Seaside Heights, New Jersey Short-Term Rental Market
With a 180-night cap, Jersey Shore STRs earned $499 ADR, 37.1% occupancy and $5,206 monthly revenue in September 2026.
Quick Answer: Seaside Heights, New Jersey is an active short-term rental market. average occupancy in the Jersey Shore market area is 37%. average monthly revenue in the Jersey Shore market area is $5,206. average daily rate in the Jersey Shore market area is $499. the top operator in the Jersey Shore market area is Berkshire Hathaway HomeServices Zack Shore, REALTORS with 181 listings. market score is 43/100 (grade D).
Market data reflects the Jersey Shore regional market, which includes Seaside Heights. Regulations, taxes, and permit details below are specific to Seaside Heights.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Seaside Heights, New Jersey. Short-term rental performance here is tracked at a Jersey Shore regional level, so every performance figure below describes the Jersey Shore STR market rather than Seaside Heights alone. Bedroom, channel and listing-type counts and top-operator names are tracked at a shared regional level rather than uniquely for Seaside Heights, so this profile omits them. In September 2026 the Jersey Shore STR market averaged a daily rate of $499 and occupancy of 37.1%, producing average monthly revenue of $5,206 per listing. Entire-home listings averaged $516 per night. Compared with September 2025, occupancy rose 16.5%, ADR rose 9.0% and revenue rose 15.5%. September sits just after the summer peak, since August occupancy reached 75.9%, so the September reading reflects the start of the shoulder season rather than a full-year average. Year to date, 2026 occupancy is 49.4% with an ADR of $409 and average monthly revenue of $5,091 across nine months, compared with 46.6%, $372 and $4,537 for all of 2025. Seaside Heights itself is a borough of 2,478 year-round residents that swells to roughly 30,000 to 65,000 people at the summer peak. Demand centers on the two-mile boardwalk, Casino Pier, Breakwater Beach Waterpark and the Atlantic beachfront. The visitor base skews young, and the borough tightened rental and boardwalk ordinances in June 2025 after Memorial Day weekend arrests. Investors should read the regional numbers as a guide to the shore economy, then check borough rules, covered below, before underwriting any property.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 44% |
| Mar | 44% |
| Apr | 46% |
| May | 51% |
| Jun | 62% |
| Jul | 74% |
| Aug | 76% |
| Sep | 37% |
| Oct | 28% |
| Nov | 38% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for Seaside Heights are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Jersey Shore market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jersey Shore market as a whole, which includes Seaside Heights, so these counts are not Seaside Heights-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Berkshire Hathaway HomeServices Zack Shore, REALTORS | 181 | 277 | ★ 4.48 |
| 2 | Shore Points Vacations | 89 | 258 | ★ 4.55 |
| 3 | Mary Allen Realty | 86 | 404 | ★ 4.69 |
| 4 | Evolve | 84 | 2,205 | ★ 4.57 |
| 5 | Breezy Beach Stays | 58 | 1,735 | ★ 4.98 |
What Kind of STR Should I Buy in Seaside Heights?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Seaside Heights are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 33.3% |
| vrbo | 24.7% |
| both | 42% |
Home Value Trends (Seaside Heights)
Typical home values, median sale prices, and the 10-year price trend for Seaside Heights are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Seaside Heights — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Seaside Heights permits short-term rentals but regulates them closely under Chapter 179, Article II of the Borough Code, and enforcement severity is rated high. Every operator needs a Short-Term Rental Property (STRP) License plus a Mercantile License, along with a Rental Certificate of Occupancy from the Code Enforcement and Housing Department. The first-year cost is approximately $700 in Borough fees, made up of a $200 application fee and a $500 annual license fee. Other charges include a Mercantile License of around $31.50, a $100 inspection fee, a $50 insurance processing fee and a $100 reinspection fee if needed. Licenses renew annually. Rentals must be shorter than 30 consecutive days and are capped at 180 days per calendar year. Occupancy is capped at 10 people regardless of bedroom count, and parking is limited to one vehicle per four occupants. From April 15 through June 30 the primary renter must be at least 21. Operators file a Security Plan, including a SORA-certified security officer unless the unit is owner-occupied, and a Parking Plan. Condo units also need an association approval letter. The license number must appear in all advertising, and records must be kept for three years. Owner occupancy and primary residence are not required. Taxes include a 3% municipal STR tax effective January 1, 2024, the 6.625% New Jersey Sales Tax and the 5% State Occupancy Fee. Ordinance 2025-17, passed in June 2025, raised fines to between $1,500 and $2,000 per violation per day, up from $100.
Market Comparison
The Jersey Shore STR market shows a high rate, lower occupancy profile. September 2026 occupancy was 37.1% with a $499 ADR, and year to date in 2026 occupancy is 49.4% with a $409 ADR. Only the peak months post high occupancy: June at 62.1%, July at 74.1% and August at 75.9%. Fall and winter months sit well under that, with October the lowest at 28.0%. In effect this is a market where investors earn through pricing power in summer rather than steady year-round demand. Top-operator names are tracked at a shared regional level rather than uniquely for Seaside Heights, so this profile omits them. Buyers comparing Seaside Heights with other coastal markets should weigh the 180 night cap and the high entry cost against the strong summer rates.
Frequently Asked Questions About Seaside Heights, New Jersey
Are short-term rentals legal in Seaside Heights?
How many nights per year can I rent a Seaside Heights short-term rental?
How much does a Seaside Heights STR license cost?
What is the average Airbnb rate and occupancy near Seaside Heights?
When is the busiest time for short-term rentals in Seaside Heights?
How much does a home cost in Seaside Heights?
What taxes apply to short-term rentals in Seaside Heights?
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