Beach Haven, New Jersey Short-Term Rental Market
Beach Haven STRs averaged $293/night at 42.5% occupancy in April 2026, with August peak occupancy of 76.4% across 5,748 active listings on Long Beach Island.
Quick Answer: Beach Haven, New Jersey is an active short-term rental market. average occupancy is 59%. average monthly revenue is $6,795. average daily rate is $536. the top operator is Berkshire Hathaway HomeServices Zack Shore, REALTORS with 181 listings. market score is 43/100 (grade D).
Market data reflects the Jersey Shore regional market, which includes Beach Haven. Regulations, taxes, and permit details below are specific to Beach Haven.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Beach Haven is situated on Long Beach Island (LBI), an 18-mile barrier island in Ocean County, NJ, and is part of one of the most active seasonal STR markets on the East Coast. The broader LBI and Jersey Shore corridor encompasses 5,748 active STR listings as of the April 2026 snapshot, making it a large and competitive market with strong summer concentration.
In April 2026, the average daily rate stood at $293 and occupancy reached 42.5%, reflecting the spring pre-season. Year-over-year for April, revenue grew 4.9% and ADR increased 3.2%, though occupancy declined 5.9% compared to April 2025. This pattern is consistent with the LBI market’s structural dynamic: higher nightly rates partially offset softer occupancy. The 2025 full-year average was $371 ADR and 46.7% occupancy, generating average monthly revenue of $4,529 per listing.
Entire-place listings dominate the inventory at 5,472 properties (95% of all listings), with 282 private rooms. On the channel side, 2,417 listings appear on both Airbnb and VRBO, 1,914 are Airbnb-only, and 1,423 are VRBO-only. VRBO’s strong presence here reflects the traditional weekly beach house rental culture on LBI, where longer-stay bookings favor the VRBO platform.
The bedroom mix skews toward larger shore homes: 3-bedrooms lead at 1,629 listings, followed by 2-bedrooms (1,285), 4-bedrooms (1,071), 5-bedrooms (918), and 1-bedrooms (845). The market’s revenue growth score of 76 out of 100 is notably strong, while the seasonality score of 44 reflects the sharp summer concentration. Total market score is 43.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 32% | $245 | $2,377 |
| Feb | 44% | $240 | $2,286 |
| Mar | 44% | $241 | $2,514 |
| Apr | 46% | $257 | $2,585 |
| May | 51% | $363 | $3,062 |
| Jun | 62% | $456 | $5,759 |
| Jul | 74% | $464 | $7,789 |
| Aug | 76% | $487 | $8,529 |
| Sep | 37% | $382 | $3,833 |
| Oct | 28% | $281 | $2,646 |
| Nov | 38% | $259 | $2,531 |
| Dec | 40% | $259 | $2,749 |
Top Short-Term Rental Operators in Beach Haven
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Berkshire Hathaway HomeServices Zack Shore, REALTORS | 181 | 277 | ★ 4.48 |
| 2 | Shore Points Vacations | 89 | 260 | ★ 4.55 |
| 3 | Mary Allen Realty | 85 | 406 | ★ 4.69 |
| 4 | Evolve | 84 | 2,212 | ★ 4.57 |
| 5 | Breezy Beach Stays | 58 | 1,763 | ★ 4.98 |
What Kind of STR Should I Buy in Beach Haven?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 845 |
| 2 bed | 1,285 |
| 3 bed | 1,629 |
| 4 bed | 1,071 |
| 5 bed | 918 |
ADR by Property Tier
| Entire Home | $552 |
| Luxury | $917 |
| Professionally Managed | $503 |
Revenue by Dwelling Type
| Apartment | $4,631 |
| Entire Place | $6,997 |
| House | $7,645 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 33.3% |
| vrbo | 24.7% |
| both | 42% |
Investment Analysis
Using 2025 full-year averages, a typical Beach Haven area STR generated approximately $54,348 in gross annual revenue ($4,529/month average). Against a typical home value of $1,717,195 (Zillow, April 2026), that represents a gross yield of approximately 3.2%. The high property value relative to rental income compresses yields significantly compared to inland or lower-cost coastal markets. With only 15 properties listed for sale at the time of the April 2026 housing snapshot, inventory is extremely tight, which supports property values but limits buyer options.
The ADR tier spread shows important nuance. All-listings average ADR was $293 in April 2026, while entire-home listings averaged $307 (5% above market). Interestingly, professionally managed listings averaged $242/night, which is 17% below the market average. This may reflect that professional management concentrates in smaller or mid-tier inventory. Luxury tier ADR reached $787/night, more than 2.6 times the market average, signaling significant premium opportunity at the top of the inventory.
Revenue by property type in April 2026: houses averaged $3,222/month, entire-place listings $2,990/month, and apartments $1,885/month. The gap between houses and apartments is $1,337/month, or 71%, a large spread that reflects the premium LBI places on stand-alone beach houses.
Year-over-year full-year revenue trended modestly: 2024 average was $4,586/month versus $4,529 in 2025, a slight decline of 1.2%. However, ADR held at $371-$380 across both years. Revenue trends from 2020 to 2022 showed the sharpest gains ($3,479 to $4,546), with the market plateauing since 2022 as post-pandemic demand normalized.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Average booking lead time in the Beach Haven market is 46 days, meaning guests book approximately six to seven weeks in advance on average. For a market so heavily concentrated in July and August, this is a relatively short lead window, which is consistent with the LBI tradition of repeat renters who know the market well and often re-book the same property year to year outside platform channels.
Average length of stay is 3.7 nights, which is shorter than the traditional LBI weekly rental model suggests. This may reflect the growing influence of Airbnb and shorter weekend stays layered on top of the traditional weekly leases. An LOS of under 4 nights increases turnover frequency and cleaning costs but allows more pricing flexibility per stay.
For peak July and August, many LBI operators still enforce 7-night minimums, which significantly raises effective ADR. The 3.7-night platform average reflects the blend of peak-season 7-night stays and off-season 2-to-3 night stays. Operators who dynamically shift minimum stay requirements by season tend to optimize both occupancy and yield relative to a fixed policy.
Short-Term Rental Regulations
Beach Haven is one of six municipalities on Long Beach Island, each with its own STR registration requirements. New Jersey has no statewide STR preemption law, and each of roughly 40-plus coastal municipalities sets its own rules.
For Beach Haven specifically: rental registration is required (as in all six LBI boroughs). The NJ combined occupancy tax rate for marketplace bookings is approximately 11.625% (6.625% NJ sales tax plus 5% NJ state occupancy fee). Beach Haven also levies a 7% municipal occupancy tax. Direct owner rentals not booked through a marketplace and involving fewer than 3 units are exempt from NJ state taxes as of August 9, 2019.
Across the broader Jersey Shore corridor, rules vary sharply. Ocean City NJ imposed an 11-month moratorium on new STR licenses in R-1/MH zones effective January 28, 2025, along with a 5-night minimum stay ordinance. Asbury Park requires primary residence and caps rentals at 180 days/year with a 30-day maximum per booking. Point Pleasant Beach requires a 7-night minimum stay from May 15 through September 30. Cape May requires an annual mercantile license, county managing agent, and fire inspection.
NJ state taxes are collected at the platform level for Airbnb and VRBO bookings. Enforcement across the shore corridor is rated moderate. Investors targeting Beach Haven specifically should confirm current registration requirements with the borough directly, as municipal ordinances can change between annual seasons.
Market Comparison
Beach Haven’s 2025 average ADR of $371 is well above the US STR median of approximately $220, reflecting the premium of oceanfront and ocean-block properties on a densely developed barrier island. The 2025 occupancy of 46.7% is below the national median of approximately 55%, consistent with the extreme summer concentration that depresses the annual average.
On the operator side, Berkshire Hathaway HomeServices Zack Shore REALTORS leads with 181 listings and 277 reviews (4.48 rating), reflecting the dominance of local real estate brokerages in the LBI rental management market. Shore Points Vacations manages 89 listings (4.55 rating, 260 reviews). Mary Allen Realty holds 85 listings (4.69 rating, 406 reviews). Evolve operates 84 listings (4.57 rating, 2,212 reviews), and Breezy Beach Stays manages 58 listings (4.98 rating, 1,763 reviews).
The top five operators collectively manage 497 listings, representing approximately 8.6% of the 5,748-listing inventory. This is a fragmented operator market; the LBI and Jersey Shore rental management landscape is dominated by many small local realty offices rather than national platforms, which is typical of markets with strong traditional weekly rental cultures. Evolve and Breezy Beach Stays represent the national-platform and boutique-management segments respectively.
Frequently Asked Questions About Beach Haven, New Jersey
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