Villas, New Jersey Short-Term Rental Market
Villas, NJ STRs averaged $474/night at 63.7% occupancy in June 2026, on the Delaware Bay side of the Jersey Cape.
Quick Answer: Villas, New Jersey is an active short-term rental market. average occupancy in the Atlantic City/Ocean City market area is 64%. average monthly revenue in the Atlantic City/Ocean City market area is $6,702. average daily rate in the Atlantic City/Ocean City market area is $474. the top operator in the Atlantic City/Ocean City market area is Long & Foster Vacations with 649 listings. market score is 49/100 (grade D).
Market data reflects the Atlantic City/Ocean City regional market, which includes Villas. Regulations, taxes, and permit details below are specific to Villas.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Villas is a residential bayfront community within Lower Township, Cape May County, on the Delaware Bay side of the Jersey Cape. Unlike the Atlantic-facing Wildwoods and Cape May City, it draws a quieter, budget-conscious visitor base seeking calm, un-lifeguarded bay beaches (locally nicknamed ‘Miami Beach’), sunsets, birding, and fishing, functioning largely as an affordable lodging base for the broader Cape May County resort area. Population is 9,134.
StaySTRA tracks Villas’s ADR, occupancy, and revenue at a shared regional level with Absecon, another South Jersey shore-area town near Atlantic City, so the figures below describe the South Jersey shore area STR market. In June 2026, the South Jersey shore area STR market posted a blended ADR of $473.73 and 63.7% occupancy, with average monthly revenue of $6,702/listing. Revenue is up 4.90% year over year, while occupancy is down 1.53 percentage points and ADR is down 4.02%.
Bedroom mix, listing-type breakdown, and the top-property-manager list are tracked at the same shared regional level rather than uniquely for Villas, so this profile omits those breakdowns.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 26% | $236 | $1,872 |
| Feb | 36% | $245 | $1,942 |
| Mar | 36% | $248 | $2,175 |
| Apr | 39% | $268 | $2,479 |
| May | 47% | $325 | $2,937 |
| Jun | 66% | $398 | $5,466 |
| Jul | 76% | $399 | $7,128 |
| Aug | 77% | $404 | $7,382 |
| Sep | 40% | $339 | $3,718 |
| Oct | 25% | $287 | $2,454 |
| Nov | 30% | $274 | $2,172 |
| Dec | 33% | $282 | $2,295 |
Top Short-Term Rental Operators in Atlantic City/Ocean City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlantic City/Ocean City market as a whole, which includes Villas, so these counts are not Villas-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Long & Foster Vacations | 649 | 1,573 | ★ 4.42 |
| 2 | Experience Vacation Rentals | 243 | 1,210 | ★ 4.46 |
| 3 | Evolve | 203 | 5,709 | ★ 4.68 |
| 4 | Compass NJ – Laricks Team | 178 | 112 | ★ 4.87 |
| 5 | Tim Kerr Sotheby's International Realty | 155 | 270 | ★ 4.61 |
What Kind of STR Should I Buy in Villas?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,003 |
| 2 bed | 2,236 |
| 3 bed | 2,875 |
| 4 bed | 1,736 |
| 5 bed | 1,497 |
ADR by Property Tier
| Entire Home | $478 |
| Luxury | $779 |
| Professionally Managed | $504 |
Revenue by Dwelling Type
| Apartment | $5,385 |
| Entire Place | $6,775 |
| House | $8,031 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.2% |
| vrbo | 26.9% |
| both | 44% |
Investment Analysis
Villas has one of the widest seasonal swings in this batch, worth building any investment case around: summer (June through August) carries the market, and the shoulder and winter months are dramatically softer. Regulation itself is light: Lower Township requires a rental-unit Mercantile License under Township Code Chapter 432, with no owner-occupancy requirement and no nightly cap, so the seasonal concentration of demand, not zoning restriction, is the main planning challenge here.
Listing-tier ADR shows meaningful upside: the blended rate is $473.73, entire-home listings average $478.40, professionally-managed listings average $503.79, and the luxury tier averages $779.21, about 64% above the blended rate. Using StaySTRA’s seasonal-sum method, a typical listing in this South Jersey shore area cluster generates roughly $42,020/year in revenue; against Villas’s own typical home value of $410,509, that works out to a gross yield of about 10.2%, before financing, operating costs, and taxes.
Housing supply is thin: only 65 homes for sale, with a median list price of $448,817.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
South Jersey shore-area bookings average a 97.53-day lead time, the longest in this batch, and a 4.15-night length of stay, consistent with beach-vacation planning well in advance.
Given the extreme summer concentration (77.03% occupancy in August versus 25.49% in October), operators should expect to open calendars three months or more ahead of the June-through-August peak, with the September-through-May off-season offering little in the way of meaningful nightly-rental demand.
Short-Term Rental Regulations
Villas is an unincorporated community within Lower Township, so short-term rentals are governed by the Township of Lower, not by Villas itself. New Jersey has no statewide STR licensing regime; regulation is municipal. Lower Township requires anyone renting a dwelling to obtain a rental-unit Mercantile License under Township Code Chapter 432. These rental licenses run on a separate cycle: fees are due by March 15 each year and the license expires March 14 of the following year, effectively an annual cycle; late payment carries a $25 penalty plus the application fee.
A key compliance condition: the license can be revoked if the owner, guests, or occupants are convicted of two or more violations of any township ordinance arising from the physical condition of the unit within any 12-month period, so property upkeep matters. There is no owner-occupancy or primary-residence requirement and no annual night cap.
On taxes, marketplace bookings of transient accommodations of 89 nights or fewer owe 6.625% New Jersey sales tax plus the 5% New Jersey State Occupancy Fee, roughly 11.625% combined. The extra Cape May County Tourism Tax applies only in Wildwood, North Wildwood, and Wildwood Crest, not in Lower Township or Villas. Rentals arranged through a licensed NJ real estate broker are generally exempt from the sales tax and occupancy fee; the tax typically applies when booking directly through an online platform. Enforcement is rated moderate. Investors should confirm the current fee schedule and inspection details directly with the Lower Township Clerk before operating.
Market Comparison
The South Jersey shore area STR market’s June 2026 occupancy of 63.7% runs above the commonly cited US STR median of roughly 55%, while its $473.73 blended ADR is well above the roughly $220 US median; its luxury tier ($779.21) is more than three and a half times the national ADR benchmark, consistent with a premium Jersey Shore market.
Top-property-manager data is not currently published uniquely for Villas in this snapshot (tracked at a shared regional level with Absecon instead), so this profile omits a named-operator comparison.
Frequently Asked Questions About Villas, New Jersey
Does Villas, NJ require a short-term rental permit?
What is the average daily rate for short-term rentals in Villas, NJ?
When is the busiest season for short-term rentals in Villas?
What taxes apply to short-term rentals in Villas, NJ?
What is the gross yield on a Villas short-term rental?
Does the Cape May County Tourism Tax apply in Villas?
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