Sunrise Beach, Missouri Short-Term Rental Market
Lake of the Ozarks area STRs earned $5,461 a month at $400 ADR and 46.7% occupancy in August 2026.
Quick Answer: Sunrise Beach, Missouri is an active short-term rental market. average occupancy in the Lake of Ozarks market area is 36%. average monthly revenue in the Lake of Ozarks market area is $3,136. average daily rate in the Lake of Ozarks market area is $301. the top operator in the Lake of Ozarks market area is Evolve with 354 listings. market score is 51/100 (grade D).
Market data reflects the Lake of Ozarks regional market, which includes Sunrise Beach. Regulations, taxes, and permit details below are specific to Sunrise Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Sunrise Beach is a village of 431 residents on a peninsula of the Lake of the Ozarks in Camden County, Missouri. Its short-term rental data is reported for a shared market of four towns: Sunrise Beach, Gravois Mills, Rocky Mount, and Warsaw. The first three sit on the Lake of the Ozarks, and Warsaw is on the Truman Lake side. Every performance figure below describes the Lake of the Ozarks area STR market, not Sunrise Beach alone.
In August 2026, the latest month of data, the area averaged $400 per night at 46.7% occupancy. Average monthly revenue per listing was $5,461. Compared with August 2025, ADR rose 5.7%, occupancy fell 10.4%, and revenue fell 5.0%. The calendar-year picture is stronger. The area averaged 38.6% occupancy, $270 ADR, and $3,094 in monthly revenue in 2025. Through the first eight months of 2026 the averages are 42.3% occupancy, $300 ADR, and $3,610 in monthly revenue.
Demand is leisure driven. The area profile describes mostly drive-market travelers from Missouri, Kansas, Iowa, Illinois, and Nebraska who come for boating, fishing, watersports, and lakefront vacation homes. Nearby draws named in the profile include Ha Ha Tonka State Park, Lake of the Ozarks State Park, and Bridal Cave. Sunrise Beach has no independent visitor count. The profile cites a regional estimate of about 5.4 million visitors a year to the Lake of the Ozarks tourism region, with up to an estimated 100,000 on peak summer weekends.
Listing counts, channel mix, listing-type mix, and bedroom mix are tracked at a shared regional level rather than uniquely for Sunrise Beach, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 22% |
| Feb | 27% |
| Mar | 42% |
| Apr | 34% |
| May | 43% |
| Jun | 59% |
| Jul | 69% |
| Aug | 52% |
| Sep | 34% |
| Oct | 28% |
| Nov | 27% |
| Dec | 23% |
Month-by-month nightly rates and revenue figures for Sunrise Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lake of Ozarks market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lake of Ozarks market as a whole, which includes Sunrise Beach, so these counts are not Sunrise Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 354 | 13,902 | ★ 4.73 |
| 2 | LakeDays.Rentals | 213 | 4,973 | ★ 4.80 |
| 3 | YourLakeVacation | 139 | 1,600 | ★ 4.75 |
| 4 | Shores Vacation Rentals | 106 | 3,165 | ★ 4.81 |
| 5 | Lakecation Vacations | 97 | 1,574 | ★ 4.41 |
What Kind of STR Should I Buy in Sunrise Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Sunrise Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 19.2% |
| vrbo | 18.4% |
| both | 62.3% |
Home Value Trends (Sunrise Beach)
Typical home values, median sale prices, and the 10-year price trend for Sunrise Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Sunrise Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
As of mid-2026, the Village of Sunrise Beach does not have a dedicated short-term rental ordinance. Rentals are permitted by default because the village zoning code does not address or restrict them. The area profile lists no STR permit, no owner-occupancy requirement, no primary-residence requirement, and no annual night cap. Enforcement is rated minimal.
The Planning and Zoning Commission has discussed STRs in its comprehensive-plan process. One idea is to define an STR as a detached house rented for under 30 consecutive days that is not the guest’s primary residence. No binding rule has been adopted.
The Lake of the Ozarks lodging tax, historically about 3% through the Tri-County Lodging Association, was ruled unconstitutional by the Missouri Supreme Court on June 25, 2024. Collections ended and the taxing districts closed on September 3, 2024. The profile shows no dedicated lodging tax today. Standard Missouri and local sales tax still applies to transient accommodations, and the profile puts the total sales-tax rate near 9.225%. Rules or a replacement tax could be adopted, so confirm the current status with Sunrise Beach City Hall before you buy. Hosts who book through any channel should also keep records of sales tax collected, since the absence of a lodging tax does not remove sales tax duties.
Market Comparison
Against the commonly cited US STR medians of about 55% occupancy and $220 ADR, the Lake of the Ozarks area STR market runs high on rate and low on fill. August 2026 ADR of $400 is about 82% above the $220 reference. Occupancy of 46.7% is 8.3 percentage points below the 55% reference. The 2025 annual average of 38.6% was about 16 points below it.
The pattern fits a summer lake destination. The market earns premium rates in peak months and carries empty nights for most of the rest of the year. Annual averages understate peak performance, because July runs at 68.8% occupancy and $347 ADR.
Top property manager data is tracked at a shared regional level rather than uniquely for Sunrise Beach, so this profile omits it. That keeps operator names and listing counts from the wider cluster from being presented as the village’s own. The profile also lists no STR permit and no dedicated lodging tax in Sunrise Beach.
Frequently Asked Questions About Sunrise Beach, Missouri
Are short-term rentals legal in Sunrise Beach, Missouri?
How much do Lake of the Ozarks area Airbnbs earn?
Is there a lodging tax in Sunrise Beach?
What is the busiest month for STRs here?
What does a home cost near Sunrise Beach?
How far ahead do guests book, and how long do they stay?
Analyze Sunrise Beach Rentals
Use our free calculator to estimate Airbnb revenue for any property in Sunrise Beach.
Free Sunrise Beach STR Calculator →
