Atlantic City, New Jersey Short-Term Rental Market
South Jersey Shore STR market averaged $443 ADR, 40.1% occupancy and $4,933 monthly revenue in September 2026.
Quick Answer: Atlantic City, New Jersey is an active short-term rental market. average occupancy in the Atlantic City/Ocean City market area is 40%. average monthly revenue in the Atlantic City/Ocean City market area is $4,933. average daily rate in the Atlantic City/Ocean City market area is $443. the top operator in the Atlantic City/Ocean City market area is Long & Foster Vacations with 651 listings. market score is 49/100 (grade D).
Market data reflects the Atlantic City/Ocean City regional market, which includes Atlantic City. Regulations, taxes, and permit details below are specific to Atlantic City.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
In September 2026, the South Jersey Shore STR market, which here includes Atlantic City, averaged a daily rate of $443 and 40.1% occupancy. Average monthly revenue per listing was $4,933, which implies about $178 per available night. These figures describe the shared shore market rather than Atlantic City alone, and every performance number in this profile uses that framing. Bedroom, booking channel and listing type counts and top operator names are tracked at a shared regional level rather than uniquely for Atlantic City, so this profile omits them.
Year over year, the market is up on all three core measures. Occupancy rose 10.4%, ADR rose 11.6% and revenue rose 12.3% compared with September 2025. The first nine months of 2026 average 48.0% occupancy, a $378 ADR and $4,863 in monthly revenue, ahead of the 44.1% occupancy, $344 ADR and $4,101 monthly revenue recorded for full year 2025. Over the longer run, average monthly revenue has climbed from $2,504 in 2017 to $4,012 in 2024.
Atlantic City itself has a population of 38,632 and draws an estimated 27 million visitors a year. About 51% come from New Jersey and another 40% from neighboring states, and day trippers and weekend visitors from the Philadelphia and New York metro areas dominate. The city also hosts more than 200 meetings, conventions and tradeshows each year, generating over 328,000 room nights. Casino gambling, the Boardwalk, beaches, dining and live entertainment are the main draws, and nine major casino resorts anchor the local economy.
Entire place stays set the pace in September, with entire homes at a $449 ADR against $443 across all listings. The sections below cover investment math, seasonality, revenue by property type, local licensing rules, booking windows and how rates and occupancy compare across the year.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 26% |
| Feb | 36% |
| Mar | 36% |
| Apr | 39% |
| May | 47% |
| Jun | 66% |
| Jul | 76% |
| Aug | 77% |
| Sep | 40% |
| Oct | 25% |
| Nov | 30% |
| Dec | 33% |
Month-by-month nightly rates and revenue figures for Atlantic City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Atlantic City/Ocean City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlantic City/Ocean City market as a whole, which includes Atlantic City, so these counts are not Atlantic City-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Long & Foster Vacations | 651 | 1,596 | ★ 4.42 |
| 2 | Experience Vacation Rentals | 240 | 1,201 | ★ 4.46 |
| 3 | Evolve | 201 | 5,688 | ★ 4.68 |
| 4 | Compass NJ – Laricks Team | 178 | 115 | ★ 4.88 |
| 5 | Tim Kerr Sotheby's International Realty | 154 | 267 | ★ 4.60 |
What Kind of STR Should I Buy in Atlantic City?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Atlantic City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.2% |
| vrbo | 26.9% |
| both | 44% |
Home Value Trends (Atlantic City)
Typical home values, median sale prices, and the 10-year price trend for Atlantic City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Atlantic City — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short term rentals are permitted city wide in Atlantic City, and a permit is required. The city defines a short term rental as a dwelling unit rental of 90 consecutive days or less, under a licensing regime enacted in 2021. The permit is a Seasonal Certificate of Occupancy plus an Annual Short Term Rental License, applied for through the GovPilot online portal. The application fee is $150, and the property must pass a code compliance inspection under the International Property Maintenance Code.
The annual license fee is tiered by maximum occupancy: $1,000 for up to 6 guests, $1,500 for 7 to 11 guests and $1,800 for 12 to 16 guests, which is the city maximum. The minimum total annual cost is about $1,150, and the license renews annually.
Operators must designate a 24/7 property manager who can respond to complaints within one hour, carry at least $500,000 in general liability insurance, have current property taxes with no unresolved code violations and obtain HOA or condo association approval where applicable. Guests must be at least 21 years old to rent. There is no owner occupancy or primary residence requirement.
Taxes total 13.625% of the rental charge: the 9% Atlantic City Luxury Tax, the 3.625% NJ Sales Tax (a reduced rate that applies when the Luxury Tax applies) and a 1% State Occupancy Fee. Airbnb and Vrbo collect and remit these taxes for bookings made on their platforms.
Enforcement is rated moderate. The city runs a 24 hour complaint hotline at 609-236-7461, code inspectors work weekends and violations carry fines of up to $2,000 per day. A cap on Chelsea neighborhood permits, about 50 licenses, was dropped in 2021 after a court challenge by landlords, and no citywide density or zoning overlay limits were found. No significant changes were identified through early 2026.
Market Comparison
September 2026 occupancy in the South Jersey Shore STR market was 40.1% at a $443 ADR, which implies about $178 in revenue per available night. The profile is distinct, with rate carrying more of the result than occupancy.
Seasonality drives the occupancy picture. August reaches 76.7%, but October falls to 25.5% and January to 26.3%. ADR holds up better than occupancy: it moves $179 between the January low of $236 and the August high of $415, a narrower relative swing than occupancy, which moves 51.2 points between October and August.
Revenue is up 12.3% year over year, with ADR up 11.6% and occupancy up 10.4%. Full year 2025 occupancy was 44.1%, so investors should underwrite on rate and peak season capture rather than year round volume.
Top operator names are omitted because they are tracked at a shared regional level rather than uniquely for Atlantic City. The practical comparison point is professionally managed listings at a $482 ADR against $443 for all listings.
Frequently Asked Questions About Atlantic City, New Jersey
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How much do Atlantic City short term rentals earn per month?
Do you need a license to run a short term rental in Atlantic City?
What taxes apply to Atlantic City short term rentals?
What is the best month for Atlantic City short term rental income?
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