Saint Louis, Missouri Short-Term Rental Market
The St. Louis metro area (including St. Louis city) STR market averaged $168/night at 69.5% occupancy.
Quick Answer: Saint Louis, Missouri is an active short-term rental market. average occupancy in the St. Louis market area is 70%. average monthly revenue in the St. Louis market area is $3,185. average daily rate in the St. Louis market area is $168. the top operator in the St. Louis market area is StayLage with 103 listings. market score is 97/100 (grade A).
Market data reflects the St. Louis regional market, which includes Saint Louis. Regulations, taxes, and permit details below are specific to Saint Louis.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
St. Louis is Missouri’s largest STR market in this batch, a city of about 279,695 people drawing an estimated 25 to 26 million visitors a year, with direct visitor spending reaching $5.8 billion in 2024 per Explore St. Louis, the regional convention and visitors commission. The market is heavily driven by convention and meetings business anchored by the America’s Center Convention Complex, alongside leisure draws including the free Gateway Arch National Park, Forest Park (home to the free St. Louis Zoo, Art Museum, and Science Center), the City Museum, professional sports, and the Anheuser-Busch brewery. St. Louis’s STR performance data in StaySTRA’s dataset is tracked at a shared St. Louis metro regional level, combined with nearby Saint Charles, rather than reported uniquely for the city, so all performance figures below describe the shared St. Louis metro area STR market rather than St. Louis in isolation. In the most recent tracked month (June 2026), that shared market shows an average daily rate of $168 and occupancy of 69.5%, with average revenue of $3,185 per listing for the month. Year over year, occupancy is down 5.1 percentage points and revenue is down 4.0%, even as ADR is up 3.4%. Bedroom mix, channel split, listing-type counts, and top property manager rosters are tracked at the same shared regional level rather than uniquely for St. Louis, so this profile omits those figures rather than present a regional total as the city’s own. Housing data is available specifically for St. Louis: the typical home value was $191,644 as of June 2026, with 1,048 homes for sale, notably lower than nearby Saint Charles’s $353,187.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 49% |
| Feb | 58% |
| Mar | 66% |
| Apr | 62% |
| May | 65% |
| Jun | 70% |
| Jul | 69% |
| Aug | 64% |
| Sep | 61% |
| Oct | 61% |
| Nov | 57% |
| Dec | 55% |
Month-by-month nightly rates and revenue figures for Saint Louis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in St. Louis market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the St. Louis market as a whole, which includes Saint Louis, so these counts are not Saint Louis-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | StayLage | 103 | 5,351 | ★ 4.64 |
| 2 | ABODEbucks | 96 | 9,238 | ★ 4.79 |
| 3 | Stay in the STL | 87 | 2,528 | ★ 4.84 |
| 4 | Landing, Inc. | 87 | 149 | ★ 3.96 |
| 5 | Evolve | 79 | 3,005 | ★ 4.55 |
What Kind of STR Should I Buy in Saint Louis?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Saint Louis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 55.5% |
| vrbo | 4.9% |
| both | 39.6% |
Home Value Trends (Saint Louis)
Typical home values, median sale prices, and the 10-year price trend for Saint Louis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Saint Louis — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
St. Louis’s STR ordinance is currently in legal limbo. The city passed its first STR ordinance (Ordinance 71729) in November 2023, effective November 6, 2024, requiring every short-term rental to hold one of two permit types: an Occupied permit (limited to the operator’s primary residence, one per person) or a Non-Occupied permit (up to four units per owner, requiring a City business license). The permit fee is $150 and properties must pass an annual building and occupancy inspection; rules include a two-night minimum stay, a ban on parties, and a required 24/7 local contact. However, a court injunction issued in May 2025 halted enforcement after a lawsuit challenged the $150 fee as an illegal tax under state law, and the city responded by pausing enforcement of all the rules, including permit applications and inspections. As of mid-2026 the permit regime is effectively unenforced pending litigation, though it could be revived if the city prevails in court. Separately, STRs owe the city’s hotel and motel room tax (3.5% Convention and Sports plus 3.75% Convention and Tourism, 7.25% combined) plus state and local sales tax, and a new 3% STR fee took effect February 23, 2026, funding affordable housing and paid quarterly; that fee is not affected by the injunction. Enforcement overall is rated minimal given the paused permit regime. Investors should treat this as a high-regulatory-uncertainty market and monitor the litigation closely.
Market Comparison
At 69.5% occupancy, the St. Louis metro area STR market, which includes the city of St. Louis, is running above the commonly cited U.S. STR median occupancy of roughly 55%. Its $168 ADR sits below the national median of roughly $220, reflecting a Midwest drive-market and convention city rather than a premium coastal or resort destination. That combination of above-average occupancy and below-average ADR is typical of large, accessible metro markets with steady convention demand but limited leisure pricing power. St. Louis’s own regulatory picture, an unenforced permit ordinance pending litigation plus a new 3% STR fee, is a source of real uncertainty that sets it apart from markets with settled rules. Top property manager rosters are tracked at the same shared regional level rather than uniquely for St. Louis, so this profile omits operator rankings rather than present regional totals as the city’s own.
Frequently Asked Questions About Saint Louis, Missouri
Is St. Louis's short-term rental permit ordinance currently enforced?
What is the average daily rate for short-term rentals in the St. Louis area?
Are there taxes on short-term rentals in St. Louis even without permit enforcement?
What is the occupancy rate for STRs near St. Louis?
When is peak season for short-term rentals in the St. Louis area?
How is the St. Louis metro area STR market trending year over year?
What is the typical home value in St. Louis?
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