Hopatcong, New Jersey Short-Term Rental Market
Hopatcong STRs averaged $187/night at 54.5% occupancy in April 2026 across roughly 3,443 active listings.
Quick Answer: Hopatcong, New Jersey is an active short-term rental market. average occupancy is 61%. average monthly revenue is $3,658. average daily rate is $233. the top operator in the New Jersey Area market area is Evolve with 70 listings. market score is 53/100 (grade D).
Market data reflects the New Jersey Area regional market, which includes Hopatcong. Regulations, taxes, and permit details below are specific to Hopatcong.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Hopatcong is a lakeside borough in northern New Jersey built around Lake Hopatcong, the state’s largest freshwater lake at approximately 2,500 acres. It draws primarily regional visitors from the New York metro area, roughly 40 miles to the east, for boating, fishing, swimming, and lake recreation in summer and ice fishing and skating in winter. The STR market covers 3,443 active listings as of the latest snapshot. In April 2026, the market posted an average daily rate of $187 and occupancy of 54.5%, producing RevPAR of $102. Year-over-year in April, occupancy slipped 1.3% and ADR grew 4.1%, but revenue rose 11.4% versus April 2025, a notable positive signal suggesting stronger actual booking volumes in the measured month.
The listing mix here differs notably from other markets in this batch: entire-place rentals account for 2,460 of the 3,443 total listings, or about 71%, while private rooms represent a substantial 978 listings, or 28%. Airbnb dominates the channel mix, with 2,373 Airbnb-exclusive listings versus only 155 on VRBO alone, and 920 on both. By bedroom count: 1-bedroom units total 1,753 and lead the market, followed by 2-bedroom at 746, 3-bedroom at 512, 4-bedroom at 269, and 5-bedroom-plus at 163. The strong 1-bedroom concentration reflects the private-room and smaller studio inventory common to a lake town with both vacation and year-round residents.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 46% | $133 | $1,827 |
| Feb | 54% | $137 | $1,919 |
| Mar | 54% | $130 | $1,908 |
| Apr | 58% | $139 | $2,083 |
| May | 60% | $158 | $2,365 |
| Jun | 64% | $173 | $2,852 |
| Jul | 67% | $167 | $3,020 |
| Aug | 66% | $171 | $3,077 |
| Sep | 59% | $151 | $2,389 |
| Oct | 57% | $151 | $2,428 |
| Nov | 54% | $145 | $2,130 |
| Dec | 55% | $154 | $2,292 |
Top Short-Term Rental Operators in New Jersey Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the New Jersey Area market as a whole, which includes Hopatcong, so these counts are not Hopatcong-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 70 | 3,018 | ★ 4.63 |
| 2 | Mountain Creek | 38 | 34 | ★ 4.93 |
| 3 | GTL Properties LLC | 36 | 3,162 | ★ 4.91 |
| 4 | visionstream | 32 | 415 | ★ 4.75 |
| 5 | Leavetown | 16 | 16 | ★ 4.41 |
What Kind of STR Should I Buy in Hopatcong?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,753 |
| 2 bed | 746 |
| 3 bed | 512 |
| 4 bed | 269 |
| 5 bed | 163 |
ADR by Property Tier
| Entire Home | $297 |
| Luxury | $574 |
| Professionally Managed | $239 |
Revenue by Dwelling Type
| Apartment | $2,918 |
| Entire Place | $4,488 |
| House | $4,099 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 68.8% |
| vrbo | 4.5% |
| both | 26.7% |
Investment Analysis
Hopatcong has a typical home value of approximately $453,000 (Zillow April 2026), with median list prices running around $472,000 and a fast market (median 21 days to pending). Average monthly STR revenue was $2,633 in April 2026.
The critical constraint on investment analysis here is the 120-day annual cap imposed by Borough Code Chapter 189. A property cannot be operated as a short-term rental for more than 120 days per calendar year. At the April 2026 average ADR of $187 and an occupancy rate similar to the market average, an investor targeting a full 120 permitted nights could generate approximately $187 * 120 * 0.545 = roughly $12,229 in annual gross revenue at market-average occupancy, or up to $22,440 if all 120 nights are booked. The actual revenue per property depends heavily on how many of the 120 permitted days are filled.
On tiers, entire-place listings average $3,176 monthly versus apartments at $2,101 and houses at $2,962, showing that full-unit rentals significantly outperform partial-unit formats. The luxury ADR of $552 versus the market average of $187 is the largest luxury premium among this batch in absolute dollars. The professionally managed ADR of $189 is nearly identical to the all-listings average of $187, suggesting that professional management is not capturing a meaningful rate premium in this market.
The investability score of 64.5 and total score of 52.5 are moderate, reflecting the regulatory constraints, the 120-day cap, and the revenue growth score of 50.7.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time in Hopatcong is 37 days as of April 2026, meaning guests typically book about five weeks in advance. This short-to-moderate lead time reflects the regional, weekend-getaway character of Lake Hopatcong travel, where most guests are driving from the New York metro area rather than booking months-long travel plans.
Average length of stay is 4.8 nights, suggesting a mix of long-weekend and week-long stays rather than single-night bookings. This is appropriate for a lake recreation market, where travelers invest in boat access, waterfront activities, and relaxed schedules.
Given the 120-day annual cap, the 37-day lead time means operators must be strategic about which inquiries they accept. If a summer booking comes in late (under 14 days out), that occupies one of the limited 120 permitted nights. Pricing tools that increase rates as availability tightens in peak months can help maximize per-night revenue given the hard cap on total permitted nights.
Short-Term Rental Regulations
Hopatcong actively regulates short-term rentals under Borough Code Chapter 189. Operators must obtain a Short-Term Rental Permit and Rental Certificate of Occupancy before advertising or renting a property. The initial application fee is approximately $300, with annual renewal at approximately $150. Each property must pass annual inspections for fire safety and the Property Maintenance Code, with an $85 reinspection fee for each failed reinspection.
The most significant restriction is a 120-day annual cap. Chapter 189 defines a short-term rental as occupancy for 28 or fewer consecutive days, and limits cumulative STR occupancy to no more than 120 days per calendar year. This hard cap means the property cannot be operated as a full-time short-term rental and functionally limits annual income potential.
For every booking, the owner or property manager must file a Change of Occupancy Notification with the Borough at least 24 hours before the rental period begins. Primary occupants must be at least 21 years old. Quiet hours apply from 10 PM to 7 AM.
On taxes, transient stays in Hopatcong carry multiple charges: New Jersey’s 6.625% state sales tax, the 5% NJ State Occupancy Fee (statewide), and Hopatcong’s own 3% municipal hotel tax. There is no owner-occupancy or primary-residence requirement.
Enforcement is rated strict. There is no published owner-occupancy requirement or whole-district prohibition on STRs.
Market Comparison
Nationally, the short-term rental market averages roughly 55% occupancy and approximately $220 in ADR. Hopatcong’s April 2026 occupancy of 54.5% is slightly below the national median, and its $187 ADR is about 15% below the national average, reflecting a regional lake-recreation market rather than a destination resort. The 11.4% year-over-year revenue increase in April 2026 is a positive outlier and suggests the market rebounded meaningfully from a weaker April 2025.
The total market score of 52.5 is below median, dragged by the regulatory score of 61.8 (reflecting the 120-night cap and strict permit requirements) and the revenue growth score of 50.7.
On operator concentration, the market is notably less concentrated than larger markets. Evolve leads with 70 listings and 3,018 reviews at a 4.63 average rating. Mountain Creek holds 38 listings with a 4.93 rating. GTL Properties LLC operates 36 listings with 3,162 reviews at a 4.91 rating. Visionstream manages 32 listings at a 4.75 rating, and Leavetown holds 16 listings at a 4.41 rating. The top five operators together account for approximately 192 listings, roughly 5.6% of total supply, making this one of the most fragmented markets in this batch and reflecting the 120-night cap’s deterrent effect on large-scale professional operators.
Frequently Asked Questions About Hopatcong, New Jersey
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