Ventnor City, New Jersey Short-Term Rental Market
The South Jersey Shore area (including Ventnor City) STR market averaged $474/night at 63.7% occupancy.
Quick Answer: Ventnor City, New Jersey is an active short-term rental market. average occupancy in the Atlantic City/Ocean City market area is 64%. average monthly revenue in the Atlantic City/Ocean City market area is $6,702. average daily rate in the Atlantic City/Ocean City market area is $474. the top operator in the Atlantic City/Ocean City market area is Long & Foster Vacations with 651 listings. market score is 49/100 (grade D).
Market data reflects the Atlantic City/Ocean City regional market, which includes Ventnor City. Regulations, taxes, and permit details below are specific to Ventnor City.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Ventnor City is a quiet, residential Jersey Shore beach town of about 9,265 people on Absecon Island, immediately southwest of Atlantic City. It markets itself as a calmer, more upscale alternative to neighboring Atlantic City, with the only non-commercial boardwalk on the island. Visitors are largely summer-season beachgoers, second-home owners, and returning shore-goers and retirees rather than nightlife or casino tourists, who tend to stay in adjacent Atlantic City. Peak tourism runs May through September, when weekly and short-term rentals surge; the off-season is much quieter. Ventnor City’s STR performance data in StaySTRA’s dataset is tracked at a shared South Jersey Shore regional level, combined with Atlantic City, Brigantine, Cape May, and Wildwood, rather than reported uniquely for Ventnor, so all performance figures below describe that broader coastal STR market rather than Ventnor’s quieter, residential character specifically. In the most recent tracked month (June 2026), the South Jersey Shore area STR market shows an average daily rate of $474 and occupancy of 63.7%, with average revenue of $6,702 per listing for the month. Year over year, occupancy is down 1.5 percentage points and ADR is down 4.0%, while revenue is up 4.9%. Bedroom mix, channel split, listing-type counts, and top property manager rosters are tracked at the same shared regional level rather than uniquely for Ventnor City, so this profile omits those figures rather than present a regional total as the town’s own. Housing data is available specifically for Ventnor City: the typical home value was $644,493 as of June 2026, with 93 homes for sale.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 26% | $236 | $1,872 |
| Feb | 36% | $245 | $1,942 |
| Mar | 36% | $248 | $2,175 |
| Apr | 39% | $268 | $2,478 |
| May | 47% | $325 | $2,937 |
| Jun | 66% | $398 | $5,467 |
| Jul | 76% | $399 | $7,129 |
| Aug | 77% | $404 | $7,382 |
| Sep | 40% | $339 | $3,718 |
| Oct | 25% | $287 | $2,454 |
| Nov | 30% | $274 | $2,172 |
| Dec | 33% | $282 | $2,295 |
Top Short-Term Rental Operators in Atlantic City/Ocean City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Atlantic City/Ocean City market as a whole, which includes Ventnor City, so these counts are not Ventnor City-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Long & Foster Vacations | 651 | 1,596 | ★ 4.42 |
| 2 | Experience Vacation Rentals | 240 | 1,201 | ★ 4.46 |
| 3 | Evolve | 201 | 5,688 | ★ 4.68 |
| 4 | Compass NJ – Laricks Team | 178 | 115 | ★ 4.88 |
| 5 | Tim Kerr Sotheby's International Realty | 154 | 267 | ★ 4.60 |
What Kind of STR Should I Buy in Ventnor City?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,004 |
| 2 bed | 2,229 |
| 3 bed | 2,876 |
| 4 bed | 1,733 |
| 5 bed | 1,499 |
ADR by Property Tier
| Entire Home | $478 |
| Luxury | $779 |
| Professionally Managed | $504 |
Revenue by Dwelling Type
| Apartment | $5,385 |
| Entire Place | $6,775 |
| House | $8,031 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.2% |
| vrbo | 26.9% |
| both | 44% |
Investment Analysis
Ventnor City’s STR revenue figures are tracked at a shared South Jersey Shore regional level that spans a mix of markets, from quiet, residential Ventnor to the much busier casino-resort city of Atlantic City next door, so dividing that blended regional revenue by Ventnor’s own home value would misstate the picture; this profile does not compute a gross rental yield figure and cuts that calculation rather than guess. What can be said: summing the 12 calendar-month average-revenue figures for the shared regional series across the full historical dataset (rather than multiplying one month by 12) puts an average single listing at roughly $42,021 a year before expenses, though that figure reflects the broader coastal cluster rather than Ventnor alone. For the latest tracked month, the shared region shows occupancy down 1.5 points and ADR down 4.0%, even as revenue is up 4.9%. The longer historical annual-average table shows a more pronounced pullback, occupancy from 44.2% in 2025 down to 40.1% for 2026, but that 2026 figure covers only January through June, before the market’s own July-August peak, so it understates the eventual full-year number and should not be read as a genuine year-over-year decline. Within the shared regional series, quality-tier ADR shows a wide spread: entire-home listings averaged $478, professionally-managed listings $504, and the luxury tier $779, roughly 65% above the market-wide $474 average.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Within the shared South Jersey Shore area series, average booking lead time runs 97.5 days, more than three months, and average length of stay is 4.2 nights, both tracked at the regional level rather than uniquely for Ventnor City. That long lead time reflects a market built around planned summer beach vacations booked well ahead of the compressed June-through-August season, consistent with Ventnor’s mix of returning shore-goers, second-home owners, and multi-generational groups. Operators targeting the July-August peak should expect most inventory to book up months in advance, especially given Ventnor’s size-based minimum-stay rules that push larger units toward full-week bookings. The deep off-season, especially January and October, likely sees far shorter booking windows and much lower demand overall.
Short-Term Rental Regulations
Short-term rentals are permitted in Ventnor City in residential zones citywide, subject to an active regulatory regime. Every owner offering a short-term rental (any lease from 1 to under 30 days) must obtain an annual Mercantile License from the City Clerk plus a Certificate of Occupancy before renting. Under an ordinance re-introduced in May 2023, annual mercantile fees are tiered by unit size: $500 for a studio or one-bedroom, $750 for a two-bedroom, and $1,000 for a three-or-more-bedroom unit; licenses run January 1 through December 31 and renew annually, and units must be inspected within 30 days of application. Minimum-stay requirements also scale with bedroom count: 1 night for studios and one-bedrooms, 2 nights for two-bedrooms, and 5 nights for three-or-more-bedroom units. Rentals are restricted to tenants age 21 and older, and non-resident owners must file an agent-authorization form naming a local Atlantic County contact available for inspections and emergencies. There is no owner-occupancy or primary-residence requirement and no cap on total rental nights per year. The city contracted a third-party compliance firm to identify and monitor short-term rentals, and enforcement is rated moderate. Combined state and local lodging taxes total 11.63%: New Jersey’s 6.625% sales tax plus a 5% state occupancy fee, which NJ municipalities may supplement with up to a 3% additional municipal occupancy tax.
Market Comparison
At 63.7% occupancy, the South Jersey Shore area STR market, which includes Ventnor City, is running well above the commonly cited U.S. STR median occupancy of roughly 55%. Its $474 ADR is also far above the national median of roughly $220, more than double, reflecting strong Jersey Shore summer beach demand across this stretch of coastline. Because this benchmark blends Ventnor’s quiet, residential character with the much busier casino-resort market of Atlantic City next door, these figures likely overstate what a small, low-key Ventnor-only market would show on its own, and should be read as a broader coastal benchmark rather than a Ventnor-specific one. Top property manager rosters are tracked at the same shared regional level rather than uniquely for Ventnor City, so this profile omits operator rankings rather than present regional totals as the town’s own.
Frequently Asked Questions About Ventnor City, New Jersey
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How is the South Jersey Shore area STR market trending year over year?
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