Jefferson City, Missouri Short-Term Rental Market
Jefferson City STRs averaged $153/night at 44.9% occupancy in April 2026 across 6,140 active listings.
Quick Answer: Jefferson City, Missouri is an active short-term rental market. average occupancy in the Missouri Area market area is 48%. average monthly revenue in the Missouri Area market area is $2,504. average daily rate in the Missouri Area market area is $181. the top operator in the Missouri Area market area is Evolve with 161 listings. market score is 82/100 (grade B).
Market data reflects the Missouri Area regional market, which includes Jefferson City. Regulations, taxes, and permit details below are specific to Jefferson City.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Jefferson City, Missouri operates one of the more compact state-capital short-term rental markets in the Midwest, with 6,140 active listings tracked through April 2026. The market skews heavily toward entire-place accommodations, which account for 92.8% of all listings (5,698 units), with private rooms representing the remaining 7.2% (439 units). Shared rooms are negligible at 3 listings.
The average daily rate in April 2026 stood at $153, with revenue per available rental (RevPAR) at $68.88 and an average occupancy rate of 44.9%. Year-over-year, occupancy slipped 0.3 percentage points while ADR rose 1.4% and overall revenue grew 3.2% compared to April 2025.
The bedroom mix is concentrated in smaller units: 1-bedroom listings lead at 2,193 (35.8% of the market), followed by 2-bedroom at 1,808 (29.5%) and 3-bedroom at 1,391 (22.7%). Larger properties (4BR and 5BR) account for the remaining 11.9%, totaling 729 listings.
Channel distribution shows Airbnb dominance: 3,398 listings (55.3%) are Airbnb-only, 2,346 (38.2%) are active on both Airbnb and VRBO, and 396 (6.5%) are VRBO-only. The market’s composite score from StaySTRA rates Jefferson City at 81.65 out of 100 overall, with an exceptionally strong investability score of 92.43.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 43% |
| Mar | 48% |
| Apr | 45% |
| May | 48% |
| Jun | 53% |
| Jul | 55% |
| Aug | 48% |
| Sep | 44% |
| Oct | 47% |
| Nov | 46% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for Jefferson City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Missouri Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Missouri Area market as a whole, which includes Jefferson City, so these counts are not Jefferson City-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 161 | 5,546 | ★ 4.80 |
| 2 | Innsbrook Vacations | 159 | 5,666 | ★ 4.79 |
| 3 | StayLage | 22 | 502 | ★ 4.74 |
| 4 | Hogan's Hideout | 16 | 385 | ★ 4.48 |
| 5 | Stark Property Management | 14 | 1,561 | ★ 4.96 |
What Kind of STR Should I Buy in Jefferson City?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Jefferson City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 55.3% |
| vrbo | 6.4% |
| both | 38.2% |
Home Value Trends (Jefferson City)
Typical home values, median sale prices, and the 10-year price trend for Jefferson City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Jefferson City — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Jefferson City permits short-term rentals citywide with no owner-occupancy or primary-residence requirement. Operators must obtain a city business license through the Business License Division. The license must be renewed annually. The permit cost is not published in available city sources.
STRs are limited to primary structures only; converted garages and accessory buildings are not eligible. Maximum occupancy is 5 unrelated persons, with no cap on persons related by blood, marriage, or adoption. Properties cannot be rented for events such as weddings, receptions, or parties. Parking requirements are 2 on-site spaces if on-street parking is available in the area, or 3 if it is not. One exterior sign is permitted (maximum 1 square foot, non-lighted). Fire safety requirements include extinguishers, smoke detectors, CO detectors, posted escape plans, and dual egress.
Operators must collect and remit a 7% local lodging tax monthly under Section 17-63 of the City Code. In November 2025, Jefferson City voters approved Proposition A with 53.9% in favor, extending this 7% lodging tax through April 30, 2060 (the prior authorization ran through 2035). Missouri state sales tax applies in addition to the local lodging tax. Cole County does not impose a separate permit layer for properties inside Jefferson City limits. Enforcement severity is rated moderate.
Market Comparison
Jefferson City’s April 2026 occupancy of 44.9% falls below the U.S. STR median of approximately 55%, which reflects its status as a smaller state-capital market without a major convention center or university driving midweek demand. Its average daily rate of $153 also trails the national median of roughly $220, consistent with Missouri’s lower cost of living relative to coastal and mountain resort markets.
Where Jefferson City distinguishes itself is investability: its StaySTRA investability score of 92.43 out of 100 reflects the combination of accessible home prices (typical value $275,376), a permissive regulatory environment, and revenue that supports a gross yield near 8% at market-average performance.
The two largest operators are closely matched. Evolve leads by listing count with 161 listings and 5,546 reviews at a 4.80 average rating. Innsbrook Vacations is nearly even with 159 listings and 5,666 reviews at a 4.79 rating. Together, Evolve and Innsbrook Vacations account for 320 listings, roughly 5.2% of the 6,140-listing market, indicating the market remains fragmented with most inventory self-managed. StayLage operates 22 listings, Hogan’s Hideout manages 16, and Stark Property Management holds 14 listings with the highest average rating in the top 5 at 4.96.
Frequently Asked Questions About Jefferson City, Missouri
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