Lavallette, New Jersey Short-Term Rental Market
Lavallette, NJ STRs averaged $293/night at 42.5% occupancy in April 2026; summer peaks bring 76.4% occupancy and $8,528/month.
Quick Answer: Lavallette, New Jersey is an active short-term rental market. average occupancy is 59%. average monthly revenue is $6,795. average daily rate is $536. the top operator in the Jersey Shore market area is Berkshire Hathaway HomeServices Zack Shore, REALTORS with 181 listings. market score is 43/100 (grade D).
Market data reflects the Jersey Shore regional market, which includes Lavallette. Regulations, taxes, and permit details below are specific to Lavallette.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Lavallette is a barrier island borough on the New Jersey shore with 1,843 year-round residents. The STR market recorded a $292.96 ADR and 42.5% occupancy in April 2026, a spring shoulder month, generating $2,870 in average monthly revenue. Year-over-year, occupancy declined 5.88% while ADR rose 3.15% and revenue grew 4.89%, reflecting that rate increases more than offset lower occupancy in the comparison period.
The listing mix is almost entirely entire-place accommodations at 95.1% of all inventory; private rooms account for 4.9% and no shared rooms are present. Three-bedroom configurations are the most common at 28.3% of inventory, followed by two-bedroom (22.4%), four-bedroom (18.6%), five-bedroom-plus (16.0%), and one-bedroom (14.7%). This skew toward larger units reflects the market’s group-vacation and beach-week character. A plurality of listings (42.0%) cross-list on both Airbnb and VRBO, with 33.3% exclusively on Airbnb and 24.7% exclusively on VRBO. VRBO maintains a notably larger presence in Lavallette relative to most urban STR markets, consistent with its traditional strength in established shore-rental communities.
Lavallette’s beaches are the primary visitor draw: nine protected ocean swimming beaches, designated surfing zones, and calmer Barnegat Bay beaches. The Lavallette Boardwalk and summer events (band concerts and Movies on the Bay at the Centennial Gazebo) concentrate visitor activity in June through August.
The market’s revenue growth score of 76.37 out of 100 is the strongest dimension, indicating long-term revenue appreciation. The seasonality score of 43.59 reflects extreme summer concentration, and the investability score of 60.66 acknowledges the premium real estate entry cost. The 2025 full-year average of 46.69% occupancy and $371 ADR contrasts with the April 2026 spring-shoulder snapshot, illustrating how the shoulder season skews short-term data.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 32% | $245 | $2,377 |
| Feb | 44% | $240 | $2,286 |
| Mar | 44% | $241 | $2,514 |
| Apr | 46% | $257 | $2,585 |
| May | 51% | $363 | $3,062 |
| Jun | 62% | $456 | $5,759 |
| Jul | 74% | $464 | $7,789 |
| Aug | 76% | $487 | $8,529 |
| Sep | 37% | $382 | $3,833 |
| Oct | 28% | $281 | $2,646 |
| Nov | 38% | $259 | $2,531 |
| Dec | 40% | $259 | $2,749 |
Top Short-Term Rental Operators in Jersey Shore market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jersey Shore market as a whole, which includes Lavallette, so these counts are not Lavallette-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Berkshire Hathaway HomeServices Zack Shore, REALTORS | 181 | 277 | ★ 4.48 |
| 2 | Shore Points Vacations | 89 | 260 | ★ 4.55 |
| 3 | Mary Allen Realty | 85 | 406 | ★ 4.69 |
| 4 | Evolve | 84 | 2,212 | ★ 4.57 |
| 5 | Breezy Beach Stays | 58 | 1,763 | ★ 4.98 |
What Kind of STR Should I Buy in Lavallette?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 845 |
| 2 bed | 1,285 |
| 3 bed | 1,629 |
| 4 bed | 1,071 |
| 5 bed | 918 |
ADR by Property Tier
| Entire Home | $552 |
| Luxury | $917 |
| Professionally Managed | $503 |
Revenue by Dwelling Type
| Apartment | $4,631 |
| Entire Place | $6,997 |
| House | $7,645 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 33.3% |
| vrbo | 24.7% |
| both | 42% |
Investment Analysis
Lavallette is a premium real estate market. The typical home value is $1,189,342 (Zillow estimate, April 2026), the median list price is $1,261,000, and only 30 units were listed for sale in April 2026, indicating very limited inventory turnover. Using the 2025 full-year average monthly revenue of $4,529, annualized gross revenue per listing projects to approximately $54,348. Against the $1,189,342 typical home value, this represents a gross revenue yield of approximately 4.6% before platform fees, management costs, taxes, and maintenance.
This yield is below what many STR-focused investors target. The Lavallette investment case has historically rested on long-term appreciation of beachfront and near-beach real estate in a supply-constrained barrier island, not on STR income alone. Investors underwriting purely on rental cash flow should verify their assumptions against full-year seasonal revenue averages rather than peak-month projections.
ADR tier analysis shows the luxury tier averaging $787/night versus $293 for all listings. The professionally managed tier averages $242/night, which is 17% below the all-listings average, likely reflecting the traditional local real estate broker-managed inventory in this market. Entire homes average $307/night.
Revenue trend has been one of consistent growth since 2017 ($2,671/month annual average), peaking at $4,611 in 2023, with modest softening to $4,586 in 2024 and $4,529 in 2025. The revenue growth score of 76.37 out of 100 confirms this long-term appreciation. Peak summer performance (August: $8,528/month historical average) is the key revenue driver; underwriting should weight heavily toward the 10-12 weeks from June through August.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Lavallette STRs show an average booking lead time of 46.2 days (approximately 6-7 weeks) and an average length of stay of 3.72 nights as of April 2026.
The 46-day lead window is moderate by beach resort standards. In this traditional shore rental market, many guests book established summer weeks 6-8 weeks in advance, particularly for July and August. However, the broader NJ shore rental market also has a segment of spontaneous bookers who search 2-4 weeks out when summer dates open up from cancellations or late availability.
The 3.72-night average stay is shorter than the traditional full-week (7-night) shore rental pattern that dominated NJ beach towns for decades. This reflects the shift toward more flexible booking windows on Airbnb and VRBO versus the Saturday-to-Saturday weekly model still common through local real estate brokers. At 3.72 nights per stay, turnovers run approximately 8 times per month (30 days divided by 3.72 nights), which is high and drives meaningful cleaning cost considerations.
For operators managing peak summer weeks, a hybrid strategy works well in this market: minimum 5-7 night stays for peak July-August dates booked through broker channels, while allowing 3-4 night stays on platform channels to fill gaps and capture last-minute bookings. This approach balances revenue maximization in the peak window with flexibility to fill vacancy in shoulder periods.
Short-Term Rental Regulations
Lavallette permits short-term and seasonal rentals under its borough code. A Rental Certificate of Occupancy (rental CoO) and associated inspection (approximately $100 per unit) are required before renting. The borough defines a ‘seasonal summer unit’ as a rental of no more than 125 consecutive days to a person whose permanent residence is elsewhere, which encompasses the standard weekly and full-season vacation rental model.
There is no owner-occupancy or primary-residence requirement. No cap on total rental nights per year was confirmed. The ordinance focuses on nuisance control: three substantiated complaints of disorderly conduct attributable to tenants on separate occasions can lead the Borough Council to require the property owner to post a bond. Investors should verify the current status of the rental CoO program and any updated fee schedule with the Lavallette Building Department, as the borough was in the process of formalizing requirements following 2022 NJ state regulations requiring improved rental property record-keeping.
On taxes, New Jersey’s state transient accommodations tax of 11.625% (6.625% state sales tax plus a 5% state occupancy fee) applies to rentals booked through online platforms such as Airbnb and VRBO. Rentals arranged directly through a licensed New Jersey real estate broker are generally exempt from this tax. No separate Lavallette municipal occupancy tax was confirmed in the current data. Enforcement is classified as moderate, focused on nuisance management and registration compliance rather than active pursuit of unlicensed operators.
Market Comparison
Lavallette’s spring-shoulder metrics of 42.5% occupancy and $293 ADR in April 2026 reflect below-national-average occupancy (U.S. STR median approximately 55%) but above-national-average ADR ($220 national median). The market’s seasonality is extreme: August’s historical 76.4% occupancy and $487 ADR place it well above both national benchmarks during peak season, while the October trough of 28.0% occupancy falls far below the median.
The management landscape in Lavallette is dominated by local real estate brokers and regional vacation rental companies, a pattern typical of traditional shore markets. Berkshire Hathaway HomeServices Zack Shore, REALTORS leads with 181 listings and a 4.48 average rating (277 reviews). Shore Points Vacations operates 89 listings (4.55 rating, 260 reviews). Mary Allen Realty manages 85 listings (4.69 rating, 406 reviews). Evolve holds 84 listings with 2,212 reviews and a 4.57 rating. Breezy Beach Stays rounds out the top five with 58 listings and a 4.98 rating (1,763 reviews).
The dominance of local real estate brokers rather than national operators reflects a market where relationships and traditional weekly rental practices remain important. Breezy Beach Stays’ 4.98 rating across 1,763 reviews stands out as an exceptional guest experience metric. The regulation score of 70.57 is relatively favorable, reflecting Lavallette’s long history as a legal rental community. Revenue growth score of 76.37 signals strong long-term appreciation potential, while the rental demand score of 45.44 captures the off-season reality of a highly seasonal market.
Frequently Asked Questions About Lavallette, New Jersey
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