Lavallette, New Jersey

Lavallette is a barrier island borough on the New Jersey shore with 1,843 year-round residents. The STR market recorded a $292.96 ADR and 42.5% occupancy in April 2026, a spring shoulder month, generating $2,870 in average monthly revenue. Year-over-year, occupancy declined 5.88% while ADR rose 3.15% and revenue grew 4.89%, reflecting that rate increases more than offset lower occupancy in the comparison period.

The listing mix is almost entirely entire-place accommodations at 95.1% of all inventory; private rooms account for 4.9% and no shared rooms are present. Three-bedroom configurations are the most common at 28.3% of inventory, followed by two-bedroom (22.4%), four-bedroom (18.6%), five-bedroom-plus (16.0%), and one-bedroom (14.7%). This skew toward larger units reflects the market’s group-vacation and beach-week character. A plurality of listings (42.0%) cross-list on both Airbnb and VRBO, with 33.3% exclusively on Airbnb and 24.7% exclusively on VRBO. VRBO maintains a notably larger presence in Lavallette relative to most urban STR markets, consistent with its traditional strength in established shore-rental communities.

Lavallette’s beaches are the primary visitor draw: nine protected ocean swimming beaches, designated surfing zones, and calmer Barnegat Bay beaches. The Lavallette Boardwalk and summer events (band concerts and Movies on the Bay at the Centennial Gazebo) concentrate visitor activity in June through August.

The market’s revenue growth score of 76.37 out of 100 is the strongest dimension, indicating long-term revenue appreciation. The seasonality score of 43.59 reflects extreme summer concentration, and the investability score of 60.66 acknowledges the premium real estate entry cost. The 2025 full-year average of 46.69% occupancy and $371 ADR contrasts with the April 2026 spring-shoulder snapshot, illustrating how the shoulder season skews short-term data.