Tillamook, Oregon Short-Term Rental Market
Tillamook, OR coastal STRs averaged $384/night at 70.3% occupancy in June 2026 across roughly 4,450 listings countywide.
Quick Answer: Tillamook, Oregon is an active short-term rental market. average occupancy is 70%. average monthly revenue is $7,161. average daily rate is $384. the top operator is Vacasa with 706 listings. market score is 57/100 (grade C).
Market data reflects the Seaside/Rockaway Beach regional market, which includes Tillamook. Regulations, taxes, and permit details below are specific to Tillamook.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Tillamook’s short-term rental market, as tracked here, reflects the broader Tillamook County coast rather than just the city itself (population 5,204); the county’s unincorporated coastal subareas, including Nehalem, Bar View, Neskowin, Oceanside, Netarts and Rockaway Beach, hold the bulk of STR inventory, per the area profile. Across the dataset’s roughly 4,450 active listings, 999 are Airbnb-only, 419 are Vrbo-only, and 3,032 are listed on both platforms. In June 2026, the average daily rate was $383.90 with 70.3% occupancy, up 4.01 percentage points year over year; average monthly revenue of $7,161 rose 4.12% even as ADR fell 2.45%, pointing to occupancy-driven growth. Listing type mix is overwhelmingly entire-place: 4,385 entire-place listings versus 63 private-room and 2 shared-room listings. Bedroom mix centers on 3-bedroom units (1,351 listings), followed by 2-bedroom (1,269), 1-bedroom (833), 4-bedroom (693), and 5-plus bedroom (303). Property type shapes revenue meaningfully: houses average $7,778/month and entire-place listings average $7,220/month, both well above apartments at $5,213/month, a roughly 49% gap between houses and apartments. Market-score data shows very strong rental demand (93.6/100) and high investability (81.1/100), but a lower seasonality score of 45.7, consistent with a coastal market concentrated around a compact summer season. The county’s flagship draw, Tillamook Creamery, attracts an estimated one million visitors annually.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 31% | $225 | $2,014 |
| Feb | 41% | $233 | $2,273 |
| Mar | 53% | $246 | $3,428 |
| Apr | 54% | $253 | $3,720 |
| May | 57% | $275 | $4,037 |
| Jun | 68% | $312 | $5,413 |
| Jul | 79% | $319 | $6,499 |
| Aug | 81% | $317 | $6,723 |
| Sep | 62% | $269 | $4,450 |
| Oct | 51% | $243 | $3,486 |
| Nov | 43% | $241 | $2,736 |
| Dec | 36% | $244 | $2,502 |
Top Short-Term Rental Operators in Tillamook
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 706 | 75,811 | ★ 4.48 |
| 2 | Casago | 310 | 12,161 | ★ 4.42 |
| 3 | Meredith Lodging | 273 | 15,789 | ★ 4.53 |
| 4 | Seaside vacation rentals | 154 | 4,410 | ★ 4.75 |
| 5 | ITrip Vacations | 127 | 6,881 | ★ 4.60 |
What Kind of STR Should I Buy in Tillamook?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 833 |
| 2 bed | 1,269 |
| 3 bed | 1,351 |
| 4 bed | 693 |
| 5 bed | 303 |
ADR by Property Tier
| Entire Home | $387 |
| Luxury | $606 |
| Professionally Managed | $393 |
Revenue by Dwelling Type
| Apartment | $5,213 |
| Entire Place | $7,220 |
| House | $7,778 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.4% |
| vrbo | 9.4% |
| both | 68.1% |
Investment Analysis
Tiered ADR data shows the market-wide average of $383.90/night climbs modestly to $386.63 for entire-home listings and $393.34 for professionally-managed listings (about 2% above average), but jumps sharply to $606.13 for the luxury tier (about 58% above average). The narrow professionally-managed premium alongside a wide luxury premium suggests Tillamook’s luxury coastal properties command a real rate premium, while standard professional management alone adds comparatively little. Revenue grew 4.12% year over year even as ADR fell 2.45%, with occupancy up 4.01 points doing the work. At $7,161/month in average revenue ($85,928 annualized) against a typical home value of $459,387, that computes to a gross STR revenue yield of about 18.7% before expenses, permits, taxes, and management, a very high figure driven in part by this area’s wide coastal catchment and small for-sale inventory (just 88 homes listed) relative to STR demand. Tillamook County’s regulatory environment is stricter than most: the county STR Operator License carries a $500 annual renewal fee (with a reportedly higher initial application fee around $750 per the area profile) and, since 2024, a use-it-or-lose-it rule requiring at least 30 rental nights per year to keep the license. Many coastal subareas have already reached licensing caps with waitlists, a real constraint on new investor supply, reflected in the market’s regulation score of 64.2 out of 100 and its strict enforcement rating.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Tillamook’s average booking lead time is 79.4 days, over two and a half months, consistent with travelers planning coastal Oregon vacations well in advance of peak summer dates. The average length of stay is 3.34 nights, a short weekend-to-midweek trip typical of a drive-market coastal destination. That long lead time gives operators significant advance-booking pricing visibility, letting hosts raise rates as peak-season dates fill weeks or months out. The short average stay means more frequent turnovers than in longer-stay markets, making efficient cleaning and turnover logistics, especially during the compressed June-to-August peak, an important driver of net profitability per listing.
Short-Term Rental Regulations
Tillamook County requires a Short-Term Rental Operator License (under County Ordinance #84, as amended) for STRs in the unincorporated coastal areas where most of the region’s inventory sits; operators must also pass a fire and life-safety inspection. The license carries a $500 annual renewal fee, with a reportedly higher initial application fee around $750 per the area profile (exact current fees should be confirmed directly with the county, as the schedule is set by board order and revised periodically). The license year runs July 1 to June 30. There is no owner-occupancy or primary-residence requirement, but bedroom count is capped by septic system capacity, and one off-street parking space is required per bedroom. Since 2024, a use-it-or-lose-it rule requires at least 30 rental nights per year or the license is revoked. The county caps total licenses in many desirable coastal subareas (Nehalem, Bar View/Twin Rocks/Watseco, Tierra Del Mar, Neskowin, Oceanside, Netarts, Rockaway Beach UGB, Pacific City/Woods), several of which already have waitlists. The county’s occupancy/lodging tax is 10%. Enforcement is rated strict, the strongest enforcement rating in this dataset. (Regulatory data current as of July 15, 2026.)
Market Comparison
Tillamook’s June 2026 occupancy of 70.3% runs well above the roughly 55% national STR occupancy benchmark, and its ADR of $383.90 sits well above the roughly $220 national median ADR benchmark, reflecting strong demand for Oregon coast vacation rentals against a comparatively tight, capped supply. Among property managers active in the market, Vacasa leads with 706 listings and 75,811 reviews (4.48 average rating), followed by Casago (310 listings, 12,161 reviews, 4.42 rating) and Meredith Lodging (273 listings, 15,789 reviews, 4.53 rating). Combined, the top three managers operate about 1,289 listings, roughly 29.0% of the market’s 4,450 total active listings, a highly consolidated operator base compared to markets where the top three control under 10% of inventory, likely tied to the county’s licensing caps favoring established operators with existing permits.
Frequently Asked Questions About Tillamook, Oregon
What is the average Airbnb occupancy rate in Tillamook, Oregon?
How much does a Tillamook coastal Airbnb earn per month?
What is the average daily rate for Airbnb listings in Tillamook?
Is there a cap on short-term rental licenses in Tillamook County?
What does a Tillamook County STR license cost?
When is the best time to book or list a Tillamook Airbnb?
Who are the largest STR property managers in Tillamook, Oregon?
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