Sunrise Beach, Missouri Short-Term Rental Market
Sunrise Beach, MO's lake lodging tax was struck down in 2024; STRs here now owe no dedicated occupancy tax.
Quick Answer: Sunrise Beach, Missouri is an active short-term rental market. average occupancy in the Lake of Ozarks market area is 56%. average monthly revenue in the Lake of Ozarks market area is $5,788. average daily rate in the Lake of Ozarks market area is $401. the top operator in the Lake of Ozarks market area is Evolve with 354 listings. market score is 51/100 (grade D).
Market data reflects the Lake of Ozarks regional market, which includes Sunrise Beach. Regulations, taxes, and permit details below are specific to Sunrise Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Sunrise Beach’s lodging-tax situation changed dramatically in 2024. The historic transient lodging tax on Lake of the Ozarks rentals (roughly 3% in Camden County, administered by the Tri-County Lodging Association) was struck down as unconstitutional by the Missouri Supreme Court on June 25, 2024; collections ended and the taxing districts closed September 3, 2024. As of mid-2026, there is no dedicated lodging or occupancy tax on short-term rentals in Sunrise Beach, only standard Missouri and local sales tax (about 9.225% total in the village).
Sunrise Beach is a small village of 431 residents on a peninsula on Lake of the Ozarks, in northern Camden County (partly Morgan County). It sits inside the wider Lake of the Ozarks tourism region, which draws an estimated 5.4 million visitors a year, swelling to roughly 100,000 on peak summer weekends. Sunrise Beach itself is a quieter, residential and resort stretch of shoreline popular for second homes and vacation rentals rather than a nightlife hub.
The village has no dedicated STR ordinance; zoning does not single out short-term rentals, so they are effectively permitted by default in residential areas.
StaySTRA’s Airbnb/Vrbo performance data for this area is tracked at a shared regional level with Gravois Mills, Rocky Mount, and Warsaw rather than uniquely for Sunrise Beach; treat the following as the Lake of the Ozarks area STR market. In June 2026, that market averaged 56.1% occupancy and a $401 ADR, producing $5,788 in average monthly revenue per listing. Year over year, occupancy is down 2.8 points and ADR is down 7.8%, though revenue is nearly flat, down just 0.4%.
Using StaySTRA’s housing data, Sunrise Beach’s typical home value is $416,900.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 22% |
| Feb | 27% |
| Mar | 42% |
| Apr | 34% |
| May | 43% |
| Jun | 59% |
| Jul | 69% |
| Aug | 52% |
| Sep | 34% |
| Oct | 28% |
| Nov | 27% |
| Dec | 23% |
Month-by-month nightly rates and revenue figures for Sunrise Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lake of Ozarks market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lake of Ozarks market as a whole, which includes Sunrise Beach, so these counts are not Sunrise Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 354 | 13,902 | ★ 4.73 |
| 2 | LakeDays.Rentals | 213 | 4,973 | ★ 4.80 |
| 3 | YourLakeVacation | 139 | 1,600 | ★ 4.75 |
| 4 | Shores Vacation Rentals | 106 | 3,165 | ★ 4.81 |
| 5 | Lakecation Vacations | 97 | 1,574 | ★ 4.41 |
What Kind of STR Should I Buy in Sunrise Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Sunrise Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 19.2% |
| vrbo | 18.4% |
| both | 62.3% |
Home Value Trends (Sunrise Beach)
Typical home values, median sale prices, and the 10-year price trend for Sunrise Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Sunrise Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
As of mid-2026, the Village of Sunrise Beach, MO does not have a dedicated short-term rental ordinance. STRs (Airbnb/Vrbo) are permitted by default because the village’s zoning code does not specifically address or restrict them, and no STR-specific permit, license, owner-occupancy requirement, or annual night cap is imposed at the village level.
Missouri takes a local-first stance, leaving STR regulation to municipalities, and Sunrise Beach’s Planning & Zoning Commission has discussed the topic through its comprehensive-plan process, including a proposed definition of an STR (a single-family dwelling rented under 30 consecutive days where the dwelling is not the guest’s primary residence), but has not enacted rules.
On taxes: the Lake of the Ozarks transient lodging tax (historically 3% in Camden County via the Tri-County Lodging Association) was struck down as unconstitutional by the Missouri Supreme Court on June 25, 2024, and collections ended and the taxing districts closed September 3, 2024. There is currently no dedicated lodging or occupancy tax on rentals here. Standard Missouri and local sales tax still applies to transient accommodations; Sunrise Beach’s total sales-tax rate is about 9.225%.
Investors should confirm current status directly with Sunrise Beach City Hall, since a regulatory framework and/or a replacement lodging tax could be adopted. Enforcement is minimal given the absence of an STR ordinance.
Market Comparison
National benchmarks put the median U.S. short-term rental market at roughly 55% occupancy and a $220 ADR. The Lake of the Ozarks area STR market that includes Sunrise Beach runs close to the occupancy benchmark and well above the ADR benchmark, at 56.1% occupancy and a $401 ADR in June 2026, consistent with a premium Midwest lake-house market.
Sunrise Beach’s current lack of any dedicated lodging tax (following the 2024 Missouri Supreme Court ruling) is a notable near-term cost advantage relative to markets that still levy a local occupancy tax, though investors should watch for a replacement tax or regulatory framework.
Top property managers in the shared regional market include Evolve (354 listings), LakeDays.Rentals (213 listings), and YourLakeVacation (139 listings), though StaySTRA does not have this data broken out uniquely for Sunrise Beach; treat these as regional context rather than Sunrise Beach-specific figures.
Frequently Asked Questions About Sunrise Beach, Missouri
Do short-term rentals in Sunrise Beach, MO owe a lodging tax?
Are short-term rentals legal in Sunrise Beach?
Does Sunrise Beach require a permit for short-term rentals?
What is the average occupancy for the Sunrise Beach area STR market?
When is peak season for short-term rentals near Sunrise Beach?
What is the typical home value in Sunrise Beach, MO?
Could Sunrise Beach adopt short-term rental rules in the future?
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