Villas, New Jersey Short-Term Rental Market
South Jersey Shore STR averaged $443 ADR, 40.1% occupancy and $4,933 monthly revenue in September 2026.
Quick Answer: Villas, New Jersey is an active short-term rental market. average occupancy in the Atlantic City/Ocean City market area is 40%. average monthly revenue in the Atlantic City/Ocean City market area is $4,933. average daily rate in the Atlantic City/Ocean City market area is $443. the top operator in the Atlantic City/Ocean City market area is Long & Foster Vacations with 649 listings. market score is 49/100 (grade D).
Market data reflects the Atlantic City/Ocean City regional market, which includes Villas. Regulations, taxes, and permit details below are specific to Villas.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This page covers short-term rental performance for Villas, a bayfront community in Lower Township, Cape May County, using data for the South Jersey Shore STR market through September 2026. Every performance figure below describes that regional market, which includes Villas, rather than Villas alone. In September 2026 the market averaged an ADR of $443 with occupancy of 40.1%, and average monthly revenue per listing was $4,933. Entire-place ADR was $449, close to the all-listings average, which shows that entire homes set the tone for pricing. Year over year, occupancy rose 10.4%, ADR rose 11.6%, and revenue rose 12.3%, so the gains came from both more booked nights and higher rates. In 2025 the market posted 44.1% occupancy, a $344 ADR and $4,101 in average monthly revenue. The first nine months of 2026 are running ahead at 48.0% occupancy, a $378 ADR and $4,863 in monthly revenue. Summing the twelve seasonal months gives annualized revenue of $42,639 per listing, and revenue per available night works out to about $178. Villas itself has a population of 9,134 and draws a quieter, value-oriented visitor base looking for calm Delaware Bay beaches, sunsets, birding and fishing, rather than the Atlantic oceanfront crowds of the Wildwoods or Cape May City. It works largely as an affordable lodging base for the wider Cape May County resort area. No Villas-specific annual visitor count is published, and visitation peaks from Memorial Day through September. Bedroom, channel, and listing-type counts and top-operator data are tracked at a shared regional level rather than uniquely for Villas, so this profile omits it.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 26% |
| Feb | 36% |
| Mar | 36% |
| Apr | 39% |
| May | 47% |
| Jun | 66% |
| Jul | 76% |
| Aug | 77% |
| Sep | 40% |
| Oct | 25% |
| Nov | 30% |
| Dec | 33% |
Month-by-month nightly rates and revenue figures for Villas are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Atlantic City/Ocean City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlantic City/Ocean City market as a whole, which includes Villas, so these counts are not Villas-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Long & Foster Vacations | 649 | 1,573 | ★ 4.42 |
| 2 | Experience Vacation Rentals | 243 | 1,210 | ★ 4.46 |
| 3 | Evolve | 203 | 5,709 | ★ 4.68 |
| 4 | Compass NJ – Laricks Team | 178 | 112 | ★ 4.87 |
| 5 | Tim Kerr Sotheby's International Realty | 155 | 270 | ★ 4.61 |
What Kind of STR Should I Buy in Villas?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Villas are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.2% |
| vrbo | 26.9% |
| both | 44% |
Home Value Trends (Villas)
Typical home values, median sale prices, and the 10-year price trend for Villas are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Villas — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Villas is an unincorporated community within Lower Township, so short-term rentals are governed by the Township of Lower rather than by Villas itself. Short-term rentals are permitted. New Jersey has no statewide STR licensing regime, and regulation is municipal. Lower Township requires a rental-unit Mercantile License, also called the Short Term Rental Mercantile License, issued by the Township Clerk under Township Code Chapter 432. The license is annual: fees are due by March 15 each year and the license expires March 14 of the following year. Late payment carries a $25 penalty plus the application fee. The license can be revoked if the owner, guests or occupants are convicted of two or more violations of any Township ordinance or other law arising from the physical condition of the unit within any 12-month period, so property upkeep matters. The Township does not impose an owner-occupancy requirement, a primary-residence requirement or an annual night cap. Rentals must comply with underlying residential zoning, property maintenance rules in Chapter 500 and rental-property standards, and they are broadly permitted in residential neighborhoods. On taxes, marketplace bookings of 89 nights or fewer carry the 6.625% New Jersey sales tax plus the 5% state occupancy fee, about 11.63% in total. The extra Cape May County tourism tax applies only in Wildwood, North Wildwood and Wildwood Crest, not in Lower Township. Enforcement severity is rated moderate, and no major ordinance change was identified in the last 24 months. Confirm current fee amounts with the Township Clerk.
Market Comparison
In September 2026 the South Jersey Shore STR market looks like a high-rate, lower-occupancy market, with occupancy of 40.1% and a $443 ADR. The result is revenue per available night of about $178 and average monthly revenue of $4,933. Peak months lift occupancy sharply: July and August run at 76.3% and 76.7%, with ADRs of $411 and $415. The weak months, October through January, fall to 25.5% to 32.6% occupancy. Growth is strong, with ADR up 11.6% and revenue up 12.3% year over year. For investors, the comparison suggests a market that pays for a short season with premium rates, so returns depend on capturing the summer weeks rather than on year-round occupancy. Top-operator data is tracked at a shared regional level rather than uniquely for Villas, so this profile omits it.
Frequently Asked Questions About Villas, New Jersey
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