Osage Beach, Missouri Short-Term Rental Market
The Lake of the Ozarks area STR market averaged $301 ADR, 36.1% occupancy and $3,136 monthly revenue in September 2026.
Quick Answer: Osage Beach, Missouri is an active short-term rental market. average occupancy in the Lake of Ozarks market area is 36%. average monthly revenue in the Lake of Ozarks market area is $3,136. average daily rate in the Lake of Ozarks market area is $301. the top operator in the Lake of Ozarks market area is Evolve with 352 listings. market score is 51/100 (grade D).
Market data reflects the Lake of Ozarks regional market, which includes Osage Beach. Regulations, taxes, and permit details below are specific to Osage Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Performance figures on this page describe the Lake of the Ozarks area STR market, which includes Osage Beach, Lake Ozark and Camdenton, rather than Osage Beach alone. In September 2026 the Lake of the Ozarks area STR market averaged an ADR of $301, occupancy of 36.1% and revenue of $3,136 per listing for the month. Entire homes averaged $303 per night. Compared with September 2025, occupancy rose 23.0%, ADR rose 7.3% and revenue rose 21.0%. Full-year 2025 averaged 38.6% occupancy, a $270 ADR and $3,095 in monthly revenue, and 2026 through September is running at 41.6% occupancy, a $300 ADR and $3,558 in monthly revenue. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Osage Beach, so this profile omits them.
Osage Beach has about 5,100 residents but works as the primary commercial and tourism hub of the Lake of the Ozarks, a man-made reservoir in central Missouri. The city profile estimates about 3.36 million annual visitors, and peak summer weekends bring an estimated 100,000 people. Visitors have historically come from Kansas City, St. Louis and Chicago, with growth from Dallas and Colorado since the pandemic. Main draws include boating, fishing, waterfront dining, golf, and shopping at the Osage Beach Premium Outlets.
The market is strongly seasonal. Annualized revenue by seasonal sum is $32,008 per listing, but July alone earns $6,483 while January earns $1,151. Osage Beach also requires no city STR permit, which keeps the regulatory burden low for operators.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 22% |
| Feb | 27% |
| Mar | 42% |
| Apr | 34% |
| May | 43% |
| Jun | 59% |
| Jul | 69% |
| Aug | 52% |
| Sep | 34% |
| Oct | 28% |
| Nov | 27% |
| Dec | 23% |
Month-by-month nightly rates and revenue figures for Osage Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lake of Ozarks market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lake of Ozarks market as a whole, which includes Osage Beach, so these counts are not Osage Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 352 | 13,869 | ★ 4.74 |
| 2 | LakeDays.Rentals | 212 | 4,953 | ★ 4.80 |
| 3 | YourLakeVacation | 138 | 1,654 | ★ 4.75 |
| 4 | Shores Vacation Rentals | 106 | 3,129 | ★ 4.81 |
| 5 | Lakecation Vacations | 97 | 1,557 | ★ 4.40 |
What Kind of STR Should I Buy in Osage Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Osage Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 19.3% |
| vrbo | 19% |
| both | 61.7% |
Home Value Trends (Osage Beach)
Typical home values, median sale prices, and the 10-year price trend for Osage Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Osage Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Osage Beach is a permissive short-term rental market. The city defines an STR as a rental of under 30 consecutive days. STRs are permitted in residential zones and in commercial zones where residential condominiums are a permitted use, and the city has no ordinance otherwise restricting or prohibiting them. The one zoning exception is the R-3 zone, which requires a 30-day minimum stay and so effectively excludes short-term rentals there. Enforcement severity is rated minimal.
No permit is required, and there is no cap on nights per year. The city does not require owner occupancy or primary residence. No city business license is required for renting your own residential property, although property management or similar activity for others may trigger one.
Operators must register with the Missouri Department of Revenue and collect sales tax, which is 7.475% in the Camden County portion of the city and 7.725% in the Miller County portion. The lodging tax changed in 2024. On June 25, 2024 the Missouri Supreme Court ruled the statutory scheme behind the Lake of the Ozarks business-district lodging tax unconstitutional and ordered collection halted, so that tax is no longer legally collectible even though the city FAQ still lists the historical rates. The occupancy tax on file is 3%.
Neighboring Lake Ozark is a separate jurisdiction with its own ordinance for vacation rentals, so check local rules before buying outside Osage Beach city limits.
Market Comparison
The Lake of the Ozarks area STR market shows a clear seasonal split. September 2026 occupancy was 36.1% at a $301 ADR. July runs at 68.8% occupancy, June at 58.7% and August at 51.9%, while January through February and October through December stay between 22.5% and 28.0%. The ADR reaches $348 in June and July and $270 in May, while January through April range from $175 to $205.
The market is improving, however. Occupancy is up 23.0% year over year, and 2026 through September averages 41.6% occupancy and a $300 ADR, up from 38.6% and $270 for all of 2025. Top operator names are tracked at a shared regional level rather than uniquely for Osage Beach, so this profile omits them.
Frequently Asked Questions About Osage Beach, Missouri
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Does Osage Beach require a short-term rental permit?
How much does a typical STR earn per year at the Lake of the Ozarks?
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When is the best time to rent a property in Osage Beach?
How far ahead do guests book and how long do they stay?
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