Ozark, Missouri Short-Term Rental Market
Ozark, MO sits in the Springfield, MO area, which averaged $140/night at 81.2% occupancy in June 2026.
Quick Answer: Ozark, Missouri is an active short-term rental market. average occupancy in the Springfield market area is 81%. average monthly revenue in the Springfield market area is $3,116. average daily rate in the Springfield market area is $140. the top operator in the Springfield market area is Sleepover INC with 33 listings. market score is 99/100 (grade A).
Market data reflects the Springfield regional market, which includes Ozark. Regulations, taxes, and permit details below are specific to Ozark.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Ozark, Missouri is a fast-growing bedroom community in Christian County, part of the Springfield, MO metro area roughly 15 minutes south of Springfield. Its STR performance data is tracked at that metro-area level rather than uniquely for the city, so the figures below describe the Springfield, MO area, which Ozark is part of.
The Springfield-area market posted a $140 average daily rate and a striking 81.2% occupancy in June 2026, one of the highest occupancy rates StaySTRA tracks. Occupancy is up 8.6% year over year and revenue is up 12.1% year over year to $3,116 per month, alongside a 4.2% ADR gain. Multiplying June’s ADR by occupancy gives an implied RevPAR near $114 per night.
Bedroom mix, channel mix, market-score data, and top-operator data are also tracked at this same metro-area level rather than uniquely for Ozark, so this profile omits them.
Multi-year data for the Springfield area shows occupancy peaked at 71.80% in 2021 before settling in the high-50s to low-60s from 2022 through 2024, recovering to 63.67% in 2025. ADR climbed from $90 in 2017 to $127 by 2025, with monthly revenue reaching $2,299 that year, below June 2026’s much stronger figure. Ozark itself draws day-trippers to Finley Farms and The Ozark Mill, a restored historic watermill with farm-to-table dining, alongside its well-known antiques district and historic downtown.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 48% | $93 | $1,366 |
| Feb | 57% | $95 | $1,369 |
| Mar | 66% | $110 | $2,032 |
| Apr | 58% | $107 | $1,747 |
| May | 66% | $115 | $2,073 |
| Jun | 73% | $120 | $2,378 |
| Jul | 70% | $117 | $2,270 |
| Aug | 64% | $108 | $1,982 |
| Sep | 60% | $108 | $1,754 |
| Oct | 62% | $110 | $1,933 |
| Nov | 58% | $109 | $1,753 |
| Dec | 58% | $108 | $1,772 |
Top Short-Term Rental Operators in Springfield market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Springfield market as a whole, which includes Ozark, so these counts are not Ozark-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Sleepover INC | 33 | 357 | ★ 3.92 |
| 2 | Evolve | 21 | 1,282 | ★ 4.67 |
| 3 | TriVentures | 10 | 1,339 | ★ 4.91 |
| 4 | Home Sweet Home | 8 | 811 | ★ 4.80 |
| 5 | Nightly Rental Management | 7 | 654 | ★ 4.89 |
What Kind of STR Should I Buy in Ozark?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 307 |
| 2 bed | 321 |
| 3 bed | 277 |
| 4 bed | 72 |
| 5 bed | 28 |
ADR by Property Tier
| Entire Home | $150 |
| Luxury | $206 |
| Professionally Managed | $151 |
Revenue by Dwelling Type
| Apartment | $2,446 |
| Entire Place | $3,350 |
| House | $3,280 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 58.3% |
| vrbo | 2.6% |
| both | 39.1% |
Investment Analysis
Ozark’s typical home value was $324,157 as of June 2026 (Zillow), with a median sale price of $331,367 against a median list price of $423,667. Homes are selling at 78.2% of list price after a median of 14 days to pending, with 150 homes for sale.
Pairing that entry cost with the Springfield-area’s average monthly STR revenue of $3,116 implies a gross revenue yield near 11.5% annually, before expenses, taxes, or permitting costs.
Pricing tiers show a wide spread. The all-listings average daily rate is $140, entire-home listings average $150, professionally managed listings average $151, and luxury-tier listings average $206, about 47% above the market-wide ADR. House-specific revenue averages $3,280 per month, close to entire-place listings overall at $3,350, both well above the $2,446 apartment average.
The regulatory picture for Ozark specifically is genuinely light: the city does not appear to have a dedicated STR ordinance. Any business operating within city limits, including home-based STRs, needs an annual city business registration, and home-based rentals must comply with general home occupation rules rather than a standalone vacation-rental permit. Buyers should confirm allowed zoning districts with the Planning & Development Department before purchasing, since permitted locations depend on the underlying district’s use table and staff interpretation rather than an explicit STR category. Note: Ozark, Missouri is not the same as Lake Ozark or Lake of the Ozarks, which has far stricter and more contested STR rules.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests in the Springfield area book an average of 41 days ahead of arrival and stay a notably long median of 5.0 nights, consistent with multi-day visits tied to weddings and events at Finley Farms and The Ozark Mill, antiquing trips to the historic downtown, and river recreation on the Finley River.
That roughly six-week lead time gives hosts a reasonable window to adjust pricing before the June peak, and this market’s occupancy stays notably high even in its weakest month (48.4% in January), meaning demand holds up better year-round than in more sharply seasonal StaySTRA-tracked markets. Event-driven traffic, including the Ozark Craft Fair, an IPRA Pro Rodeo, and the Sertoma Duck Races, adds demand outside the core summer window and is worth referencing directly in listing descriptions. Overflow visitation from nearby Branson and Springfield attractions also supports demand beyond what Ozark’s own draws would generate alone.
Short-Term Rental Regulations
Ozark, Missouri, in the Springfield metro area’s Christian County, is not the same as Lake Ozark or Lake of the Ozarks, which has far stricter and more contested short-term rental rules. As of mid-2026, the City of Ozark does not appear to have a dedicated STR ordinance.
STRs are instead regulated through the general municipal framework: Missouri has no statewide STR license, so control is local. Any business operating within city limits, including home-based ones, must obtain an annual city business registration (renewed by December 31), and home-based rentals must comply with home occupation rules through the Planning and Development Department. A new merchant also needs a Christian County merchant’s license.
The zoning code recognizes ‘bed and breakfast’ as an owner-occupied single-family home with up to five guest rooms but does not define a separate vacation-rental use, so permitted locations depend on the underlying zoning district’s use table and staff interpretation rather than an explicit STR category.
No Ozark-specific transient guest or lodging tax was confirmed; the general Ozark sales tax rate is about 10.35% (4.225% state, 1.75% county, 2.375% city, 2% special) and may apply to lodging, though this was not confirmed as STR-specific. Investors should contact the Planning and Development Department (417-581-5976 or 417-581-2407) to confirm current district allowances, registration fees, and tax obligations before operating.
Enforcement is rated minimal, light relative to Lake of the Ozarks jurisdictions, but rules are ambiguous and could tighten as the city grows. A 2024 Missouri Supreme Court ruling struck down the Lake of the Ozarks lodging tax as unconstitutional; that ruling applies to a different region and does not affect Ozark, Missouri.
Market Comparison
The Springfield area’s 81.2% June 2026 occupancy is one of the highest StaySTRA tracks, well above the roughly 55% median occupancy across StaySTRA-tracked US STR markets, while its $140 average daily rate sits below the roughly $220 national median ADR. This is a high-volume, lower-rate market, consistent with a fast-growing bedroom community absorbing steady regional and event-driven demand rather than a premium leisure destination.
Top-operator data is tracked at this same metro-area level rather than uniquely for Ozark, so this profile omits it. Ozark’s own light-touch local regulatory environment, no dedicated STR ordinance, differentiates it from the far stricter and more contested rules at Lake Ozark and Lake of the Ozarks, a different Missouri destination entirely despite the similar name. Buyers should not confuse the two when researching STR rules in Missouri.
Frequently Asked Questions About Ozark, Missouri
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What is the average daily rate for a short-term rental near Ozark, MO?
Do you need a permit to run an Airbnb in Ozark, MO?
Is Ozark, MO the same as Lake Ozark or Ozark, Arkansas for STR rules?
What is the best month for STR revenue near Ozark, MO?
How much does a typical home cost in Ozark, MO?
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