally Managed | $352 |
Revenue by Dwelling Type
| Apartment | $4,905 |
| Entire Place | $6,657 |
| House | $7,533 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 18.2% |
| vrbo | 13.5% |
| both | 68.2% |
Investment Analysis
Lincoln City STR listings generated average monthly revenue of $3,849 in April 2026, implying annualized gross revenue of approximately $46,185. The typical home value is $498,230 and the median list price is $563,000. At the typical home value, the gross revenue yield is approximately 9.3%. At the median list price, the indicated yield is approximately 8.2%. Both figures are pre-expense.
Revenue varies by property type. Entire-place listings average $3,886/month; house-type properties average $4,274/month ($51,288 annualized); apartment units average $3,062/month. The luxury-tier ADR of $371/night is 50% above the market average of $248. An unusual finding: professionally managed listings ($250/night ADR) and entire-home listings ($250/night) show virtually identical ADR, suggesting professional management does not command a measurable rate premium in this market relative to self-managed entire-home listings.
Long-term revenue trends show a recovery plateau. Annual average monthly revenue was $2,947 in 2017, peaked at $4,867 in 2021, pulled back to $4,282 in 2023, and recovered to $4,802 in 2025. The 2025 level is close to the 2021 peak, indicating the market has largely absorbed the post-pandemic demand correction through rate increases.
A critical investor constraint: residential-zone STR licenses are capped and both the R1-5 (194 licenses) and R1-RE (91 licenses) zones are currently full. New licenses cannot be issued in those zones until existing counts drop. Commercial-zone properties face no cap. Investors must confirm the zone classification and license availability for any specific property before purchasing.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time in Lincoln City is 46 days, meaning guests typically reserve approximately six and a half weeks in advance. Average length of stay is 3.3 nights. The 46-day lead time is consistent with the market’s drive-market and weekend-trip profile: visitors from the Portland area and Willamette Valley plan ahead but not as far as long-haul resort destinations.
The 3.3-night average stay is slightly above a typical weekend-trip duration. At 3.3 nights per booking, a fully occupied July would accommodate approximately 9 reservations, balancing turnover cost against revenue density. During peak summer months when occupancy exceeds 79%, minimum stay requirements of 3-5 nights are standard practice for beach-market operators and are supported by the booking length data.
For pricing strategy, the 46-day window suggests monitoring fill rates at the 35-40 day mark and adjusting rates for unfilled off-peak dates. Summer weekends (particularly July and August) can hold premium pricing well beyond 60 days out given the 79-80% occupancy those months sustain historically. The glass float and storm-watching programs provide some off-peak demand support from November through March, which can anchor shoulder-season pricing above the floor level.
Short-Term Rental Regulations
Lincoln City requires every short-term rental to hold a Vacation Rental Dwelling (VRD) license with annual inspection. Initial licenses cost approximately $900; annual renewals cost approximately $600. The city imposes a 12% local transient room tax on stays of 30 nights or less; Oregon also levies a 1.5% state lodging tax. Airbnb and VRBO typically collect the state tax automatically, but operators must remit the city’s 12% tax directly.
The most significant constraint for new investors is supply caps in residential zones. The R1-5 zone is capped at 194 licenses and the R1-RE zone at 91 licenses. Both are currently full, so no new licenses can be issued in those zones until attrition drops counts below the caps. Commercial zones (C-1 through C-4) generally have no license cap.
There is no owner-occupancy or primary-residence requirement. Out-of-town owners may operate, but must designate a local representative living within 10 miles of the urban growth boundary, or use a local property manager.
Operational requirements include occupancy limits of 3 per bedroom plus one, with a maximum of 16 guests; quiet hours 9 PM to 7 AM; parking compliance; and required smoke and carbon monoxide alarms. Enforcement is active and rated strict: the city monitors online listings, conducts annual inspections, and can fine or revoke licenses for violations.
Note: properties in unincorporated Lincoln County (outside the city) fall under a separate, more restrictive county program that maintained a moratorium on new licenses through at least early 2025.
Market Comparison
Nationally, STR markets average approximately 55% occupancy and $220 in ADR. Lincoln City’s April 2026 metrics of 54.3% occupancy and $248 ADR are close to the national occupancy benchmark and 13% above the national ADR median, reflecting the Oregon Coast premium. The rental demand market score of 96.6 out of 100 places Lincoln City in the top tier of destination markets nationally.
The top five property managers are: Meredith Lodging (429 listings, 32,316 reviews, 4.52 rating), Vacasa (418 listings, 50,145 reviews, 4.37 rating), Casago (195 listings, 6,473 reviews, 4.27 rating), Sweet Homes (116 listings, 10,064 reviews, 4.73 rating), and Oregon Beach Vacations (112 listings, 9,614 reviews, 4.38 rating). The top 5 collectively manage 1,270 listings, approximately 43.9% of the market’s 2,891 total listings. This is an exceptionally high management concentration: nearly half the market is managed by five operators. Meredith Lodging and Vacasa each manage over 400 listings. Vacasa leads by review count with 50,145 reviews.
For sale inventory is 201 properties with a median days-to-pending of 49, suggesting a balanced to slow sale market, giving buyers time for due diligence on STR license status before committing.
Frequently Asked Questions About Lincoln City, Oregon
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