Gravois Mills, Missouri Short-Term Rental Market
The Gravois Mills area STR market posted a $301 ADR, 36.1% occupancy and $3,136 monthly revenue in September 2026.
Quick Answer: Gravois Mills, Missouri is an active short-term rental market. average occupancy in the Lake of Ozarks market area is 36%. average monthly revenue in the Lake of Ozarks market area is $3,136. average daily rate in the Lake of Ozarks market area is $301. the top operator in the Lake of Ozarks market area is Evolve with 354 listings. market score is 51/100 (grade D).
Market data reflects the Lake of Ozarks regional market, which includes Gravois Mills. Regulations, taxes, and permit details below are specific to Gravois Mills.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Performance figures on this page describe the Missouri Ozarks lakes region STR market, which covers Gravois Mills, Rocky Mount, Sunrise Beach and Warsaw, rather than Gravois Mills alone. Gravois Mills is a village of about 129 residents on the Gravois Creek arm of the Lake of the Ozarks in southern Morgan County, and tourism here is regional. The Lake of the Ozarks as a whole reports roughly 5 million or more visitors a year, mostly summer leisure travelers from St. Louis, Kansas City and Springfield who come for boating, fishing, water sports and lakeside stays. As of September 2026, the Missouri Ozarks lakes region STR market averaged an ADR of $301 and occupancy of 36.1%, producing average monthly revenue of $3,136. Compared with September 2025, occupancy is up 23.0%, ADR is up 7.3% and revenue is up 21.0%. Entire place rentals averaged $303 ADR and $3,149 in monthly revenue, while houses averaged $3,789 and apartments $2,391. Through the first nine months of 2026 the region averages 41.6% occupancy, a $300 ADR and $3,558 in monthly revenue, ahead of full year 2025 at 38.6%, $270 and $3,094. Occupancy peaked at 45.3% in 2021 and has ranged from 37.9% to 42.0% in full years since 2022. Listing counts, bedroom mix, channel mix and listing type mix are tracked at a shared regional level rather than uniquely for Gravois Mills, so this profile omits them. The market is strongly seasonal, with July occupancy of 68.8% against 22.5% in January, and summer carries most of the annual earnings. Summing the seasonal monthly averages gives annual revenue of $32,003 for a typical listing.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 22% |
| Feb | 27% |
| Mar | 42% |
| Apr | 34% |
| May | 43% |
| Jun | 59% |
| Jul | 69% |
| Aug | 52% |
| Sep | 34% |
| Oct | 28% |
| Nov | 27% |
| Dec | 23% |
Month-by-month nightly rates and revenue figures for Gravois Mills are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lake of Ozarks market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lake of Ozarks market as a whole, which includes Gravois Mills, so these counts are not Gravois Mills-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 354 | 13,902 | ★ 4.73 |
| 2 | LakeDays.Rentals | 213 | 4,973 | ★ 4.80 |
| 3 | YourLakeVacation | 139 | 1,600 | ★ 4.75 |
| 4 | Shores Vacation Rentals | 106 | 3,165 | ★ 4.81 |
| 5 | Lakecation Vacations | 97 | 1,574 | ★ 4.41 |
What Kind of STR Should I Buy in Gravois Mills?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Gravois Mills are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 19.2% |
| vrbo | 18.4% |
| both | 62.3% |
Home Value Trends (Gravois Mills)
Typical home values, median sale prices, and the 10-year price trend for Gravois Mills are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Gravois Mills — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Gravois Mills. It is a very small incorporated village in Morgan County, and no village specific STR ordinance, permit program or license fee could be located. Missouri has no statewide STR license, so rules default to the county and to private subdivision covenants. In Morgan County, short-term rentals are generally allowed in Agricultural Residential and Lake Residential zones, according to a third party compliance summary. No county permit, cost, renewal period, owner occupancy requirement, primary residence requirement or nightly cap was confirmed. Owner occupancy and primary residence are not required. Enforcement at the village level appears minimal given the size of the community. Taxes changed in 2024. On June 25, 2024 the Missouri Supreme Court ruled the Lake of the Ozarks lake area business district lodging tax unconstitutional and stopped its collection. Morgan County’s share was 3% on transient lodging, and it is no longer collected. Hosts must still collect Missouri state sales tax of 4.225% plus any applicable local sales taxes on stays of 30 nights or fewer. The practical risk is private. Many Lake of the Ozarks subdivisions carry deed restrictions or covenants that limit or ban short-term rentals even where the county allows them. Confirm zoning with Morgan County Planning and Zoning, and read the deed restrictions before buying.
Market Comparison
The Missouri Ozarks lakes region STR market is a high rate, seasonal market. September 2026 shows a $301 ADR against 36.1% occupancy. Luxury listings reach $450 and professionally managed listings reach $337. Even in July, the peak month, occupancy is 68.8% at a $347 ADR, while January occupancy falls to 22.5%. Occupancy tops 50% only in June, July and August (58.7%, 68.8% and 51.9%), and every other month stays below 43%. That pattern is typical of a seasonal lake destination. Investors are paid through high summer rates rather than steady year round demand, and results depend on capturing the June to August window. The market score data and top operator lists are tracked at a shared regional level rather than uniquely for Gravois Mills, so this profile omits them.
Frequently Asked Questions About Gravois Mills, Missouri
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