Ocean Grove, New Jersey Short-Term Rental Market
Jersey Shore STRs averaged $499 ADR, 37.1% occupancy and $5,206 monthly revenue in September 2026.
Quick Answer: Ocean Grove, New Jersey is an active short-term rental market. average occupancy in the Jersey Shore market area is 37%. average monthly revenue in the Jersey Shore market area is $5,206. average daily rate in the Jersey Shore market area is $499. the top operator in the Jersey Shore market area is Berkshire Hathaway HomeServices Zack Shore, REALTORS with 181 listings. market score is 43/100 (grade D).
Market data reflects the Jersey Shore regional market, which includes Ocean Grove. Regulations, taxes, and permit details below are specific to Ocean Grove.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Ocean Grove, New Jersey, using the Jersey Shore STR market as its performance basis. The metrics are a regional series shared with other shore towns, so every performance figure below describes the Jersey Shore STR market rather than Ocean Grove alone. Ocean Grove is a historic seaside community of 3,057 residents inside Neptune Township, Monmouth County, between Asbury Park and Bradley Beach.
In September 2026 the Jersey Shore STR market averaged an ADR of $499 at 37.1% occupancy, producing average monthly revenue of $5,206 per listing. Entire-home listings averaged $516 per night. Compared with September 2025, occupancy is up 16.5%, ADR is up 8.98% in rounded terms (9.0%) and revenue is up 15.5%. September falls after the summer peak, and the typical September reading in the seasonal data is 36.7% occupancy, so the current month is in line with a normal shoulder month.
Summed across the seasonal calendar, the market earns about $47,244 in annual revenue per listing. The 2026 year to date figures through nine months show 49.4% occupancy and a $409 ADR, against 46.6% occupancy and a $372 ADR for full-year 2025. Average monthly revenue in 2026 so far is $5,091, compared with $4,534 for 2025.
Demand in Ocean Grove is tied to the beach and boardwalk, the Great Auditorium concert and worship schedule, the 114-tent Tent City, and a Victorian historic district designated a National Historic District in 1975. Peak season runs roughly Memorial Day through late September, and visitors skew toward weekend and week-long summer stays.
Bedroom, channel and listing-type counts and the top operators are tracked at a shared regional level rather than uniquely for Ocean Grove, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 44% |
| Mar | 44% |
| Apr | 46% |
| May | 51% |
| Jun | 62% |
| Jul | 74% |
| Aug | 76% |
| Sep | 37% |
| Oct | 28% |
| Nov | 38% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for Ocean Grove are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Jersey Shore market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jersey Shore market as a whole, which includes Ocean Grove, so these counts are not Ocean Grove-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Berkshire Hathaway HomeServices Zack Shore, REALTORS | 181 | 277 | ★ 4.48 |
| 2 | Shore Points Vacations | 89 | 260 | ★ 4.55 |
| 3 | Mary Allen Realty | 85 | 406 | ★ 4.69 |
| 4 | Evolve | 84 | 2,212 | ★ 4.57 |
| 5 | Breezy Beach Stays | 58 | 1,763 | ★ 4.98 |
What Kind of STR Should I Buy in Ocean Grove?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Ocean Grove are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 33.3% |
| vrbo | 24.7% |
| both | 42% |
Home Value Trends (Ocean Grove)
Typical home values, median sale prices, and the 10-year price trend for Ocean Grove are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Ocean Grove — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Ocean Grove and are regulated by Neptune Township under Chapter 12 (Property Maintenance), amended by Ordinance 22-39 in 2022. A short-term seasonal rental is any rental of less than 365 days. Enforcement severity is rated moderate.
Owners need a Short-term Rental Permit and a Rental Certificate of Inspection from Neptune Township Code Enforcement. The inspection must pass before initial occupancy of each rental season, and the permit renews annually. Reported fees are $500 for the summer season (plus $250 per additional unit) and $250 for the winter season (plus $125 per additional unit). Fees are non-refundable and rise $50 if filed within five business days of the occupancy or inspection date. A change-of-occupant update costs $100 and requires a new inspection for each new set of tenants. The two seasons are Summer (May 23 to September 30) and Winter (October 1 to May 22).
The minimum stay is 2 nights, and rentals under 2 nights are prohibited. Rooms or sections of an occupied dwelling may not be rented separately, and the owner may not occupy the unit during a rental period. Neither owner occupancy nor primary residence is required, and there is no annual cap on rental nights. Within the Camp Grounds, Ocean Grove Camp Meeting Association rules also apply.
Neptune Township levies a 3% municipal occupancy tax, in addition to New Jersey state taxes and fees. Advertising without a valid permit is a violation subject to fines.
In 2024 the township advanced Ordinance 24-16, and committee discussion considered a 3-night minimum. Confirm the final adopted minimum stay with Code Enforcement before relying on it.
Market Comparison
The Jersey Shore STR market shows a strongly seasonal profile. The September 2026 ADR is $499 at 37.1% occupancy, which is typical for a post-peak month in a summer-driven market.
The peak months tell a different story. August occupancy reaches 75.9% and July reaches 74.1%. The 2026 year to date occupancy is 49.4% at a $409 ADR.
The tradeoff is concentration. Rates are high, but demand is packed into June through September, and the October trough of 28.0% occupancy is far below the August peak. Investors comparing this market with year-round destinations should plan around a short earning window rather than steady monthly income.
Top operator names are tracked at a shared regional level rather than uniquely for Ocean Grove, so this profile omits them.
Frequently Asked Questions About Ocean Grove, New Jersey
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