Jersey City, New Jersey Short-Term Rental Market
Jersey City STRs averaged $166/night at 62.1% occupancy in April 2026 across 14,021 active listings.
Quick Answer: Jersey City, New Jersey is an active short-term rental market. average occupancy is 68%. average monthly revenue is $4,049. average daily rate is $230. the top operator in the Jersey City/Newark market area is Hudson Dorms with 121 listings. market score is 77/100 (grade B).
Market data reflects the Jersey City/Newark regional market, which includes Jersey City. Regulations, taxes, and permit details below are specific to Jersey City.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Jersey City, New Jersey sits directly across the Hudson River from lower Manhattan, making it a high-demand gateway market for visitors seeking proximity to New York City at lower accommodation costs. With a population of 302,824 and Liberty State Park drawing approximately 5.1 million visitors per year, Jersey City benefits from a large and consistent demand base. The short-term rental market holds approximately 14,021 active listings: 9,173 entire-place rentals (65.4%), 4,665 private-room listings (33.3%), and 183 shared-room units.
In April 2026, the market posted a $165.66 average daily rate and 62.1% occupancy, generating a RevPAR of $102.80. Average monthly revenue per listing was $2,803. Year-over-year, ADR increased 5.2% and revenue grew 3.5%, while occupancy declined 7.4% versus April 2025.
By bedroom count, one-bedroom units dominate at 7,894 listings, followed by 3,001 two-bedrooms, 2,216 three-bedrooms, 521 four-bedrooms, and 356 five-bedroom listings. The channel split is heavily Airbnb-weighted: 10,475 listings on Airbnb only, 3,122 on both platforms, and just 424 on VRBO only. The composite market score of 76.8 out of 100 is anchored by strong revenue growth momentum (90.6) and rental demand (83.3), partially offset by moderate regulation (63.3) and lower investability (53.9) reflecting Jersey City’s restrictive owner-occupancy framework.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 43% | $105 | $1,375 |
| Feb | 57% | $101 | $1,459 |
| Mar | 63% | $112 | $1,874 |
| Apr | 65% | $120 | $2,067 |
| May | 69% | $129 | $2,396 |
| Jun | 71% | $140 | $2,620 |
| Jul | 70% | $125 | $2,402 |
| Aug | 69% | $125 | $2,374 |
| Sep | 72% | $125 | $2,425 |
| Oct | 69% | $126 | $2,444 |
| Nov | 61% | $124 | $2,075 |
| Dec | 68% | $135 | $2,461 |
Top Short-Term Rental Operators in Jersey City/Newark market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jersey City/Newark market as a whole, which includes Jersey City, so these counts are not Jersey City-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Hudson Dorms | 121 | 1,741 | ★ 4.69 |
| 2 | Evonify | 88 | 2,308 | ★ 4.37 |
| 3 | LilyRentals | 76 | 515 | ★ 4.12 |
| 4 | Underpass Properties LLC | 74 | 11,664 | ★ 4.68 |
| 5 | BP Stays | 68 | 2,207 | ★ 4.60 |
What Kind of STR Should I Buy in Jersey City?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 7,894 |
| 2 bed | 3,001 |
| 3 bed | 2,216 |
| 4 bed | 521 |
| 5 bed | 356 |
ADR by Property Tier
| Entire Home | $298 |
| Luxury | $387 |
| Professionally Managed | $253 |
Revenue by Dwelling Type
| Apartment | $4,263 |
| Entire Place | $5,177 |
| House | $3,699 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 74.7% |
| vrbo | 3% |
| both | 22.3% |
Investment Analysis
Jersey City presents a complex investment picture: strong underlying demand, an ADR growing at 5.2% year-over-year, and a revenue growth market score of 90.6 out of 100, but constrained by one of New Jersey’s most restrictive STR regulatory frameworks. Only owner-occupants hosting their primary residence may operate, and unhosted stays are capped at 60 nights per year.
For owner-occupants who meet those requirements, the numbers are as follows: entire-place listings generate $3,562 per month on average, apartments generate $2,992, and houses average $2,473. At a typical home value of $664,939, the implied annualized gross yield from all-listing revenue averages ($2,803 per month, $33,636 annualized) is approximately 5.1% before operating costs, a compressed return relative to less-regulated markets. Luxury-tier listings command $277.01 per night versus the $165.66 market average, a 67% premium.
The housing market shows a sale-to-list ratio of 0.963 with a median sale price of $678,083, 612 active properties for sale, and 57 median days to pending. Non-owner-occupant investors face serious legal risk if attempting to operate outside the primary-residence requirement, and penalties for unlicensed operation range from $1,500 to over $5,000 per violation.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Jersey City)
Booking Insights
Jersey City guests book an average of 34.9 days in advance, with an average length of stay of 5.1 nights. The shorter lead time compared to leisure destination markets (roughly half the lead time of mountain or island markets) reflects the urban booking pattern: NYC-adjacent travelers often book within a month of arrival.
The 5.1-night average stay is longer than typical urban markets, driven by Jersey City’s appeal as a base for extended New York City visits, relocation scouting, and work-related stays. Minimum-stay policies of three to five nights can filter out high-turnover short stays while maintaining competitive positioning for longer-term guests. The 60-night annual cap for unhosted rentals under Jersey City rules also incentivizes hosts to prioritize longer bookings when operating in unhosted mode.
Short-Term Rental Regulations
Jersey City operates under one of the most restrictive STR frameworks in New Jersey, established by Ordinance 19-077 (codified as Chapter 255) and affirmed by a November 2019 voter referendum with approximately 70% in favor.
Only property owners may host. Tenants, sublessors, and occupants of rent-controlled units are prohibited from operating STRs. The unit must be the owner’s primary residence. Unhosted rentals (where the owner is not present) are capped at 60 nights per calendar year. STRs are not permitted in buildings with more than four units, and in qualifying buildings of four units or fewer, no more than two units may be rented short-term at the same time.
Every listing requires a Short-Term Rental Permit through the Division of Housing Preservation (approximately $250 initial application, roughly $200 annual renewal) plus a separate Zoning application from the Division of Zoning on initial permits. Permits must be renewed annually.
Tax obligations are significant: a 6% Jersey City municipal occupancy tax applies on top of the 6.625% New Jersey state sales tax and a 1% state occupancy fee, for a combined effective tax load near 13.6% on transient stays. Penalties for operating without a permit begin at approximately $1,500 to $2,000 for a first offense and rise to $5,000 or more for repeat violations.
Market Comparison
Jersey City’s $166 average daily rate in April 2026 is below the national STR median ADR of approximately $220, consistent with an urban market where volume and occupancy drive returns rather than premium nightly rates. Occupancy at 62.1% is slightly above the national median of approximately 55%.
The revenue growth score of 90.6 out of 100 is a strong indicator: ADR has risen from $100 in 2017 to $166 in April 2026, a 66% nominal increase. The rental demand score of 83.3 reflects the structural appeal of the New York metro as a demand source.
Among operators, Hudson Dorms leads with 121 listings and 1,741 reviews at a 4.69 rating. Evonify manages 88 listings (4.37 rating) and LilyRentals holds 76 listings (4.12 rating). Underpass Properties LLC has 74 listings with an outsized 11,664 reviews, indicating a long-operating, high-volume host. The top four operators collectively manage 359 listings, representing approximately 2.6% of the 14,021-listing market, which is notably fragmented compared to leisure resort markets where a few large operators dominate.
Frequently Asked Questions About Jersey City, New Jersey
What is the average daily rate for short-term rentals in Jersey City?
What occupancy rate can I expect for a Jersey City STR?
How much monthly revenue does a Jersey City STR generate?
Can investors buy a Jersey City property specifically to rent short-term?
What taxes apply to Jersey City short-term rentals?
What is the typical home value in Jersey City?
Who are the top property managers in the Jersey City STR market?
Analyze Jersey City Rentals
Use our free calculator to estimate Airbnb revenue for any property in Jersey City.
Free Jersey City STR Calculator →
