Newark, New Jersey Short-Term Rental Market
The Newark, NJ area STR market averaged $230/night at 67.9% occupancy in June 2026, though STRs require owner-occupancy.
Quick Answer: Newark, New Jersey is an active short-term rental market. average occupancy in the Jersey City/Newark market area is 68%. average monthly revenue in the Jersey City/Newark market area is $4,049. average daily rate in the Jersey City/Newark market area is $230. the top operator in the Jersey City/Newark market area is Hudson Dorms with 121 listings. market score is 77/100 (grade B).
Market data reflects the Jersey City/Newark regional market, which includes Newark. Regulations, taxes, and permit details below are specific to Newark.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Newark, New Jersey is the state’s largest city, a major Northeast transit hub anchored by Newark Liberty International Airport and Newark Penn Station, minutes from Manhattan, with a population of 317,303. The StaySTRA STR series for this area is tracked at a shared submarket level covering Newark and nearby New Jersey/NYC-metro communities rather than uniquely for the city itself, so the figures below describe the Newark, NJ area STR market.
The Newark, NJ area STR market posted an average daily rate of $230.09 and 67.89% occupancy in June 2026, with a trailing average revenue per listing of about $4,048.79. Year over year, revenue is up a sharp 20.45% and ADR is up 9.42%, even as occupancy is down 3.67%, meaning rate growth is driving the market’s revenue gains rather than more bookings. Average booking lead time is 48.46 days and average length of stay is 4.92 nights. Demand skews toward business and convention travelers, airport layover and connecting passengers, sports and concert attendees at the Prudential Center, and arts patrons at the New Jersey Performing Arts Center and the Newark Museum of Art, plus seasonal draws like the Branch Brook Park Cherry Blossom Festival.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 43% |
| Feb | 57% |
| Mar | 63% |
| Apr | 65% |
| May | 69% |
| Jun | 71% |
| Jul | 70% |
| Aug | 69% |
| Sep | 72% |
| Oct | 69% |
| Nov | 61% |
| Dec | 68% |
Month-by-month nightly rates and revenue figures for Newark are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Jersey City/Newark market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jersey City/Newark market as a whole, which includes Newark, so these counts are not Newark-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Hudson Dorms | 121 | 1,741 | ★ 4.69 |
| 2 | Evonify | 88 | 2,308 | ★ 4.37 |
| 3 | LilyRentals | 76 | 515 | ★ 4.12 |
| 4 | Underpass Properties LLC | 74 | 11,664 | ★ 4.68 |
| 5 | BP Stays | 68 | 2,207 | ★ 4.60 |
What Kind of STR Should I Buy in Newark?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Newark are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 74.7% |
| vrbo | 3% |
| both | 22.3% |
Home Value Trends (Newark)
Typical home values, median sale prices, and the 10-year price trend for Newark are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Newark — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Newark actively regulates and enforces short-term rentals, and the central constraint for investors is that the city requires STR hosts to both own the property and use it as their principal residence, verified against a driver’s license or state ID. This rules out non-owner-occupied investment STRs entirely. An STR is defined as a dwelling offered for stays up to 28 continuous days. Owners living on-site may rent up to two rooms, or rent their whole primary residence while temporarily away; two-family homes only qualify if the other unit is owner-occupied, and HOA or condominium association rules can prohibit STRs outright, with condo applicants needing association approval.
Since 2024, an annual STR permit costing $250, administered through the Engineering Department’s online portal, has been actively enforced using monitoring software to identify unpermitted operators; violations carry fines of up to $2,000 per violation, per day, plus possible permit revocation. Hosts must carry at least $500,000 in general liability insurance. Tax obligations are substantial: a 6.0% Newark municipal hotel/transient occupancy tax, a 1% New Jersey state occupancy fee (a reduced rate specific to Newark), and 6.625% New Jersey sales tax, and critically, platforms like Airbnb and Vrbo do not collect the local Newark tax, so hosts must register and remit it themselves. Enforcement is rated strict, the strictest rating in recent batches of this dataset.
Market Comparison
The Newark, NJ area’s $230.09 ADR runs above the roughly $220 national median ADR, about 5% higher, and its 67.89% occupancy runs well above the commonly cited US short-term rental median of about 55%. That combination points to a market with solid, steady demand driven by business and transit travel rather than premium leisure pricing.
Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for Newark, so this profile omits it.
Frequently Asked Questions About Newark, New Jersey
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How much does a short-term rental permit cost in Newark?
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