Hollister, Missouri Short-Term Rental Market
Hollister short-term rentals earned $3,122 per month at a $248 ADR and 45.1% occupancy in September 2026.
Quick Answer: Hollister, Missouri is an active short-term rental market. average occupancy in the The Ozark Mtns market area is 45%. average monthly revenue in the The Ozark Mtns market area is $3,122. average daily rate in the The Ozark Mtns market area is $248. the top operator in the The Ozark Mtns market area is Thousand Hills Vacations with 563 listings. market score is 68/100 (grade C).
Market data reflects the The Ozark Mtns regional market, which includes Hollister. Regulations, taxes, and permit details below are specific to Hollister.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Hollister, Missouri sits in Taney County directly across Lake Taneycomo from Branson, and this profile measures its short-term rental market through September 2026. In that month the Hollister area STR market posted an average daily rate (ADR) of $248, occupancy of 45.1%, and average monthly revenue of $3,122. Against September 2025, occupancy is up 21.0%, ADR is up 5.0%, and revenue is up 11.2%. The town has 4,661 residents, and lodging demand is mostly leisure travel: anglers, boaters, and visitors to Branson’s theaters, shopping, and attractions. The Branson area draws an estimated 10 million visitors a year, although a visitor count specific to Hollister is not published. Local draws include the Downing Street Historic District, an English Tudor style streetscape on the National Register of Historic Places since 1978, plus trout fishing on Lake Taneycomo and boating on nearby Table Rock Lake.
The Hollister area STR market is large. It tracks 8,573 listings by type, and 8,483 of them (99.0%) are entire places, with 89 private rooms and 1 shared room. By bedroom count, two bedroom homes lead with 3,401 listings, followed by one bedroom with 2,021, three bedroom with 1,430, five bedroom with 1,046, and four bedroom with 660. On distribution channels, 5,938 listings appear on both Airbnb and Vrbo, 1,598 on Airbnb only, and 1,037 on Vrbo only. Listing volume of this size means new hosts compete with established operators, so pricing and presentation matter. The typical home value is $296,545, which frames the entry cost for investors. Short-term rentals are permitted with a city license, covered in the regulatory section below.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 16% |
| Feb | 30% |
| Mar | 53% |
| Apr | 34% |
| May | 47% |
| Jun | 69% |
| Jul | 74% |
| Aug | 50% |
| Sep | 41% |
| Oct | 51% |
| Nov | 48% |
| Dec | 47% |
Month-by-month nightly rates and revenue figures for Hollister are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in The Ozark Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the The Ozark Mtns market as a whole, which includes Hollister, so these counts are not Hollister-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Thousand Hills Vacations | 563 | 17,488 | ★ 4.63 |
| 2 | Grand Welcome | 418 | 20,714 | ★ 4.78 |
| 3 | RentBranson | 373 | 16,143 | ★ 4.76 |
| 4 | Evolve | 348 | 25,306 | ★ 4.68 |
| 5 | Christian Taylor Vacations | 244 | 1,598 | ★ 4.55 |
What Kind of STR Should I Buy in Hollister?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hollister are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 18.6% |
| vrbo | 12.1% |
| both | 69.3% |
Home Value Trends (Hollister)
Typical home values, median sale prices, and the 10-year price trend for Hollister are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Hollister — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Hollister. The city treats nightly and weekly rentals (occupancy under 30 days) as lodging establishments, and a transient guest is anyone renting for 31 days or less. Enforcement severity is rated moderate.
A permit is required. Operators must hold a city business license bearing a Tourism Tax License annotation, issued by the City Clerk, plus a Missouri state lodging establishment license and a Missouri retail sales tax license. The permit renews annually. As a condition of licensing, you must show compliance with the city’s Tourism Tax ordinance.
A 5% occupancy tax applies to charges paid by transient guests, in addition to standard sales tax.
There is also a building-code requirement. A detached house or townhome used for rentals of less than 30 days in any commercial zoning district or Planned Development District must have a residential fire sprinkler system meeting NFPA 13D (2018 IRC Section P2904). Because this trigger depends on the parcel’s zoning, check zoning before you buy.
The most recent change identified is the Residential Code update of January 2024, which carries the fire-sprinkler requirement. No major overhaul of short-term rental licensing was identified beyond existing tourism tax and lodging licensing. Confirm current license fees and zoning with the Hollister City Clerk and Planning and Zoning before purchasing.
Market Comparison
The Hollister area STR market has a strongly summer-weighted profile. September 2026 occupancy of 45.1% compares with seasonal peaks of 74.0% in July and 69.0% in June, and the $248 ADR sits below the June and July rates of $277 and $273.
The annual picture is similar. The 2025 average of 48.0% occupancy at a $251 ADR produced $3,551 per month, and 2026 is running at 45.8% occupancy and a $258 ADR with $3,463 in revenue across nine months.
The Hollister area is also an operator-driven market. The five largest property managers in the Hollister area STR market are Thousand Hills Vacations (563 listings, 4.63 rating), Grand Welcome (418 listings, 4.78 rating), RentBranson (373 listings, 4.76 rating), Evolve (348 listings, 4.68 rating), and Christian Taylor Vacations (244 listings, 4.55 rating). Together they manage 1,946 listings, so a self-managed host competes against well-reviewed professional operators.
Frequently Asked Questions About Hollister, Missouri
What is the average Airbnb daily rate in Hollister, MO?
What is the occupancy rate for short-term rentals in Hollister?
How much do Hollister short-term rentals earn?
What is the gross yield for a Hollister rental property?
Are short-term rentals legal in Hollister, Missouri?
When is the best time of year to rent in Hollister?
Do Hollister rentals need a fire sprinkler system?
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