Eminence, Missouri Short-Term Rental Market
Eminence, MO STRs averaged $153/night at 44.9% occupancy in April 2026, with an investability score of 92 out of 100.
Quick Answer: Eminence, Missouri is an active short-term rental market. average occupancy is 54%. average monthly revenue is $2,721. average daily rate is $188. the top operator is Evolve with 161 listings. market score is 81/100 (grade B).
Market data reflects the Missouri Area regional market, which includes Eminence. Regulations, taxes, and permit details below are specific to Eminence.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Eminence is the county seat of Shannon County in the Missouri Ozarks, with a permanent population of roughly 515 residents. It sits at the heart of the Ozark National Scenic Riverways and markets itself as the self-styled Canoe Capital of the World. The surrounding national park recorded 1,116,835 recreational visits in 2025, drawing outdoor recreation visitors from Missouri and neighboring Midwest states who come to float, canoe, kayak, and fish the spring-fed Current and Jacks Fork rivers. As of April 2026, the market recorded an average daily rate of $153 and occupancy of 44.9%. RevPAR stood at $68.90.
The active listing pool totals approximately 6,141 properties. Entire-place rentals dominate at 5,697 listings (93% of supply), with 441 private rooms and 3 shared rooms. By bedroom count: 1-bedroom units account for 2,201 listings, 2-bedrooms 1,805, 3-bedrooms 1,388, 4-bedrooms 470, and 5-bedroom-plus properties 259. Channel distribution shows 3,388 listings on Airbnb only, 2,355 on both Airbnb and VRBO, and 398 on VRBO only, indicating that Airbnb is the primary booking channel here versus dual-platform markets.
Year-over-year as of April 2026, occupancy was nearly flat at -0.30 percentage points, ADR rose 1.39%, and revenue grew 3.19%. The composite market score is 81.38 out of 100, driven by an investability score of 92.44, the highest of the five metrics. Seasonality scores well at 76.71, reflecting a relatively consistent demand curve compared to more extreme mountain markets.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $113 | $1,251 |
| Feb | 43% | $116 | $1,239 |
| Mar | 48% | $132 | $1,641 |
| Apr | 45% | $137 | $1,653 |
| May | 48% | $150 | $1,872 |
| Jun | 53% | $169 | $2,410 |
| Jul | 55% | $168 | $2,601 |
| Aug | 48% | $165 | $2,251 |
| Sep | 44% | $160 | $1,972 |
| Oct | 47% | $156 | $2,062 |
| Nov | 46% | $140 | $1,808 |
| Dec | 40% | $129 | $1,530 |
Top Short-Term Rental Operators in Eminence
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 161 | 5,579 | ★ 4.80 |
| 2 | Innsbrook Vacations | 159 | 5,689 | ★ 4.80 |
| 3 | StayLage | 22 | 507 | ★ 4.73 |
| 4 | Hogan's Hideout | 16 | 385 | ★ 4.48 |
| 5 | Stark Property Management | 14 | 1,563 | ★ 4.96 |
What Kind of STR Should I Buy in Eminence?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,201 |
| 2 bed | 1,805 |
| 3 bed | 1,388 |
| 4 bed | 470 |
| 5 bed | 259 |
ADR by Property Tier
| Entire Home | $192 |
| Luxury | $377 |
| Professionally Managed | $316 |
Revenue by Dwelling Type
| Apartment | $1,790 |
| Entire Place | $2,825 |
| House | $3,082 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 55.2% |
| vrbo | 6.5% |
| both | 38.3% |
Investment Analysis
Eminence presents a lower-cost, high-investability profile. The April 2026 ADR of $153 for all listings rises to $157 for entire-home units, $243 for professionally managed properties, and $321 for luxury-tier listings. These premiums show that professional management and larger properties command meaningfully higher rates in a market where the average is low.
Using 2025 annual averages (occupancy 46.73%, ADR $159, monthly revenue $2,104), a property performing at the market average would generate approximately $25,248 in gross annual revenue. No housing value data was available for this area, so a purchase-price-based yield calculation cannot be confirmed.
The investability score of 92.44 out of 100 is a strong positive signal, suggesting favorable conditions for new investment relative to most comparable markets. Revenue growth scores 63.90, which is moderate, consistent with year-over-year data showing incremental 2% to 3% gains since 2022 rather than rapid expansion. The seasonality score of 76.71 indicates relatively moderate seasonal swings compared to mountain or coastal markets, which benefits year-round cash flow planning. The regulation score of 65.58 reflects some uncertainty in the regulatory environment, which prospective investors should research directly with local officials before committing.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
As of April 2026, Eminence STR guests booked an average of 40.8 days in advance and stayed an average of 3.64 nights per stay. The 41-day lead time is shorter than many destination markets, suggesting that Midwestern drive-to guests are making relatively last-minute trip decisions compared to destination vacation markets. Operators should keep pricing flexible into the 30-to-45-day window before peak dates rather than locking in deep discounts too early.
The 3.64-night average stay is consistent with extended weekend trips from Missouri population centers such as St. Louis, Kansas City, and Springfield, which are all within a few hours’ drive of Eminence. This stay length means typical guests arrive Thursday or Friday and depart Sunday or Monday. Operators setting minimum-stay requirements should consider a 2-to-3-night minimum to capture the dominant booking type without leaving too many single-night gaps.
Short-Term Rental Regulations
No Eminence-specific STR permit program or city-level licensing requirement was found in public sources. The City of Eminence and Shannon County do not appear to have a dedicated short-term rental ordinance. Missouri uses a local-first approach to STR regulation, delegating rules to individual cities and counties. In small Ozark towns like Eminence, vacation rentals, cabins, and bed-and-breakfasts are a core part of the tourism economy and operate openly with minimal reported enforcement.
While no specific local permit was identified, operators should expect standard Missouri obligations: registering with the Missouri Department of Revenue for a sales tax license and collecting applicable state and local sales tax on transient stays under 30 days. Any city- or county-level transient guest or lodging tax rate should be confirmed directly with the Shannon County Collector and the City of Eminence, as no published rate was available at the time of this report. The area profile confirms STR activity is permitted, but the specific permit and tax details could not be verified from public sources.
Prospective investors should contact Shannon County and the City of Eminence directly before listing to confirm current requirements. No significant regulatory changes were identified for this area in the past 24 months.
Market Comparison
Against national STR benchmarks (median occupancy approximately 55%, median ADR approximately $220), Eminence’s April 2026 occupancy of 44.9% and ADR of $153 are both below national medians, reflecting the rural Ozark character of this market. The 2025 full-year average occupancy of 46.73% and ADR of $159 are also below national levels, though the investability score of 92.44 suggests the market offers strong value relative to acquisition cost.
The professional management segment is concentrated at the top. Evolve leads with 161 listings and a 4.80 average rating across 5,579 reviews. Innsbrook Vacations holds 159 listings with a 4.80 rating and 5,689 reviews. These two operators together account for 320 listings, representing roughly 5% of the approximately 6,141-listing market. Below them, StayLage (22 listings, 4.73 rating), Hogan’s Hideout (16 listings, 4.48 rating), and Stark Property Management (14 listings, 4.96 rating and 1,563 reviews) are significantly smaller. The highly fragmented supply below the top two operators suggests that independent operators dominate, which can mean less pricing pressure from well-capitalized management companies in secondary markets.
Frequently Asked Questions About Eminence, Missouri
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