Marietta, Georgia Short-Term Rental Market Overview

Population: Still gathering data
Annual Visitors: Still gathering data
Total STRs: 939
ADR: $180.08

Visitor Profile

Marietta, Georgia, attracts approximately 1.5 million visitors annually, making it a vibrant hub for tourism in the Atlanta metropolitan area. The key demographic highlights show that the majority of visitors are families and couples, with a significant percentage aged between 25 and 54 years. The primary purposes for visiting include leisure activities, historical exploration, and attending local events, which contribute to the city’s economic impact of over $200 million each year. As visitors flock to Marietta for its rich history and cultural offerings, understanding these dynamics is crucial for local businesses and tourism operators.

In-depth visitor analysis reveals that the annual visitor numbers have steadily increased, with a notable rise during peak seasons such as spring and fall, when the weather is most favorable. The primary demographics indicate that 60% of visitors are from within Georgia, while 30% come from neighboring states, particularly Florida and Alabama. The average length of stay is approximately 2.5 nights, allowing ample time for exploring attractions such as the Marietta Square and the Gone with the Wind Museum. The main reasons for visiting include the city’s historical sites, outdoor activities, and family-friendly events, which are highlighted on the tourism bureau’s website (https://visitmariettaga.com). Additionally, the visitor statistics report (https://visitmariettaga.com/about-marietta/) emphasizes the importance of festivals and local events in attracting tourists. For STR operators, understanding these trends can help tailor offerings to meet the needs of a diverse visitor base, ensuring a thriving tourism market in Marietta.

Top Attractions

Marietta, Georgia, is a charming city that seamlessly blends history, culture, and outdoor adventure, making it a perfect destination for visitors seeking a variety of experiences. Known for its vibrant downtown square, Marietta offers a delightful mix of attractions that cater to all interests. Among the highlights are the Marietta Museum of History, which showcases the city’s rich heritage, and Kennesaw Mountain National Battlefield Park, a stunning natural area perfect for hiking and exploring. Whether you’re a history buff, an outdoor enthusiast, or a family looking for fun activities, Marietta has something for everyone. Discover the unique charm of this city and explore the many Marietta attractions that await you.

One of the must-visit attractions is the Marietta Museum of History, located in the historic Kennesaw House. This museum offers fascinating exhibits that delve into the local history, from the Civil War to the city’s development. For more information, visit their official website. Another highlight is the Big Chicken, an iconic fast-food restaurant known for its giant chicken-shaped sign, making it a fun photo opportunity and a local landmark. Families will enjoy the Marietta/Cobb Museum of Art, which features a diverse collection of contemporary and traditional art, along with rotating exhibitions. For outdoor enthusiasts, Kennesaw Mountain National Battlefield Park offers miles of trails and scenic views, ideal for hiking and picnicking. To plan your visit, check out the official visitor guide at https://visitmariettaga.com/ and explore more things to do at https://www.mariettaga.gov/826/Things-to-Do. Marietta truly has a wealth of attractions waiting to be discovered.

Regulations

Marietta, Georgia, has established specific regulations for short-term rentals to ensure safety, compliance, and community integrity. Property owners looking to operate short-term rentals in Marietta must obtain a business license and register their property with the city. Additionally, hosts are required to collect and remit a hotel/motel tax, which is currently set at 8%. Zoning laws dictate that short-term rentals are only permitted in certain districts, and properties must meet safety standards, including smoke detectors and fire extinguishers. Violations of these regulations can result in fines and potential revocation of the rental license. For those interested in navigating the Marietta short-term rental landscape, understanding these regulations is crucial.

To legally operate a short-term rental in Marietta, property owners must first obtain a business license from the city. This involves submitting an application and paying the associated fees. The hotel/motel tax must be collected from guests and submitted to the city on a quarterly basis. Zoning restrictions are in place, meaning that not all properties are eligible for short-term rental use; it is essential to verify zoning compliance before proceeding. Safety requirements include having working smoke detectors and fire extinguishers on the premises. Failure to adhere to these regulations can lead to penalties, including fines and the possibility of losing the rental license. For more detailed information on Marietta’s regulations, visit the Marietta, GA official website (https://www.mariettaga.gov/) or consult the Marietta City Comprehensive Plan (https://dca.georgia.gov/marietta-city-comprehensive-plan).

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Vacation Rental Market Overview for Marietta

Marietta attracts visitors with its beaches and waterfront activities and outdoor recreation and natural beauty. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Marietta, Georgia Market Performance Trends

LTM Avg. Daily Rate$176.00
LTM Occupancy Rate60.0%
LTM Avg. Revenue$2,114

Short-Term Rental Market Performance Analysis for Marietta

The short-term rental market in Marietta demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Marietta, Georgia Housing Market Data

Home Value Trends

Market Overview

  • Typical Home Value:$472,113
  • Median Sale Price:$486,666
  • Median List Price:$501,633

Current Inventory

  • Homes For Sale:1,434
  • New Listings:394

Detailed Market Analysis

The average home value in Marietta, GA is $472,113, down 1.4% over the past year. Learn more about the Marietta housing market and real estate trends.

Real Estate Market Analysis for Marietta, Georgia

The residential real estate market in Marietta, Georgia presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in Marietta, Georgia benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Marietta, Georgia Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:59.1% Booked
  • 4-6 Months:52.1% Booked
  • 7-9 Months:42.6% Booked
  • 10-12 Months:11.8% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Marietta

Marietta vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Marietta, Georgia Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Marietta

    The vacation rental market in Marietta features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

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