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Atlantic City, New Jersey

Short-Term Rental Market Data & Investment Analysis

Atlantic City, New Jersey Short-Term Rental Market

DMarket Score 49/100
Data updated April 2026

Atlantic City STRs posted a $288 average daily rate at 36.7% occupancy in April 2026, with summer peaks reaching 77% occupancy and $7,383 monthly revenue.

Quick Answer: Atlantic City, New Jersey is an active short-term rental market. average occupancy is 37%. average monthly revenue is $2,625. average daily rate is $288. the top operator is Long & Foster Vacations with 651 listings. market score is 49/100 (grade D).

Avg Monthly Revenue
$2,625
↓ 0.2% YoY
37%
Occupancy
↓ 7.4% YoY
$288
Avg Daily Rate
↑ 1.5% YoY
$106
RevPAR
↓ 6% YoY
41.2 days avg lead time2.9 avg length of stay

Market Score Breakdown

Five dimensions Apivex evaluates per market.

Regulation69
Seasonality44
Investability77
Rental Demand45
Revenue Growth83

Market Overview

Atlantic City’s short-term rental market is one of the larger coastal markets in the Mid-Atlantic, anchored by its boardwalk casino district, beach access, and roughly 27 million annual visitors. The April 2026 data point captures the market in its shoulder season: average daily rate of $287.87 and occupancy of 36.7%, producing a RevPAR of $105.75 and average monthly host revenue of $2,625. Year-over-year through April 2026, occupancy declined 7.4 percentage points while ADR rose 3.2%, resulting in a nearly flat revenue trend (-0.2%).

The dimension snapshot shows approximately 10,360 listed units across the market. Entire-place rentals dominate the supply at 10,134 units (97.8% of all listings), with private rooms making up 215 units and shared rooms just 11. By bedroom count, 3-bedroom properties are most common (2,876 units), followed by 2-bedroom (2,229), 1-bedroom (2,004), 4-bedroom (1,733), and 5-bedroom (1,499) units. The spread across bedroom sizes reflects a mix of beachfront condos and larger vacation homes.

On distribution channels, 4,557 properties list on both Airbnb and VRBO simultaneously, 3,020 list exclusively on Airbnb, and 2,783 list exclusively on VRBO. The high dual-channel share suggests operators are actively managing cross-platform exposure. The market’s composite score is 49.0 out of 100, with investability (76.9) and revenue growth (83.2) as the strongest sub-scores and seasonality (44.5) as the weakest.

Seasonal Patterns

Monthly seasonal data for Atlantic City, New Jersey
MonthOccupancyADRRevenue
Jan26%$236$1,872
Feb36%$244$1,942
Mar36%$248$2,173
Apr39%$268$2,477
May47%$318$2,867
Jun66%$388$5,312
Jul76%$399$7,130
Aug77%$404$7,383
Sep40%$339$3,719
Oct25%$287$2,454
Nov30%$274$2,171
Dec33%$282$2,295

Top Short-Term Rental Operators in Atlantic City

Ranked by total active listings. Useful for understanding the competitive landscape.

#OperatorListingsReviewsRating
1Long & Foster Vacations6511,596★ 4.42
2Experience Vacation Rentals2401,201★ 4.46
3Evolve2015,688★ 4.68
4Compass NJ – Laricks Team178115★ 4.88
5Tim Kerr Sotheby's International Realty154267★ 4.60

What Kind of STR Should I Buy in Atlantic City?

Revenue and pricing by property type, tier, and bedroom count.

Revenue by Bedroom Count

1 bed2,004
2 bed2,229
3 bed2,876
4 bed1,733
5 bed1,499

ADR by Property Tier

Entire Home$292
Luxury$576
Professionally Managed$282

Revenue by Dwelling Type

Apartment$1,972
Entire Place$2,668
House$3,197

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb29.2%
vrbo26.9%
both44%

Investment Analysis

Atlantic City presents a low acquisition cost paired with high revenue concentration in summer months. The typical home value is $215,691 per Zillow data (April 2026), making it one of the more accessible entry points among coastal Atlantic markets.

Using 2025 full-year data (the most representative complete year available), the average STR generated $4,107 per month in revenue, or approximately $49,284 annualized. Against a $215,691 typical home value, that implies a gross revenue yield of roughly 22.9% before operating costs. This figure reflects strong summer performance rather than year-round stability, and operators should model the full seasonal curve rather than annualizing any single month.

Tier comparisons from April 2026 data show entire-home listings averaged $292.20/night in ADR versus $281.77 for professionally managed properties and $576.27 for the luxury tier. The luxury segment commands a 97% premium over standard entire-home listings, suggesting meaningful upside for well-positioned properties. Revenue by property type in April: houses averaged $3,197/month, entire-place listings $2,668/month, and apartments $1,972/month.

The investability score of 76.9 and revenue growth score of 83.2 indicate the market scores well on return potential relative to other markets in the index. The market’s sale-to-list ratio is 0.852, and median days to pending is 53, reflecting a buyer’s market with negotiating room on purchase price.

Revenue Trend (5 yr)

ADR & Occupancy Trends (5 yr)

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Home Value Trends (Atlantic City)

Typical Home Value
$215,691
Median Sale Price
$193,333
Days to Pending
53

Booking Insights

Atlantic City STR guests booked an average of 41.2 days in advance in April 2026, with an average length of stay of 2.9 nights. Both figures are consistent with a weekend-heavy market driven by close proximity to the Philadelphia and New York metro areas, where day-trip and weekend visitors dominate.

A 41-day lead time gives operators a roughly 6-week pricing window before arrival. For summer weekends, this window is critical: demand compression in July and August means rates set 6 weeks out may leave revenue on the table if not adjusted upward as occupancy fills. Operators using dynamic pricing tools should configure floor rates 45-60 days out and allow rates to climb as the booking window closes.

The 2.9-night average stay is low enough to support high turnover in peak season. At 77% occupancy in August, a 2.9-night average stay implies approximately 8 check-in/check-out cycles per month. Operators should factor cleaning costs and scheduling into their net revenue projections. Setting a 2-night minimum stay rather than allowing single-night bookings will reduce turnover friction while maintaining flexibility to fill weekend gaps.

Short-Term Rental Regulations

Atlantic City permits short-term rentals city-wide under a structured licensing regime enacted in 2021. No owner-occupancy or primary-residence requirement applies.

License requirements: Operators must apply through the city’s GovPilot online portal, pay a $150 application fee, and pass a code compliance inspection under the International Property Maintenance Code. Annual license fees are tiered by maximum occupancy: $1,000 for properties hosting up to 6 guests, $1,500 for 7-11 guests, and $1,800 for 12-16 guests (the city maximum). The minimum total annual cost is $1,150 ($150 application plus $1,000 base license).

Operators must also: designate a 24/7 property manager able to respond to complaints within one hour; carry at least $500,000 in general liability insurance; maintain current property taxes with no unresolved code violations; and obtain HOA or condo-association approval if applicable. Guests must be at least 21 years old.

Tax obligations total 13.625% on the rental charge: 9% Atlantic City Luxury Tax, 3.625% NJ Sales Tax (reduced rate when Luxury Tax applies), and 1% State Occupancy Fee. Airbnb and VRBO collect and remit these taxes on behalf of hosts.

Enforcement is rated moderate. The city operates a 24-hour complaint hotline (609-236-7461), runs code inspections on weekends, and can impose fines up to $2,000 per day per violation. A proposed geographic cap on permits in the Chelsea neighborhood was dropped in 2021 following a legal challenge. No significant regulatory changes have been identified through early 2026.

Market Comparison

Against national STR benchmarks (approximately 55% median occupancy and $220 median ADR), Atlantic City’s April 2026 occupancy of 36.7% is below average while its $288 ADR is above. This is expected for a heavily seasonal market: the national benchmarks smooth year-round performance, while Atlantic City concentrates revenue into roughly 3 months. On a full-year basis, the 2025 average occupancy of 44.1% remains below the national median, but the $344 average ADR is above it.

Top operators by listings in the market:
– Long and Foster Vacations: 651 listings, 1,596 reviews, 4.42 average rating
– Experience Vacation Rentals: 240 listings, 1,201 reviews, 4.46 average rating
– Evolve: 201 listings, 5,688 reviews, 4.68 average rating
– Compass NJ – Laricks Team: 178 listings, 115 reviews, 4.88 average rating
– Tim Kerr Sotheby’s International Realty: 154 listings, 267 reviews, 4.60 average rating

Long and Foster Vacations is the clear volume leader with 651 listings representing approximately 6.3% of the estimated 10,360 listed units. The top 5 operators combined manage roughly 1,424 listings, or about 13.7% of the market, indicating a relatively fragmented operator landscape where independent hosts control the majority of supply. Evolve’s high review count (5,688) relative to its listing count (201) suggests strong guest turnover and review velocity.

Frequently Asked Questions About Atlantic City, New Jersey

What is the average Airbnb revenue in Atlantic City per month?
Based on April 2026 data, the average STR host in Atlantic City earned $2,625 per month. That figure reflects the shoulder season. In peak summer months, the historical average climbs to $7,130 in July and $7,383 in August. The 2025 full-year monthly average was $4,107.
What is the occupancy rate for short-term rentals in Atlantic City?
Occupancy in April 2026 was 36.7%. Seasonally, the market peaks at 77.0% in August (historical average) and dips to 26.3% in January. The 2025 annual average occupancy was 44.1%.
Do I need a license to rent on Airbnb in Atlantic City?
Yes. Atlantic City requires an annual Short-Term Rental License plus a Seasonal Certificate of Occupancy. The minimum cost is $1,150 per year ($150 application fee plus a $1,000 base license for properties hosting up to 6 guests). Applications are submitted through the city’s GovPilot online portal. No owner-occupancy or primary-residence requirement applies.
What taxes apply to short-term rentals in Atlantic City?
Hosts must collect and remit a combined 13.625% in taxes: a 9% Atlantic City Luxury Tax, 3.625% NJ Sales Tax, and 1% State Occupancy Fee. Airbnb and VRBO collect and remit these taxes automatically on behalf of hosts for bookings made through their platforms.
What is the average daily rate for Atlantic City short-term rentals?
The April 2026 market average ADR was $287.87. Entire-home listings averaged $292/night, professionally managed properties $282/night, and the luxury tier $576/night. The 2025 full-year average ADR was $344.
How seasonal is the Atlantic City STR market?
Very seasonal. Average monthly revenue swings from $1,872 in January to $7,383 in August, a nearly 4-to-1 ratio. July and August are the highest-demand months, driven by beach tourism and casino visitors. Operators typically rely on summer bookings to offset weaker fall and winter performance.
What is a typical home price for an investment property in Atlantic City?
The Zillow typical home value for Atlantic City was $215,691 as of April 2026. The median sale price was $193,333, and the median list price was $226,999. Median days to pending was 53 days and the sale-to-list ratio was 0.852, indicating a market where buyers generally negotiate below the asking price.
Atlantic City, New JerseyRev $2,625ADR $288Occ 37%Score D (49)

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Table of Contents

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Quick Facts: Atlantic City

Active STRs
1,413
Avg Daily Rate
$296
Occupancy Rate
50%
Population
38,497
Annual Visitors
25,000,000

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