Ozark, Missouri Short-Term Rental Market
The Springfield, MO metro area STR market posted $138 ADR, 64.0% occupancy and $2,474 monthly revenue in September 2026.
Quick Answer: Ozark, Missouri is an active short-term rental market. average occupancy in the Springfield market area is 64%. average monthly revenue in the Springfield market area is $2,474. average daily rate in the Springfield market area is $138. the top operator in the Springfield market area is Sleepover INC with 33 listings. market score is 99/100 (grade A).
Market data reflects the Springfield regional market, which includes Ozark. Regulations, taxes, and permit details below are specific to Ozark.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This page covers short-term rental performance for the Springfield, MO metro area STR market, which includes Ozark in Christian County and Springfield. Ozark has a population of 22,907 and sits roughly 15 minutes south of Springfield. In September 2026 the metro area STR market averaged an ADR of $138, occupancy of 64.0% and revenue of $2,474 per listing for the month. Entire-home listings earned a higher ADR of $147 and monthly revenue of $2,628. Year over year, occupancy rose 2.8%, ADR rose 5.4% and revenue rose 13.2%, so growth is coming from both rate and demand rather than from one side alone. The 2026 year to date figures through September show occupancy of 66.4%, an ADR of $132 and monthly revenue of $2,495, ahead of the 2025 full-year averages of 63.7% occupancy, a $127 ADR and $2,300 in monthly revenue. Summing the twelve seasonal months gives annualized revenue of about $22,669 per listing. Demand in Ozark itself comes largely from regional leisure travelers in southwest Missouri, Arkansas and Kansas. Draws include Finley Farms and The Ozark Mill, the antiques district around historic downtown, float and fishing trips on the Finley River, and events such as the Ozark Craft Fair, which has run since 1973, and the IPRA Pro Rodeo. Overflow from Branson and Springfield attractions adds stays during busy weekends. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Ozark, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 48% |
| Feb | 57% |
| Mar | 66% |
| Apr | 58% |
| May | 66% |
| Jun | 73% |
| Jul | 70% |
| Aug | 64% |
| Sep | 61% |
| Oct | 62% |
| Nov | 58% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Ozark are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Springfield market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Springfield market as a whole, which includes Ozark, so these counts are not Ozark-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Sleepover INC | 33 | 357 | ★ 3.92 |
| 2 | Evolve | 21 | 1,282 | ★ 4.67 |
| 3 | TriVentures | 10 | 1,339 | ★ 4.91 |
| 4 | Home Sweet Home | 8 | 811 | ★ 4.80 |
| 5 | Nightly Rental Management | 7 | 654 | ★ 4.89 |
What Kind of STR Should I Buy in Ozark?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Ozark are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 58.3% |
| vrbo | 2.6% |
| both | 39.1% |
Home Value Trends (Ozark)
Typical home values, median sale prices, and the 10-year price trend for Ozark are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Ozark — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Ozark, and enforcement is described as minimal. The City of Ozark does not appear to have a dedicated short-term rental ordinance, so operators fall under the general framework. Missouri has no statewide STR license. Any business operating within city limits, including home-based ones, needs an annual city business registration, renewed by December 31. Home-based rentals must also comply with home occupation rules through the Planning and Development Department, and a new merchant activity needs a Christian County merchant’s license. The zoning code does not define a standalone vacation rental use. It does define a bed and breakfast as an owner-occupied house with no more than five guest rooms offering short-term lodging for compensation. Where STRs are allowed therefore depends on the underlying zoning district use tables, staff interpretation and building codes. No Ozark-specific lodging tax was confirmed, though the general Ozark sales tax rate of about 10.35% (4.225% state, 1.75% county, 2.375% city and 2% special) may apply to lodging. No STR ordinance or council action was found for 2024 through 2026. Ozark is not Lake Ozark, which has much stricter rules. Because the rules are ambiguous and could tighten as the city grows, investors should call the Planning and Development Department at 417-581-5976 to confirm district allowances, fees and tax obligations before operating.
Market Comparison
The Springfield, MO metro area STR market shows a moderate-rate, steady-demand profile. Occupancy was 64.0% in September 2026 and ADR was $138, with entire homes at $147 and the luxury tier at $196. The lower rate level has an advantage for entry cost: a typical home value of $324,157 is accessible to many individual investors, and the rate ceiling is set by regional drive-in demand rather than destination resort pricing. Revenue growth of 13.2% year over year shows momentum, and the 2026 year to date ADR of $132 is up from $127 in 2025. Operator concentration and top management companies are tracked at a shared regional level rather than uniquely for Ozark, so this profile omits them. Investors comparing Ozark with other Missouri options should weigh its metro location and light enforcement against its moderate rates.
Frequently Asked Questions About Ozark, Missouri
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How much revenue does an Ozark short-term rental earn?
When is the best time of year for Ozark short-term rentals?
Are short-term rentals legal in Ozark, Missouri?
How far in advance do guests book in Ozark?
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