Hollister, Missouri Short-Term Rental Market
Hollister, MO STRs averaged $214/night at 32.2% occupancy in April 2026, serving an 8,573-listing Branson-adjacent market.
Quick Answer: Hollister, Missouri is an active short-term rental market. average occupancy in the The Ozark Mtns market area is 46%. average monthly revenue in the The Ozark Mtns market area is $3,926. average daily rate in the The Ozark Mtns market area is $288. the top operator in the The Ozark Mtns market area is Thousand Hills Vacations with 563 listings. market score is 68/100 (grade C).
Market data reflects the The Ozark Mtns regional market, which includes Hollister. Regulations, taxes, and permit details below are specific to Hollister.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Hollister is a small Ozarks city in Taney County, Missouri, located directly across Lake Taneycomo from Branson, one of the most-visited entertainment destinations in the Midwest. The Branson metropolitan area draws an estimated 10 million visitors annually, and Hollister’s STR market is deeply integrated with that tourism economy.
As of April 2026, Hollister STRs posted an average daily rate of $214 and an occupancy rate of 32.2%, generating a RevPAR of $69. April is a shoulder month in this market, and the figures reflect off-peak conditions. Year over year, occupancy declined 4.5 percentage points, ADR slipped 0.3%, and revenue fell 6.8%, a softening trend that warrants attention.
The market carries approximately 8,573 active listings, of which 8,483 (99%) are entire-place stays. Private rooms account for just 89 listings. The bedroom mix is weighted toward smaller units: 2-bedroom listings lead at 3,401, followed by 1-bedroom at 2,021, 5-bedroom at 1,046, 3-bedroom at 1,430, and 4-bedroom at 660. The dual-channel presence is strong, with 5,938 listings appearing on both Airbnb and VRBO, while 1,598 are Airbnb-only and 1,037 are VRBO-only.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 16% |
| Feb | 30% |
| Mar | 53% |
| Apr | 34% |
| May | 47% |
| Jun | 69% |
| Jul | 74% |
| Aug | 50% |
| Sep | 41% |
| Oct | 51% |
| Nov | 48% |
| Dec | 47% |
Month-by-month nightly rates and revenue figures for Hollister are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in The Ozark Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the The Ozark Mtns market as a whole, which includes Hollister, so these counts are not Hollister-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Thousand Hills Vacations | 563 | 17,488 | ★ 4.63 |
| 2 | Grand Welcome | 418 | 20,714 | ★ 4.78 |
| 3 | RentBranson | 373 | 16,143 | ★ 4.76 |
| 4 | Evolve | 348 | 25,306 | ★ 4.68 |
| 5 | Christian Taylor Vacations | 244 | 1,598 | ★ 4.55 |
What Kind of STR Should I Buy in Hollister?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hollister are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 18.6% |
| vrbo | 12.1% |
| both | 69.3% |
Home Value Trends (Hollister)
Typical home values, median sale prices, and the 10-year price trend for Hollister are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Hollister — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Hollister and treated as lodging establishments under city code. Any transient guest (any rental of 31 days or fewer) triggers lodging establishment requirements.
To legally operate, an STR in Hollister must obtain a city business license from the City Clerk with a Tourism Tax License annotation. As a condition of that license, the operator must demonstrate compliance with the city’s Tourism Tax ordinance and hold a current Missouri retail sales tax license. Additionally, Missouri requires a state lodging establishment license through the Department of Health and Senior Services.
A 5% city tourism tax applies to all charges for sleeping accommodations paid by transient guests, including nightly and weekly STRs. Combined local sales tax in Hollister runs approximately 8-9% on top of the tourism tax. No statutory cap on nights per year was found, and no owner-occupancy or primary-residence requirement applies.
A building-code trigger exists: single-family homes or townhomes used for stays under 30 days that are located in a commercial zoning district or Planned Development District must be equipped with a residential fire sprinkler system (NFPA 13D). This requirement depends on the parcel’s zoning placement, which operators should confirm with the City Clerk and Planning and Zoning before operating. Enforcement is rated moderate.
Market Comparison
Hollister’s April 2026 ADR of $214 is near the national STR median of approximately $220, while its 32.2% April occupancy sits well below the US median of about 55%. The low April occupancy is seasonal, not structural; the July peak at 74.1% well exceeds the national average.
The investability score of 96.0 is exceptionally high, and the revenue growth score of 71.3 is above average. These scores reflect the structural advantages of proximity to a 10-million-visitor destination with diverse demand drivers. The seasonality score of 42.7 is the main risk flag.
The operator landscape is more concentrated than most markets. Thousand Hills Vacations leads with 563 listings and a 4.63 rating across 17,488 reviews. Grand Welcome follows with 418 listings at 4.78 and 20,714 reviews. RentBranson holds 373 listings at 4.76 and 16,143 reviews. Together these three account for 1,354 listings, roughly 15.8% of the market. The large established operators provide meaningful competition for professional management agreements, but the market is large enough that independent operators remain viable.
Frequently Asked Questions About Hollister, Missouri
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Do I need a license to operate a short-term rental in Hollister, MO?
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How does Hollister's STR revenue trend look?
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