Jersey City, New Jersey Short-Term Rental Market
Jersey City limits STRs to owner-hosts, with September 2026 regional ADR $183, occupancy 70.9% and $3,571 monthly revenue.
Quick Answer: Jersey City, New Jersey is an active short-term rental market. average occupancy in the Jersey City/Newark market area is 71%. average monthly revenue in the Jersey City/Newark market area is $3,571. average daily rate in the Jersey City/Newark market area is $183. the top operator in the Jersey City/Newark market area is Hudson Dorms with 121 listings. market score is 77/100 (grade B).
Market data reflects the Jersey City/Newark regional market, which includes Jersey City. Regulations, taxes, and permit details below are specific to Jersey City.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Short-term rental performance in this profile is measured across the northern New Jersey STR market, a shared submarket that also covers Newark and Paterson. Every performance figure below describes that region rather than Jersey City alone. Housing values and regulations are specific to Jersey City. As of September 2026, the northern New Jersey STR market averaged an ADR of $183 and occupancy of 70.9%, producing average monthly revenue of $3,571 per listing. Compared with a year earlier, occupancy is up 0.8%, ADR is up 15.3%, and revenue is up 10.5%, so growth is coming mostly from rate rather than from additional booked nights. Entire places averaged $239 per night, well above the all-listings figure, with an average lead time of 41.7 days and stays of 4.9 nights. Year to date 2026 averages 60.4% occupancy, a $177 ADR and $2,989 in monthly revenue across nine months, against 64.5%, $157 and $2,867 for full year 2025. That gap shows September’s 70.9% occupancy is a seasonal high rather than a typical month. Jersey City has a population of 302,824 and sits one PATH stop from Manhattan. Liberty State Park draws roughly 5.1 million visitors a year and is the main launch point for ferries to the Statue of Liberty and Ellis Island, while the Exchange Place office cluster generates business travel. Demand therefore blends leisure, sightseeing and corporate stays. The typical Jersey City home value is $657,765, a high entry cost relative to the regional revenue figures. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Jersey City, so this profile omits them. Read this page alongside the regulatory section, because the revenue shown here reflects the wider region and Jersey City itself restricts short-term rentals to owner-hosts.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 43% |
| Feb | 57% |
| Mar | 63% |
| Apr | 65% |
| May | 69% |
| Jun | 71% |
| Jul | 69% |
| Aug | 68% |
| Sep | 72% |
| Oct | 69% |
| Nov | 61% |
| Dec | 68% |
Month-by-month nightly rates and revenue figures for Jersey City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Jersey City/Newark market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jersey City/Newark market as a whole, which includes Jersey City, so these counts are not Jersey City-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Hudson Dorms | 121 | 1,741 | ★ 4.69 |
| 2 | Evonify | 88 | 2,308 | ★ 4.37 |
| 3 | LilyRentals | 76 | 515 | ★ 4.12 |
| 4 | Underpass Properties LLC | 74 | 11,664 | ★ 4.68 |
| 5 | BP Stays | 68 | 2,207 | ★ 4.60 |
What Kind of STR Should I Buy in Jersey City?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Jersey City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 74.7% |
| vrbo | 3% |
| both | 22.3% |
Home Value Trends (Jersey City)
Typical home values, median sale prices, and the 10-year price trend for Jersey City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Jersey City — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Jersey City permits short-term rentals but under one of the stricter frameworks in New Jersey. The rules come from Ordinance 19-077, codified as Chapter 255, which a November 2019 voter referendum affirmed with roughly 70% in favor and which later survived a court challenge. Only property owners may host, and the unit generally must be the owner’s primary residence. Tenants, subleases and rent-controlled units are excluded. Unhosted rentals, where the owner is not present, are capped at 60 nights per year. Short-term rentals are barred in buildings with more than four units, and in eligible buildings of four units or fewer no more than two units may be rented short-term. Every listing needs a Short-Term Rental Permit from the Division of Housing Preservation, at about $250 for the initial application and roughly $200 for annual renewal, plus a separate zoning application on first filing. Guests pay a 6% Jersey City occupancy tax, which stacks with the 6.625% state sales tax and the 1% state occupancy fee for a combined load near 13.6%. First offenses for operating without a permit or violating the rules run roughly $1,500 to $2,000, rising to $5,000 or more for repeat violations. Enforcement severity is rated moderate. Historically enforcement has been uneven, but the framework is firmly in place and no major loosening has been reported as of 2026. Confirm current requirements with the city before buying.
Market Comparison
The northern New Jersey STR market posts occupancy of 70.9% in September 2026 at an all-listings ADR of $183, while entire places reach $239 and luxury listings $291. The profile is therefore high occupancy at a moderate average rate, with premium rates concentrated in whole-home and upscale inventory. Revenue momentum is strong, with ADR up 15.3% and revenue up 10.5% year over year, while occupancy is nearly flat at 0.8%. Seasonality is the main drawback, since January occupancy of 42.9% sits far below the September peak of 72.1%. Top operators are tracked at a shared regional level rather than uniquely for Jersey City, so this profile omits them. The larger comparison for Jersey City is regulatory: the owner-host requirement and 60-night cap on unhosted stays are far tighter than in most US markets, which limits how much of the regional performance a local investor can reach.
Frequently Asked Questions About Jersey City, New Jersey
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