Atlanta, Georgia Short-Term Rental Market Overview

Population: 498,715
Annual Visitors: 42,000,000
Total STRs: 13,200
ADR: $186.00

Visitor Profile

Atlanta attracts a diverse range of visitors, primarily short-term travelers seeking rich cultural experiences, historic landmarks, and family-friendly attractions. Many are motivated by its renowned destinations like the Georgia Aquarium, World of Coca-Cola, and the Martin Luther King Jr. National Historic Site, which embody the city’s vibrant history and modern appeal. Visitors often explore Atlanta’s lively neighborhoods, enjoy its thriving arts scene, and marvel at its scenic parks and outdoor spaces. For a comprehensive overview of top attractions, travelers can visit the official tourism resource Discover Atlanta, which highlights key sightseeing experiences and local gems that resonate with their interests.

Top Attractions

Atlanta is a vibrant city packed with a diverse array of attractions that appeal to all types of visitors. One of the city’s most famous draws is the Georgia Aquarium, renowned as one of the largest and most spectacular aquariums in the world, offering an immersive experience with marine life. The World of Coca-Cola provides a nostalgic journey through the history and culture of this iconic brand, while the CNN Studio Tours offer a behind-the-scenes glimpse into the workings of a major television network. For nature lovers, Stone Mountain Park’s massive granite dome and scenic trails provide outdoor adventures, coupled with historical insights and entertainment.

Beyond these highlights, Atlanta boasts a rich cultural scene with institutions like the High Museum of Art and historical sites such as the Martin Luther King Jr. Center, celebrating the city’s Civil Rights legacy. The city’s lively downtown with Centennial Olympic Park, vibrant nightlife, and diverse culinary scene make Atlanta a dynamic hub for entertainment and culture. Its unique blend of history, modern attractions, and Southern charm makes Atlanta a compelling destination for tourists seeking both educational experiences and fun-filled adventures.

Regulations

Short-term rental regulations in Atlanta, Georgia, are governed by a detailed framework designed to balance the interests of property owners, guests, and the community. Hosts should anticipate requirements involving licensing, zoning, safety standards, and tax obligations that ensure compliance and promote responsible hosting. While the landscape may appear complex, understanding the key rules will help property owners legally operate short-term rentals and avoid penalties.

Key Regulatory Considerations:

Licensing and Permits: Hosts must obtain a Short-Term Rental (STR) license issued by the City of Atlanta. This process includes an application fee and requires renewal, typically annually. The licensing ensures that properties meet all local standards. The Office of Revenue usually manages the permit issuance and can provide application details.

Primary Residence Requirement: Atlanta’s regulations require that STRs be located in the host’s primary residence, meaning the property must be the main home of the owner or operator. Certain limitations may apply on the number of rental days or require the host’s presence depending on the exact zoning and property type.

Zoning and Location: STRs are only permitted in specific residential zoning districts designated by the city. There are explicit restrictions on operating in commercial or multifamily zones unless specifically authorized.

Occupancy, Health, and Safety: Hosts must comply with occupancy limits based on the size and capacity of the residence. Safety features are mandated, including functioning smoke detectors, carbon monoxide alarms, fire extinguishers, and clear emergency exit pathways.

Tax Obligations: Hosts are responsible for collecting and remitting transient occupancy tax along with applicable sales taxes. Registration with the city’s finance department is necessary to ensure proper tax compliance.

Operational Standards and Enforcement: Advertising must reflect accurate rental licensing details. Noise ordinances and guest conduct rules are enforced to minimize neighborhood disruptions. Violations of the STR ordinance can result in fines, suspension, or revocation of the license.

For the most current and legally binding information, property owners should consult the City of Atlanta’s Short-Term Rental Regulations page. This resource provides comprehensive details on application procedures, zoning maps, and compliance guidelines essential for responsible hosting in Atlanta.

Atlanta, Georgia Market Performance Trends

LTM Avg. Daily Rate$179.00
LTM Occupancy Rate51.7%
LTM Avg. Revenue$2,218

Atlanta, Georgia Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:61.3% Booked
  • 4-6 Months:50.1% Booked
  • 7-9 Months:43% Booked
  • 10-12 Months:10.1% Booked

Cancellation Policies

  • Flexible:39.5%
  • Moderate:28.2%
  • Strict:31.3%
  • Super Strict:31.3%
  • N/A:0.7%

Minimum Stay

  • 1 Day:3,836
  • 2 Days:3,217
  • 3 Days:1,288
  • 4-6 Days:488
  • 7-29 Days:644
  • 30+ Days:463

Atlanta, Georgia Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.65 / 5
  • Cleanliness:4.69 / 5
  • Location:4.70 / 5
  • Value:4.65 / 5
  • Accuracy:4.75 / 5
  • Check-in:4.79 / 5
  • Communication:4.82 / 5

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