Jersey City, New Jersey Short-Term Rental Market
Jersey City STRs averaged $166/night at 62.1% occupancy in April 2026 across 14,021 active listings.
Quick Answer: Jersey City, New Jersey is an active short-term rental market. average occupancy in the Jersey City/Newark market area is 68%. average monthly revenue in the Jersey City/Newark market area is $4,049. average daily rate in the Jersey City/Newark market area is $230. the top operator in the Jersey City/Newark market area is Hudson Dorms with 121 listings. market score is 77/100 (grade B).
Market data reflects the Jersey City/Newark regional market, which includes Jersey City. Regulations, taxes, and permit details below are specific to Jersey City.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Jersey City, New Jersey sits directly across the Hudson River from lower Manhattan, making it a high-demand gateway market for visitors seeking proximity to New York City at lower accommodation costs. With a population of 302,824 and Liberty State Park drawing approximately 5.1 million visitors per year, Jersey City benefits from a large and consistent demand base. The short-term rental market holds approximately 14,021 active listings: 9,173 entire-place rentals (65.4%), 4,665 private-room listings (33.3%), and 183 shared-room units.
In April 2026, the market posted a $165.66 average daily rate and 62.1% occupancy, generating a RevPAR of $102.80. Average monthly revenue per listing was $2,803. Year-over-year, ADR increased 5.2% and revenue grew 3.5%, while occupancy declined 7.4% versus April 2025.
By bedroom count, one-bedroom units dominate at 7,894 listings, followed by 3,001 two-bedrooms, 2,216 three-bedrooms, 521 four-bedrooms, and 356 five-bedroom listings. The channel split is heavily Airbnb-weighted: 10,475 listings on Airbnb only, 3,122 on both platforms, and just 424 on VRBO only. The composite market score of 76.8 out of 100 is anchored by strong revenue growth momentum (90.6) and rental demand (83.3), partially offset by moderate regulation (63.3) and lower investability (53.9) reflecting Jersey City’s restrictive owner-occupancy framework.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 43% |
| Feb | 57% |
| Mar | 63% |
| Apr | 65% |
| May | 69% |
| Jun | 71% |
| Jul | 70% |
| Aug | 69% |
| Sep | 72% |
| Oct | 69% |
| Nov | 61% |
| Dec | 68% |
Month-by-month nightly rates and revenue figures for Jersey City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Jersey City/Newark market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jersey City/Newark market as a whole, which includes Jersey City, so these counts are not Jersey City-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Hudson Dorms | 121 | 1,741 | ★ 4.69 |
| 2 | Evonify | 88 | 2,308 | ★ 4.37 |
| 3 | LilyRentals | 76 | 515 | ★ 4.12 |
| 4 | Underpass Properties LLC | 74 | 11,664 | ★ 4.68 |
| 5 | BP Stays | 68 | 2,207 | ★ 4.60 |
What Kind of STR Should I Buy in Jersey City?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Jersey City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 74.7% |
| vrbo | 3% |
| both | 22.3% |
Home Value Trends (Jersey City)
Typical home values, median sale prices, and the 10-year price trend for Jersey City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Jersey City — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Jersey City operates under one of the most restrictive STR frameworks in New Jersey, established by Ordinance 19-077 (codified as Chapter 255) and affirmed by a November 2019 voter referendum with approximately 70% in favor.
Only property owners may host. Tenants, sublessors, and occupants of rent-controlled units are prohibited from operating STRs. The unit must be the owner’s primary residence. Unhosted rentals (where the owner is not present) are capped at 60 nights per calendar year. STRs are not permitted in buildings with more than four units, and in qualifying buildings of four units or fewer, no more than two units may be rented short-term at the same time.
Every listing requires a Short-Term Rental Permit through the Division of Housing Preservation (approximately $250 initial application, roughly $200 annual renewal) plus a separate Zoning application from the Division of Zoning on initial permits. Permits must be renewed annually.
Tax obligations are significant: a 6% Jersey City municipal occupancy tax applies on top of the 6.625% New Jersey state sales tax and a 1% state occupancy fee, for a combined effective tax load near 13.6% on transient stays. Penalties for operating without a permit begin at approximately $1,500 to $2,000 for a first offense and rise to $5,000 or more for repeat violations.
Market Comparison
Jersey City’s $166 average daily rate in April 2026 is below the national STR median ADR of approximately $220, consistent with an urban market where volume and occupancy drive returns rather than premium nightly rates. Occupancy at 62.1% is slightly above the national median of approximately 55%.
The revenue growth score of 90.6 out of 100 is a strong indicator: ADR has risen from $100 in 2017 to $166 in April 2026, a 66% nominal increase. The rental demand score of 83.3 reflects the structural appeal of the New York metro as a demand source.
Among operators, Hudson Dorms leads with 121 listings and 1,741 reviews at a 4.69 rating. Evonify manages 88 listings (4.37 rating) and LilyRentals holds 76 listings (4.12 rating). Underpass Properties LLC has 74 listings with an outsized 11,664 reviews, indicating a long-operating, high-volume host. The top four operators collectively manage 359 listings, representing approximately 2.6% of the 14,021-listing market, which is notably fragmented compared to leisure resort markets where a few large operators dominate.
Frequently Asked Questions About Jersey City, New Jersey
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