Cape May, New Jersey Short-Term Rental Market
Southern New Jersey Shore STR market posted $443 ADR, 40.1% occupancy and $4,933 monthly revenue in September 2026.
Quick Answer: Cape May, New Jersey is an active short-term rental market. average occupancy in the Atlantic City/Ocean City market area is 40%. average monthly revenue in the Atlantic City/Ocean City market area is $4,933. average daily rate in the Atlantic City/Ocean City market area is $443. the top operator in the Atlantic City/Ocean City market area is Long & Foster Vacations with 651 listings. market score is 49/100 (grade D).
Market data reflects the Atlantic City/Ocean City regional market, which includes Cape May. Regulations, taxes, and permit details below are specific to Cape May.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Cape May sits at the southern tip of New Jersey, and its short-term rental performance is reported for the Southern New Jersey Shore STR market, a regional series. Every performance figure below describes that Southern New Jersey Shore market rather than Cape May city alone. In September 2026, the Southern New Jersey Shore STR market recorded an average daily rate of $443, occupancy of 40.1% and average monthly revenue of $4,933 per listing. Entire homes averaged $449 per night, and luxury listings averaged $772.
Year over year, the market moved up on every measure. Occupancy rose 10.4%, ADR rose 11.6% and monthly revenue rose 12.3% compared with September 2025. The longer trend is also positive. Through the first nine months of 2026, occupancy averaged 48.0% with an ADR of $378 and monthly revenue of $4,863, compared with 44.1% occupancy, a $344 ADR and $4,101 in monthly revenue for full year 2025. The 2026 period excludes the weaker October to December months, so it is not a like for like comparison. The highest full year for occupancy was 2021, at 51.4% with a $309 ADR.
The demand base is large. Cape May County drew 12.1 million visitors in 2024 and $8.1 billion in visitor spending, with an 84% visitor return rate. The summer population rises from roughly 94,610 year-round county residents to an estimated 763,940. Cape May city has 2,742 residents and is a National Historic Landmark with one of the largest concentrations of intact 19th-century Victorian architecture in the country. Fall bird migration from late September through October adds a niche audience.
Bedroom, channel, listing-type and top-operator figures are tracked at a shared regional level rather than uniquely for Cape May, so this profile omits them. The typical home value in Cape May is $745,559, which sets the entry cost for investors.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 26% |
| Feb | 36% |
| Mar | 36% |
| Apr | 39% |
| May | 47% |
| Jun | 66% |
| Jul | 76% |
| Aug | 77% |
| Sep | 40% |
| Oct | 25% |
| Nov | 30% |
| Dec | 33% |
Month-by-month nightly rates and revenue figures for Cape May are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Atlantic City/Ocean City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlantic City/Ocean City market as a whole, which includes Cape May, so these counts are not Cape May-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Long & Foster Vacations | 651 | 1,596 | ★ 4.42 |
| 2 | Experience Vacation Rentals | 240 | 1,201 | ★ 4.46 |
| 3 | Evolve | 201 | 5,688 | ★ 4.68 |
| 4 | Compass NJ – Laricks Team | 178 | 115 | ★ 4.88 |
| 5 | Tim Kerr Sotheby's International Realty | 154 | 267 | ★ 4.60 |
What Kind of STR Should I Buy in Cape May?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Cape May are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.2% |
| vrbo | 26.9% |
| both | 44% |
Home Value Trends (Cape May)
Typical home values, median sale prices, and the 10-year price trend for Cape May are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Cape May — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Cape May, and enforcement is rated strict. Operators must hold a City of Cape May Annual Mercantile License (Short-Term Rental) before advertising or renting, and the unit must pass an annual fire safety inspection by the Fire Prevention Bureau before the license is issued. The license renews annually. The fee is $300 for units under 4,000 square feet and $1,000 for larger units, plus a $50 annual tourism fee surcharge and a $25 parking surcharge. A decal must be permanently affixed to the main entry door.
Cape May defines a short-term rental as a rental under 175 consecutive days where the guest keeps a permanent residence elsewhere. There is no owner-occupancy or primary-residence requirement and no annual nights cap. Owners must designate a licensed managing agent who lives in Cape May County. Liability insurance is required, at a $300,000 minimum for owner-occupied multi-unit properties of four or fewer units and $500,000 for all other rentals.
STRs are allowed in most residential zones. Historic District design guidelines apply to exterior alterations on many properties. Kitchens, uninhabitable spaces and interior common areas may not be used for sleeping, and separate pool rentals are prohibited. Properties with four or more units need state registration under the NJ Landlord Registration Act.
The combined lodging tax is 14.63%: 6.625% state sales tax, 5% state occupancy fee and 3% city occupancy tax, raised from 2% in January 2022. Airbnb and Vrbo collect and remit state taxes for reservations under 90 consecutive nights. The county tourism taxes apply only to the Wildwood municipalities.
The city scans platforms nightly for unlicensed listings, and as of March 2025 over 40% of Airbnb and Vrbo listings were reported non-compliant. Confirm current rules with the city before buying.
Market Comparison
The Southern New Jersey Shore STR market shows a rate-driven profile. September 2026 occupancy was 40.1% with a $443 ADR.
The seasonal picture sharpens the comparison. In July and August, occupancy of 76.3% and 76.7% with ADRs of $411 and $415 stands far above the October through January range of 25.5% to 32.6% occupancy. The annual average therefore depends on a short, strong summer.
Growth is a strength. Occupancy is up 10.4%, ADR is up 11.6% and revenue is up 12.3% year over year, and 2026 year-to-date occupancy of 48.0% exceeds the 44.1% recorded for both 2024 and 2025.
Operator rankings are tracked at a shared regional level rather than uniquely for Cape May, so this profile omits them. Investors should treat differences in property type, location and distance to the beach as factors a regional figure cannot show.
Frequently Asked Questions About Cape May, New Jersey
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Does Cape May require a permit for short-term rentals?
Are there owner-occupancy rules or a nights cap in Cape May?
What lodging taxes apply to a Cape May short-term rental?
How seasonal is the Cape May short-term rental market?
How much does a home cost in Cape May?
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