Ballwin, Missouri Short-Term Rental Market
Ballwin, MO STRs averaged $151/night at 64.0% occupancy in April 2026, with 5,521 active listings across the St. Louis metro western suburbs.
Quick Answer: Ballwin, Missouri is an active short-term rental market. average occupancy in the St. Louis market area is 61%. average monthly revenue in the St. Louis market area is $2,699. average daily rate in the St. Louis market area is $153. the top operator in the St. Louis market area is StayLage with 103 listings. market score is 97/100 (grade A).
Market data reflects the St. Louis regional market, which includes Ballwin. Regulations, taxes, and permit details below are specific to Ballwin.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Ballwin’s short-term rental market covers a suburban residential corridor in west St. Louis County, roughly 20 miles from downtown St. Louis. As of April 2026, the market reported a 64.0% average occupancy rate and a $150.94 average daily rate across active listings, producing a RevPAR of $96.60. Average monthly host revenue reached $2,642 per listing.
Year over year, ADR climbed 4.1% and average revenue rose 3.5%, while occupancy edged down 2.0 percentage points from the prior April, a modest softening consistent with the broader suburban STR trend following post-pandemic normalization.
The market carries 5,521 active listings based on channel data. The vast majority, 4,858 (88.0%), are entire-place rentals. Private rooms account for 659 listings (11.9%), and shared rooms make up 4 listings (less than 0.1%). The bedroom distribution skews toward smaller units: 1-bedroom listings lead at 2,162 (39.2%), followed by 2-bedroom at 1,632 (29.6%), 3-bedroom at 1,001 (18.2%), 4-bedroom at 454 (8.2%), and 5-bedroom at 261 (4.7%).
By channel, Airbnb-only listings number 3,060, VRBO-only 273, and dual-listed properties 2,188. The strong dual-listing presence indicates that many professional operators actively manage cross-channel distribution.
The market’s composite StaySTRA score of 97.19 out of 100 reflects strong revenue growth (96.31) and investability (85.64), with solid rental demand (80.29) and manageable seasonality (82.60). The regulation score of 63.82 reflects Ballwin’s owner-occupancy permit requirements, which meaningfully constrain who can participate in this market.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 49% |
| Feb | 58% |
| Mar | 66% |
| Apr | 62% |
| May | 65% |
| Jun | 70% |
| Jul | 69% |
| Aug | 64% |
| Sep | 61% |
| Oct | 61% |
| Nov | 57% |
| Dec | 55% |
Month-by-month nightly rates and revenue figures for Ballwin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in St. Louis market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the St. Louis market as a whole, which includes Ballwin, so these counts are not Ballwin-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | StayLage | 103 | 5,318 | ★ 4.63 |
| 2 | ABODEbucks | 96 | 9,117 | ★ 4.79 |
| 3 | Stay in the STL | 87 | 2,493 | ★ 4.82 |
| 4 | Landing, Inc. | 87 | 148 | ★ 3.96 |
| 5 | Evolve | 79 | 2,984 | ★ 4.54 |
What Kind of STR Should I Buy in Ballwin?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Ballwin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 55.4% |
| vrbo | 4.9% |
| both | 39.6% |
Home Value Trends (Ballwin)
Typical home values, median sale prices, and the 10-year price trend for Ballwin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Ballwin — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Ballwin enacted its short-term rental ordinance on April 23, 2018, making it one of the earlier St. Louis County municipalities to formally regulate platforms like Airbnb and VRBO.
STRs are permitted in Ballwin but subject to a strict owner-occupancy mandate. The property must be the applicant’s primary residence, and the owner must reside there at least 180 days per calendar year. Before listing, the owner must pass a city occupancy inspection and obtain a short-term rental permit. The permit renews every two years. Permit fees are not publicly posted online and were not available in the source data.
Rental records must be retained for at least two years. Parking is limited to the property and the immediately abutting street. Two or more code violations within any 180-day window can trigger permit revocation. Enforcement severity is rated moderate.
On taxes, Ballwin sits within St. Louis County, which levies a 7.25% Hotel/Motel Room Tax on transient accommodations, including Airbnb and VRBO bookings (3.75% Convention and Tourism plus 3.5% Convention and Sports). Missouri state sales tax of approximately 4.225% also applies to short-term lodging, bringing the estimated combined tax burden to roughly 11.5%. No Ballwin-specific city lodging tax was identified in the source data.
One important overlay: subdivision deed covenants and HOA rules are not preempted by the city ordinance. Many Ballwin neighborhoods with active HOAs may prohibit STRs regardless of city permission. Prospective operators should independently verify their subdivision rules before applying for a permit.
No ordinance amendments were identified after the 2018 enactment. In early 2025, the Missouri legislature advanced a bill classifying STRs as residential properties for property tax assessment, which could lower assessed values for STR investors statewide but does not override Ballwin’s local permit requirements.
Market Comparison
Ballwin’s STR market occupancy of 64.0% in April 2026 sits above the commonly cited US STR median of approximately 55%, indicating stronger-than-average demand absorption for a residential suburb. The market’s $150.94 ADR is below the national STR median of approximately $220, reflecting the suburban positioning and the owner-occupancy restrictions that suppress professional inventory at scale.
Regionally, this market operates as an overflow and alternative accommodation layer for St. Louis metro visitors rather than a standalone destination market, which contributes to the lower ADR compared to resort or urban core markets.
The operator landscape is fragmented, with no single property manager dominating the market. StayLage leads with 103 listings and 5,318 reviews at a 4.63 average rating. ABODEbucks follows with 96 listings and 9,117 reviews at 4.79. Stay in the STL ranks third with 87 listings and 2,493 reviews at a 4.82 average rating, the highest among the top five. Landing, Inc. also holds 87 listings but carries a notably lower 3.96 average rating from 148 reviews. Evolve rounds out the top five at 79 listings, 2,984 reviews, and a 4.54 rating.
The top five operators together account for 452 listings, or approximately 8.2% of the estimated 5,521 total active listings, confirming the market remains heavily self-managed or distributed across smaller operators.
Frequently Asked Questions About Ballwin, Missouri
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Does Ballwin require a permit to operate an Airbnb?
What taxes apply to Airbnb rentals in Ballwin, MO?
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