Atlantic City, New Jersey Short-Term Rental Market
Atlantic City STRs posted a $288 average daily rate at 36.7% occupancy in April 2026, with summer peaks reaching 77% occupancy and $7,383 monthly revenue.
Quick Answer: Atlantic City, New Jersey is an active short-term rental market. average occupancy is 37%. average monthly revenue is $2,625. average daily rate is $288. the top operator is Long & Foster Vacations with 651 listings. market score is 49/100 (grade D).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Atlantic City’s short-term rental market is one of the larger coastal markets in the Mid-Atlantic, anchored by its boardwalk casino district, beach access, and roughly 27 million annual visitors. The April 2026 data point captures the market in its shoulder season: average daily rate of $287.87 and occupancy of 36.7%, producing a RevPAR of $105.75 and average monthly host revenue of $2,625. Year-over-year through April 2026, occupancy declined 7.4 percentage points while ADR rose 3.2%, resulting in a nearly flat revenue trend (-0.2%).
The dimension snapshot shows approximately 10,360 listed units across the market. Entire-place rentals dominate the supply at 10,134 units (97.8% of all listings), with private rooms making up 215 units and shared rooms just 11. By bedroom count, 3-bedroom properties are most common (2,876 units), followed by 2-bedroom (2,229), 1-bedroom (2,004), 4-bedroom (1,733), and 5-bedroom (1,499) units. The spread across bedroom sizes reflects a mix of beachfront condos and larger vacation homes.
On distribution channels, 4,557 properties list on both Airbnb and VRBO simultaneously, 3,020 list exclusively on Airbnb, and 2,783 list exclusively on VRBO. The high dual-channel share suggests operators are actively managing cross-platform exposure. The market’s composite score is 49.0 out of 100, with investability (76.9) and revenue growth (83.2) as the strongest sub-scores and seasonality (44.5) as the weakest.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 26% | $236 | $1,872 |
| Feb | 36% | $244 | $1,942 |
| Mar | 36% | $248 | $2,173 |
| Apr | 39% | $268 | $2,477 |
| May | 47% | $318 | $2,867 |
| Jun | 66% | $388 | $5,312 |
| Jul | 76% | $399 | $7,130 |
| Aug | 77% | $404 | $7,383 |
| Sep | 40% | $339 | $3,719 |
| Oct | 25% | $287 | $2,454 |
| Nov | 30% | $274 | $2,171 |
| Dec | 33% | $282 | $2,295 |
Top Short-Term Rental Operators in Atlantic City
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Long & Foster Vacations | 651 | 1,596 | ★ 4.42 |
| 2 | Experience Vacation Rentals | 240 | 1,201 | ★ 4.46 |
| 3 | Evolve | 201 | 5,688 | ★ 4.68 |
| 4 | Compass NJ – Laricks Team | 178 | 115 | ★ 4.88 |
| 5 | Tim Kerr Sotheby's International Realty | 154 | 267 | ★ 4.60 |
What Kind of STR Should I Buy in Atlantic City?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,004 |
| 2 bed | 2,229 |
| 3 bed | 2,876 |
| 4 bed | 1,733 |
| 5 bed | 1,499 |
ADR by Property Tier
| Entire Home | $292 |
| Luxury | $576 |
| Professionally Managed | $282 |
Revenue by Dwelling Type
| Apartment | $1,972 |
| Entire Place | $2,668 |
| House | $3,197 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.2% |
| vrbo | 26.9% |
| both | 44% |
Investment Analysis
Atlantic City presents a low acquisition cost paired with high revenue concentration in summer months. The typical home value is $215,691 per Zillow data (April 2026), making it one of the more accessible entry points among coastal Atlantic markets.
Using 2025 full-year data (the most representative complete year available), the average STR generated $4,107 per month in revenue, or approximately $49,284 annualized. Against a $215,691 typical home value, that implies a gross revenue yield of roughly 22.9% before operating costs. This figure reflects strong summer performance rather than year-round stability, and operators should model the full seasonal curve rather than annualizing any single month.
Tier comparisons from April 2026 data show entire-home listings averaged $292.20/night in ADR versus $281.77 for professionally managed properties and $576.27 for the luxury tier. The luxury segment commands a 97% premium over standard entire-home listings, suggesting meaningful upside for well-positioned properties. Revenue by property type in April: houses averaged $3,197/month, entire-place listings $2,668/month, and apartments $1,972/month.
The investability score of 76.9 and revenue growth score of 83.2 indicate the market scores well on return potential relative to other markets in the index. The market’s sale-to-list ratio is 0.852, and median days to pending is 53, reflecting a buyer’s market with negotiating room on purchase price.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Atlantic City STR guests booked an average of 41.2 days in advance in April 2026, with an average length of stay of 2.9 nights. Both figures are consistent with a weekend-heavy market driven by close proximity to the Philadelphia and New York metro areas, where day-trip and weekend visitors dominate.
A 41-day lead time gives operators a roughly 6-week pricing window before arrival. For summer weekends, this window is critical: demand compression in July and August means rates set 6 weeks out may leave revenue on the table if not adjusted upward as occupancy fills. Operators using dynamic pricing tools should configure floor rates 45-60 days out and allow rates to climb as the booking window closes.
The 2.9-night average stay is low enough to support high turnover in peak season. At 77% occupancy in August, a 2.9-night average stay implies approximately 8 check-in/check-out cycles per month. Operators should factor cleaning costs and scheduling into their net revenue projections. Setting a 2-night minimum stay rather than allowing single-night bookings will reduce turnover friction while maintaining flexibility to fill weekend gaps.
Short-Term Rental Regulations
Atlantic City permits short-term rentals city-wide under a structured licensing regime enacted in 2021. No owner-occupancy or primary-residence requirement applies.
License requirements: Operators must apply through the city’s GovPilot online portal, pay a $150 application fee, and pass a code compliance inspection under the International Property Maintenance Code. Annual license fees are tiered by maximum occupancy: $1,000 for properties hosting up to 6 guests, $1,500 for 7-11 guests, and $1,800 for 12-16 guests (the city maximum). The minimum total annual cost is $1,150 ($150 application plus $1,000 base license).
Operators must also: designate a 24/7 property manager able to respond to complaints within one hour; carry at least $500,000 in general liability insurance; maintain current property taxes with no unresolved code violations; and obtain HOA or condo-association approval if applicable. Guests must be at least 21 years old.
Tax obligations total 13.625% on the rental charge: 9% Atlantic City Luxury Tax, 3.625% NJ Sales Tax (reduced rate when Luxury Tax applies), and 1% State Occupancy Fee. Airbnb and VRBO collect and remit these taxes on behalf of hosts.
Enforcement is rated moderate. The city operates a 24-hour complaint hotline (609-236-7461), runs code inspections on weekends, and can impose fines up to $2,000 per day per violation. A proposed geographic cap on permits in the Chelsea neighborhood was dropped in 2021 following a legal challenge. No significant regulatory changes have been identified through early 2026.
Market Comparison
Against national STR benchmarks (approximately 55% median occupancy and $220 median ADR), Atlantic City’s April 2026 occupancy of 36.7% is below average while its $288 ADR is above. This is expected for a heavily seasonal market: the national benchmarks smooth year-round performance, while Atlantic City concentrates revenue into roughly 3 months. On a full-year basis, the 2025 average occupancy of 44.1% remains below the national median, but the $344 average ADR is above it.
Top operators by listings in the market:
– Long and Foster Vacations: 651 listings, 1,596 reviews, 4.42 average rating
– Experience Vacation Rentals: 240 listings, 1,201 reviews, 4.46 average rating
– Evolve: 201 listings, 5,688 reviews, 4.68 average rating
– Compass NJ – Laricks Team: 178 listings, 115 reviews, 4.88 average rating
– Tim Kerr Sotheby’s International Realty: 154 listings, 267 reviews, 4.60 average rating
Long and Foster Vacations is the clear volume leader with 651 listings representing approximately 6.3% of the estimated 10,360 listed units. The top 5 operators combined manage roughly 1,424 listings, or about 13.7% of the market, indicating a relatively fragmented operator landscape where independent hosts control the majority of supply. Evolve’s high review count (5,688) relative to its listing count (201) suggests strong guest turnover and review velocity.
Frequently Asked Questions About Atlantic City, New Jersey
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