Gravois Mills, Missouri Short-Term Rental Market
Gravois Mills Lake of the Ozarks STRs averaged $228/night at 33.6% occupancy in April 2026, with July peaking at 69.2% occupancy.
Quick Answer: Gravois Mills, Missouri is an active short-term rental market. average occupancy in the Lake of Ozarks market area is 47%. average monthly revenue in the Lake of Ozarks market area is $5,461. average daily rate in the Lake of Ozarks market area is $400. the top operator in the Lake of Ozarks market area is Evolve with 354 listings. market score is 51/100 (grade D).
Market data reflects the Lake of Ozarks regional market, which includes Gravois Mills. Regulations, taxes, and permit details below are specific to Gravois Mills.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Gravois Mills, Missouri is a small incorporated village (population 129) on the Gravois arm of the Lake of the Ozarks in Morgan County. The local economy runs almost entirely on summer lake tourism: the Lake of the Ozarks region draws an estimated 5 million or more visitors annually from Missouri, Kansas City, St. Louis, and surrounding Midwest states.
As of April 2026, the market area includes approximately 4,733 active STR listings. Entire-place rentals account for 4,683 listings (99% of supply), with 50 private-room listings. No shared-room listings are present. The supply is dominated by lakeside cabins and homes, reflected in the bedroom mix: 3-bedroom properties are the largest segment (1,678), followed by 2-bedroom (1,215), 4-bedroom (635), 1-bedroom (634), and 5-bedroom or larger (560).
Channel distribution is more balanced than most markets: 2,951 listings appear on both Airbnb and VRBO, with 910 Airbnb-only and 872 VRBO-only, suggesting VRBO plays a larger role here than in typical urban STR markets.
April 2026 metrics: ADR $228, occupancy 33.6%, RevPAR $76.72. The April figure reflects deep shoulder season. Year-over-year, occupancy declined 4.1 percentage points, ADR rose 6.6%, and revenue fell 6.8%. The market’s investability score is 76.5 and revenue-growth score is 86.0, though the total score of 50.9 is weighted down by seasonality (43.3) and rental demand (48.1), reflecting the market’s heavy summer concentration.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 22% |
| Feb | 27% |
| Mar | 42% |
| Apr | 34% |
| May | 43% |
| Jun | 59% |
| Jul | 69% |
| Aug | 52% |
| Sep | 34% |
| Oct | 28% |
| Nov | 27% |
| Dec | 23% |
Month-by-month nightly rates and revenue figures for Gravois Mills are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lake of Ozarks market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lake of Ozarks market as a whole, which includes Gravois Mills, so these counts are not Gravois Mills-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 354 | 13,902 | ★ 4.73 |
| 2 | LakeDays.Rentals | 213 | 4,973 | ★ 4.80 |
| 3 | YourLakeVacation | 139 | 1,600 | ★ 4.75 |
| 4 | Shores Vacation Rentals | 106 | 3,165 | ★ 4.81 |
| 5 | Lakecation Vacations | 97 | 1,574 | ★ 4.41 |
What Kind of STR Should I Buy in Gravois Mills?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Gravois Mills are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 19.2% |
| vrbo | 18.4% |
| both | 62.3% |
Home Value Trends (Gravois Mills)
Typical home values, median sale prices, and the 10-year price trend for Gravois Mills are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Gravois Mills — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Gravois Mills is a small village in Morgan County with no village-specific STR ordinance, permit program, or license requirement identified in available sources. Missouri does not have a statewide STR license. Under Morgan County rules, STRs are generally allowed in Agricultural Residential and Lake Residential zones, and no formal county STR permit, fee, or annual night cap was identified in available primary sources.
A significant tax change affects all Lake of the Ozarks operators: on June 25, 2024, the Missouri Supreme Court ruled the lake area business district lodging tax unconstitutional and ordered collection to stop. The Morgan County portion of that tax was 3% on transient lodging stays. Operators no longer collect or remit this tax. Missouri state sales tax (4.225%) plus applicable local sales taxes continue to apply to stays of 30 nights or fewer.
Two critical practical points for investors: First, many Lake of the Ozarks subdivisions carry private deed restrictions or covenants that prohibit or limit short-term rentals regardless of county zoning. These covenants are enforceable by homeowners associations and neighboring owners. Second, prospective operators should confirm zoning eligibility directly with Morgan County Planning and Zoning before purchasing any property. Enforcement at the village level is minimal given the community’s size.
Market Comparison
Gravois Mills April 2026 occupancy of 33.6% is well below the U.S. STR median of approximately 55%, though the April figure reflects the deepest part of the off-season for this market. July’s 69.2% occupancy is in line with strong seasonal lake markets nationally. The ADR of $228 is above the U.S. STR median of approximately $220, reflecting the premium that lakeside cabins and entire-place rentals command.
The professional management landscape is led by Evolve with 354 listings and a 4.73 average rating across 13,902 reviews, representing approximately 7.5% of total market supply. LakeDays.Rentals holds 213 listings (4.80 rating), YourLakeVacation manages 139 listings (4.75 rating), Shores Vacation Rentals operates 106 listings (4.81 rating), and Lakecation Vacations holds 97 listings (4.41 rating).
The top five operators account for 909 listings, or roughly 19.2% of the 4,733-listing market, higher than in the other markets in this batch. Specialized lake-market operators (LakeDays.Rentals, YourLakeVacation, Shores, Lakecation) reflect the niche nature of the Lake of the Ozarks destination. The dominant VRBO presence (VRBO-only at 872 listings, cross-platform at 2,951) confirms that VRBO holds an outsized market share compared to typical urban or suburban STR markets.
Frequently Asked Questions About Gravois Mills, Missouri
What are the peak revenue months for Gravois Mills STRs?
Do I need a permit to operate an STR in Gravois Mills, MO?
What deed restrictions should I know about before buying an STR in Gravois Mills?
What is the average daily rate for Gravois Mills STRs?
How does the Lake of the Ozarks lodging tax change affect operators?
What is the off-season occupancy in Gravois Mills?
Who are the top property managers at Lake of the Ozarks in the Gravois Mills market?
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