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Savannah, Georgia, is a vibrant destination attracting approximately 14 million visitors annually, making it a significant player in the U.S. tourism market. The city’s charm, rich history, and Southern hospitality appeal to a diverse demographic, with a notable percentage of visitors aged 25-54. Families, couples, and solo travelers flock to Savannah for various reasons, including leisure, cultural exploration, and business. The tourism industry in Savannah generates an estimated economic impact of $3 billion, highlighting the importance of this sector to the local economy. With its unique blend of historic architecture, lush parks, and a thriving arts scene, Savannah continues to draw tourists year-round.

In analyzing Savannah visitor demographics, data reveals that the majority of tourists come from nearby states, particularly Florida, South Carolina, and Georgia itself. The primary reasons for visiting include exploring historic sites, enjoying culinary experiences, and participating in festivals. On average, visitors spend about 2-3 days in Savannah, with peak seasons occurring during spring and fall when the weather is most favorable. According to the tourism bureau (https://www.visitsavannah.com), the city sees a significant influx of visitors during events like the Savannah Music Festival and St. Patrick’s Day celebrations, which can lead to increased occupancy rates for short-term rentals. STR operators should note that the average daily rate (ADR) tends to rise during these peak periods, making it essential to optimize pricing strategies. Understanding these visitor patterns and demographics is crucial for businesses looking to thrive in Savannah’s competitive tourism landscape. For more insights, visit the official tourism site (https://www.visitsavannah.com).