Osage Beach, Missouri Short-Term Rental Market
The Osage Beach, MO area STR market averaged $401 a night at 56.1% occupancy in June 2026, roughly flat yearly.
Quick Answer: Osage Beach, Missouri is an active short-term rental market. average occupancy in the Lake of Ozarks market area is 56%. average monthly revenue in the Lake of Ozarks market area is $5,788. average daily rate in the Lake of Ozarks market area is $401. the top operator in the Lake of Ozarks market area is Evolve with 352 listings. market score is 51/100 (grade D).
Market data reflects the Lake of Ozarks regional market, which includes Osage Beach. Regulations, taxes, and permit details below are specific to Osage Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Osage Beach, MO is the primary commercial and tourism hub of the Lake of the Ozarks, a man-made reservoir in central Missouri that draws roughly 3.3 million visitors annually. Peak summer weekends bring an estimated 100,000 visitors who fill roughly 30,000 lodging rooms and vacation rentals plus another 15,000 private condos and lake houses. The visitor base has historically come from Kansas City, St. Louis, and Chicago, broadening since the pandemic to include Dallas and Colorado travelers. Longer-haul visitors from those newer markets tend to stay longer and spend more per trip than the traditional regional day-trip and weekend crowd, and remote-worker in-migration has added a steadier year-round population layered on top of the tourist base.
Listing-level inventory counts, bedroom mix, and market-score benchmarks are tracked at a shared regional level across the Lake of the Ozarks rather than uniquely for Osage Beach, so this profile omits those figures rather than present regional numbers as city-specific. All occupancy, rate, and revenue figures below describe the Osage Beach, MO area STR market rather than the city in strict isolation.
In the most recent month of data (June 2026), the Osage Beach area STR market posted an average daily rate of $400.89 and average occupancy of 56.06%. Average monthly revenue per listing was $5,788, with standalone houses averaging $7,349 a month, well ahead of entire-place listings at $5,816 and the $3,879 average for apartment-style listings.
Year over year, occupancy dipped 2.8 percentage points, average daily rate fell 7.8%, and revenue per listing slipped 0.4%, a broadly softer year across most metrics. That said, revenue held nearly flat even with the rate decline, suggesting occupancy gains elsewhere in the calendar partially offset the June-specific softness.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 22% |
| Feb | 27% |
| Mar | 42% |
| Apr | 34% |
| May | 43% |
| Jun | 59% |
| Jul | 69% |
| Aug | 52% |
| Sep | 34% |
| Oct | 28% |
| Nov | 27% |
| Dec | 23% |
Month-by-month nightly rates and revenue figures for Osage Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lake of Ozarks market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lake of Ozarks market as a whole, which includes Osage Beach, so these counts are not Osage Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 352 | 13,869 | ★ 4.74 |
| 2 | LakeDays.Rentals | 212 | 4,953 | ★ 4.80 |
| 3 | YourLakeVacation | 138 | 1,654 | ★ 4.75 |
| 4 | Shores Vacation Rentals | 106 | 3,129 | ★ 4.81 |
| 5 | Lakecation Vacations | 97 | 1,557 | ★ 4.40 |
What Kind of STR Should I Buy in Osage Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Osage Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 19.3% |
| vrbo | 19% |
| both | 61.7% |
Home Value Trends (Osage Beach)
Typical home values, median sale prices, and the 10-year price trend for Osage Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Osage Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Osage Beach is a notably permissive market for short-term rentals. The city defines an STR as a rental of under 30 consecutive days and, per its official FAQ, has no ordinance restricting or prohibiting STRs in residential zones or in commercial zones where residential condominiums are a permitted use. No city business or occupational license is required simply to rent out residential property, since the city does not consider that activity alone to meet its definition of engaging in business. There is no permit, night cap, owner-occupancy, or primary-residence requirement.
The one zoning limitation is the R-3 multi-family zone, which requires a 30-day minimum stay, effectively excluding true short-term rentals from that specific zone while leaving the rest of the city open.
On taxes, operators must register with the Missouri Department of Revenue and collect sales tax of 7.475% in the Camden County portion of the city or 7.725% in the Miller County portion. The lodging tax picture changed materially in 2024: on June 25, 2024, the Missouri Supreme Court ruled the statutory scheme creating the Lake of the Ozarks business-district lodging tax unconstitutional, since it directed public tax money to a private entity, the Tri-County Lodging Association, and ordered an immediate halt to collection. That tax, historically 3.0% in the Camden County portion and 5.0% in the Miller County portion, is no longer legally collectible, even though some older materials still list the historical rates. Enforcement is rated minimal.
Market Comparison
The Osage Beach area’s 56.06% average occupancy in the latest month sits close to the roughly 55% median occupancy typically seen across the broader US short-term rental market, while its $400.89 average daily rate sits far above the roughly $220 national median, reflecting a premium Midwest lake destination with an extreme seasonal concentration of demand.
Property manager rankings and total listing counts for this market are tracked at a shared regional level across the Lake of the Ozarks rather than distinctly for Osage Beach, so this profile omits a market-specific operator breakdown rather than present shared data as city-specific. Investors evaluating an Osage Beach-area property should request current, address-specific management proposals rather than rely on any regional operator ranking, particularly given the market’s near-total dependence on a five-month summer season. That concentration also means a single poor-weather summer, rather than a gradual multi-year trend, can swing a given season’s results more than in markets with a longer, more distributed demand calendar.
Frequently Asked Questions About Osage Beach, Missouri
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Are short-term rentals legal in Osage Beach, MO?
What taxes apply to short-term rentals in Osage Beach, MO?
When is the best time to book or list a short-term rental in the Osage Beach, MO area?
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