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Highlands, New Jersey

Short-Term Rental Market Data & Investment Analysis

Data updated February 2026

Highlands, New Jersey Short-Term Rental Market Overview

Population: 4,337
Annual Visitors: 100,000
Total STRs: 100
ADR: $320.54

Visitor Profile

Highlands, New Jersey, attracts approximately 1.2 million visitors annually, drawn by its stunning coastal views and vibrant community. The primary demographic of these visitors includes families and young professionals, with a significant portion aged between 25 and 45. Many visitors come for leisure, particularly to enjoy outdoor activities such as hiking, fishing, and beach outings. The economic impact of tourism in Highlands is substantial, contributing millions to the local economy through spending on accommodations, dining, and recreational activities. This influx of visitors supports local businesses and creates jobs, making tourism a vital part of Highlands’ economic landscape.

In terms of visitor statistics, the annual visitor numbers have shown a steady increase over the past few years, with peak seasons occurring during the summer months, particularly July and August. The average length of stay for tourists is around three to four days, allowing ample time to explore local attractions. According to the tourism source (https://www.fws.gov/sites/default/files/documents/Highlands_NJ_web_508.pdf), the main reasons for visiting include access to the scenic Sandy Hook Bay and the nearby Gateway National Recreation Area, which offers a variety of outdoor activities. Highlands’ visitor demographics reveal a strong inclination towards eco-tourism and family-friendly experiences, with many visitors seeking both relaxation and adventure. The local hospitality industry benefits from this trend, as short-term rental operators cater to the demand for accommodations that provide easy access to the area’s natural beauty. For more insights on what to do in Highlands, you can refer to New Jersey Monthly (https://njmonthly.com/articles/shore-travel/what-to-do-see-and-eat-in-highlands/). Understanding these dynamics is crucial for stakeholders aiming to enhance their offerings and attract more visitors to this charming coastal town.

Highlands, New Jersey, attracts approximately 1.2 million visitors annually, drawn by its stunning coastal views and vibrant community. The primary demographic of these visitors includes families and young professionals, with a significant portion aged between 25 and 45. Many visitors come for leisure, particularly to enjoy outdoor activities such as hiking, fishing, and beach outings. The economic impact of tourism in Highlands is substantial, contributing millions to the local economy through spending on accommodations, dining, and recreational activities. This influx of visitors supports local businesses and creates jobs, making tourism a vital part of Highlands’ economic landscape.

In terms of visitor statistics, the annual visitor numbers have shown a steady increase over the past few years, with peak seasons occurring during the summer months, particularly July and August. The average length of stay for tourists is around three to four days, allowing ample time to explore local attractions. According to the tourism source (https://www.fws.gov/sites/default/files/documents/Highlands_NJ_web_508.pdf), the main reasons for visiting include access to the scenic Sandy Hook Bay and the nearby Gateway National Recreation Area, which offers a variety of outdoor activities. Highlands’ visitor demographics reveal a strong inclination towards eco-tourism and family-friendly experiences, with many visitors seeking both relaxation and adventure. The local hospitality industry benefits from this trend, as short-term rental operators cater to the demand for accommodations that provide easy access to the area’s natural beauty. For more insights on what to do in Highlands, you can refer to New Jersey Monthly (https://njmonthly.com/articles/shore-travel/what-to-do-see-and-eat-in-highlands/). Understanding these dynamics is crucial for stakeholders aiming to enhance their offerings and attract more visitors to this charming coastal town.

Top Attractions

Highlands, New Jersey, is a charming coastal town that offers a delightful mix of natural beauty, rich history, and vibrant culture. Nestled along the Raritan Bay, this picturesque destination is perfect for those seeking both relaxation and adventure. Visitors can explore the stunning Sandy Hook Gateway National Recreation Area, which features miles of pristine beaches and scenic trails. Another must-see is the iconic Twin Lights Historic Site, where breathtaking views of the Atlantic Ocean await. With a variety of attractions, Highlands promises an unforgettable experience for families, outdoor enthusiasts, and history buffs alike.

One of the top attractions in Highlands is Sandy Hook Gateway National Recreation Area, a stunning natural preserve that offers a plethora of outdoor activities. Visitors can enjoy hiking, biking, and birdwatching, or simply relax on the beautiful beaches. The area is also home to the historic Sandy Hook Lighthouse, the oldest working lighthouse in the United States. For more information, visit the official website of the National Park Service. Another highlight is the Twin Lights Historic Site, a fascinating landmark that provides insight into maritime history. The site features two lighthouses and an informative museum showcasing the region’s nautical past. Climbing to the top of the towers rewards visitors with panoramic views of the coastline. Learn more about this attraction at the official Twin Lights website. For a taste of local culture, the official visitor guide offers insights into the best dining and shopping options in Highlands. From fresh seafood to artisanal shops, there’s something for everyone to enjoy. To discover more about what to do, see, and eat in Highlands, check out New Jersey Monthly’s comprehensive guide at https://njmonthly.com/articles/shore-travel/what-to-do-see-and-eat-in-highlands/. Whether you’re looking for outdoor adventures or cultural experiences, Highlands attractions cater to all interests.

Highlands, New Jersey, is a charming coastal town that offers a delightful mix of natural beauty, rich history, and vibrant culture. Nestled along the Raritan Bay, this picturesque destination is perfect for those seeking both relaxation and adventure. Visitors can explore the stunning Sandy Hook Gateway National Recreation Area, which features miles of pristine beaches and scenic trails. Another must-see is the iconic Twin Lights Historic Site, where breathtaking views of the Atlantic Ocean await. With a variety of attractions, Highlands promises an unforgettable experience for families, outdoor enthusiasts, and history buffs alike.

One of the top attractions in Highlands is Sandy Hook Gateway National Recreation Area, a stunning natural preserve that offers a plethora of outdoor activities. Visitors can enjoy hiking, biking, and birdwatching, or simply relax on the beautiful beaches. The area is also home to the historic Sandy Hook Lighthouse, the oldest working lighthouse in the United States. For more information, visit the official website of the National Park Service. Another highlight is the Twin Lights Historic Site, a fascinating landmark that provides insight into maritime history. The site features two lighthouses and an informative museum showcasing the region’s nautical past. Climbing to the top of the towers rewards visitors with panoramic views of the coastline. Learn more about this attraction at the official Twin Lights website. For a taste of local culture, the official visitor guide offers insights into the best dining and shopping options in Highlands. From fresh seafood to artisanal shops, there’s something for everyone to enjoy. To discover more about what to do, see, and eat in Highlands, check out New Jersey Monthly’s comprehensive guide at https://njmonthly.com/articles/shore-travel/what-to-do-see-and-eat-in-highlands/. Whether you’re looking for outdoor adventures or cultural experiences, Highlands attractions cater to all interests.

Regulations

Highlands short-term rental regulations are designed to ensure that property owners comply with local laws while providing a safe and enjoyable experience for guests. In Highlands, New Jersey, property owners must obtain a short-term rental license to legally operate their rental properties. This process involves submitting a short-term rental application, which can be found on the official Borough of Highlands website. Additionally, landlords are required to collect and remit a 5% hotel occupancy tax on all short-term rental transactions. Compliance with zoning regulations is also crucial, as certain areas may have restrictions on short-term rentals to maintain neighborhood integrity. Understanding these regulations is essential for property owners to avoid penalties and ensure their rental operations are compliant.

To operate a short-term rental in Highlands, property owners must first secure a short-term rental license by completing the application process available at https://highlandsnj.gov/short-term-rental-application/. This includes providing proof of insurance and ensuring that the property meets safety requirements, such as smoke detectors and carbon monoxide alarms. The 5% hotel occupancy tax must be collected from guests and remitted to the state by the designated deadlines. Zoning restrictions may limit where short-term rentals can be located, so it is vital to check local zoning laws before listing a property. Violations of these regulations can lead to significant penalties, including fines and potential revocation of the rental license. For further information on Highlands short-term rental regulations, visit the official Borough of Highlands site at https://highlandsnj.gov/ or consult the New Jersey Highlands Act at https://www.nj.gov/njhighlands/act/.

Highlands short-term rental regulations are designed to ensure that property owners comply with local laws while providing a safe and enjoyable experience for guests. In Highlands, New Jersey, property owners must obtain a short-term rental license to legally operate their rental properties. This process involves submitting a short-term rental application, which can be found on the official Borough of Highlands website. Additionally, landlords are required to collect and remit a 5% hotel occupancy tax on all short-term rental transactions. Compliance with zoning regulations is also crucial, as certain areas may have restrictions on short-term rentals to maintain neighborhood integrity. Understanding these regulations is essential for property owners to avoid penalties and ensure their rental operations are compliant.

To operate a short-term rental in Highlands, property owners must first secure a short-term rental license by completing the application process available at https://highlandsnj.gov/short-term-rental-application/. This includes providing proof of insurance and ensuring that the property meets safety requirements, such as smoke detectors and carbon monoxide alarms. The 5% hotel occupancy tax must be collected from guests and remitted to the state by the designated deadlines. Zoning restrictions may limit where short-term rentals can be located, so it is vital to check local zoning laws before listing a property. Violations of these regulations can lead to significant penalties, including fines and potential revocation of the rental license. For further information on Highlands short-term rental regulations, visit the official Borough of Highlands site at https://highlandsnj.gov/ or consult the New Jersey Highlands Act at https://www.nj.gov/njhighlands/act/.

Frequently Asked Questions

What are the short-term rental regulations in Highlands, New Jersey?
Highlands short-term rental regulations are designed to ensure that property owners comply with local laws while providing a safe and enjoyable experience for guests. In Highlands, New Jersey, property owners must obtain a short-term rental license to legally operate their rental properties. This process involves submitting a short-term rental application, which can be found on the official Borough of Highlands website. Additionally, landlords are required to collect and remit a 5% hotel occupancy tax on all short-term rental transactions. Compliance with zoning regulations is also crucial, as certain areas may have restrictions on short-term rentals to maintain neighborhood integrity. Understanding these regulations is essential for property owners to avoid penalties and ensure their rental operations are compliant.To operate a short-term rental in Highlands, property owners must first secure a short-term rental license by completing the application process available at https://highlandsnj.gov/short-term-rental-application/. This includes providing proof of insurance and ensuring that the property meets safety requirements, such as smoke detectors and carbon monoxide alarms. The 5% hotel occupancy tax must be collected from guests and remitted to the state by the designated deadlines. Zoning restrictions may limit where short-term rentals can be located, so it is vital to check local zoning laws before listing a property. Violations of these regulations can lead to significant penalties, including fines and potential revocation of the rental license. For further information on Highlands short-term rental regulations, visit the official Borough of Highlands site at https://highlandsnj.gov/ or consult the New Jersey Highlands Act at https://www.nj.gov/njhighlands/act/.
Do I need a permit to operate a short-term rental in Highlands, New Jersey?
Short-term rental regulations vary by location. In Highlands, New Jersey, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Highlands, New Jersey?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Highlands, New Jersey, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Highlands

Highlands attracts visitors with its cultural attractions and historic sites and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Highlands, New Jersey Market Performance Trends

LTM Avg. Daily Rate$309.00
LTM Occupancy Rate45.8%
LTM Avg. Revenue$3,414
Monthly Short-Term Rental Market Performance Data for Highlands
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$343.9576.4%$6,112
Aug 24$326.7080%$5,237
Sep 24$303.8855.2%$3,860
Oct 24$275.0038.5%$2,179
Nov 24$297.0028.6%$1,826
Dec 24$263.0029.5%$1,568
Jan 25$243.0019.4%$899
Feb 25$274.1924%$1,811
Mar 25$303.8222.6%$1,370
Apr 25$302.2735.6%$2,624
May 25$325.7133.3%$2,652
Jun 25$320.5452.7%$4,645

Short-Term Rental Market Performance Analysis for Highlands

The short-term rental market in Highlands demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: mature market with optimized pricing patterns

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Highlands, New Jersey Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Highlands
QuarterTypical Home Value (USD)
Q2 17$311,173
Q3 17$319,244
Q4 17$329,078
Q1 18$343,077
Q2 18$354,206
Q3 18$366,248
Q4 18$373,971
Q1 19$372,068
Q2 19$376,735
Q3 19$386,570
Q4 19$396,812
Q1 20$398,935
Q2 20$407,207
Q3 20$425,808
Q4 20$459,409
Q1 21$480,772
Q2 21$505,950
Q3 21$516,747
Q4 21$517,053
Q1 22$542,906
Q2 22$571,374
Q3 22$572,954
Q4 22$577,620
Q1 23$575,264
Q2 23$587,027
Q3 23$606,820
Q4 23$615,371
Q1 24$623,412
Q2 24$646,732
Q3 24$655,632
Q4 24$654,432
Q1 25$642,160
Q2 25$638,393
Q3 25$632,636
Q4 25$630,721

Market Overview

  • Typical Home Value:$559,988

Current Inventory

  • Homes For Sale:19

Detailed Market Analysis

The average home value in Highlands, NJ is $559,988, down 0.1% over the past year. Learn more about the Highlands housing market and real estate trends.

Real Estate Market Analysis for Highlands, New Jersey

The residential real estate market in Highlands, New Jersey presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in Highlands, New Jersey benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Highlands, New Jersey Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Highlands
QuarterNumber of Listings
Q3 1620
Q4 1618
Q1 1712
Q2 1733
Q3 1734
Q4 1738
Q1 1829
Q2 1841
Q3 1846
Q4 1848
Q1 1944
Q2 1953
Q3 1959
Q4 1942
Q1 2037
Q2 2036
Q3 2045
Q4 2040
Q1 2137
Q2 2149
Q3 2152
Q4 2150
Q1 2250
Q2 2262
Q3 2277
Q4 2269
Q1 2368
Q2 2383
Q3 2383
Q4 2389
Q1 2487
Q2 2497
Q3 2494
Q4 2484
Q1 2579
Q2 25100

Booking Activity

  • 1-3 Months:62.3% Booked
  • 4-6 Months:50% Booked
  • 7-9 Months:23.5% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Highlands

Highlands vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals balanced approach between flexibility and stability. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Highlands, New Jersey Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Highlands
Bedroom ConfigurationNumber of Properties
Studio2
1 Bed14
2 Beds30
3 Beds22
4 Beds11
5+ Beds1

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Highlands

    The vacation rental market in Highlands features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include concentration in 2-3 bedroom properties ideal for small groups. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In New Jersey

    • Absecon
    • Andover
    • Atlantic City
    • Barnegat Light
    • Beach Haven
    • Berkeley Heights
    • Branchville
    • Brick
    • Brigantine
    • Cape May
    • Columbia
    • Egg Harbor Township
    • Freehold
    • Glenwood
    • Highland Lakes
    • Hopatcong
    • Jersey City
    • Keansburg

    Related Short-Term Rental Markets

    Explore 40 vacation rental markets within New Jersey. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Highlands

    Active STRs
    100
    Avg Daily Rate
    $321
    Occupancy Rate
    53%
    Population
    4,337
    Annual Visitors
    100,000

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