Jefferson City, Missouri Short-Term Rental Market
Jefferson City STRs averaged $153/night at 44.9% occupancy in April 2026 across 6,140 active listings.
Quick Answer: Jefferson City, Missouri is an active short-term rental market. average occupancy is 45%. average monthly revenue is $1,878. average daily rate is $153. the top operator is Evolve with 161 listings. market score is 82/100 (grade B).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Jefferson City, Missouri operates one of the more compact state-capital short-term rental markets in the Midwest, with 6,140 active listings tracked through April 2026. The market skews heavily toward entire-place accommodations, which account for 92.8% of all listings (5,698 units), with private rooms representing the remaining 7.2% (439 units). Shared rooms are negligible at 3 listings.
The average daily rate in April 2026 stood at $153, with revenue per available rental (RevPAR) at $68.88 and an average occupancy rate of 44.9%. Year-over-year, occupancy slipped 0.3 percentage points while ADR rose 1.4% and overall revenue grew 3.2% compared to April 2025.
The bedroom mix is concentrated in smaller units: 1-bedroom listings lead at 2,193 (35.8% of the market), followed by 2-bedroom at 1,808 (29.5%) and 3-bedroom at 1,391 (22.7%). Larger properties (4BR and 5BR) account for the remaining 11.9%, totaling 729 listings.
Channel distribution shows Airbnb dominance: 3,398 listings (55.3%) are Airbnb-only, 2,346 (38.2%) are active on both Airbnb and VRBO, and 396 (6.5%) are VRBO-only. The market’s composite score from Apivex rates Jefferson City at 81.65 out of 100 overall, with an exceptionally strong investability score of 92.43.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $113 | $1,251 |
| Feb | 43% | $116 | $1,239 |
| Mar | 48% | $132 | $1,641 |
| Apr | 45% | $137 | $1,653 |
| May | 48% | $148 | $1,831 |
| Jun | 53% | $167 | $2,371 |
| Jul | 55% | $168 | $2,602 |
| Aug | 48% | $165 | $2,251 |
| Sep | 44% | $160 | $1,973 |
| Oct | 47% | $156 | $2,063 |
| Nov | 46% | $140 | $1,809 |
| Dec | 40% | $129 | $1,530 |
Top Short-Term Rental Operators in Jefferson City
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 161 | 5,546 | ★ 4.80 |
| 2 | Innsbrook Vacations | 159 | 5,666 | ★ 4.79 |
| 3 | StayLage | 22 | 502 | ★ 4.74 |
| 4 | Hogan's Hideout | 16 | 385 | ★ 4.48 |
| 5 | Stark Property Management | 14 | 1,561 | ★ 4.96 |
What Kind of STR Should I Buy in Jefferson City?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,193 |
| 2 bed | 1,808 |
| 3 bed | 1,391 |
| 4 bed | 471 |
| 5 bed | 258 |
ADR by Property Tier
| Entire Home | $157 |
| Luxury | $321 |
| Professionally Managed | $244 |
Revenue by Dwelling Type
| Apartment | $1,482 |
| Entire Place | $1,935 |
| House | $2,049 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 55.3% |
| vrbo | 6.4% |
| both | 38.2% |
Investment Analysis
Jefferson City presents a moderate entry price point for STR investors. The typical home value in the Jefferson City area was $275,376 as of April 2026, with a median sale price of $259,223 and a median list price of $293,133. With 148 homes for sale and a median of 10 days to pending, inventory moves quickly.
At April 2026’s average monthly revenue of $1,878, annualized gross revenue projects to approximately $22,537 per listing, representing a gross yield of roughly 8.2% on the typical home value of $275,376. This figure assumes a fully active listing and does not account for mortgage, management, or operating costs.
Tier differentiation is meaningful: entire-home listings averaged $157/night (vs. $153 for all listings), professionally managed properties averaged $244/night, and luxury-tier listings averaged $321/night. Operators who reach the professionally managed tier earn roughly 59% more per night than the all-listings average.
Revenue by property type shows houses averaging $2,049/month, entire-place listings at $1,935/month, and apartments at $1,482/month. The market’s investability score of 92.43 out of 100 reflects favorable entry pricing relative to rental revenue potential. Revenue grew 3.2% year-over-year as of April 2026, and the 2025 annual average revenue of $2,104 marked an improvement over the 2024 annual average of $2,043.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Jefferson City bookings in April 2026 showed an average lead time of 40.8 days and an average length of stay of 3.64 nights.
A 41-day booking window gives operators meaningful advance notice for pricing decisions. Properties can be held at higher rates for roughly the first three weeks after a date opens on the calendar before needing to consider discounts to fill remaining gaps. This lead time is consistent with a mix of planned government-related visits during the legislative session (January through May) and leisure tourism anchored to the Missouri State Penitentiary tour season.
An average stay of 3.64 nights falls between the typical weekend trip (2 nights) and a full week, suggesting that many guests are combining a weekend leisure visit with an extra night, or arriving mid-week for government or business purposes. For operators, this length-of-stay profile supports a 2-night minimum without significantly compressing booking volume, and limits excessive turnover costs relative to a pure weekend-only market.
Short-Term Rental Regulations
Jefferson City permits short-term rentals citywide with no owner-occupancy or primary-residence requirement. Operators must obtain a city business license through the Business License Division. The license must be renewed annually. The permit cost is not published in available city sources.
STRs are limited to primary structures only; converted garages and accessory buildings are not eligible. Maximum occupancy is 5 unrelated persons, with no cap on persons related by blood, marriage, or adoption. Properties cannot be rented for events such as weddings, receptions, or parties. Parking requirements are 2 on-site spaces if on-street parking is available in the area, or 3 if it is not. One exterior sign is permitted (maximum 1 square foot, non-lighted). Fire safety requirements include extinguishers, smoke detectors, CO detectors, posted escape plans, and dual egress.
Operators must collect and remit a 7% local lodging tax monthly under Section 17-63 of the City Code. In November 2025, Jefferson City voters approved Proposition A with 53.9% in favor, extending this 7% lodging tax through April 30, 2060 (the prior authorization ran through 2035). Missouri state sales tax applies in addition to the local lodging tax. Cole County does not impose a separate permit layer for properties inside Jefferson City limits. Enforcement severity is rated moderate.
Market Comparison
Jefferson City’s April 2026 occupancy of 44.9% falls below the U.S. STR median of approximately 55%, which reflects its status as a smaller state-capital market without a major convention center or university driving midweek demand. Its average daily rate of $153 also trails the national median of roughly $220, consistent with Missouri’s lower cost of living relative to coastal and mountain resort markets.
Where Jefferson City distinguishes itself is investability: its Apivex investability score of 92.43 out of 100 reflects the combination of accessible home prices (typical value $275,376), a permissive regulatory environment, and revenue that supports a gross yield near 8% at market-average performance.
The two largest operators are closely matched. Evolve leads by listing count with 161 listings and 5,546 reviews at a 4.80 average rating. Innsbrook Vacations is nearly even with 159 listings and 5,666 reviews at a 4.79 rating. Together, Evolve and Innsbrook Vacations account for 320 listings, roughly 5.2% of the 6,140-listing market, indicating the market remains fragmented with most inventory self-managed. StayLage operates 22 listings, Hogan’s Hideout manages 16, and Stark Property Management holds 14 listings with the highest average rating in the top 5 at 4.96.
Frequently Asked Questions About Jefferson City, Missouri
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