Newark, New Jersey Short-Term Rental Market
The Newark, NJ area STR market averaged $230/night at 67.9% occupancy in June 2026, though STRs require owner-occupancy.
Quick Answer: Newark, New Jersey is an active short-term rental market. average occupancy is 68%. average monthly revenue is $4,049. average daily rate is $230. the top operator in the Jersey City/Newark market area is Hudson Dorms with 121 listings. market score is 77/100 (grade B).
Market data reflects the Jersey City/Newark regional market, which includes Newark. Regulations, taxes, and permit details below are specific to Newark.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Newark, New Jersey is the state’s largest city, a major Northeast transit hub anchored by Newark Liberty International Airport and Newark Penn Station, minutes from Manhattan, with a population of 317,303. The StaySTRA STR series for this area is tracked at a shared submarket level covering Newark and nearby New Jersey/NYC-metro communities rather than uniquely for the city itself, so the figures below describe the Newark, NJ area STR market.
The Newark, NJ area STR market posted an average daily rate of $230.09 and 67.89% occupancy in June 2026, with a trailing average revenue per listing of about $4,048.79. Year over year, revenue is up a sharp 20.45% and ADR is up 9.42%, even as occupancy is down 3.67%, meaning rate growth is driving the market’s revenue gains rather than more bookings. Average booking lead time is 48.46 days and average length of stay is 4.92 nights. Demand skews toward business and convention travelers, airport layover and connecting passengers, sports and concert attendees at the Prudential Center, and arts patrons at the New Jersey Performing Arts Center and the Newark Museum of Art, plus seasonal draws like the Branch Brook Park Cherry Blossom Festival.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 43% | $105 | $1,375 |
| Feb | 57% | $101 | $1,459 |
| Mar | 63% | $112 | $1,874 |
| Apr | 65% | $120 | $2,067 |
| May | 69% | $129 | $2,396 |
| Jun | 71% | $140 | $2,620 |
| Jul | 70% | $125 | $2,402 |
| Aug | 69% | $125 | $2,374 |
| Sep | 72% | $125 | $2,425 |
| Oct | 69% | $126 | $2,444 |
| Nov | 61% | $124 | $2,075 |
| Dec | 68% | $135 | $2,461 |
Top Short-Term Rental Operators in Jersey City/Newark market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jersey City/Newark market as a whole, which includes Newark, so these counts are not Newark-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Hudson Dorms | 121 | 1,741 | ★ 4.69 |
| 2 | Evonify | 88 | 2,308 | ★ 4.37 |
| 3 | LilyRentals | 76 | 515 | ★ 4.12 |
| 4 | Underpass Properties LLC | 74 | 11,664 | ★ 4.68 |
| 5 | BP Stays | 68 | 2,207 | ★ 4.60 |
What Kind of STR Should I Buy in Newark?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 7,894 |
| 2 bed | 3,001 |
| 3 bed | 2,216 |
| 4 bed | 521 |
| 5 bed | 356 |
ADR by Property Tier
| Entire Home | $298 |
| Luxury | $387 |
| Professionally Managed | $253 |
Revenue by Dwelling Type
| Apartment | $4,263 |
| Entire Place | $5,177 |
| House | $3,699 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 74.7% |
| vrbo | 3% |
| both | 22.3% |
Investment Analysis
Entry cost in the Newark, NJ area is high, and the housing market is hot: Zillow’s typical home value is $486,844.73, with a median sale price of $475,416.67 and 238 homes for sale. Homes are selling above asking, at a 1.078 sale-to-list ratio, and take a median of 38 days to go pending.
Before evaluating returns, prospective buyers need to understand a fundamental constraint that rules out the typical investment-STR model: Newark requires that any STR host both own the property and use it as their principal residence, verified against a driver’s license or state ID. This means non-owner-occupied investment STRs are not permitted at all. Owners living on-site may rent up to two rooms, or rent their whole primary residence while away, but two-family homes only qualify if the other unit is owner-occupied, and HOA or condo association rules can prohibit STRs outright. An annual $250 permit through the Engineering Department is required, along with at least $500,000 in general liability insurance. A standard buy-and-rent gross yield calculation is not provided here, since the legal STR model in Newark requires owner-occupancy rather than a pure rental investment, making a straightforward yield comparison to other markets in this dataset potentially misleading.
For an owner-occupant operating within these rules, the market economics are attractive: rate tiers show the all-listing ADR at $230.09, entire-home listings averaging $298.38, professionally managed listings at $252.66, and the luxury tier at $386.74. Revenue growth has been very strong, up 20.45% year over year, well ahead of most markets in this dataset, though this reflects a market built around owner-occupied hosting rather than the buy-and-operate model many investors assume. Bedroom mix, listing-type split, market-score, and top-operator data are tracked at a shared regional level rather than uniquely for Newark, so this profile omits them.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests in the Newark, NJ area book about seven weeks out on average (48.46 days) and stay 4.92 nights, longer than a typical weekend trip, consistent with a mix of business travel, airport connections, and event-driven visits.
For pricing, the moderate lead time gives operators a reasonable window to set rates ahead of demand, and with a comparatively mild seasonal swing, consistent year-round pricing and availability likely matter more here than capturing a narrow seasonal peak. Given the owner-occupancy requirement, most legal operators here are managing a portion of their own home rather than a dedicated rental property, which changes the operating model relative to typical StaySTRA markets.
Short-Term Rental Regulations
Newark actively regulates and enforces short-term rentals, and the central constraint for investors is that the city requires STR hosts to both own the property and use it as their principal residence, verified against a driver’s license or state ID. This rules out non-owner-occupied investment STRs entirely. An STR is defined as a dwelling offered for stays up to 28 continuous days. Owners living on-site may rent up to two rooms, or rent their whole primary residence while temporarily away; two-family homes only qualify if the other unit is owner-occupied, and HOA or condominium association rules can prohibit STRs outright, with condo applicants needing association approval.
Since 2024, an annual STR permit costing $250, administered through the Engineering Department’s online portal, has been actively enforced using monitoring software to identify unpermitted operators; violations carry fines of up to $2,000 per violation, per day, plus possible permit revocation. Hosts must carry at least $500,000 in general liability insurance. Tax obligations are substantial: a 6.0% Newark municipal hotel/transient occupancy tax, a 1% New Jersey state occupancy fee (a reduced rate specific to Newark), and 6.625% New Jersey sales tax, and critically, platforms like Airbnb and Vrbo do not collect the local Newark tax, so hosts must register and remit it themselves. Enforcement is rated strict, the strictest rating in recent batches of this dataset.
Market Comparison
The Newark, NJ area’s $230.09 ADR runs above the roughly $220 national median ADR, about 5% higher, and its 67.89% occupancy runs well above the commonly cited US short-term rental median of about 55%. That combination points to a market with solid, steady demand driven by business and transit travel rather than premium leisure pricing.
Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for Newark, so this profile omits it.
Frequently Asked Questions About Newark, New Jersey
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Can investors buy a property in Newark, NJ and rent it out as a short-term rental?
How much does a short-term rental permit cost in Newark?
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