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  4. Jersey City

Jersey City, New Jersey

Short-Term Rental Market Data & Investment Analysis

Jersey City, New Jersey Short-Term Rental Market

Jersey City STRs averaged $166/night at 62.1% occupancy in April 2026 across 14,021 active listings.

Quick Answer: Jersey City, New Jersey is an active short-term rental market. average occupancy in the Jersey City/Newark market area is 68%. average monthly revenue in the Jersey City/Newark market area is $4,049. average daily rate in the Jersey City/Newark market area is $230. the top operator in the Jersey City/Newark market area is Hudson Dorms with 121 listings. market score is 77/100 (grade B).

Avg Monthly Revenue
$4,049
↑ 20.4% YoY
68%
Occupancy
↓ 3.7% YoY
$230
Avg Daily Rate
↑ 35.1% YoY
48.5 days avg lead time4.9 avg length of stay

Market data reflects the Jersey City/Newark regional market, which includes Jersey City. Regulations, taxes, and permit details below are specific to Jersey City.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation63
Seasonality72
Investability54
Rental Demand83
Revenue Growth91

Market Overview

Jersey City, New Jersey sits directly across the Hudson River from lower Manhattan, making it a high-demand gateway market for visitors seeking proximity to New York City at lower accommodation costs. With a population of 302,824 and Liberty State Park drawing approximately 5.1 million visitors per year, Jersey City benefits from a large and consistent demand base. The short-term rental market holds approximately 14,021 active listings: 9,173 entire-place rentals (65.4%), 4,665 private-room listings (33.3%), and 183 shared-room units.

In April 2026, the market posted a $165.66 average daily rate and 62.1% occupancy, generating a RevPAR of $102.80. Average monthly revenue per listing was $2,803. Year-over-year, ADR increased 5.2% and revenue grew 3.5%, while occupancy declined 7.4% versus April 2025.

By bedroom count, one-bedroom units dominate at 7,894 listings, followed by 3,001 two-bedrooms, 2,216 three-bedrooms, 521 four-bedrooms, and 356 five-bedroom listings. The channel split is heavily Airbnb-weighted: 10,475 listings on Airbnb only, 3,122 on both platforms, and just 424 on VRBO only. The composite market score of 76.8 out of 100 is anchored by strong revenue growth momentum (90.6) and rental demand (83.3), partially offset by moderate regulation (63.3) and lower investability (53.9) reflecting Jersey City’s restrictive owner-occupancy framework.

Seasonal Patterns

Monthly seasonal data for Jersey City, New Jersey
MonthOccupancy
Jan43%
Feb57%
Mar63%
Apr65%
May69%
Jun71%
Jul70%
Aug69%
Sep72%
Oct69%
Nov61%
Dec68%

Month-by-month nightly rates and revenue figures for Jersey City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Jersey City/Newark market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jersey City/Newark market as a whole, which includes Jersey City, so these counts are not Jersey City-only figures.

#OperatorListingsReviewsRating
1Hudson Dorms1211,741★ 4.69
2Evonify882,308★ 4.37
3LilyRentals76515★ 4.12
4Underpass Properties LLC7411,664★ 4.68
5BP Stays682,207★ 4.60

What Kind of STR Should I Buy in Jersey City?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Jersey City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb74.7%
vrbo3%
both22.3%

Investment Analysis

The full investment analysis for Jersey City — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Jersey City)

Typical home values, median sale prices, and the 10-year price trend for Jersey City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Jersey City — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Jersey City operates under one of the most restrictive STR frameworks in New Jersey, established by Ordinance 19-077 (codified as Chapter 255) and affirmed by a November 2019 voter referendum with approximately 70% in favor.

Only property owners may host. Tenants, sublessors, and occupants of rent-controlled units are prohibited from operating STRs. The unit must be the owner’s primary residence. Unhosted rentals (where the owner is not present) are capped at 60 nights per calendar year. STRs are not permitted in buildings with more than four units, and in qualifying buildings of four units or fewer, no more than two units may be rented short-term at the same time.

Every listing requires a Short-Term Rental Permit through the Division of Housing Preservation (approximately $250 initial application, roughly $200 annual renewal) plus a separate Zoning application from the Division of Zoning on initial permits. Permits must be renewed annually.

Tax obligations are significant: a 6% Jersey City municipal occupancy tax applies on top of the 6.625% New Jersey state sales tax and a 1% state occupancy fee, for a combined effective tax load near 13.6% on transient stays. Penalties for operating without a permit begin at approximately $1,500 to $2,000 for a first offense and rise to $5,000 or more for repeat violations.

Market Comparison

Jersey City’s $166 average daily rate in April 2026 is below the national STR median ADR of approximately $220, consistent with an urban market where volume and occupancy drive returns rather than premium nightly rates. Occupancy at 62.1% is slightly above the national median of approximately 55%.

The revenue growth score of 90.6 out of 100 is a strong indicator: ADR has risen from $100 in 2017 to $166 in April 2026, a 66% nominal increase. The rental demand score of 83.3 reflects the structural appeal of the New York metro as a demand source.

Among operators, Hudson Dorms leads with 121 listings and 1,741 reviews at a 4.69 rating. Evonify manages 88 listings (4.37 rating) and LilyRentals holds 76 listings (4.12 rating). Underpass Properties LLC has 74 listings with an outsized 11,664 reviews, indicating a long-operating, high-volume host. The top four operators collectively manage 359 listings, representing approximately 2.6% of the 14,021-listing market, which is notably fragmented compared to leisure resort markets where a few large operators dominate.

Frequently Asked Questions About Jersey City, New Jersey

What is the average daily rate for short-term rentals in Jersey City?
Jersey City short-term rentals average $230 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What occupancy rate can I expect for a Jersey City STR?
April 2026 occupancy was 62.1%. September averages the highest occupancy historically at 72.2%, while January is the softest month at 42.9%. The market’s urban transit character moderates seasonality compared to leisure markets.
How much monthly revenue does a Jersey City STR generate?
Across all listing types, Jersey City short-term rentals average $4,049 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Can investors buy a Jersey City property specifically to rent short-term?
Not under current rules. Jersey City’s Chapter 255 ordinance requires STR operators to be the property owner AND use the unit as their primary residence. Investor-owned non-primary properties are not eligible. Unhosted stays are further capped at 60 nights per year. Penalties for violations start at $1,500 to $2,000 per offense.
What taxes apply to Jersey City short-term rentals?
Guests pay a 6% Jersey City municipal occupancy tax, plus New Jersey’s 6.625% state sales tax, plus a 1% state occupancy fee, for a combined tax load of approximately 13.6% on transient stays.
What is the typical home value in Jersey City?
The typical home value is approximately $664,939, with a median sale price of $678,083 and a median list price of $704,000. There are 612 properties currently for sale, and the sale-to-list ratio of 0.963 indicates most properties sell close to list price.
Who are the top property managers in the Jersey City STR market?
Hudson Dorms leads with 121 listings and 1,741 reviews at a 4.69 rating. Evonify manages 88 listings (4.37 rating) and Underpass Properties LLC holds 74 listings with 11,664 reviews at a 4.68 rating. The market is fragmented, with the top operators collectively holding under 3% of supply.
Jersey City, New JerseyRev $4,049ADR $230Occ 68%Score B (77)

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Table of Contents

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Quick Facts: Jersey City/Newark market area

Avg Daily Rate
$230
Occupancy Rate
68%
Avg Revenue/Mo
$4,049
Jersey City Population
302,824

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