Villas, New Jersey Short-Term Rental Market
DMarket Score 49/100
Quick Answer: Villas, New Jersey is an active short-term rental market. average occupancy is 37%. average monthly revenue is $2,627. average daily rate is $288. the top operator is Long & Foster Vacations with 649 listings. market score is 49/100 (grade D).
Avg Monthly Revenue
$2,627
↓ 0.1% YoY
37%
Occupancy
↓ 7.3% YoY
$288
Avg Daily Rate
↑ 1.5% YoY
$106
RevPAR
↓ 5.9% YoY
41.2 days avg lead time2.9 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation69
Seasonality44
Investability77
Rental Demand45
Revenue Growth83
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 26% | $236 | $1,871 |
| Feb | 36% | $244 | $1,943 |
| Mar | 36% | $248 | $2,174 |
| Apr | 39% | $268 | $2,478 |
| May | 47% | $318 | $2,867 |
| Jun | 66% | $388 | $5,312 |
| Jul | 76% | $399 | $7,128 |
| Aug | 77% | $404 | $7,382 |
| Sep | 40% | $339 | $3,718 |
| Oct | 25% | $287 | $2,454 |
| Nov | 30% | $274 | $2,171 |
| Dec | 33% | $282 | $2,295 |
Top Short-Term Rental Operators in Villas
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Long & Foster Vacations | 649 | 1,573 | ★ 4.42 |
| 2 | Experience Vacation Rentals | 243 | 1,210 | ★ 4.46 |
| 3 | Evolve | 203 | 5,709 | ★ 4.68 |
| 4 | Compass NJ – Laricks Team | 178 | 112 | ★ 4.87 |
| 5 | Tim Kerr Sotheby's International Realty | 155 | 270 | ★ 4.61 |
What Kind of STR Should I Buy in Villas?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,003 |
| 2 bed | 2,236 |
| 3 bed | 2,875 |
| 4 bed | 1,736 |
| 5 bed | 1,497 |
ADR by Property Tier
| Entire Home | $292 |
| Luxury | $575 |
| Professionally Managed | $286 |
Revenue by Dwelling Type
| Apartment | $1,975 |
| Entire Place | $2,670 |
| House | $3,197 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.2% |
| vrbo | 26.9% |
| both | 44% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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